SHA FENG
PORTFOLIO
CONTENT 0.1 BICYCLE GUARDIANS
0.2
REAR CARRIER +
0.3 DIGNITY BIB
0.4
0.5
0.6
UMBRELLA REPAIRER
HANGER CARTON
DESIGN KNOWN UNKNOWNS
SKILLS general research
co design
creative thinking
universal design
problem solving
handcraft
ideation
bicycle design
concept generation
furniture design
SOFTWARES
Rhinoceros
Adobe Photoshop Adobe Illustration Adobe Premiere
KeyShot
EDUCATION
2013.9-2017.6 BE Industrial Design,Hohai University 2017.9-present MA Industrial Design,Central Saint Martins,UAL
AWARDS
EXPERIENCE 1 invention patent 4 pratical patents 1 Ei compendex paper
2015.12-2016.12
Vice president of the Student Union
2015.5-2017.5
Leader National Undergraduate Training Program for Innovation
2016.7-2016.9
Internship,Goodbaby Group Co Ltd.
cv // 2
Internship Goodbaby Group Suzhou China 2016.7 — 2016.10
HANDCRAFT experience in workshops
more about me // 4
SKETCH 2014
step 2 step 4
step 1 step 3
step 2
step 1
Tenon-and-mortise work applied to bamboo more about me // 6
PACKAGING
DESIGN
more about me // 8
0.1
BICYCLE GUARDIANS As people to be eco-friendly and fit,bicycles grow in number.The bicycle safety always cause us headache.As a cyclist,i have basically tried every lock on the market but they have problems in many ways.Nowadays,what cyclists prefer is a convenience,artistic and durable lock.More and more structure locks are displacing the padlock.
bicycle guardian // 10
IDEATION Sketch
Normal locks
Association
Used on bicycles
Shapes Final shape
Final concept
Final Renders
bicycle guardian // 12
PRODUCT Prototyping process
Spray Can
ABS Plastic
Filer
Wire Cutters
502 Glue
Raw Material subject | auxiliary
Hand Electric drill
Hammer
Box Cutter
Chisel
Hand Tools
grind | cut | hammer | print
Common Pedal
Bicycle Guardians
Finished Model compare | optimize
General Model
next makings and mill the outline of the model
spray black paint on the ABS to line easily according to the mark
drill hole on drilling recondition with a rig hand electric drill
separate different parts of the model and install inside the lock
curve the details with an air gun
smooth the surface with sandpaper
dry the model
make logo and stickers by Ai and print it out
Complete Details
spray the paint and wait it diried
Final Model
bicycle guardian // 14
USER SCENARIO
1
3
lock the frame and the steel wire
5
2
act like a normal pedal
using it as a pedal again
4
stop and lock the bicycle
park on the side of the road
6
riding on the road
How To Lock & How To Unlock
bicycle guardian // 16
0.2
REAR CARRIER + The lack of space to carry large objects in the bicycle’s rear is frequently experienced.Rear Carrier + aims to solve this problem without the use of a carrier bell.
rear carrier+ // 18
OBJECTIVE Carriers Of Various Sizes Of Luggages focus on the little problem but vital to our daily life
POTENTIAL TARGET USERS
COURIER
HOUSEWIFE
For delivery Take insulated carriers Special rear carrier
For daily life Carry baby or child No carry heavy stuff
80%
Better to fit different baby seats
About 80% couriers in Changzhou have to refit their carrier.
This deficiency causes money waste and increase their employment costs.
Grocery more than cases,such as milk box,shopping basket ...
rear carrier+ // 20
RE-THINKING about the carrier
What
is a basic carrier?
Consumer research
d
fixe
move
op
era
te
Current carriers analysis How we use a carrier?
Why we unsatisfy about carriers? the way we use the function we need the sense we experience care about the luggage the size for people or things
no ropes only clip
limited space
hard to fix
In the current rear carriers,the clip can not adapt to the different sizes of luggage.So why not make the carrier flexible? It will also be a good match to equip a rope to fix things.
Needs Basic needs: carry things and people Nobtale factor: rope, space Implicit demand: convenient to fix, solid to carry adult
PRODUCT
Ropes are easier to be taken with when hooked at the bottom
rear carrier+ // 22
STORYBOARD
1
Put all the luggage on it
Pullout outthe the slide suitable sizesize 2 2Pull sliderail railtoto suitable
3 Take off the ropes on the hooks
4 Use ropes to fix the luggage
rear carrier+ // 24
0.3 DIGNITY BIB
For some seniors whose teeth are losing,hands are trembling, it is common that foods are often dropped unconsciously when having meals. Most bibs ignore showing the due respect for seniors, making them look more disabled. Seniors will become more frustrated on mind. Also, it is hard for forgetful seniors to remember to take bibs with them.
dignity bib // 26
PROBLEM
Falling Tooth
“
Trembling Hands
Feeble-looking
Demen�a is a syndrome,usually of a chronic or progressive nature, caused by a variety of brain illness that affect memory,thinking,behaviour and ability to perform everyday ac�vi�es.
”
USER SCENARIO
Pull up
Have meal Integrated the design of bowtie with the structure of drawcord,made out of soft comfortble fabrics with mild natural colors,it aims to create intimate,organic forms to show special care for seniors.It not only meets functional requirements,but also shows more humane care for the elderly compared with traditonal one,so as to enable seniors accept bibs with pleasure,like a decorative tie.
Fix drawstring
Wear
dignity bib // 28
0.4
UMBRELLA REPAIRER Are you going through this situation--------one of the rib falls off from the ferrule,but you have to use the umbrella which leaks.Most of us won’t send the umbrella for repairing.If there is an umbrella repairer to mend this little problem,it really saves a lot of materials and money.
umbrella repairer // 30
QUICK REPAIR
A design to repair the umbrellas which are left aside
SKETCH Side from top
Top side
Packaging box Rib installed in
Reverse side Front view Side view
umbrella repairer // 32
MOCK-UP
3D printing
Remove the broken umbrella bead and use the umbrella repairer to clip the umbrella
Before painting
Colors for choice
Let umbrella rib go through the two hole of the repairer
Use as a portable gadget
According to the principle about ‘two point,one line’,the rib will be fixed
umbrella repairer // 34
0.5
HANGER CARTON
With the advancement of electronic technology,online shopping has became a fashion.Everytime we buy clothes,after taking out the clothes,the package is useless.Hanger carton is a little design to take advantage of the clothes package and make a recycling hanger by yourself.
hanger carton // 36 24 dignity bib //
DIMENSION
USING PROCESS
Courier delivers the clothes
Use it as hanger and hang clothes
Open the carton and take out your clothes
Remove the hanger and assemble them
To enhance strength , Two cardboards form a hanger
hanger carton // 38
0.6
DESIGN KNOWN UNKNOWNS
Here the focus is on design that mediates relationships between humans by providing functional and expressive objects to facilitate their interactions.
headset // 40
Re-imagine the mobile phone and headset that mediates relationships between humans by providing functional and expressive objects to facilitate their interactions.
What new uses should be invented? What gestures, etiquettes, or behaviours could be facilitated or exaggerated by the use of a headset? What features are missing?
“Observe behaviours and explore users’ latent desires around technological products and services”
headset // 42
PRODUCT
Bluetooth Headset HIGH FIDELITY ONE-PIECE MICROPHONE
support pad
mircophone
concealed camera HOLO glass
glasses frame
HIFI earphone
operating area
ROTATE & TRANSFORM TO
Argument Reality Glasses
headset // 44
VOLUME BAR PATTERNS COLOURS
Interactive Screen Interact with people
MOBILE COMPUTING TRACKING SYSTEM GESTURE RECOGNITION
Virtual Interface Interact with environment
SCHEDULE
GPS
REAL-TIME SHARE
MESSAGE
headset // 46
EXPERIENCE Diverse status
Couple Colours & Textures FOR CHOISE & CUSTOMIZATION
PATTERNS & COLOURS TO SHOW
Hobbies and Moods
24 headset // 48
INFORMATION by TECHNOLOGY
CONFIDENCE
PROTOTYPING PROCESS In CSMworkshop
Paper model
Components & Package
Sketch model
Transparent interface printing
headset // 50
FINAL MODEL
Flexible joint made of aluminum to adjust the width Earphone made of wool
Acrylic bended by head forming
SCENARIOS TESTING
User 1
Feedback 1 ‘My favourite part is the acrylic glasses integrate with transparent interface to experience the scenarios.’ ‘However, comparing with normal headset band, acrylic is less comfortable.’
User 2
Feedback 2 ‘One point is good that the width can be adjusted to fit my head.’ ‘I like the wood texture best,i’ m a fan of minimalism.’ ‘And the acrylic makes the headset look technological and very special .’
hanger carton // 52
Thanks for your time! CONTACT E-mail: sf19950511@sina.com Tel:+86 13861065476 +44 07596412169 Add: 272 High Holborn,London WC1V 7EY,United Kingdom