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FRANCESCO MOT TOLA DESIGN SELECTED PROJECTS
ABOUT ME
FR ANCESCO M OT TO L A
A creative and passionate personality, born and raised in south of Italy, living in the Netherlands. I am deeply interested in art, design, illustration and fashion, basically every field in which creativity is demanded. This is my everyday engine. I think that a creative approach is important for everything we do in life. During my educational background I developed skills as industrial designer and I gained then experience working in spatial and interior design sector in collaboration with studios. In the meantime I love to develop personal artworks, illustrations and characters that I like to collect and transform digitally in graphic elaborates that I can share on my Tumblr page.
I like to play with different ideas and blend them into visual projects showing my fascinations for nature structures and human figures. Organic shape,curves and strong colors are my privileged choice when I design and this tendency can be also perceived in my projects of interior and product design. This portfolio rapresent a collection of some selected projects that I have done during my bachelor and professional experiences. It shows my personal development as designer and different approaches that I have been studying and applying to several projects on a different scale.
Designer
JOB EXPERIENCES
E D U C AT I O N
SKILLS
PROGRAMS
DESIGNER ASSITANT (intern)
BACHELORES DEGREE
GRAPHIC DESIGN 2D/3D DESIGN FREE HAND ILLUSTRATION DIGITAL ILLUSTRATION
RHINOCEROS + V-RAY 3D STUDIO MAX AUTOCAD ILLUSTRATOR INDESIGN PHOTOSHOP FREEHAND
2012 Naples, Italy DESIGNER ASSISTANT
2012-2014 Naples, Italy FREELANCE GRAPHIC DESIGNER 2015
STYLIST 2015
PEOPLE&PROJECTS STUDIO
Internship in a interior and retail design studio. Project assistant, working in collaboration with architects and designers, resposable for the 3D design and graphic visualizations MARCO BORRELLI ARCHITECT STUDIO
-Graphic designer assistant -concept developing -3D visualizer -working on projects of different nature and cliets as graphic designer and illustrator.
2008-2010
FACULTY OF ARCHITECTURE “LUIGI VANVITELLI” BACHELOR IN INDUSTRIAL DESIGN
Thesis Subjects : Retail Design and Commercial Spaces Main subjects of study : industrial design, interior design, visual communication,conceptual design,3D visualization, graphic design, concept development
ALLSAINTS (clothing)
Visual merchandising Fashion/Sales Stylist
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DESIGN METHOD
how I conceive the process... 3
SELECTED PROJECTS
01 C A N A PA M E M O R I A L . A GREEN LAMB IN T H E C I T Y O F F R ATTA M A G G I O R E ( i n collaboration with Arch. M. Borrelli)
02 SCHOOL BUILDING IN SENERCHIA. (in collaboration with Arch. M.
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05 S PATA R E L L A STORE. REST YLING. (in collaboration with People&Projects studio)
BLUE GUELL (university)
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10 T R I PA R È . C a s t l u -
CUBE HOTEL. “ WELCOME IN H O T E L” C O M P E T I TION (university)
mina for interior project. (university)
Borrelli)
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07
JEWELLERY ERRICO (in collaboration with People&Projects studio)
ILLUSION OF F U L L A N D E M P T Y. (university)
04 PHOENIX BAR AND LOUNGE (in collaboration with People&Pro-
11 D I AT O M B ( I ) O X (university)
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BACHELOR FINAL E X A M I N AT I O N . TEMPORARY SHOPS.
I L L U S T R AT I O N S , CHARACTERS A N D D I G I TA L ARTWORKS(personal works)
jects studio)
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1 ) Ca n a pa M e mor ial, a green lamb in t h e c i t y of Fratta m aggio re C AT E G O R Y
DESCRIPTION
Architecture, Interior
Frattamaggiore is a little town in the hinterland of the city of Naples, south of Italy. Here the hemp cultivation and the manufacture of ropes are historical traditions. The aim of the project is to define an attractive public space in order to give a new evocative memorial image of the hemp plants. The idea is to create a green plate that cover the intire lot, cutted in several points by axes that make possible accesses to an internal square. The structure will offer to the neibourhood several kind of activities such as a museum, restaurant, library and nursery.
CLIENT Municipality of Frattamaggiore
W H AT I D I D Concept, renders, drawings
The project is been designed and articulated in three different levels. Five separated buildings make the first level. The second level is made by a roof-garden on top of the buildings. It rapresents a green spot in the middle of the city but also important in terms of inside circularity of people, connecting the five buildings through several gangways. The third and last level is a glass tunnel wedged into the towers of the buildings that becomes an attractive element from the inside and the sourrounding context. This, supported by pilotis becames itself the memorial symbol of the hemp tree.
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The roof garden is conceived with a high water retention, increased acoustic and thermal insulation, increase the thermal inertia of the structures, induction of airborne dust, reduction of the “heat island�. The use of a green cover not only improves the climatic conditions inside of the building, but also brings benefits to the whole context (no CO2 emission)
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2 )S c h o ol Bui ldi ng in S en erch ia C AT E G O R Y Architecture, Interior, exterior
DESCRIPTION The project deals with the design,
The goal is to bring together and
re-thinking and revaluation of the
concentrate in a single place the
exterior and interior of a building
existing three school locations
Municipality of Senerchia (AV)
in Senerchia hosting a school.
that are present in the territory in
The school is divided in primary,
order to offer to the community
W H AT I D I D ?
elementary and secondary school.
a symbolic identity character and
The spaces are designed on the
functional unit.
base of a calculation of the resi-
The position has been chosen by
dent population of 2,000 inhab-
the municipality because of the
itants to be implemented in the
proximity to several other sports
Municipality of Senerchia in the
facilities that will complete the
province of Avellino, in order to
new school Plexus such as the Soc-
revitalize and prevent the deple-
cer field and Sports hall.
tion of the population. Project is
The project envisages organization
a competition of ideas to evaluate
of spaces appropriately calibrated
the best feasibility proposal has
according to current building reg-
spread.
ulations in the field of education
CLIENT
concept, 3D models, renders, drawings
and in relation to the request of the resident population and the revaluation of the exterior, creating a pleasent space outside and inside the walls.
DETAIL OF THE COMPOSITION OF THE GLASS STRUCTURE IN THE MAIN ENTRANCE
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B C
A A’ C
B’
Render of the exteriors from the main entrance.
B-B’
A-A’
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C-C’
interior visualization of the main entrance hall
interior visualization of the classrooms
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Projects in collaboration with
Retail Interiors and Barrisol applications
3 ) E r r i co Je we lle r y C AT E G O R Y
DESCRIPTION
Interior design
The interiors of Errico jewellery is a project that I made for People&project studio in which I was asked to ri-think and re-style an a
CLIENTS
old jewellery in the city of Naples. Two are the proposals for the this
Jewellery Errico Owner
restyling: in the first one the main focus is on the furniture that showcase the product in iron covered by gold to give luxury style to the space. The jewels in this version are showcased and enlighted from
W H AT I D I D ?
lights placed above. In the second proposal barrisol create a weavy walls effect that is also the main light diffusor.
0,87
2,73
Concept, Renders, Technical drawings
4,48
1:20
’
safe
h: 2,73
finishing 35
light composition
: light
zone 1
solution 1
zone 1 zone 3
h: 2,90
safe box
safe box
h: 2,73
zone 2
h: 2,40
stockroom safe box
This is the first proposal with a general layout of the space and a focus on the zone 1. The zone one is been projected considering one is been projected
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exhibitors
0,87
60
Second proposal (zone 1) : Barrisol Walls
240
4,48
60
glass
120
safe
h: 2,73
35 barrisol
velvet
safe box
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4 ) Phoe ni x Bar an d Lo un ge C AT E G O R Y
DESCRIPTION
Interior, Industrial design
In this project I designed the interiors of the bar and a lounge space of a big Club called Phoenix. The nature is the inspiration of some
W H AT I D I D ?
of the designed elements in the space and this motif gives an effect
Concept, renders, technical drawings
of continuity to both spaces. The main structure of the bar counter is composed by a wooden frame that gives the idea of a sequence of trees backlit by a barrisol surface behind spreading led light. In the lounge the trees effect is given by the approaching of 12 wooden panels hanging on the wall and cutted in order to shape the trees through the empty space between one and another. The lounge space is organized through a system of sits in wengè wood located along the sizes of the room.
bar
lounge
2D visualization of the furniture of the lounge space 14
wood
bar from the back
200
R100
barrisol 20
325
100
30
750
1050 850
100
200 100
2700
2340
20
30
20
55
20
350
30
30
30 850
600
400 2780
20
350
R300
100 45
850
R300
965
C'
B'
CC'
AA '
B B'
420
A'
A
C
B
15
350
5 ) Sp ata re lla Store. R est ylin g. C AT E G O R Y
DESCRIPTION
Interior,Restyling
This project is a restyling of a clothing store in Naples. The aim
W H AT I D I D ? Concept, renders, technical drawings
of the owner was to exalt as much as possible the tradition of the product and give a better visibility to every single item. fr this reason shoes and bags are inserted and showcased in frames on the walls like artworks in a museum. As regards the layout of the space I elaborate the distribution considering the interest that the clients usually have for the selection offered from the store throughout the years. After understood their priority I designed furniture that use the minimum space being anyway functional, not only for the visitors but also for the people working inside the store. The double ceiling, wholy designed in barrisol, has a traslucent finishing that diffuse light in the space but also a decorative motif which rapresent the flow of people browsing, projected from the ground to the ceiling.
exterior view with intervention
wood clothes bags
lounge corner
shoes
cash desk
Barrisol Double Ceiling traslucent finishing
layout
store before the restyling stockroom
people’s flow
concept: Product as art, store as museum
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University projects
6 ) Welcom e i n H o tel co mpet it io n . Cube Ho tel. C AT E G O R Y
DESCRIPTION
Interior, industrial
“Welcome in hotel” was a competition in which I took part during my studies. The project deals with designing the interior of an existing space and creating a hotel inside. The name has been chosen because, concerning shapes and colours, the hotel is inspired by the “Rubik’s cube”, a very famous riddle in the 80s. its style is, at the same time, joking and modern, so that the hotel is mostly intended to young people. The disposition of the cube’s colours in the various rooms of the hotel has been arranged according to the principle of “Chromotherapy”: everything is linked to the activities which are carried out in that specific room.
W H AT I D I D ? Concept, renders, technical drawings
Getting into the hotel, this is the first room the guests bump into. On the ceiling and on the walls there are all the colours of the Rubick’s cube, but the white, fresh and energetic, prevails.
exterior
This room has been conceived to allow a double fuction: dining room during the day and disco at the night. The kitchen is adjacent to the dining room. The main color is orThis room is destined
ange, which conveys
to reading activity, re-
joy, good mood, stim-
lax and web surfing.
ulating
The main colors are
ionships.
green (harmony and meditation) and blue (introspection
and
calm).
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social relash-
The Bar The cafè has been placed on the borderline between lounge and dining room. It has been projected to allow the service in both the lounge and the dining room. It works all day long from morning’s breakfast till late to serve cocktails at the night.
cubehotel
The reception is a Rubik’s cube, balanced on a cut off edge section A-A’
lounge meeting reading relax
wc
section B-B’
lobby reception waiting room
emergency exit
dining room/disco
corridor
Bookcase corridor The corridor links the lounge and the dining room and it is bounded by a partition wall with different sides: the one towards the lounge is a bookcase with sliding shutters, inspired by the game of Mystic square, which can easily be arranged, according to ones needing. The side towards the corridor is made up of many little cubes, irregulary arranged one on the top of each other, which give vitality to all the environment.
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The double ceiling is one of the most im-
Double Ceiling
portant part of the project, as it gives smothness to all the environment. Its importance is not just aesthetic, as it also indudes the spotlight of the system, and its colours have a very close relationship with particular activities carried out in the various environments, following the principles of Chromoterapy
Dining Room/Disco The cafè has been placed on the borderline between lounge and dining room. It has been projected to allow the service in both the lounge and the dining room. It works all day long from morning’s breakfast till late to serve cocktails at the night.
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7 ) The i llus i on of f ull an d emp t y C AT E G O R Y
DESCRIPTION
Living Design, Exterior Design
The project is a revaluation of a court in Via Maffei 5 in the city of Marchanise (CE). The brief of the project is to use the space differently to give to the people living that court possibility to live and use it in the best way with the minimum intervention. The porpose is to develop a further space along the existent seizes of the building that allow people to walk and to spend lesure time. It is been created, on the first floor of the court, a mezzanine hosting bench and tables in which eventually people can play or just sit and socialize. This elevation is made to give the idea, from the entrance, that the people are almost “souspended� during their leisure time, this effect is reached especially during the night thanks to a light technology installed; cast lumina technology. To create the effect of full and empty, methacrylate panels, cast lumina enlight the space creating a soft athmosphere of soft light.
SUBJECT revaluation of a exterior space
photos of the site
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8 ) Ba c he lor Fi na l Ex amin at io n . Temp o rar y s ho ps. C AT E G O R Y
DESCRIPTION
Bachelor Degree Thesis
In the final examination I analyzed the theme of the temporary shops as retail phenomenon. Chiaiano is a district part of the northen area of the city of Naples. Far away from the see but covered by a dense forests where, from centuries, farms grew generating different kind of local productions. The most popular and appraciated production is the cherry one and all the products made with this fruit. Once identified this local production the aim of this project is to create a market in which those products can be visible and create a “buzz” through the strategy of the temporary shop. Here design meet retail and create a temporary event in one of the focal point of the district, the metropolitan station. The project is conceived as a part of an already approved artistic revalutation of the the area in which artists and designer are comitted to give an artistic contribution to this area of the city. In this scenario my project and research rappresent a complement in terms of industrial and retail design.
SUBJECT Commercial Spaces, retail, interior
DESIGN
- Entertainment - retail - event
territorial framework
A
P A’
AA’
c
bQ
p
Q
Q
c
=
=
M
M
N
bQ
p
Q
Q
=
=
M
M
N
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DISTRIBUTION SPOT
BARRISOL
magnete
WOOD
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COMPOSITION OF THE FURNITURE FOR THE EXHIBITION OF THE PRODUCTS
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The space opens to the public through a sliding track in the center of the structure giving the possibility to get inside from two entrances
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9 ) Blu e G ue ll C AT E G O R Y
DESCRIPTION
Industrial design, exterior,product, furniture
The starting key word of this pro- As Gaudi did for the benches in ject is COMMUNICATION. Nowa- Parc Guell, shaping the curves days communication among peo- with a rey that permit everyone
SUBJECT Creating a outdoor product for a pubblic garden
ple is conceived through digital sit to communicate with each othways, , forgetting about traditional er, this project takes inspiration ways of aggregation. The concept from the spanish architect design of this project privileges a tra- approach, mixed with several fasditional way of communication, cinations coming from different free from any kind of technologi- design sources, such as Le Corbuscal “help” bringing back the idea ier’s chaise longue used in order of “meeting point” as real space. to give people possibility to sit but Stairs and stairsways have been also to lie, in an artistic and experconsidered
as
structures
that imental formula made in fiberglass
many times people use to sit and with a wooden soul. communicate between each others, especially for young people.
elaboration of the sit for a more comfortable and ergonomic solution
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Renders of the object inserted in the environment
A
A A'
A' 1% 29 cm
The fiberglass is the material that is been chosen and two are the methods with which this project can be engineered: one is HLU (hand lay -up) and the second one is RTM (resin transfer molding)
The object is supported in the inside by a wooden skelton where the fiberglass will lie.
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25 cm
1 0 ) Tr i parè. Li ght design pro jec t wit h cas t l u m ina. C AT E G O R Y
DESCRIPTION
Industrial design, interior, light design
Cast lumina is the latest evolution in the PMMA lighting world. It is usually a technology for pubblicity and glazing media. In this project is applyied for an indoor porpose. The concept of the lamp is to create a lighting furniture that can be used, not only to enlight environment, but also as hanging spot or to separate one place in two part and giving some privacy to whom is sharing a bed room. Through the cast lumina technology is also possible to customize the lamp inserting pictures (poster) define your color light of the led. The frame in which the lighting panels are inserted is in methacrylate.
THEME Design a lighting product for interior applying a studied technology
A
30mm sez AA’
40mm
a
6-7-8-9 a b c d e
profilo in estruso di alluminio ferma cavo in gomma siliconica cavo starter trasformatore/presa VLM
b c
d e
1500mm
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Cast lumina technology used by a cosmetic company for their
b
c
d
a
window B’
B
1290mm
A’
a b c d e f g h i i
venatura protettiva film tasparente con poster Quinn Cast lumina in metacrilato riflettore bianco e ferma vetro in silicone profilo in estruso di alluminio rosetta in silicone base in plexiglass profilo in estruso di alluminio strip Led
e
f g h i l
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1 1 ) Lunc hb( i ) ox C AT E G O R Y
DESCRIPTION
Product design, Bio- Design, Biomimethic
The project involves the development of a lunch-box. The aim is to create a lunch-box that combines aesthetics and function by using innovative systems. The aesthetic quality has been achieved thanks to the bio-inspired imput of diatoms. Through a research of new technologies in developing state I have included in the project micro Peltier generators and a solar cooker. Micro Peltier generator is a technology designed by researchers at the High-Tech Research Center of the University of Kanagawa, Japan. This technology is able to cool small areas through a micro metal point, while the solar cooker works using sun energy.
THEME Bio-inspired product design
Dolci 1p al g
Carni - Salumi - Pesce Legumi - Uova 1-2 p al g Condimenti - Olio - Grassi 2-3 p al g Pane - Pasta - RisoBiscotti - Patate 2-3 p al g Frutta e Verdura 3-4 p al g
Carni - Salumi - Pesce Legumi - Uova
Verdura
Frutta
Dolci
Pane - Pasta - RisoBiscotti - Patate
Latte-Y ogurt
Condimenti - Olio - Grassi
These kind of applycation have been thought for this project to improve the capability of the lunch box to keep food warm or cold. Furthermore, aware of the bad food diet that most people have nowadays. it is included in Diatom Box, thanks to the advice of a dietician, a weekly diet grouped in ‘’ categories ‘’ in order educate the user to a correct diet. Polypropylene and sylicon rubber are the material choices for the most of the part of this object.
portability
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Personal Illustrations and Graphic Artworks
P E R SONAL PR OJ E C TS. GR APHI CS AND I LLUS T R AT ION S F LY E R S .
I designed these flyers in collaboration with a collective called Somnium that organize artistic event where music and art performances take place. The events are based on a main theme. LIghts, dj set and scenographies turn around the same theme. For this purpose I curate the visual identity of the digital posters. The elements of continuity which is present in all the artworks, is the interaction between individuals.
Theme: UMAMI
Theme: THE LABYRINTH 31
PAT T E R N S
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D I G I TA L C O L L A G E S
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O T H E R I L L U S T R AT I O N S , C H A R A C T E R S A N D A R T W O R K S . . .
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FRANCESCO MOTTOLA INTERIOR INDUSTRIAL GRAPHIC ILLUSTRATION