bid2011-12adGuide-8

AT T H E F I S H E R T H E AT R E & d etr o it o p era theatre • O F F I C I A L P R O G R A M

2011–2012 program advertisers guide

2011–2012 Season

celebrate with thousands all season long!

2011–2012 Season Program

JOIN US FOR OUR HISTORIC ANNIVERSARY SEASON The Broadway in Detroit series centered at the Fisher Theatre is one of the region’s top cultural attractions—and the new 50th anniversary season is turning out to be one of the hottest ever.

Our season is already underway, but you can still reach more than 250,000 guests attending our remaining eight great shows. When you advertise in the Broadway in Detroit program, your business is front row center every single night!

According to the League of American Theatres, our patrons are educated, upscale decision makers: • Average age of 48 years • 60% women • Average Head of Household Income of $165,000 • 58% have a professional or managerial occupation • 70% dine out prior to or after a performance; 83% once a week • 77% have a college degree or higher The majority of Broadway In Detroit patrons come from wealthy and influential communities including Bloomfield Hills, West Bloomfield, Novi, Ann Arbor, Troy, Rochester, Rochester Hills, Livonia, the Grosse Pointes, Birmingham, Farmington, Royal Oak, Canton and Windsor, Ontario.

Eight more golden advertising opportunities 1. A Christmas Story, The Musical! • Fisher Theatre • Nov. 15–27 2. Wicked • Detroit Opera House • Dec. 7–31 3. Green Day’s American Idiot • Detroit Opera House • Jan. 17–22 4. Million Dollar Quartet • Fisher Theatre • Jan. 24–Feb. 5

2011–2012 Season Program

Premium Positions available now Centerfold Double Truck

$23,000

Back Cover

Sold

Inside Front Cover

Sold

Inside Back Cover

$14,000

Full Page

$12,500

Half Page

$8,000

Quarter Page

$4,500

Advertisers in multiple programs are also displayed on the BroadwayInDetroit.com website. Restaurants and retailers receive additional opportunities in our special Preludes & Encores restaurant listings or Shopping Spotlight pages. Deadlines: For all eight shows, reserve space by 10/10/11 and provide materials by 10/17/11.

Single shows: Please contact us for rates and deadlines.

Book your ad space today! Contact: Alyssa Cohen • 248-608-1884 • acohen@broadwayindetroit.com Scott Myers • 313-872-1177 • smyers@nederlanderdetroit.com The Fisher Theatre • 3011 W. Grand Blvd. • Detroit, MI 48202 BroadwayInDetroit.com 5. Rock of Ages • Fisher Theatre • Feb. 21–26 6. Shrek, The Musical • Fisher Theatre • Feb. 28–March 11 7. Beauty & the Beast • Fisher Theatre • April 10–22 8. Blue Man Group • Fisher Theatre • May 1–13

2011–2012 Season Program

Ad Dimensions & Specifications Full Page 2 Page Spread

Non-Bleed

Bleed

4 5/8" x 7 5/8"

5 5/8" x 8 5/8"

10" x 7 5/8"

11" x 8 5/8"

/ Page Horizontal

4 5/8" x 3 3/4"

1 2

/ Page Vertical

2 1/4" x 7 5/8"

/ Page

2 1/4" x 3 1/4"

1 2

1 4

Trim Size: 5 3/8" x 8 3/8" Safety Margins: Live matter must be a minimum of 1/4" (.25”) from gutter and all trimmed edges.

Transmitting Files: E-mail directly to our designer, Frank Bach, at frank@frankbach.com. For large files, e-mail or call (313-822-4303) for an internet address and password for uploading.

Printing Process Web Offset, 150 Linescreen, Saddle-stitch Digital Specifications The Broadway in Detroit program is assembled digital direct-to-plate. Film negatives are not accepted.

Assembly Guidelines Ad should be created at 100% of final print size. Properly prepared PDF files are preferred.

When distilling Post Script files be sure all fonts are embedded and set your Distiller job options to the “Press” setting.

PDF files saved directly from InDesign should also use the “Press Quality” job option. We also accept files created on the Apple Macintosh platform Adobe InDesign 7.0 (CS5) or earlier. Include all font (screen & printer) files used in layouts and convert fonts used in graphics to paths. EPS & TIFF are the acceptable graphic file formats. Flatten layers and discard any extra channels or paths. Do not compress files with LZW TIFF, JPEG, or JPEG encoded EPS. All graphics should be saved as CMYK. Mechanical Guidelines The Broadway in Detroit program prints at 150 lpi; halftone resolution should be a minimum 300 dpi. Linework should be set to a minimum of 1200 dpi. On full page or full page spread ads, pull all bleeds a minimum of 1/8" (.125”) from document edge. TAC (Total Area Coverage) not to exceed 300%. Unless special ordering an additional color, all spot or Pantone specified colors should be converted to process (CMYK) color. Files that do not follow these guidelines will be returned for correction. No exceptions.

Required Proofs & Other Media Proofs and other media should be shipped directly to Frank Bach, Bach & Associates, 224 Lakewood, Detroit, MI 48215, telephone 313-822-4303, e-mail frank@frankbach.com. Examples of acceptable contract proofs include: Kodak Approval, Iris 2/4-print inkjets, Fuji Pictroproof as well as 3M Digital Matchprints. If acceptable proof is not provided, color consistency will not be guaranteed.

Advertising Design Services Design services are available at an additional cost. Please contact your advertising representative for more information: Alyssa Cohen (248-608-1884) or Scott Myers (313-872-1177).