OUGD203 | FEDRIGONI The Brief: Produce a marketing campaign that will promote the Fedrigoni ‘Paper Selection Tool’ and inform their target audience of their quality paper products.
#1 FRANKIE ROBERTS YCN Student Awards BA(hons) Graphic Design, Leeds College of Art
OUGD203 | FEDRIGONI Target Audience: Graphic Designers with an interest in, or need for, fine quality stock.
The Solution: An exhibition will be taking place in Fedrigoni’s London showroom on the 26.07.12 ensuring that promotion will help inform about their products.
#2 FRANKIE ROBERTS YCN Student Awards BA(hons) Graphic Design, Leeds College of Art
OUGD203 | FEDRIGONI Typeface: FUTURA - BOOK
Pantone: Green - #8CD1CA Coral - # FBC5B7
The Range: The promotional range of the Fedrigoni exhibition consists of posters, flyers, a double-sided invite and an information sheet.
#3 FRANKIE ROBERTS YCN Student Awards BA(hons) Graphic Design, Leeds College of Art
OUGD203 | FEDRIGONI Promotion: To promote the event, posters and flyers will be distributed and placed in areas that will attract people to the exhibition who have an interest in design.
#4 FRANKIE ROBERTS YCN Student Awards BA(hons) Graphic Design, Leeds College of Art