2011-12 adGuide-10

AT T H E F I S H E R T H E AT R E & d etr o it o p era theatre • O F F I C I A L P R O G R A M

2011–2012 program advertisers guide

2011–2012 Season

celebrate with thousands all season long!

2011–2012 Season Program

300,000 to celebrate at 10 great shows The Broadway in Detroit series centered at the Fisher Theatre is one of the region’s top cultural attractions—and the new 50th anniversary season promises to be one of the hottest ever.

From September 2011 through May 2012, ten great shows will fill over 300,000 seats with avid readers of the 2011–2012 Broadway in Detroit program. When you advertise in the program, your business is front row center every single night!

According to the League of American Theatres, our patrons are educated, upscale decision makers: • Average age of 48 years • 60% women • Average Head of Household Income of $165,000 • 58% have a professional or managerial occupation • 70% dine out prior to or after a performance; 83% once a week • 77% have a college degree or higher The majority of Broadway In Detroit patrons come from wealthy and influential communities including Bloomfield Hills, West Bloomfield, Novi, Ann Arbor, Troy, Rochester, Rochester Hills, Livonia, the Grosse Pointes, Birmingham, Farmington, Royal Oak, Canton and Windsor, Ontario.

1. Come Fly Away • Fisher Theatre • Sept. 13–25 2. Gazillion Bubble Show • Fisher Theatre • Oct. 14–16 3. A Christmas Story, The Musical! • Fisher Theatre • Nov. 15–27 4. Wicked • Detroit Opera House • Dec. 7–31 5. Green Day’s American Idiot • theatre tba • Jan. 17–22

2011–2012 Season Program

Premium Positions available now Centerfold Double Truck

$29,000

Back Cover

$26,500

Inside Front Cover

$16,000

Inside Back Cover

$16,000

Full Page

$14,000

Half Page

$9,000

Quarter Page

$5,000

Full season advertisers also receive a presence on the BroadwayInDetroit.com website.

Book your ad space today! Contact: Alyssa Cohen • 248-608-1884 • acohen@broadwayindetroit.com Scott Myers • 313-872-1177 • smyers@nederlanderdetroit.com The Fisher Theatre • 3011 W. Grand Blvd. • Detroit, MI 48202 BroadwayInDetroit.com The full season space reservation deadline is 8/8/11, and program No. 1 materials are due 8/15/11. Opportunities are also available for individual shows. Please contact us for single program rates.

6. Million Dollar Quartet • Fisher Theatre • Jan. 24–Feb. 5 7. Rock of Ages • Fisher Theatre • Feb. 21–26 8. Shrek, The Musical • Fisher Theatre • Feb. 28–March 11 9. Beauty & the Beast • Fisher Theatre • April 10–22 10. Blue Man Group • Fisher Theatre • May 1–13

2011–2012 Season Program

Ad Dimensions & Specifications Full Page 2 Page Spread

Non-Bleed

Bleed

4 5/8" x 7 5/8"

5 5/8" x 8 5/8"

10" x 7 5/8"

11" x 8 5/8"

/ Page Horizontal

4 5/8" x 3 3/4"

1 2

/ Page Vertical

2 1/4" x 7 5/8"

/ Page

2 1/4" x 3 1/4"

1 2

1 4

Trim Size: 5 3/8" x 8 3/8" Safety Margins: Live matter must be a minimum of 1/4" (.25”) from gutter and all trimmed edges.

Transmitting Files: E-mail directly to our designer, Frank Bach, at frank@frankbach.com. For large files, e-mail or call (313-822-4303) for an internet address and password for uploading.

Printing Process Web Offset, 150 Linescreen, Saddle-stitch Digital Specifications The Broadway in Detroit program is assembled digital direct-to-plate. Film negatives are not accepted.

Assembly Guidelines Ad should be created at 100% of final print size. Properly prepared PDF files are preferred.

When distilling Post Script files be sure all fonts are embedded and set your Distiller job options to the “Press” setting.

PDF files saved directly from InDesign should also use the “Press Quality” job option. We also accept files created on the Apple Macintosh platform Adobe InDesign 7.0 (CS5) or earlier. Include all font (screen & printer) files used in layouts and convert fonts used in graphics to paths. EPS & TIFF are the acceptable graphic file formats. Flatten layers and discard any extra channels or paths. Do not compress files with LZW TIFF, JPEG, or JPEG encoded EPS. All graphics should be saved as CMYK. Mechanical Guidelines The Broadway in Detroit program prints at 150 lpi; halftone resolution should be a minimum 300 dpi. Linework should be set to a minimum of 1200 dpi. On full page or full page spread ads, pull all bleeds a minimum of 1/8" (.125”) from document edge. TAC (Total Area Coverage) not to exceed 300%. Unless special ordering an additional color, all spot or Pantone specified colors should be converted to process (CMYK) color. Files that do not follow these guidelines will be returned for correction. No exceptions.

Required Proofs & Other Media Proofs and other media should be shipped directly to Frank Bach, Bach & Associates, 224 Lakewood, Detroit, MI 48215, telephone 313-822-4303, e-mail frank@frankbach.com. Examples of acceptable contract proofs include: Kodak Approval, Iris 2/4-print inkjets, Fuji Pictroproof as well as 3M Digital Matchprints. If acceptable proof is not provided, color consistency will not be guaranteed.

Advertising Design Services Design services are available at an additional cost. Please contact your advertising representative for more information: Alyssa Cohen (248-608-1884) or Scott Myers (313-872-1177).