portfolio by francesco mottola

Francesco Mottola-Portfolio

OTHER WORK EXPERIENCE ARTICLE WRITER NSS MAGAZINE - DESIGN SECTOR

FRANCESCO MOTTOLA

EDUCATION Facolta degli studi “Luigi Vanvitelli”,Naples Spatial Design // 2011-2014

Willem de Kooning Academie

Master in Interior Architecture and Retail Design (MIARD), Rotterdam // 2016-2018

WORKSHOPS Made Labs by Formafantasma july 2017 - Authenti-city. Construction/Deconstruction with Sabine Marcelis AWARDS MIARD research Alumni Awards 2018 with the project “De Mobile Itinerante”

SOFTWARE SKILLS

LANGUAGES

RHINOCEROS + VRAY

ENGLISH FULLY PROFICIENT

ILLUSTRATION

ITALIAN MOTHER TONGUE

PHOTOSHOP

DUTCH INTERMEDIATE

AUTOCAD

FRENCH BASIC

SKETCH UP KEYSHOT

EXHIBITION “Drawing Ambience Exhibition”at DeSingel, Antwerp with the project “Outside The Grid”

VECTORWORKS 3D STUDIO MAX

WORK EXPERIENCE INTERIOR DESIGNER MANAGER at POLETTE EYEWEAR JULY 2018- NOVEMBER 2019 AMSTERDAM

3D DESIGNER/DESIGNER ASSISTANT at PRAAST&HOOFD STUDIO APRIL 2018- DECEMBER 2018 AMSTERDAM

- Supporting the team with 3D elaborates,rendering, 2D drawings, material research and application to the space (ex Dj Cafe, Palm Residence.) - Material research responsable - layouts developer - Graphic elaborates for presentations to clients

INTERIOR STYLIST AND ADVISOR at MADE.COM 2017-2018 AMSTERDAM

- Customer Interior Advisor of the showroom. -Taking care of the customer orders and request regarding interior, furniture and decor.

DESIGNER FREELANCER AMSTERDAM 2016

Supporting architectural studios with 3D rendering and 2d contents like presentation, video and graphic illustrations.

INTERIOR DESIGNER ASSISTANT PEOPLE&PROJECTS NAPLES 2015 INTERIOR DESIGNER IINTERN ARCH. MARCO BORRELLI NAPLES 2014

Supporting architectural studios with 3D rendering and 2d contents mostly understanding ..... and apply the Barrisol material to light intervention for public spaces and private.

Writing articles about design and art ex. https://www.nssmag.com/it/art-design/2612/inspiration-and-process-in-architecture--moleskine-racconta

Index

Nantes Showroom

Toulouse Showroom

Lille Showroom Renovation

Special Projects

Dj’s Cafe and Lounge

“De Mobile Itinerante” Master thesis

Speculative Thinking:

Drawing Ambience

Precious Water

The future of retail

Spatial Installations

Other Projects

About me

Hello, my name is Francesco and I am an Italian Spatial Designer, currently working and living in Amsterdam. After gaining a bachelor’s degree in spatial design and working as a designer, in 2018 I graduated from MIARD (Master in Interior Architecture and Retail Design) in Rotterdam, with my graduation project “De Mobile Itinerante” winning “MIARD Alumni Research Award”. Thanks to my studies background and work experiences I can say I am quite multidisciplinary, comfortable in designing on different scales from objects to spaces. I believe in design as a limitless tool more than just a subject. I am a digital designer but I always tried to combine my interest in making “things” with solid knowledge about material and production processes. Almost done with my current working experience, looking for new work adventures!

Get in touch : email : francesco.mottola@live.it phone: +31 628504632

RETAIL

polette showroom : Nantes (FR) For the last year and a half, I designed and developed the interiors of an eyewear company called polette. Polette is a French optical company expanding in Europe with the aim to conquer the world with its digital and physical shop-experience. In between digital and physical, their showrooms are a physical materialization of their website, where people can actually touch and try the glasses and sun-glasses or take eye tests and get in touch with a proper optician. The idea behind the brand is producing glasses for everyone at lowcost prices, disrupting the eye-wear market, very often in a provocative way, that spread a false idea that quality glasses are also expansive... The interiors: the pure-whiteness of their furniture, inserted in a post-industrial deconstructed environment, inspires the visitors through its nostalgia for a typical clinical interior, where past and future coexist. Every space holds a different vibe given by the authentic bare walls and ceiling. Bright lights and symmetry and squared shapes are dominating elements in the spaces.

WHAT DID I DO? DESIGN AND LAYOUT CONCEPT DESIGN FURNITURE ORDER FURNITURE AND INTERIOR FEATURES LIGHT DESIGN TECHNICAL DRAWINGS EXECUTIVE DRAWINGS INSTALLATION SUPERVISION MERCHANDISE PLACEMENT

FACADE

window at the corner

2300 mm

450

1700 mm

2690 mm 1450 mm

1450 mm

900 mm

2567 mm

1450 mm

FACADE

First floor

Ground floor

Basement/office area

kitchen supplies

320 50

2000

GROUND FLOOR TOP VIEW

2250

320

wall A

Furniture ground floor

3000

2030

3 rows

mirrors

1150

5 rows

3 rows 1150

mirror 540/690/210x3000

mirror 560/160/250x3000

staff exit

5 rows

storage

30 mm

5 rows

103

A’

5 rows

1500

wall B

1110

mirror 3000x106

B’

mirror 3000x106

Ipads

30 mm

1450

106

2560

106

2570

2720

wall C

930

1450

106

Electrical outlets ceiling C’

GROUND FLOOR 5 rows

5 rows

3 rows

1100mm

700mm

staff exit

5 rows

concept window

main entrance

mirror

strackwall

3 rows

AA’

1060

2570

1060

700

380

210 mm

250

BB’

540

0m 69

320

m 0m 16

mirror 540/690/210x3000 mirror 560/160/250x3000

5 rows

1100mm

2000

560 m

storage

CC’

*Mirrors alined with panels

FIRST FLOOR TOP VIEW 1660

lounge area tv

Table

2000

Bench

Atelier table

3310

2000

400

320

4 rows

0.92

Furniture First floor

4 rows 2680

wall D1

6 rows

1110

3 rows

mirror 460x2550 250x2550

customization wall

1660

700

3300

9950

4 rows

wall A1

6 rows

mirror 420x2550 600x2550

3.25

920

3 rows

4 rows monoyer chart

l'astigmate voit déformé, et vous ? une option gratuite chez polette 1:50

unit: mm

13/15

l’échelle de polette testez votre vision 5

5,55

6,25

7,14

8,33

12,50

16,66

1530

5 rows (kids)

D’ 4 rows

D : 5m

103 E

Lift

850

E’ 6 rows

1400

1000 mm price wall+ logo 1000

4 rows accessories eye measurement table

I pad Heater

330

1450

1060

wall B1

1060

2570

wall C1 1060

F’

G’

LENSES SUITCASE TYPES OF LENSES

FIRST FLOOR - EYE MEASUREMENT TABLE

verres photochromiques

3 Phoropter

2 Autorefractor

DRAWERS

775mm

verres photochromiques

indice d’amincissement

indice opthalmique

verre protection écran

verre polarisé

100mm

plastic display for lenses

2500 774,5

800

320

80,5

1250

3 cabinets, internal measures 700x380 (H=100)

400

on the outside B

1000

110

18 790 15

C(1:2) Detail drawer grip

A(1:5)

B(1:5)

Cable throughput

indice d’amincissement

indice opthalmique

verre protection écran

1 convection heater

top lens meter

verre polarisé

FIRST FLOOR - EYE MEASUREMENT TABLE 6 rows

5 rows (kids)

4 rows

920mm

Lift

1000mm

EE’ l'astigmate voit déformé, et vous ? une option gratuite chez polette 1:50

unit: mm

13/15

l’échelle de polette testez votre vision 5

5,55

6,25

7,14

8,33

12,50

16,66

D : 5m

Monoyer Chart on the lift’glass - detail

FIRST FLOOR - ATELIER TABLE This table is meant to be an explanatory moment for the customer to introduce them in some basic production glasses methods. 4 rows

920mm

4 rows

920mm

4 rows

920mm

4 rows

920mm

4 rows

920mm

6 rows

1100mm

GG’

plexiglass cover

information/graphic content

metal structure

LIGHT DESIGN CONFIGURATION

ceiling

250/300 mm

1350 mm 1.43

500 mm

38 degrees

2760 mm

tubes

9950

200 mm

first floor

Lift ceiling ceiling

1680 mm 700 mm 500 mm 38 degrees

storage

3370 mm

tubes

200 mm

ground floor

tubes spot lights (stairs : 60 degrees; showroom : 38 degrees)

1:100

1:50

RETAIL polette showroom : Toulouse (FR)

WHAT DID I DO? SITE VISIT DESIGN AND LAYOUT CONCEPT DESIGN FURNITURE ORDER FURNITURE AND INTERIOR FEATURES LIGHT DESIGN TECHNICAL DRAWINGS EXECUTIVE DRAWINGS INSTALLATION SUPERVISION MERCHANDISE PLACEMENT

FACADE

polet

bb’

a’

3330 mm

2700 mm door

700 mm

3000 mm

b’

Design door entrance from the inside aa’ rue d’Alsace Lorraine

aa’

P4 225

3 rows 27 shelves

4 rows 27 shelves blue

gradient

blue

85%

blue

50%

blue

25%

gradient

green

gradient

green

85%

green

50%

green

25%

yellow

85%

50%

gradient

orange

yellow

25%

c’ red

brown

gradient

brown

85%

brown

50%

brown

25%

red

gradient

red

85%

red

50%

black

gradient

black

85%

black

50%

25%

pink

gradient

pink

85%

pink

50%

pink

25%

mirror

ice blue

dark blue

mirror

purple

gradient

purple

85%

purple

50%

purple

25%

light pink

silver

green

mirror

gold

mirror

purple

mirror

7 rows 63 shelves

Customization wall

10 rows 90 shelves

5 rows 54 frames

2 rows 18 shelves

553

b’ 85%

25%

c orange

2 ROWS 18 GLASSES

50%

3000

orange

500

25%

3300

1150

FLOOR PLAN

3000

7 rows 63 shelves

bb’

a’

P1 P2

poster

10 rows 90 shelves

cc’

150 155

1590

*storage for extra collections

SOME SPACE DETAILS

Anti- fire structure

Mirrors

Metal structure hook

hook Metal wire 5 mm

wire block

hook

Light wood (Ceiba- 80 mm) Magnets

Posters

*Posters Attachment system

RETAIL

panel piece 1,5

polette showroom : Lille showroom renovation In this project, I reconsidered the layout of the space, lights, and developed a new lighter way of thinking wall attachment. The eye measurement table, the focus point of all the user experience, is been re-arranged at the end of the floor, privileging symmetrical layout but still preserving the brick wall feeling, part of the historical building in which space belongs. For this reason, the new panels are thought to be shorter and replacing the old table where glasses used to be displayed.

wall attachment

600 160mm 1340mm 1650mm

1900mm

2900mm

3010mm

3680mm

3320mm

1740mm

2850

1870

1670

1800

1100

720mm

1780mm

2670

3650

2900

stockroom

3650

3000

2800

Rejoignez la révolution !

Chez polette, nous dessinons, produisons nos montures et testons votre vue gratuitement.

magazine

Produire des lunettes coûte moins de 10€. Alors pourquoi les payer 400€ ?

Monture + verres dès 14,98€

500

1770mm

1850mm

2900mm

2980mm

WHAT DID I DO? PROJECT MANAGE RENOVATION CHANGE LAYOUT IMPROVE WALL ATTACHMENTS FOR PANELS IMPLEMENT MERCHANDISE AND DIGITAL SALES POINTS

6800mm

1000

800

1000

800

1000

1100

800

1000

800

1000

1100

aa’

Customization Panel 0.51

yellow

gradient

yellow

85%

170

orange

gradient

orange

85%

orange

50%

orange

25%

red

gradient

red

85%

red

50%

red

25%

green

mirror

silver

mirror

pink

gradient

pink

85%

pink

50%

pink

25%

purple

gradient

purple

85%

purple

50%

purple

25%

blue

gradient

blue

85%

blue

50%

blue

25%

110

yellow

ice blue

mirror

dark blue

mirror

green

gradient

green

85%

green

50%

green

25%

brown

gradient

brown

85%

brown

50%

brown

25%

Transformez n’importe quelle monture en solaire en choisissant parmi notre large panel de couleurs et verres miroir.

50%

yellow

25%

gold

220 mirror

150 light pink

150

mirror

purple

mirror

0.46

0.41

black

gradient

black

85%

black

50%

black

25%

0.50

500

Stairs Bench - Amsterdam Showroom

170

500

1000

800

500

4. 670 removable top

SPECIAL PROJECTS

Anti-slip adjusters

On all the edges there will be a thin foam tape.

40 drawers

667

Lateral

Multifunctional furniture In-store Trolley-Storage-Table

Personnalisation

830

Accessories Shelves - Wipes Display

+250

coffee dj storage

storage

fridge

KOELING

order/pay

KOELING

storage

fridge

KOELING

storage

dishwasher

clean

prep KOELING

pick-up storage

KOELING

fridge

storage

HOSPITALITY Dj’s Cafe and Lounge

WHAT DID I DO? Layout design Technical Drawing Furniture choice Light Design Rendering B

+250

dj storage

storage

fridge

KOELING

order/pay

KOELING

fridge

KOELING

storage

prep KOELING

storage

dishwasher

clean

pick-up storage

order/pay

coffee

caja

fridge

KOELING

caja

KOELING

storage

electrical point surface fixture recessed fixture wall fixture LED line (RGBW) light track tube light

LIGHT PLAN

During my experience at the studio &Praast&Hooft, I developed the concept of a cafe/lounge located in Ibiza. The project dealt with the creation of the layout and the introduction of a Dj booth where music would be played for events, located on the left side of the entrance door behind a transparent glass. Following, the bar is the center of the space and uses the length of the space which is also its strength. The last room is organized as a lounge space, followed by the restroom. Space keeps some pre-existent materials like bare-surfaces (concrete) juxtaposing them with more elaborated and researched materials. Marbles and brass coexist together with rusty mirrors in several parts (lounge&entrance)

Section A

MASTER’S GRADUATION PROJECT “De Mobile Itinerante The project looks at the immediate domestic surrounding and aims to give a contribution to a specific interior typology: the bedroom. Through personal considerations and observation, I analyze the bedroom as personal space, in cohabitated houses. Socio-political context and research question: In the last 20 years, new European politics has led to the opening of borders, which has attracted many foreign students and professionals to the city centers of European capitals. New social structures and different approaches to labor, as a consequence of neoliberalism, influenced our relationships with urbanity and domesticity as well. Young Intrapreneurs, for example, or freelancers workers have the possibility to work for themselves not depending on any long term job prospective. However, this possibility to be free from any constraints and limits, in the same time, generated vulnerability transforming that “freedom” in a renewed precariousness and unfortunately creating, sometimes, unsteady environment of life encouraging an increment of a spread urban nomadism, especially in European capitals, like Amsterdam or London, for example. ` What is our relationship with the interiors we temporary inhabit?

Materials: Leather-Steel-Copper-Nylon De Mobile Itinerante is been sponsored by ECCO, company leader in the sector of leather design. Winner of the “MIARD Alumni Research Award”

16.5

48 26.0

22.8

6. De Mobile Itinerante” is a collection of objects that are spatially active as wearable elements, storagegear, interior micro-structures, and functional, tactile surfaces. The bedroom is positioned as a multilayered space for one to unpack and pack numerous currencies. Bent, welded, glued and sewn, the forms and materials together form a dynamic bricolage about modern life. It is a fragmented set of objects containing belongings for the personal space that support basic needs for the daily and nightly activities .

Materials: Leather-Steel-Copper-Nylon De Mobile Itinerante is been sponsored by ECCO, company leader in the sector of leather design. Winner of the “MIARD Alumni Research Award”

Research : History and Development of the Domestic Space

2 3

1. Clothing Hanger Barr + Accessories Layer

2. Mirror and board/grid for folded clothes accessories layer

3. Night table/ suitcase

4. Textile microstructure for accessories/bag

and

SPECULATIVE THINKING : THE FUTURE OF RETAIL The course : During the trimester, Retail is been explored within the parameters of the speculative design method. The research starts with critics of the overconsumption and the role that digital influence, nowadays, has to trigger our decisions (click&buy). Fashion or many other market typologies have many negative factors related to environmental impact, due to high demands and over-needs. I started my speculation considering these negative aspects of our society as an enemy for sustainability and start to elaborate a way to control our purchases for a more tailored and sustainable way of purchase. Aim of the project: The final design speculation imagines that in the next future, digital tools will support wholly our approach to basic needs and goods, influencing us on the basis of what is the best for us, through data analysis. How: This way of shopping, based on digital personalization and selfcustomization is the first layer on which the speculation starts. I imagined an open shopping mall where AR and bricks-andmortar will create a hybrid experience. Goods are produced through data and 3D printing. Consequences: The Machine replaces human interactions and the “human touch” that used to be on the basis of the market activity since the Ancient Greeks’ time (Agora = gathering place) is replaced by the algorithm activity. A shopping experience that leaves many inputs and space for further developments. Is this the experience we deserve as customers?

research cases

impusive shopping

Decision making bespoke on demand controlled smart awareness individuality

overconsumption overproduction warehouses waste abuse communication interaction

online/click

Compass of values

Medical

Psycological

thm} hm}\label{euclid} lid} mic}[1] {The he g g.c.d. of $a$ and $b$} a \bmod b$ We have the answer if $r$ is 0} \gets b$ \gets r$ s a \bmod b$ uclidendwhile} ent[\Large]{The gc gc gcd cd d i is s $ $b$} dure hmic} hm}

begin{algorithm} \caption{Euclidís algorithm}\label{euclid}

+ [1]{{\tiny\hfill$\triangleright$ #1}}

ate \te

Social

Financial

...

Data Analysis System

65%

color material pattern work leisure fun gym

State $b \gets r$

Biometric body autentication

The result is a hybrid space of digital and physical activities. Our decisions are controlled by personalized systems based on data elaboration. In the future, new sustainable approaches will replace the workforce with machines driven by an algorithm. I speculate on a typical shopping open-mall, in which shopping windows host 3d printers, producing the items.

EXPERIMENTAL DRAWING

Doubting the grid. Drawing the interior and the interiority. Where : In November 2017, I took part in my drawing to “Drawing Ambience Exhibition” at de Singel in Antwerp. The exhibition organized by Alvin Boyasky including Frank Gehry, Zaha Hadid, Daniel Libeskind, Mary Miss, OMA–Rem Koolhaas, Eduardo Paolozzi, Bernard Tschumi, Shin Takamatsu, and others. What : The show sees a collection of drawing from architects, designers, students and researchers in which every practitioner proposes a drawing as a personal reflection of space. For students, participating was an opportunity to express ideas and visions and experimentations about architectural drawings related to spatiality but also to additional values that the drawing can perform as a design tool. Research questions : I chose for the study a club/restaurant/cafè in Amsterdam: De School. The grid becomes the central theme of the research since it is also the symbol of the space and in its interior is dominated grids (tiles, floors, walls, etc). Can we describe this place as a grid? Can designers design without the use of the grid?

The project started with the seek of a drawing language with which to question an apparent coherence of the architectural grid, particularly present in the architecture of the space, especially the toilets, and even assumed as the symbol for the De school as a club, as well. This to eradicate the idea of a single dominant meaning and introduce various interpretations through drawing.

1 Choice of the space in de Singel

EXITBITION DESIGN

Precious Water The Thematic project had a focus on exhibition design and curating, directly linked to the drawing exhibited in the exhibition “Drawing Ambience: Alvin Boyarsky and the Architectural Association”, that took place in deSingel Art Campus in Antwerp. Aim: The course aimed to develop the drawing presented at “Drawing Ambience” as a design tool and defining with it the concept of exhibition space in deSingel. Architecture that shows and creates content, It becomes a link to some topic identified as valuable for t exhibition, able to show and produce significant contents. Where and why The exhibition is been thought to be designed in the “Ballard Garden” of de Singel Campus. The garden has several key elements that will become important features in the transformation of the space for the exhibition space. The water that is present in the space will be the main element of the exhibition and essential link with the core of the exhibiting space: the global water waste and water contamination.

3 Reflections: the water becomes the main feature of the design of the space itself and main focus of the concept

700

million people in 43 countries suffer today from water scarcity.

The theme of the fluidity, already explored through drawing ambiance will be developed furthermore as a design tool linked to space itself.

1246 m3 of water

years old the age of most water pipes in United states

million gallons the amount of water that leaks from

days the amount of time companies take to find a leak in or leading area the New York water supply every day

Intervention 1 : water dissipation

Intervention 2: water contamination 3D elaboration of “DrawingAmbience Exhibition” artwork

The third layer of the exhibition is a sculptural collection of objects representing a lavatory, washing machine, and bathtub. The objects are de-contextualized and inserted into an exhibiting environment, private of their proper domestic function, in a context in which they almost seem to be found by the chance as relique from the past. A remote past, when water was still normally used without control, before becoming a precious element.

10.

SPATIAL INSTALLATION - INTERIOR SCULPTURE “The bed in the office, the office in the bed..”

Inspired by the article from Beatrix Colomina “The bed in the office, the office in the bed..”, two distinct activities: dreaming and working, traditionally seen on opposite sides, are associated in a physical installation, that reflects provocatively, the reality of many professionals nowadays. The installation is a set of office furniture (chair and table) afunctional and unproductive – executed following a surrealist flavor in which the workspace is conceived through a sculptural, soft and white blanket, becoming unreachable in its functionality. Dreaming and working, utopia and reality, rigidity and softness are involved in a composition, where the digital era makes unnecessary the need to have a physical workspace. material: white blankets, white cotton sheets, metal frame

10.

SPATIAL INSTALLATION - MATERIAL EXPERIMENTATION Tiny Builders - The interior Reef Context : According to the slow decline of the consumeristic society, new ways of re-considering resources will drive us towards a possible future. Resources are experiencing a deep change in their cycle of production, storage, and distribution. Self-sufficiency will probably be adopted as a new paradigm for a rising post-consumerist season, with new forms of collection and recycling. Scenario : In the scenario that I proposed, designers and common people become sustainable producers and co-operate to create a society based on the values of the self-production, starting from their own house. My idea starts to shape on a possible way of re-thinking wastes (organic, food f.i) and producing new matter using a different kind of materiality, coming from diverse resources. As a matter of fact, in my experiments, I combined home wastes with industrial ones. Working with PLA wastes from 3d printers’ mistakes. I benefit from the regenerative quality that the material. I melt it, cast it and combine it with other wastes such as dusts, derived from organic wastes. I produced, in this way, a home-made recycled material. Biomimesis and inspiration : The Coral reef role and its function in the global ecosystem can be seen as a metaphor for our society. In the specific, in its efficiency and self-sufficiency, the coral reef ecosystem is inspiring us for a positive approach towards a correct way of use and re-use resources and wastes. We could reach the same efficiency created by the natural ecosystem through co-operation and awareness.

Biomimesis and inspiration The Coral reef role and its function in the global ecosystem can be seen as a metaphor for our society. In the specific, in its efficiency and self-sufficiency, the coral reef ecosystem is inspiring us for a positive approach towards a correct way of use and re-use resources and wastes. We could reach the same efficiency created by the natural ecosystem through co-operation and awareness. The model presented and captured is the result of material experimentation within the scenario of a post-consumeristic society.

11.

4,48

’

safe

h: 2,73

: light

zone 1

solution 1

zone 1 zone 3

h: 2,90

safe box

h: 2,73

2,73

zone 2

1:20

h: 2,40

stockroom 35

safe box

glass

0,60

1,20

0,35

240

glass

120

The interiors of Errico jewelry is a project that I developed for People&project studio in which I was asked to re-think and re-style and old jewelry in the city of Naples. The idea is to preserve the traditional style in association with a luxurious touch made by the association of materials. I was asked to develop the layout and to create exhibitors/ furniture to showcase the jewels together with the lighting.

0,87

OTHER PROJECTS - INTERIOR FOR JEWELLERY ““ERRICO”

velvet

11.

PHOENIX BAR AND LOUNGE I N C O L L A B O R AT I O N W I T H P E O P L E & P R O J E C T S

WHAT DID I DO : CONCEPT, RENDERING, TECHNICAL DRAWINGS