FRANK Magazine Issue 2 | Denison Yachting

Page 15

“ The Broward standard was to continually grow to incorporate the latest technologies, designs and layouts.”

Bobst’s ALISA V, a 96’ striking design that would be the largest yacht built in the U.S. since WWII. The same keel and frame designs that were laminated for the Navy served as the yacht’s construction standards. After ALISA V was launched in 1956, the yard used these military service standards for all of its designs moving forward. For five decades, up until the yard’s sale in 1999, this mantra of “never building the same boat twice” was not about keeping each one different, but rather based on the philosophy that the yard’s ability to refine their product could never grow or stay ahead of the competition without learning how each boat could be improved. While other builders rested on their standards, it was a well-known fact that the Broward standard was to continually grow to incorporate the latest technologies, designs and layouts. In 1993, it led the yard to hold the largest order book in the world for large yacht construction, the first U.S. yacht builder to receive this distinction. We hope to bring you more insights in each edition of FRANK, to speak frankly about the industry of yachting and our family’s place in it.


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