Healthcare
http://money.cnn.com/2013/08/29/leadership/deere-sam-allen.pr.fortune/index.html
The purpose of https://www.deere.com/ is to help farmers do a better job feeding the world.
The purpose of Honest: Create and promote great-tasting, healthier, organic beverages.
https://www.honestorganic.com/about-us/our-mission http://blog.hubspot.com/marketing/inspiring-company-mission-statements
https://www.morningstarco.com/
http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/4 http://www.managementexchange.com/video/paul-green-mashup-talk
The purpose of
is to make tomato products and services that consistently achieve the quality and service expectations of customers.
The purpose of Nestlé is to save the lives of babies.
https://hbr.org/2016/03/4-hard-questions-to-ask-about-your-companys-purpose
The purpose
pharmacy:
https://hbr.org/2016/06/lessons-from-companies-that-put-purpose-ahead-of-short-term-profits
of CVS
Help people on their path to better health.
The purpose of skincare companies: Help women feel beautiful.
A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.
The
Adapted from Lars Kolind: The Second Cycle, p. 40.
purpose of health care tool makers:
Help doctors and nurses save time, so they can serve more patients every day.
The purpose of Novo Nordisk:
diabetes and other serious chronic diseases such as obesity as well as rare blood and rare endocrine diseases.
https://www.novonordisk.com/about/who-we-are.html
Defeat
The purpose of https://www.buurtzorg.com/ is to help home-based patients become healthy and autonomous.
http://www.reinventingorganizationswiki.com/index.php?title=Evolutionary_Purpose&cb=2131
https://www.goodreads.com/review/show/2476687254 Location 2000.
The purpose of cleaning services is to give people the gift of time and alleviate loneliness.
http://sloanreview.mit.edu/article/what-makes-work-meaningful-or-meaningless/
.
Nurses describe moments of profound meaningfulness when they are able to use their professional skills and knowledge to ease the passing of patients at the end of their lives
http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden/6
The purpose of hairdressing services is to help people feel good about themselves.
https://www.discovery.co.za/
https://www.discovery.co.za/portal/individual/corporate-view-content?corporateNodeName=about-us
The purpose of
is to make people healthier and enhance as well as protect their lives.
https://hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values https://www.iag.com.au/about-us/who-we-are/purpose-and-strategy
The purpose of IAG is to make your world a safer place.
The purpose of http://www.blacksmithinstitute.org/ is to solve pollution problems and save lives.
http://www.huffingtonpost.com/rosella-lafevre/an-entrepreneurial-read-t_b_10112138.html
The purpose of Disney is to use imagination to bring happiness to people.
https://www.goodreads.com/review/show/2476687254
Location 1950.
The purpose of Disney amusement parks is to spread happiness.
https://carm.org/what-purpose-church https://www.9marks.org/review/purpose-driven-church-rick-warren/ https://www.openbible.info/topics/purpose_of_the_church https://www.biblegateway.com/passage/?search=Hebrews+10%3A24&version=ESV Hebrews
The purpose of the church is to help people to learn to love.
10:24
Education services
The purpose of education is to help people find their purpose.
https://twitter.com/raymond_hofmann/status/532940141393088512
http://larryferlazzo.edublogs.org/2012/06/04/you-cannot-make-a-plant-grow-you-can-provide-the-conditions-for-growth/
The purpose of education is to create the conditions that help a person to grow.
https://twitter.com/ProfFeynman/status/1311865684662472705
The purpose of education is to inspire the desire for learning in people and make them able to think, understand, and question.
https://twitter.com/jimpknight/status/543005726588026880
The purpose of education is to help people understand the world around them and the talents within them.
Organize the world’s information and make it universally accessible and useful.
https://about.google/
Twitter was born when its creators noticed how alive and engaged they felt when communicating with each other in real time over SMS.
https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/delighting-in-the-possible
I was very excited about the idea of democratizing media, and that’s what mattered.
Evan WilliamsLivingston, Jessica: Founders at Work, p. 118.
A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.
The purpose of makers of electronic devices is to connect people and enable communication any place, any time.
Banking
https://www.goodreads.com/review/show/2476687254 Location 2000.
The purpose of banking is to simplify people's lives.
purpose of https://www.schwab.com/ is
http://hbr.org/2014/05/from-purpose-to-impact/ar/1
The
to be a relentless ally for the individual investor.
https://www.kickstarter.com/
https://www.kickstarter.com/
The purpose of
is to help bring creative projects to life.
Other purpose examples
The purpose of supermarkets is to make food shopping a joy, not a chore.
http://biztimes.com/article/20121001/BLOGS/121009990
The purpose of
http://www.ft.com/intl/cms/s/2/b22933e0-b618-11e5-b147-e5e5bba42e51.html#axzz3yiRmyaI5
the Toyota production system is to deliver an individually specified car to a customer in the shortest possible time.
The purpose of https://www.southwest.com/ is to democratize the travel experience.
https://hbr.org/2012/05/please-can-we-all-just-stop-innovating
Joe Pulizzi: Epic content marketing, p. 118.
http://www.weforum.org/events/world-economic-forum-annual-meeting-2016/sessions/a-new-platform-for-the-digital-economy
The purpose of https://www.airbnb.com/ is to enable travelers to stay at people's homes.
Other sources of inspiration
http://www.businessinsider.com/how-to-figure-out-your-life-purpose-2014-12 http://creatingminds.org/tools/purposing.htm http://www.forbes.com/sites/stevedenning/2013/03/01/the-founder-of-21st-century-management-peter-drucker/ https://hbr.org/2011/03/todays-innovative-idea-can-ris.html http://hbr.org/2014/05/from-purpose-to-impact/ar/1 https://www.linkedin.com/pulse/purpose-comes-from-within-josh-bersin http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden http://www.mktgsensei.com/AMAE/Strategy/HBR%20on%20Strategy.pdf p. 48. http://smartblogs.com/leadership/2014/05/02/3-dimensions-of-purpose http://www.stevepavlina.com/blog/2005/01/how-to-discover-your-life-purpose-in-about-20-minutes/ http://www.teachthought.com/learning/finding-purpose-teacher/ http://www.wikihow.com/Find-Your-Life's-Purpose http://youtu.be/R-66hqoNddk http://youtu.be/0TkEA3awGnc http://youtu.be/iAZwvTV3CyQ http://youtu.be/C8RVV57Mj3g https://youtu.be/iUdhJ_S_z3w