Rethinking hotels 12 ideas
Tradition # 1 People stay at hotels
Rethinking tradition # 1
What if people stay at people’s homes?
Sources http://www.9flats.com/ https://www.airbnb.com/ http://campinmygarden.com/ https://www.couchsurfing.org/ https://roomorama.com/ http://www.wimdu.co.uk/
Tradition # 2 Rooms are rented for 24 hours
Rethinking tradition # 2
How about renting hotel rooms by the hour?
Tradition # 3 Rooms in a hotel look more or less the same
Rethinking tradition # 3
What if no two rooms in a hotel look the same?
At Widder Hotel in Zurich, every room is individually styled.
Source http://www.widder.ch/
Tradition # 4 Rooms of a hotel are often in the same building
Rethinking tradition # 4
What if each hotel room is a little house by itself?
Source http://popupcity.net/2012/01/trend-5-modular-hospitality/
Tradition # 5 People, who work for a hotel, wear a uniform
Rethinking tradition # 5
What if every person, who works for a hotel, decides himself/herself what clothes he/she wants to wear?
Tradition # 6 People, who work for a hotel, are called employees
Rethinking tradition # 6
Source http://www.danpink.com/archives/2011/01/emotionally-intelligent-signage-in-a-texas-hotel
Tradition # 7 A hotel should have a restaurant
Rethinking tradition # 7
How important is it for a hotel, that is located in a city, to have a restaurant?
Tradition # 8 A hotel has a physical reception at the hotel entrance
Rethinking tradition # 8 Does a hotel need a physical reception? How about making it possible for guests to check in using, for example,
Tradition # 9 Guests want to pay people to make their beds in the morning
Rethinking tradition # 9
How about making it possible for hotel guests to save money by making their beds themselves?
Rethinking tradition # 10 How many customers want to pay for people to be available to carry suitcases
Tradition # 11 Guests consume energy
Rethinking tradition # 11
What if guests also produce energy?
The stationary bikes in the gym at Crowne Plaza in Copenhagen will produce electricity for the hotel. Anyone generating 10 watt-hours gets a free meal made from local produce.
Source http://springwise.com/tourism_travel/hotels/
Source http://www.springwise.com/tourism_travel/in-uk-eco-friendly-hotel-features-pedal-powered-tv/
Tradition # 12 People working for a hotel know relatively little about guests
Rethinking tradition # 12
What about personalizing the hotel experience using information from the Internet about – including from social media? Source http://www.travelandleisure.com/articles/what-your-hotel-knows-about-you
Further ideas to improve the customer experience http://www.slideshare.net/frankcalberg/improve-the-customer-experience