Bah rain Bay
WH O W E A R E
Frank & Earnest create tailor made design, marketing and sales
distribution platforms that are driven by consumer understanding. Our aim is to achieve the optimum rate of sale, putting the right p r oje cts i n f r on t of the rig h t pe opl e i n the ri gh t w ay .
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“Marketing thinking and consumer knowledge must be utilised at the earliest stage to define the most suitable product model, sales strategy and route to market.” “The best distribution channels are those that perform and engage with the right audience. How people receive information about you is crucial to sales success.” “Consumer perception of your brand is crucial to creating confidence and trust amongst would be buyers and/or customers.”
Va l e d o L o b o, A l ga r v e
W HA T W E D O.
Defining demand & feasibility for the client project, considering
Analysis of the most suitable price, size, mix, type and zoning of
economic variables, competitive set, planning restrictions &
the project. Delivery of sales product that is packaged and
consumer interest.
structured to meet with demand and usage expectations amongst both international and domestic buyers. Different models - Single ownership, fractional, timeshare, SIPP – pursued
Production of project concepts that meet with demand,
inline with legal capabilities within jurisdiction.
create stand out and deliver a competitive advantage. Duediligence performed to ensure salience with planning and budgetary constraints.
Creation of a detailed strategy that shapes how the project is promoted, presented and sold across local and international markets, how buyers are managed and what materials are
Agency source the right brand and/or service partners for the
required. Delivered together with sales absorption matrices,
project. Specific experience relevant to hotel, spa, design and
cash-flow projections, timelines, budgets and creative ideas.
retail brand search.
Th e Baglioni Marrakech;
Managing the production of all materials and marketing assets
Inline with the strategy, Agency plan all initiatives broadly
determined by the agreed strategy. The Agency’s in-house
aimed at creating footfall and enquiries. We build bespoke
creative team have produced and launched award winning
teams to suit the needs of each and every project.
campaign’s. Capabilities include: • Plan & buy media space • Web, Apps & Social Platforms Design
• Develop event & PR scenarios
• Ad Campaigns
• Set up all distribution & lead generator channels
• Printed Materials & Brochures
• Recruit & train sales staff
• Billboards & Hoarding
• Create the buyer experience/journey package
• CGI & Virtual Animation • Film & Photography
The Agency develop sales distribution channels relevant to the
• Marketing Suites & Project Models
project, price point and agreed markets.
• Branded Vehicles & Uniforms
Vale do Lobo
Vale do Lobo
Assoufid
Bah rain Bay
Acting as or working collaboration with the project’s in-house team, we implement and manage all sales & marketing activity, operating a ‘white label’ service, whereby we operate under the client brand. Providing full sales support and representation throughout the sales period, we also implement, train and manage the onsite sales team, all appropriate third party agents and co-ordinate agreed distribution channels. We launch the campaign having all necessary collateral assets at our disposal and the sales team in place. We ensure that your marketing budget is spent efficiently, through constant assessment and reporting. In representing the project, we deliver the following services: • Sales Management & Closing
• Public Relations • Event Management • Media Management • SEO & Google Analytics • Database Marketing
Th e lakes by yoo
Th e Lakes by yoo
Led by Managing Director Brett Gregory-Peake, the Agency’s award winning team provide client’s with a comprehensive sales and marketing solution.
Frank & Earnest 40 Dover Street London W1S 4NW
+44 7765 890990 theou ts tander.c om