SHA FENG
PORTFOLIO
SKILLS general research
co design
creative thinking
universal design
problem solving
handcraft
ideation
bicycle design
concept generation
furniture design
INTERESTS
drawing
table tennis
cycling
chess
travel
key board
photography singing
HOMETOWN
SUZHOU,JIANGSU,CHINA
EDUCATION
2013-present Industrial Design,IME,Hohai University
AWARDS
EXPERIENCE 1 invention model patent 4 utility model patents 1 paper(NO.3,2016 3rd International Conference on Energy Science and Applied Technology)
2015.12-2016.12
Vice president of the Student Union
2015.5-present
Principal Investigator National Undergraduate Training Program for Innovation and Entrepreneurship
2016.7-2016.9
Internship,Goodbaby Group Co Ltd.
HOHAI
CONTENT 0.1 BICYCLE GUARDIANS
0.2
REAR CARRIER +
0.3 DIGNITY BIB
0.4
0.5
0.6
UMBRELLA REPAIRER
HANGER CARTON
MORE ABOUT ME
......
BICYCLE GUARDIANS As people to be eco-friendly and fit,bicycles grow in number.The bicycle safety always cause us headache.As a cyclist,i have basically tried every lock on the market but they have problems in many ways.Nowadays,what cyclists prefer is a convenience,artistic and durable lock.More and more structure locks are displacing the padlock.
bicycle guardian // 2
BACKGROUND Development of bicycle locks
Steel Lock From Germany These locks are designed for locking the rear wheel between the spokes, with the lock mounted directly on the stay underneath the seat.
the early 20th century
Bike Locks With Chains
Big Locks For Safety
The first velocipede locks consisted of a freestanding steel chain of a practical length and a steel padlock.
1920s
The padlock was heavy and inconvenience to lock.It was common to see a big lock on the rear rack.
1970s
Kinds Of Locks Every lock has its advantage, so people choose what they like to use.
present
OBJECTIVE Redesign a bicycle frame lock for riders and define a brand new lock way.The lock also needs to meet extra potential demands of riders.
“Invisible� lock may lead the bicycle design?
RESEARCH Categories of bicycle locks
Kinds Of Locks
chain lock
U-lock
pre-installed lock
code lock
Test In Life
Characters Of Four
A lock shelf,which is usually made of plastic, is also easily broken.
Ring lock is easily opened by thief or even removed from the bicycle.
A chain lock is consist of metal joints and it can often be folded.
The code lock does well both in the body of lock and the keyhole.
The U lcok is hard to clipp but it is usually too short to lock to an immoblie structure.
It may act up after long term use and affect the normal cycling.
It needs to be winded on the handle bar or under the saddle.
The price is usually very high due to the material and code tech.
“ Even with strong security,traditonal bicycle lock need a lock shelf and will get too faded and dirty from overuse. “
bicycle guardian // 4
ANALYSIS Rating of bicycle locks
PORTBILITY SECURITY DURABILITY CONVENIENCE COST OCCUPANCY hard to clip but sometimes also too short
flexible to lock to an immobile structure
convenient but often act up
hign security but expensive
CONSUMER RESEARCH TYPYCAL CONSUMER 26 / Assistant designer / male A product designer in Shanghai Spend more than 2 hours per day on cycling
cycling age: 5 years characteristic:
Keen on novelty Frugal
Energetic
Aesthetic Concentrated
purpose of cycling:
Jia yu ling
Sociable
vehicle
exercise
travel
race
TYPYCAL DEMANDS ON BICYCLE LOCK U-Lock is short and chain lock is too heavy and complex to use Aesthesic demand
Potential demand
Phsical demand
Using demand
Multifunctional as a bicycle stand or ...
Lock and its shelf especially chain lock which cannot be folded is ugly
reduce the bad effect by locks such as damage to bicycle paint
Potect the bicycle in different way like ruin cycle funtion after being stolen
bicycle guardian // 6
INSIGHTS & CONCEPT Product Analysis Insights
Consumer Research Insights
PORTBILITY
CONVENIENCE
SECURITY MULTIFUNCTIONAL
OCCUPANCY
SMART
INVISIBLE
DURABILITY COST FOLDED
Market Opptunities
Redesign a lock for riders Intelligent design is a hot trend,but an unconventional lock cannot meet the majority demand. A more convenience and safer lock which can make the locking process simpler is what consumers really need in daily use. It’s better to consider the general aesthetic notions.
part of frame
PORTBILITY
shut down the power
simplify process
smart≠convenience
SECURITY
DURABILITY
CONVENIENCE
bicycle guardian // 8
IDEATION Sketch
Normal locks
Association
Used on bicycles
Shapes Final shape
Final concept
Final Renders
bicycle guardian // 10
PRODUCT Prototyping process
Spray Can
ABS Plastic
Filer
Wire Cutters
502 Glue
Raw Material subject | auxiliary
Hand Electric drill
Hammer
Box Cutter
Chisel
Hand Tools
grind | cut | hammer | print
Common Pedal
Bicycle Guardians
Finished Model compare | optimize
General Model
next makings and mill the outline of the model
spray black paint on the ABS to line easily according to the mark
drill hole on drilling recondition with a rig hand electric drill
separate different parts of the model and install inside the lock
curve the details with an air gun
smooth the surface with sandpaper
dry the model
make logo and stickers by Ai and print it out
Complete Details
spray the paint and wait it diried
Final Model
bicycle guardian // 12
USER SCENARIO
1
3
lock the frame and the steel wire
5
2
act like a normal pedal
using it as a pedal again
4
stop and lock the bicycle
park on the side of the road
6
riding on the road
How To Lock & How To Unlock
bicycle guardian // 14
REAR CARRIER + The lack of space to carry large objects in the bicycle’s rear is frequently experienced.Rear Carrier + aims to solve this problem without the use of a carrier bell.
rear carrier+ // 16
OBJECTIVE Carriers Of Various Sizes Of Luggages focus on the little problem but vital to our daily life
POTENTIAL TARGET USERS
COURIER
HOUSEWIFE
For delivery Take insulated carriers Special rear carrier
For daily life Carry baby or child No carry heavy stuff
80%
Better to fit different baby seats
About 80% couriers in Changzhou have to refit their carrier.
This deficiency causes money waste and increase their employment costs.
Grocery more than cases,such as milk box,shopping basket ...
rear carrier+ // 18
RE-THINKING about the carrier
What
is a basic carrier?
Consumer research
d
fixe
move
op
era
te
Current carriers analysis How we use a carrier?
Why we unsatisfy about carriers? the way we use the function we need the sense we experience care about the luggage the size for people or things
no ropes only clip
limited space
hard to fix
In the current rear carriers,the clip can not adapt to the different sizes of luggage.So why not make the carrier flexible? It will also be a good match to equip a rope to fix things.
Needs Basic needs: carry things and people Nobtale factor: rope, space Implicit demand: convenient to fix, solid to carry adult
PRODUCT
Ropes are easier to be taken with when hooked at the bottom
rear carrier+ // 20
STORYBOARD
1
Put all the luggage on it
Pullout outthe the slide suitable sizesize 2 2Pull sliderail railtoto suitable
3 Take off the ropes on the hooks
4 Use ropes to fix the luggage
rear carrier+ // 22
DIGNITY BIB For some seniors whose teeth are losing,hands are trembling, it is common that foods are often dropped unconsciously when having meals. Most bibs ignore showing the due respect for seniors, making them look more disabled. Seniors will become more frustrated on mind. Also, it is hard for forgetful seniors to remember to take bibs with them.
dignity bib // 24
PROBLEM
Falling Tooth
“
Trembling Hands
Feeble-looking
Demen�a is a syndrome,usually of a chronic or progressive nature, caused by a variety of brain illness that affect memory,thinking,behaviour and ability to perform everyday ac�vi�es.
”
OBJECTIVE
Design a new product aimed at protecting the dignity of the old who has physical or mental problem.They can’t handle the basic behavior which is little thing but related to their dignity.The product is used as a bib for meals.
dignity bib // 26
EXISTING PROBLEM 47.5 MILLION
10%
PEOPLE LIVE WITH DEMENTIA SUFFER DEMENTIA PROBLEMS
10% OF THE OLD STILL 33% LACK CARE
33%
FROM THEIR FAMILIES DEMENTIA HEALTHCARE COSTS
US$604 BILLION PER YEAR NEED DIGNITY IN THEIR DAILY LIFE RAPIDLY
MORE THAN 48% 48%
3X
THE NUMBER OF DEMENTIA CASES ARE PROJECTED TO MORE THAN TRIPLE BY
2050
INSIGHTS
DIGNITY BIB
Gentleman
Comfort Aesthetic
Easy-to-clean
Easy-to-handle
dignity bib // 28
SKETCH Old gentleman
With dementia problem
Bow tie shapes
Concept
Bow tie & Bib
USER SCENARIO
Pull up
Have meal
Integrated the design of bowtie with the structure of drawcord,made out of soft comfortble fabrics with mild natural colors,it aims to create intimate,organic forms to show special care for seniors.It not only meets functional requirements,but also shows more humane care for the elderly compared with traditonal one,so as to enable seniors accept bibs with pleasure,like a decorative tie.
Fix drawstring
Wear
dignity bib // 30
UMBRELLA REPAIRER Are you going through this situation--------one of the rib falls off from the ferrule,but you have to use the umbrella which leaks.Most of us won’t send the umbrella for repairing.If there is an umbrella repairer to mend this little problem,it really saves a lot of materials and money.
umbrella repairer // 32
QUICK REPAIR
A design to repair the umbrellas which are left aside
WHAT DEVICE
Current Situation and Expectations
can fix umbrella bead effectively Current Situation
Expectations
=
less solid but more durable
=
no restorer but DIY
= =
no wait but instant recovery no waste money and materials
umbrella repairer // 34
Problem Insight Repairing Device for Broken Umbrella No Pofessionalor Effiective device available now to replace the bead. Little consumers have the Desire to repair the umbrella even it is such a little damage.
42% Abandoned because of broken bead Broken bead accounts for more than 40% of the reasons
This leads to a large Waste of consumers’ money and material resources.
Effective
Eco
Convenient
SKETCH Side from top
Top side
Packaging box Rib installed in
Reverse side Front view Side view
umbrella repairer // 36
MOCK-UP
3D printing
Remove the broken umbrella bead and use the umbrella repairer to clip the umbrella
Before painting
Photographing
Let umbrella rib go through the two hole of the repairer
Use as a portable gadget
According to the principle about ‘two point,one line’,the rib will be fixed
umbrella repairer // 38
HANGER CARTON With the advancement of electronic technology,online shopping has became a fashion.Everytime we buy clothes,after taking out the clothes,the package is useless.Hanger carton is a little design to take advantage of the clothes package and make a recycling hanger by yourself.
hanger carton // 40 24 dignity bib //
BACKGROUND Recycling process
Recycling
Cycle process Diagram Vellum
Paper waste
Side view Wasted cartons Smashing
Pulp Airing&Pressing
Vellum Die cutting
Vellum
Corrugated fiberboard cartons
1 Printing & Slotting 2 Die cutting To deal with the smaller or abnormal cartons,die cut them.
Die cutting Workshop New cartons
Call for
Environmental Protection !
Corrugated fiberboard cartons are recycled with pulp made by wasted cartons.
Consumers questionaire research--in CHINA
“Good recyclability of used paper products depends on good eco-design.“
MORE THAN 80% OF ADULTS expect food and beverage brands to actively help increase the recycling of their packages.
ONLY 11% PACKAGES &
IN 2013
47% OF ADULTS
consider how the product’s
9%
PACKAGING could be used in an eco-way rather than be thrown away
IN 2016
37% 52% CARTONS
would assume a package is not recyclable if it did not have a recycling symbol or language indicating that it was.
SPECIALLY DESIGNED FOR ECO
&
37%
RECYCLED SUCCESSFULLY
look to the product’s
PACKAGING first to determine if a product is recyclable
Adding one more step in production won’t disrupt the recycling process,but maximize the use of cartons. hanger carton // 42
CONCEPT
Factory production ONE MORE STEP IN PROCESS
=
+
User convenience ONE MORE FUNCTION IN USING hanger carton // 44
DIMENSION
USING PROCESS
Courier delivers the clothes
Use it as hanger and hang clothes
Open the carton and take out your clothes
Remove the hanger and assemble them
To enhance strength , Two cardboards form a hanger
hanger carton // 46
MORE ABOUT ME
Internship Goodbaby Group Suzhou China 2016.7 — 2016.10
4 years HANDCRAFTS experience in bachelor program
SKETCH 2015
SKETCH 2016
step 2 step 4
step 1 step 3
step 2
step 1
Tenon-and-mortise work applied to bamboo
SCULPTRUE WORK sheep statue 2015
Thanks for your time! CONTACT E-mail: sf595850255@gmail.com Tel: +86 138-6106-5476 Add: No.200, Jinling North Road, Changzhou, China