Portfolio by francesco mottola

Francesco Mottola - Selected Works

London Showroom

Nantes Showroom

Toulouse Showroom

Dj’s Cafe and Lounge

Cibaf Project

“De Mobile Itinerante” Master thesis

Speculative Thinking:

Errico Jewellery

Phoenix Bar&Lounge

The future of retail

About me

Hello, my name is Francesco and I am an Italian Retail Designer, currently living in Napoli. I am a multidisciplinary designer who is able to follow projects from concept to execution. Retail is the field where I applied my skills and talent. In 2018, I graduated from MIARD (Master in Interior Architecture and Retail Design) in Rotterdam, with my graduation project “De Mobile Itinerante” obtaining an internal research award “MIARD Alumni Research Award”. I am a as digital as crafty,I love drawing...

Get in touch : email : francesco.mottola@live.it phone: +31 628504632

LIGHT PLAN

RETAIL

2 300

polette showroom : London (GB)

500

2 000

I designed and developed the interiors of an eyewear company called polette. Polette is a French optical company expanding in Europe with the aim to conquer the world with its digital and physical shop-experience. In between digital and physical, their showrooms are a physical materialization of their website, where people can actually touch and try the glasses and sun-glasses or take eye tests and get in touch with a proper optician.

rail for spotlights

The interiors: the pure-whiteness of their furniture, inserted in a post-industrial deconstructed environment, inspires the visitors through its nostalgia for a typical clinical interior, where past and future coexist. Every space holds a different vibe given by the authentic bare walls and ceiling. Bright lights and symmetry and squared shapes are dominating elements in the spaces.

4.07

270 1 800

WHAT DID I DO?

step rail for spotlights

DESIGN AND LAYOUT CONCEPT DESIGN FURNITURE ORDER FURNITURE AND INTERIOR FEATURES LIGHT DESIGN TECHNICAL DRAWINGS EXECUTIVE DRAWINGS INSTALLATION SUPERVISION MERCHANDISE PLACEMENT

2 440 1 700 870 5.0

LATERAL VIEWS rail for spotlights

5.15

300

2 500

rail electrical cables

tinted lenses

11 850 4.6

300

4.13

770

2 500 2 300

300

500

1 300

Special Display and Extra Furniture

670 removable top

1000

170

800

500

170

830

40 drawers

667

Wipes Display - To draw the attention of customers towards accessories, not only glasses, I designed a special display that showcase all the collections. Formed by a main shelf basis on which some wipes holder are inserted in slots, the wipes are blocked with two plastic screws, easily removable and inter-changeble.

Multifunctional furniture - This product is meant for storing extra products that are not possible to showcase in the showroom. Thought to be movable, to its main fucntion is associated a table where the staff can make adjustments to glasses or for any activity related to sales.

2. RETAIL

polette showroom : Nantes (FR) window at the corner

2300 mm

1700 mm

2690 mm

WHAT DID I DO? DESIGN AND LAYOUT CONCEPT DESIGN FURNITURE ORDER FURNITURE AND INTERIOR FEATURES LIGHT DESIGN TECHNICAL DRAWINGS EXECUTIVE DRAWINGS INSTALLATION SUPERVISION MERCHANDISE PLACEMENT

2250

First floor

G round floor

320

Furniture ground floor Basement/o ffice a rea

kitchen supplies

wall A

3000

2030

3 rows

5 rows

11 50

mirrors

3 rows 11 50

mirror 540/690/210x3000

mirror 560/160/250x3000

staff exit

5 rows

storage

5 rows

103

A’

5 rows

1500

2720

wall C

930

1110

mirror 3000x106

B’

wall B

mirror 3000x106

Ipads

Electrical outlets ceiling

1450

106

2560

106

2570

1450

106

C’

Some furniture characteristics 5 rows

3 rows

5 rows

staff exit

5 rows

450

700

5 rows

strackwall double slot shelf

450

3 rows

main entrance

double slot panel

450

concept window

mirror

320 50

1060

BB ’

1060

700

380

5 rows

2000

5 rows

2570

CC’

*Mirrors alined

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FIRST FLOOR TOP VIEW 1660

lounge area tv

Table

2000

Bench

Atelier table

3310

2000

400

320

4 rows

0.92

Furniture First floor 2680

4 rows 4 rows

6 rows

1110

3 rows

mirror 460x2550 250x2550

customization wall

1660

3300

6 rows

wall D1

700

wall A1

9950

3.25

mirror 420x2550 600x2550

920

3 rows

4 rows monoyer chart

l'astigmate voit déformé, et vous ? une option gratuite chez polette 1:50

unit: mm

13/15

l’échelle de polette testez votre vision 5

5,55

6,25

7,14

8,33

12,50

16,66

1530

5 rows (kids)

D’ 4 rows

D : 5m

103 E

Lift

850

E’ 6 rows

1400

1000 mm price wall+ logo 1000

4 rows accessories eye measurement table

I pad Heater

330

1450

1060

wall B1

1060

2570

wall C1 1060

F’

G’

LENSES SUITCASE TYPES OF LENSES

FIRST FLOOR - EYE MEASUREMENT TABLE

ver re s photochr omiques

The eye measurement table is one of the most important features in polette interiors. People can have a eye test and it is used for the staff to take care of the customer needs. It is the focus point of the space and it is been carefully thought and designed for these needs wholy in white metal. Every table have a different configuration and shape related to the different showroom and variates in size dipending from the space characteristics.

indice opthalmique

ver re p ro tection écra n

ver re polaris é

Autorefractor

Phoropter

indice d’amincissement

convection heater

top lens meter

DRAWERS

Table experience 775mm

verr es photoch ro miques

indice d’amincissement

indice opthalmique

verr e pr otection écran

ver re polaris é

100mm

plastic display for lenses

2500 774, 5

3 cabinets, inter nal measur es 700x380 (H=100)

800

320

80, 5

1250

400

on the outsid e B

1000

110

18 790

C(1:2) Detail drawer

gri p

A(1:5)

Cable thr oughput

B(1:5)

Cable thr oughput

FIRST FLOOR - EYE MEASUREMENT TABLE 6 rows

5 rows (kids)

4 rows

920mm

Lift

1000mm

EE’ l'astigmate voit déformé, et vous ? une option gratuite chez polette 1:50

unit: mm

13/15

l’échelle de polette testez votre vision 5

5,55

6,25

7,14

8,33

12,50

16,66

D : 5m

Monoyer Chart on the lift’glass - detail

FIRST FLOOR - ATELIER TABLE This table is meant to be an explanatory moment for the customer to introduce them in some basic produc tion glasses methods. 4 rows

920mm

4 rows

920mm

4 rows

920mm

4 rows

920mm

4 rows

920mm

6 rows

1100mm

GG’

plexiglass cover

information/graphic content

metal structure

LIGHT DESIGN CONFIGURATION ceiling

1350 mm 1.43

500 mm

38 degrees

2760 mm

tubes

9950

200 mm

ﬁrst ﬂoor

Lift ceiling ceiling

1680 mm 700 mm 500 mm 38 degrees

storage

3370 mm

tubes

200 mm

ground ﬂoor

tubes spot lights (stairs : 60 degrees; showroom : 38 degrees)

1:100

1:50 Led tubes : SL-DD-1220W Led tube suspended installation / 20w / 4000 - 4500k / CRI 80 / 200-240V / 1350-1750lm Spot lights : SL-SD-20WN Led spotlight 20w / 1800lm / COB LED / 4000k / CRI 90 / Black color / 38º beam angle

RETAIL polette showroom : Toulouse (FR)

WHAT DID I DO? SITE VISIT DESIGN AND LAYOUT CONCEPT DESIGN FURNITURE ORDER FURNITURE AND INTERIOR FEATURES LIGHT DESIGN TECHNICAL DRAWINGS EXECUTIVE DRAWINGS INSTALLATION SUPERVISION MERCHANDISE PLACEMENT

FACADE

polett

bb ’

a’

3330 mm

2700 mm door

700 mm

b’

3000 mm

Design door entrance from the inside

aa ’ rue d’Alsace Lorr

aine

3 rows 27 shelves

cc’ 4 rows 27 shelves blue

gradient

blue

85%

green

gradient

green

85%

green

50%

green

25%

yellow

gradient

yellow

blue

50%

yellow

25%

50%

85%

orange

gradient

red

gradient

red

85%

brown

gradient

brown

85%

brown

50%

brown

25%

red

25%

50%

pink

25%

pink

50%

black

gradient

black

85%

black

50%

25%

pink

gradient

pink

85%

purple

mir ror

ice blue

dark blue

mir ror

purple

gradient

purple

85%

purple

50%

25%

light pink

purple

silver

green

mir ror

gold

mir ror

1590

blue

25%

orange

150

orange

b’

orange

25%

225

500

3000

50%

85%

553

3300

5 rows 54 frames 1150

FLOOR PLAN b

3000

2 rows 18 shelves 7 rows 63 shelves

Customization wall

10 rows 90 shelves

2 ROWS 18 GLASSES

a’

aa’

c’

7 rows 63 shelves

bb’

155

poster

10 rows 90 shelves

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HOSPITALITY

coffee +250

dj storage

storage

fridge

KOELING

order/pay

KOELING

storage

fridge

KOELING

storage

dishwasher

clean

KOELING

prep

pick-up storage

KOELING

fridge

storage

Dj’s Cafe and Lounge

WHAT DID I DO? Layout design Technical Drawing Furniture choice Light Design Rendering B

+250

dj storage

storage

fridge

storage

dishwasher storage

storage

order/pay

coffee

caja

order/pay

KOELING

prep

clean

pick-up

storage

caja

KOELING

electricalpoint surface fixture recessed fixture wallfixture LED line(RGBW) lighttrack tube light

LIGHT PLAN

During my experience at the studio &Praast&Hooft, I developed the concept of a cafe/lounge located in Ibiza. The project dealt with the creation of the layout and the introduction of a Dj booth where music would be played for events, located on the left side of the entrance door behind a transparent glass. Following, the bar is the center of the space and uses the length of the space which is also its strength. The last room is organized as a lounge space, followed by the restroom. Space keeps some pre-existent materials like bare-surfaces (concrete) juxtaposing them with more elaborated and researched materials. Marbles and brass coexist together with rusty mirrors in several parts (lounge&entrance)

Section A Section

Section B

Section C

ARCHITECTURE CIBAF PROJECT in collaboration with Arch. Borrelli Studio

WHAT DID I DO? Rendering/3D model Concept Development Research

Context and Territory: Frattamaggiore is a little town in the hinterland of the city of Naples, south of Italy. Here the hemp cultivation and the manufacture of ropes are historical traditions. The project aims to define an attractive public space to give a new evocative memorial image of the hemp plants. Aim: The initial idea was to create a green plate that covers the entire lot, cut in several points by axes that make possible accesses to an internal square. Besides, the structure will offer to the neighborhood several kinds of activities such as a museum, restaurant, library, and nursery. Context and Territory: The project is been designed and articulated on three different levels. Five separate buildings make the first level. The second level is made by a roof-garden on top of the buildings. It represents a green spot in the middle of the city but also important in terms of inside circularity of people, connecting the five buildings through several gangways. The third and last level is a glass tunnel wedged into the towers of the buildings that becomes an attractive element from the inside and the surrounding context. This, supported by the pilotis becomes itself a symbolic element that reminds to the intersections, that characterizes how hemp and ropes are worked.

5. cinema associazioni

Tunnel/connectors (Canapa Memorial)

media room

restaurant cinema associazioni

roof- garden

library

restaurant cafè/restaurant

conference room associations shops

day care room

nursery court

museum bookshop cafe

square

De Mobile Itinerante” is a collection of objects that are spatially active as wearable elements, storagegear, interior micro-structures, and functional, tactile surfaces. The bedroom is positioned as a multilayered space for one to unpack and pack numerous currencies. Bent, welded, glued and sewn, the forms and materials together form a dynamic bricolage about modern life. It is a fragmented set of objects containing belongings for the personal space that support basic needs for the daily and nightly activities .

FURNITURE - Master’s Graduation Project “De Mobile Itinerante The project looks at the immediate domestic surrounding and aims to give a contribution to a specific interior typology: the bedroom. Through personal considerations and observation, I analyze the bedroom as personal space, in cohabitated houses. Socio-political context and research question: In the last 20 years, new European politics has led to the opening of borders, which has attracted many foreign students and professionals to the city centers of European capitals. New social structures and different approaches to labor, as a consequence of neoliberalism, influenced our relationships with urbanity and domesticity as well. Young Intrapreneurs, for example, or freelancers workers have the possibility to work for themselves not depending on any long term job prospective. However, this possibility to be free from any constraints and limits, in the same time, generated vulnerability transforming that “freedom” in a renewed precariousness and unfortunately creating, sometimes, unsteady environment of life encouraging an increment of a spread urban nomadism, especially in European capitals, like Amsterdam or London, for example. ` What is our relationship with the interiors we temporary inhabit?

16.5

48 26.0

22.8

De Mobile Itinerante is been sponsored by ECCO, company leader in the sector of leather design. Winner of the “MIARD Alumni Research Award”

Materials: Leather-Steel-Copper-Nylon

Research: History and development of the personal space

15th century Pie. l • Medioeval Great Hall

COMMUNAL

(UNSTABILITY)

17th century Pie. 2 - D utch Interior f rom 1600. The bed in the walls.

NOMADIC

PRIVATE

BEDROOM/ PERSONAL SPACE

(PRECARIOUSNESS)

{STABILITY}

18th century Pie. 2 - T he Vi ct oria n Houses. The Privacy and the Invention of the hallways

I I I

19th century

Pic.3

I I

Hugh H

PUBLIC

�()18

rotating bed

{TECHNOLOGY}

from8m2

A predrct1on made at the 7017 World Econo Forum v.as that 1nd,v1duals 1n the future, wo lonqer own anything

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my I used personal moving as a research case

efner

working from h is head qt.rarter The bedroom On h i� I re chnologlca

to6m2

.I n I

1. Clothing Hanger Barr + Accessories Layer

2. Mirror and board/grid for folded clothes accessories layer

3. Night table/ suitcase

4. Textile microstructure for accessories/bag

and

SPECULATIVE DESIGN The Future of Retail

Fashion as plenty other trades typologies, have a huge, impact on the environment responding to high human demands and over-needs. I started my speculation considering these negative aspects of our society as an enemy for sustainability and start to elaborate a way to control our purchases for a more tailored and sustainable way of purchase. Aim of the project: The final design speculation imagines that in the next future, digital tools will support wholly our approach to basic needs and goods, influencing us on the basis of what is the best for us, through data analysis. How: This way of shopping, based on digital personalization and selfcustomization is the first layer on which the speculation starts. I imagined an open shopping mall where AR and bricks-andmortar will create a hybrid experience. Goods are produced through data and 3D printing. Consequences: The Machine replaces human interactions and the “human touch” that used to be on the basis of the market activity since the Ancient Greeks’ time (Agora = gathering place) is replaced by the algorithm activity. A shopping experience that leaves many inputs and space for further developments. Is this the experience we deserve as customers?

physical

impusive shopping

Decision making bespoke on demand controlled smart awareness individuality

overconsumption overproduction warehouses waste abuse communication interaction

digital

online/click

Psycological

Medical

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Financial

Data Analysis System

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color material pattern work leisure fun gym

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Biometric body autentication

The result is a hybrid space of digital and physical activities. Our decisions are controlled by personalized systems based on data elaboration. In the future, new sustainable approaches will replace the workforce with machines driven by an algorithm. I speculate on a typical shopping open-mall, in which shopping windows host 3d printers, producing the items.

INTERIOR/RETAIL Restyling for Errico Jewellery (Naples)

WHAT DID I DO? Layout design Technical Drawing Furniture Design Light Design Rendering

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safe

The interiors of Errico jewelry is a project that I developed for People&project studio in which I was asked to re-think and re-style and old jewelry in the city of Naples. The idea is to preserve the traditional style in association with a luxurious touch made by the association of materials. I was asked to develop the layout and to create exhibitors/ furniture to showcase the jewels together with the lighting.

4,48

0,87

In collaboration with People&Project

h: 2,73

: light

zone 1

solution 1

zone 1 zone 3

h: 2,90

safe box

h: 2,73

zone 2

h: 2,40

stockroom safe box

glass

0,60

1,20

0,35

120

2,73

240

glass

1:20

velvet

CC'

AA '

B B'

HOSPITALITY Phoenix Bar and Lounge 420

In collaboration with People&Project

350

WHAT DID I DO? Layout design Technical Drawing Furniture choice Light Design Rendering