FENG SHA YEAR 1 UNIT 1
PORTFOLIO
CONTENT 0.1
1-11
CONNECTIONS
0.2
12-15
HYPERSELF
0.3
16-44
0.4
45-52
VISIONS
GIFT
/ˈvɪʒns/
0.5
53-88
Critical Interrogation of Practice (1-4)
0.6
89-94
PHYSICAL COMPUTING
0.7
95-124
DESIGNING KNOWN UNKNOWS
0.8
125-132
DESIGN PROFILES
UNIT 1 Fantastic. Meet my expectation. ——My experience of Unit 1 so far. The reason i came to MAID CSM is to make up the weakness of my research method and broaden my scope of design. In hindsight, i contacted with critical thinking through Visions and CIP series. My cognition has been enhanced by fresh method like Agile ID process and prototyping, ELITO, dreamscaping and double diamond design process model. The biggest chanllenge for me is adaption to the manner of MAID, after that, i can receive what it want to deliver. During several projects, it is reasonable that we can choose to design in a critical or commercial way. Although I have mastered some related skills about designing commercial product, the next step for me is trying to break through my comfort zone and discover splendid creation.
CONNECTIONs
Connections between WHAT ?
‘ Connections between disciplines such as design and architecture, music and performance, philosophy and physics; Connections between objects; Connections between departments; Connections between institutions; Connections between people and machines; Connections between markets and consumers; Connections between individuals and environments, subjects and objects.‘
Work in Heath Robinson Museum
Yeyang
Me
Hossain
4
background
Source of concept JAPANESE CULTURE ZEN Garden combines infinite admiration of nature with own unique aesthetic consciousness ‘Jiang Taigong fishing with straight hook’ means Freedom is always for the volunteers. CHINESE ALLUSION
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Working process
From Sketching to 3D modeling to Prototyping
Principle
Belt drive between disks to make puppet ‘JIANG’ spin
Force from side
Magnite gives
to drive disk
a vertical force Puppet lays down the fishing rod
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REFLECTION
It’ s the first time that we train our craft skills in workshop after the induction. Above this, it’ s a chance for us to communicate, cooperate and ‘connect’ in a brand new learning and working environment. After intense and innumerable trials, we applauded, cheered and even hugged. At that time, we truly realized the meaning of this project: connections for better relationship, better multidisplinary practice, better design.
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What i learned in this project are communication and multidispline. It’’ the first time for me to study in an english-speaking school, communication between the input and output classmates is a big challenge. Moreover, doing such an interesting project with classmates from different backgrounds and culture is really cool! Coming from an engineering school, i have learned both engineering and design knowledge. So the biggest chanllenge for me is i tried to find more cultural and artistic behind mechanical work. But in some way, i ignored the exquisite structure of my work. If i could do it again, i would put more mechanical knowledge i learned into underlying implication. Also, one of my strength is doing mortise and tennon work during undergraduate course, i should apply it and find more opportunities.
HYPERSELF
In the video, I narrate how my design story begins and show the ideal and aspiration in my heart which consist of my Hyperself.
A good designer will never lose craft ability A good idea is just an idea, go ahead and craft it
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It's best to be scolded when you're young -- preferably before you're 20, if you can.
Before entering the workshop, you must be the person who will not make the people around you anxious.
Before entering the workshop, you must be able to understand what others are saying.
Before entering the workshop, you must be the person who can respond well.
THE GIFT PROJECT SHA
FENG
Design a gift that CSM could give to visitors at an exbition that embodies the spirit and identity of Central Saint Martins.
efficient packing great for people to keep £10 - £15
“Most of gifts have cost a lot, but are of little worth.”
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research
with Jody Leach Yeyang Liao Hossain Saeb
Anthropology: culture of gift OUR GIFT STORIES Gift Wars -- give unexpect gift to trick between friends Practical Gifts -- Ask for people’s desirable thing Special Hobby -- Meet the needs of their interest Cash Gift -- Traditional custom to give money on special festivals
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Interview
Interviewees Number: 10 Record Method: Voice Site: CSM
Branding
PRODUCT SEMANTICS From a cultural level, product semantics use the external shape of a product to reflects the inner psychological level of the product and enrich users’ experience by achieving emotional resonance beyond the sensory experience.
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Insights digital
recycle
3D-print
performance repurpose
CULTURE & STORY
plastic
unexpected
experience
paper
practical
metal
lazer cut handmade
textile wood
interest
ÂŁ10-15
concret
daily old building renovation different
mess
multicultural
renowned
adventurous
creative
chaotic
diversity
hardworking
INTERVIEW
crazy
PRODUCTION (cost,technic,materials)
SKETCH
practical
old building renovation 26
hardworking
modeling
Reminder of Watering in a creative and mechanical way
like an old-fashioned building
Cement Appearance
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Original position before setting a suitable watering period for your plant
Working position wait it for rotating back & remind you to water
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context
IN OFFICE... ... 34
IN BEDROOM... ...
PRINCIPLE
Ribbed plate
Clockwork
Ribbed beam
Driven wheel
Gear drive
Driving wheel
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Functions
Elastic force From Mainstring
Gear set For Deceleration
Remind To Water
Reset By Rotating
mockup
Working process
price list (
)
mainspring 60pcs gears cement
£5.99 £2.49 £2.00
Sketch model
packaging
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REFLECTION
This flowerpot represents CSM’ s renovation on old-fashioned building. Look into the cement appearance, the shining blue light and textured wood can light up your eyes. Analogously, after walking into CSM and feel the unique design atmosphere, you will be shocked. What made me benefit from this project is procedure than outcome. Anthropology is an area I never mentioned and the branding method which Nick taught us is also very impressive. One of the flowerpot’ s design flaw is I didn’ t consider the container which is used for storing extra water. Although the research began with interviews, it still lacked persuasiveness in some way. That is also the thing i felt the most chanllenging, to make a balance between every parts of research. If I could do it again, i would lay more emphasis on persona research and users’ experience feedback which I didn ‘t do well. That’ s more necessary than the function and appearance of gift.
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VISIONS
If the whole complex lives of many people go on unconsciously, then such lives are as if they had never been. 1917 Viktor Shklovsky Critical thinking is reasonable and reflective thinking focused on deciding what to believe or do. 2011 Robert Ennis
PLAYSCAPE
with Tong Zhang, TomĂŠ Santos, Pengfei Xu, Hossain Saeb
Brief Consider features: Number of players Objectives Uncertainty Chance Anonymity
Design a game that makes everyday strange in order to understand its complexity.
Mirror limbo
Player:
Forces:
1-2 people at a time
round aisle consists of mirror pillar
Objective:
warm lights on the ground
challenge to get through
hollow pattern on the roof
‘laser limbo’ by mirror
Variable:
Uncertainly:
numbers of limo for more players
the visibility because of sunset
arrangement of wire
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REFLECTION
Visions is a course which combines critical with surreal thinking, theory with interaction. I was overwhelmed at first while watching films with diverse mannerism. Gradually, I consider that this course, from a higher vision, really gives me a parallel source of path. After theoretical or abstract film, we finally interact with surroundings near CSM in groups. Some games require collaboration work; some games response to question of reality in critical way; some games are easy to follow. This reminded me of the experimental films we watched, I finally realize the meaning of it. We always chasing knowledge by profound theory but there is also underlying signifcance under simplest behaviors.
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CIP 1 Group K Lorena Catinari, Kathryn Kelly, Charikleia Saragouda, Feng Sha, Nathalie Spencer, Pengfei Xu
‘ examining place as a series of moments... interactions... borrowed... linked... subverted... ‘
Rearch in Cabot Square
One of the central squares of the Canary Wharf development in London’ s docklands Address for the London offices of Credit Suisse, Morgan Stanley, HSBC ... The tenuous nature of this location, built on currency and the promise of financial growth Filming location of 2 post-apocalyptic films Brexit impact
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Observation
No. 1: Lack of social interaction No. 2: Has become a walkway, not a social hub No. 3: Flora is manicured and unnatural No. 4: Bland color pallette prevails No. 5: Views are obscured by skyscrapers, cranes Special Guest: Smell of chlorine from the fountain
Consequence The number of EU nationals leaving Britain has
Some projections estimate 75,000 finance
risen this year, but the real exodus is expected
jobs may be lost.
in 2018.
Postponing large investment projects and
Uncertainty may incite massive job loss and
setting up subsidiaries in other EU countries
halted business activity in Britain and across
are subjects of discussion.
the Channel.
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3 Questions
As the abandonment and
decline of this area possible consequences of Brexit’ s implementation?
What becomes the purpose of Canary Wharf? Can we heighten discomfort through introduction of a manufactured decay?
Digital outcomes
By Feng Sha
Cabot Square After earthquake
By Pengfei Xu
Cabot Square After flood
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REFLECTION
While the first-time cooperation, the strengths of each team member became apparent. Whether those skills were digital, conceptual or communicative in nature, we have a good sense of how best to utilize each other's talents and synthesize those efforts into a coherent, successful project.
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In hindsight, it seems that a physical, as opposed to virtual, “interruption� would have been more successful. Visiting the site as a group as well as considering a more performative and interactive approach on a person-to-person level may have created a stronger group dynamic thus yielding a more cohesive project. We can successfully improve our presentation by ensuring that each member of the group takes ownership of the project by presenting a discreet section. In gaining a better understanding of each person's strengths, our research can become more productive, in-depth and ,consequently, more effective. Overall, however, this was a positive learning experience for Group K team as each of us clearly has unique skills and ideas which, when synthesized in the right way, can yield in-depth critical inquiry and discourse.
CIP 2 Group K Lorena Catinari, Kathryn Kelly, Charikleia Saragouda, Feng Sha, Nathalie Spencer, Pengfei Xu
Accelerated Evolution Humans & Ordinary Animals 06/12/17 - 08/12/17
‘ examining place as a series of moments... interactions... borrowed... linked... subverted... ‘
Visit Grant Museum of Zoology and Comparative Anatomy
Domestication for comfort and companionship, agriculture and utility, among a host of other uses has characterized our relationship with these animals for thousands and thousands of years.
Information from medical testing and laboratory experimentation, oftentimes subjecting these animals to what might be considered cruel punishment.
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Humans created ordinary animals
Ideation
A device that enables a more sophisticated forn of comunication
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Product concept
Allow a two-way conduit through which to communicate
An earpiece to filter sounds and sensors which connect to language and sensory centers in the brain
REFLECTION
We propose a device that enables a more sophisticated form of communication with the animals we have grown to rely on. To a large degree, our success as a species is intimately intertwined with that of the animals we domesticate. They have become such an integral part of our lives in society. Maybe our relationship can evolve to a less barbaric one.
CIP 3 Group K Lorena Catinari, Kathryn Kelly, Charikleia Saragouda, Feng Sha, Nathalie Spencer, Pengfei Xu
CREATIVE DESTRUCTION Designing Value In Systems 10/01/18 - 12/01/18
At what moment in last month did you feel most engaged with what was happening ? At what moment in the last month were you most distanced from what was happening ? What action that anyone took during this period did you find most affirming or helpful ? What action that anyone took during this period did you find most puzzling or confusing ? What about the last month surprised you the most ?
Share experiences
discuss similarities and differences between our experiences
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Mindmap Identify where is the power and influential forces driving the phenonema ?
Negative response to helpful action Would this change futural actions ?
Does someone need to be grateful ? Is that ticket with donation ? Does advertising benefit outweigh the disadvantages ? Are there any acitons completely selfless ?
Consumer Survival Kit
Consumer manipulation is all around us. Everywhere we go, we see signs reading 2 for ÂŁ4.50
These goggles are made of smartglass which blurs out those obnoxious adverts, sale signs and promotions so that you can zero in on what you need to buy and ignore all the other not-so-subtle forms of visual scheming.
Of course, we all know that advertising can be beneficial. It introduces us to new products and educates us about existing ones. But it can also bring about huge anxiety.
The odor blocking mask helps you prevent from salesman’ s recommend like perfume or food
Here at ad-busters, we’ re hoping to reframe these moments of manipulation, to give control back to the consumer and to create more opportunities for choice.
The kits also include some specifically designed painkillers to target any symptoms of post-shopping trauma.
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Consumer Survival Kit
With our kit, you can arm yourself against the retailers who want to convince you to buy the next new phone or handbag. Why not put up a fight now ? Save yourself some money and stop letting them push your buttons.
REFLECTION
The underlying theme of this project discusses the ease with which corporations manipulate consumers to overspend through advertising and incentivise purchasing through fabricating value. The idea arose from an initial discussion regarding our experiences with and exposure to over-consumption during the Christmas break. The result was a ‘Consumer Survival Kit’ that had all the tools necessary to prepare consumers for various forms of manipulation, often resulting in anxiety and excessive spending.
CIP 4 Group K Lorena Catinari, Kathryn Kelly, Charikleia Saragouda, Feng Sha, Nathalie Spencer, Pengfei Xu
WHICH WAY NOW Near Future 17/01/18 - 22/01/18
‘ define an area of focus,
an explanation for the value of this focus, a perspective or attitude, a timeframe, research identifying evidence to interrogate the area defined and support a designed intervention, which could be a product, service or experience. ‘
Continue with CIP 3
In this final section, we chose to develop CIP3, whose underlying theme discusses the ease with which corporations manipulate consumers to overspend through advertising and incentivise purchasing through fabricating value. The idea arose from an initial discussion regarding our experiences with and exposure to over-consumption during the Christmas break. We attempt to sell the consumer a product they don’ t need under the auspices of giving them choice, receiving input from friends and investing in their future through responsible decision making.
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Design application interface
The initial stages of CIP4 challenged our original idea of the Consumer Survival Kit in its relevance within the digital age. We strategized on specific ways to present the idea in an appropriate way. After considering a physical device, we chose to develop an app, which would seamlessly integrate with the user’ s lifestyle. Additionally, the idea of an application yielded a more relatable product.
Application
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Video
Moola helps you reclaim control of your wallet by blocking out the visual trickey.
Share your progress with your friends but also compare your spending habits with others.
Moola’ s algorithm analyses your lifestyle and produces a consumer profile with tips and targets to help you reach your spending goals.
Help you to feel confident in their buying choices, knowing that they’ re able to avoid manipulative advertisements.
REFLECTION
Our final video was informed by a look at some successful marketing campaigns, including kickstarter videos. We embraced the tropes of an on-camera pitch person, animated user interface, and video re-enactments to demonstrate features relevant to our message. The synthesis of these led us to a product we are proud of. Working through the differences, which naturally arise within a large group, was often difficult, but our efforts helped yield incremental successes with each project we completed. We hope that our CIP4 video is the culmination of those successes.
In CIP 1-4 projects, We learned that good communication is the key to success in design activities especially when time and resources are limited. Group projects can be difficult as each member approaches the problem from a different point of view. They are also, however, great opportunities to find common ground, to learn alternative perspectives and to bolster each other by contributing one's expertise in pursuit of reaching a common goal. Of the projects presented, the most successful displayed the same characteristics - adherence to an idea, equal participation by each member and personal interaction with the end user. Perhaps the biggest lesson learned form this process is that surface inquiry will not suffice. We struggled to define the problem, therefore we could not sufficiently analyse it. That deficiency in critical inquiry became apparent in our presentation, after which the tutors focused on the lack of clarity in our project, suggested that we did not fully understand the target market, what we aimed to get out of the installation, and what our installation was portraying.
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PHYSICAL COMPUTING with Kaihao Zhang, Mingyang Song
Working process
Design and collect components
Assemble
Edit Code
Test sensors and functions
It’s a project that we are trying to design a smart pet for accompany at home. After some research about different sensors, we apply voice,light,distance sensors into our device which based on motor controled car.
Video
Distance sensor finds you back home and approach you
Wait for your hug and spin
When you get home at night,after lights on, light sensor works and find you
Spin and play music to welcome you
When you are reading, wave your hands to let it not bother you
Clap and voice sensor captures that, it will come close to you
Dance with you and act differently with different musics
Set your personal preference with you phone
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REFLECTION
To be honest, when i was in undergraduate course, I got touch with C++ language and Arduino design applied into interactive device, but it was really a brand new experience to design, edit code, test on our own because I always worked with multidisplinary team. What we found the most inspiring thing is the broad design space Arduino gives us which is a developed platform. These amazing sensors help us think widely without any limit. We went down to the interactive robot at home. It seems like a common idea in intelligent area, but we strived to poisition it as a more interesting toy in our way. It really bothered us when there is some original flaws of two motors, fortunately, with Jeremy’ s help, we made up this part at last.
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designing Known unknowns SHA
FENG
Re-imagine the mobile phone and headset that mediates relationships between humans by providing functional and expressive objects to facilitate their interactions.
What new uses should be invented? What gestures, etiquettes, or behaviours could be facilitated or exaggerated by the use of a headset? What features are missing?
“Observe behaviours and explore users’ latent desires around technological products and services”
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research
User insights research—Dreamscaping with Guangyuan Liu Information
personality / basic info.
Situations get lost in yourself physical / psychological
Survive in difficult situation quality / power
Enhance in social situation quality / power
quite needed persisted nagging
get lost in London
try every methods
chatting regardless of awkward
35. male cool killer
stuck in traps betrayed by allies
plan B
drink drink drink
16. female easygoing
can’ t find her way in forest
tend to seek help from others first
keep smiling
25. male business student
struggling in studying
get resources from internet
talk about knowledge of multidisciplinary
20. female active common
confused in social media
developed network of friends
analysize different people’ s personality
‘...help interpret and translate people’s unspoken, latent needs and desires into new product, and product service propositions.’
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Design Improvisations
Problem: Users can’ t reach the phone and get notifications when playing strenuous exercise,especially group games.
Solution: From props to prototype, try to figure out it in a quick way.
wearable safe
even intangible
High-speed Prototyping
By attempting to describe senses,emotions and even attitude with different kinds of paper shapes,a special condition of blooming come up.
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ELITO OBSERVATION
HEADSET of female interviewees ask help from others or internet in danger HEADSET of an independent young man has a plan B in danger MOBILE of a student prefer to use his strength--knowledge in both situations MOBILE of an introverted girl is easygoing and smiling person in both situations
INSIGHTS / VALUES
METAPHOR
CONCEPT
provide protection or information
HEADSET combines with AR glasses
give another choice for this simplex product
MOBILE and HEADSET integrate with each other
show diversity and identity of users
MOBILE or HEADSET with changeable shapes or expressible emotions
set up confidence of users
HEADSET can transform into a necklace
Hypotheses The introverted interviewee prefer to describe her headset an easygoing and smiling person. How about the headset can give her confidence or advice to be confident?
Let us just focus on the communication service and essential funtions.
Communication is an essential demand of human's lives. Mobile and headsets as communication service based products, has became one of the few technology products to make people rely on every day. With developing technology, the products can more interactive with surroundings and even be intangible.
Female interviewees tend to rely on outside help like friends and internet when they are in exceptional case. In this way, mobile or headset can act more smart and humanizated to provide information and protection.
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Why AR ?
The visuals, sounds, and interactions are so realistic that they are true to life
It understands the real world, learns personal preferences, and provides security & privacy
An always-on, low power wearable with fast wireless cloud connectivity anywhtere
SKETCH
Enjoy the convience of virtual information
Share what you hear and see with others
High quality music
Interact with surrounding by visual headset band
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Ergonomics & Dimensions 1:1（mm） 1’=12’’=304.8mm
product
Rhinoceros
KeyShot
Bluetooth Headset HIGH FIDELITY ONE-PIECE MICROPHONE
support pad
mircophone
concealed camera HOLO glass
glasses frame
HIFI earphone
operating area
ROTATE & TRANSFORM TO
Argument Reality Glasses 112
VOLUME BAR PATTERNS COLOURS
Interactive Screen Interact with people
MOBILE COMPUTING TRACKING SYSTEM GESTURE RECOGNITION
Virtual Interface Interact with environment
SCHEDULE
GPS
REAL-TIME SHARE
MESSAGE
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experience
Couple Colours & Textures FOR CHOISE & CUSTOMIZATION
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PATTERNS & COLOURS TO SHOW
Hobbies and Moods
INFORMATION by TECHNOLOGY
CONFIDENCE
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mockup
CSMWORKSHOP
Prototyping process Paper model
Components & Package
Sketch model
Transparent interface printing
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Final model
Flexible joint made of aluminum to adjust the width Earphone made of wool
Acrylic bended by head forming
Scenarios testing User 1
Feedback 1 ‘My favourite part is the acrylic glasses integrate with transparent interface to experience the scenarios.’ ‘However, comparing with normal headset band, acrylic is less comfortable.’
User 2
Feedback 2 ‘One point is good that the width can be adjusted to fit my head.’ ‘I like the wood texture best,i’ m a fan of minimalism.’ ‘And the acrylic makes the headset look technological and very special .’
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REFLECTION
As far as i think, this project is the most integrated one I made. Inspired from the brand new way of research, I felt dynamic to begin this practice. Not only Dreamscaping we was bold in outside campus, but also ELITO in which way we learned to collect our resource and analyze. The most challenging part is making a choice. After papaer prototyping, I generated 3 concepts--AR glasses, headset folded into phone and dismountable jewellery headset. Among these, Jewellry should be the most difficult one and i retreated after tiny trials. As I talked at the begining, I will learn to break through my comfort zone and apply my skills for more splendid and patulous outcomes. One design flaw of my headset is the microphones are designed on rear frame, the sound cannot be captured under AR glasses mode. If I could do it again, I would pay more attention to users’ insights besides other ones. And of course, jump out of comfort area of designing similar practices.
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DESIGN PROFILES
Do desireable and usable products, and craft it!
24/10/2017 Jim Dawton
KANEKO KOHYO: Porcelain serveware OZEKI: Aero collection
31/10/2017 Sebastian Conran
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20/02/2018 Dan walker
‘When choosing your focal point, keep in mind that the main goal of any design is communication. Connect people with emotion and sustainability together while doing a design. Whether you’ re communicating an idea, some information, or simply a feeling or emotion, your design is telling a specific story, so be sure to choose a focal point that helps this story get told in the strongest, most effective way.’
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Thanks for your time! CONTACT E-mail: f.sha0320171@arts.ac.uk Tel: +44 7596412169 Add: Granary Building, 1 Granary Square, Kings Cross, London,N1C 4AA