Individualism
Part # 1 What is individualism? Part # 2 High individualism cultures.
Part # 3 Low individualism cultures.
Part # 1 What is individualism?
The degree to which tasks Part of salary which is are more important than individual bonus relationships The degree to which people are extrovert Size of tax rate
Individualism Size of GDP per capita Number and efficiency of meetings
Extent of individual ownership of resources
Size and power of government
Individualism
http://www.na-businesspress.com/jabe/coxweb12-6.pdf
GDP per capita
The initial decrease in individualism following economic development occurs as modernization and industrialization demand increased conformity to social norms.
http://www.na-businesspress.com/jabe/coxweb12-6.pdf
With further economic growth and a shift to a more service oriented economy, the requirement for social conformity decreases, and the culture places a higher value on
individual freedom and self-expression. http://www.na-businesspress.com/jabe/coxweb12-6.pdf
Generation Y expects to work in communities of mutual interest and passion, not structured hierarchies.
Consequently, people management strategies will have to change so that they look more like Facebook and less like the pyramid structures that we are used to. http://www.vineetnayar.com/rethinking-talent-management-in-the-new-normal/ http://www.hcltech.com/about-us/hcl-technologies/leadership-team/vineet-nayar/
Vineet Nayar
Further inspiration https://www.scribd.com/doc/34862800/Values http://www.slideshare.net/frankcalberg/questions-to-discover-your-values http://www.slideshare.net/frankcalberg/social-competence
Part # 2 High individualism cultures
Though the United States espouses teamwork, it is evident in sports that it is the superstar who is admired and that building teams is seen as pragmatically necessary, not intrinsically desirable. Schein, Edgar H.: Organizational Culture and Leadership, p. 181.
Americans, who value achievement, accomplishment, and independent thinking, focus on the positive consequences of their purchasing decisions. Example Welch's grape juice can lead to higher energy levels, is great-tasting as well as energizing, and is fun to drink. http://www.gsb.stanford.edu/news/research/mktg_aaker_cultureinfluences.shtml
Asian American participants with more interdependent ways of viewing the world favor preventive messages that concentrate on the negative consequences of their actions or decisions. Example Welch's grape juice can reduce the risk of some cancers and heart disease, helps keep arteries clear so that blood can flow freely, and is healthy to drink. http://www.gsb.stanford.edu/news/research/mktg_aaker_cultureinfluences.shtml
http://www.dailymail.co.uk/news/article-2661258/Lonely-Britain-EU-league-table-shows-dont-know-neighbours-no-one-turn-crisis.html
http://www.economist.com/news/britain/21627666-britons-views-immigration-are-perplexing-blend-myth-and-reality-melting-pot
There is a relative good correlation between a) individualism and b) interpersonal trust.
http://www.psych.ut.ee/~jyri/en/Allik%26Realo_JCCP2004.pdf
Part # 3 Low individualism cultures
http://www.imagebase.net/People/imagebase23_14
Low vehicle ownership per 1000 people in BRIC countries
http://www.ipcc.ch/graphics/ar4-wg3/jpg/fig-5-2.jpg
GDP per capita (USD)
In rich countries, the average woman has 1-2 children in her lifetime. In Kenya, she has 5. http://www.economist.com/displaystory.cfm?story_id=12376610
In Tibet and Nepal, families live together, and it is common for brothers to share the same wife. Levine, Robert: A Geography of Time, location 504.
Further inspiration
http://www.slideshare.net/frankcalberg/china-19154166 http://www.slideshare.net/frankcalberg/india-3549567 http://www.slideshare.net/frankcalberg/kenya-13955472