Improve the
user experience
Question # 1 How can you help users try out new products?
Pop up stores use temporary spaces in cities to give customers a sense of something unexpected.
http://www.globaltoynews.com/2016/04/pop-up-stores-the-new-face-of-retail.html http://www.mckinseyonmarketingandsales.com/the-future-of-the-shopping-mall
Transparency of prices and fees account for 15% of overall customer satisfaction.
http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-four-pillars-of-distinctive-customer-journeys
http://www.tramontina.com/ involve users to test drive lawnmowers in SĂŁo Paulo parks.
http://www.fastcocreate.com/3060407/quick-hit/brazilian-lawnmower-brand-used-test-drives-to-clean-up-city-parks
Predictive retail involves inspiring consumers in different contexts before, during, and after a purchase. Example When a pair of running shoes has a chip in the sole that sends information to a fitness app, a user can get a notification when his or her running shoes are worn down after x km. https://hbr.org/2016/11/how-predictive-ai-will-change-shopping
Question # 2 How can you help people create something new?
Example
https://99designs.com/
Example
http://agilityhackathon.com/
Active participation
Hackathons The past
The future
Passive entertainment
In many cases, customers have done research before setting foot in a store. By equipping store associates with that data, along with information about how frequently a customer visits the store, what they purchased on their last trip, and their typical spend, they can build deeper, more effective relationships and create more value for users. https://dupress.deloitte.com/dup-us-en/focus/internet-of-things/iot-retail-strategies.html
Question # 3 How can you help users save time?
Lower football field so the ball does not run away
In parking lots, sensors detect how many parking spots are available and inform drivers.
http://www.mckinseyonmarketingandsales.com/the-future-of-the-shopping-mall
https://www.pddnet.com/news/2015/12/camera-system-guides-drivers-open-parking-spaces-crowded-lots
Question # 4 How can users help out get things done?
https://www.fixmystreet.com/report/842781
https://www.giffgaff.com/ invites users to help out do different kinds of work such as handle customer support requests, create ads, provide input on strategy and pricing.
http://www.digitalistmag.com/customer-experience/2015/12/14/what-is-the-customer-experience-in-a-digital-economy-03860570
At http://spiga-ristorante.ch/, customers order and pay for their food right at the entrance. A mobile device that customers get when ordering and paying for the food, lights up when the food is ready. Customers then pick up their food themselves. After finishing eating, customers bring their plates, cutlery, and glasses near the dishwashing machine. Some results of self service: 1. Prices are lower. 2. Customers get a little exercise. https://www.facebook.com/spigaristorante/photos/a.359917147466617.1073741831.359551147503217/393235250801473/
To learn to see customers as assets, talk about user needs at the start of every meeting. http://www.customerbliss.com/learning-about-customer-experience-competencies/
Question # 5 How can you help users have more joy using products?
If you make headphones, what about also
helping people to listen better?
Further inspiration https://www.teacherspayteachers.com/Product/How-can-we-listen-better-1485898
Question # 6 How can we help each other use things?
Sources http://www.9flats.com/ https://www.airbnb.com/ http://campinmygarden.com/ https://www.couchsurfing.org/ https://roomorama.com/ http://www.wimdu.co.uk/
Sources http://www.autonetzer.de/ http://www.buzzcar.com/ http://www.deways.com/ https://www.drivy.com/ http://gomore.dk/ https://minbildinbil.dk/ https://www.nachbarschaftsauto.de/ https://sharoo.com/ http://www.tamyca.de/
Question # 7 How can we help people share ideas with and meet each other?
http://www.meetup.com/
Additional sources https://hbr.org/2011/04/experience-co-creation.html https://hbr.org/2013/09/the-truth-about-customer-experience https://hbr.org/2015/11/what-a-great-digital-customer-experience-actually-looks-like http://www.mckinsey.com/business-functions/operations/our-insights/the-ceo-guide-to-customer-experience https://readthink.com/the-true-meaning-behind-the-ceo-title-b4633e37eda9#.3h1xgz23r http://www.strategy-business.com/pictures/What-Good-User-Experience-Looks-Like http://www.strategy-business.com/article/Your-Employees-User-Experience-Should-Be-a-Strategic-Priority