01. LOGOTYPE
FUTURA BT BOLD - Can be used as solid black or reversed in white on black.
02. MASTER LOGO SIZE AND SPACING REQUIREMENTS
x x
35 mm
Clear Space The clear space denotes the area around the logo in which no other type, graphic or photographic element may encroach. The clear space around the logo is equal to ʻxʼ where ʻxʼ is equal to double the height of the logotype
Minimum Logo Size Logo size is specified to maintain the impact of the logo and ensure consistency in reproduction.
03. INTEGRITY OF THE LOGO
Do not violate the clearzone
x x
Do not skew or scale the width or height THE LOGO MUST BE SCALED PROPORTIONALLY ONLY
Do not rotate the logo
Do not add a drop shadow to the logo
Do not alter colour outside of the standards
Do not recreate the logo (with a similiar looking font for instance)
...
M O N TA LT O
04. SECONDARY LOGOS
Hills The ĘťHillsĘź identity mark is used in association with everything that Montalto produces, primarily wine, but also pantry items, olive oil etc. The Hills identity mark is derived from the treelines on the south-facing hill, opposite the Restaurant, and tie the produce back to the estate. The idea being that all produced consumed offsite has a visual reference back to its origin.
Piazza Piazza logotype
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Sculpture Prize Logo This logo takes the sculptural form of the posts outside the restaurant and should only be used in relation to The Montalto Sculkpture Prize.
TASTING MENU
tasting menus, food and wine matched menus, Experience menus
05. COLOUR PALETTE
PRIMARY
Black
White
100%K
0%K
Common
SINGLE VINEYARD
ESTATE
PENNON HILL
Varietal colour use
GOLD FOIL
PMS WG11
0%K
PINOT NOIR PMS187
CHARDONNAY PMS370
PMS412
PMS WG6
GOLD FOIL
PINOT NOIR & SHIRAZ PMS187
CHARDONNAY PMS370
PINOT GRIS PMS602
0%K
PMS614
BACK LABEL USE ONLY PMS412
SHIRAZ PMS188
PINOT NOIR PMS187
TEMPRANILLO PMS186
PINOT GRIS PMS 5835
SAUVIGNON BLANC PMS 5845
CHARDONNAY PMS 5825
PENNON HILL (PINKS ONLY)
0%K
PMS WG8
BACK LABEL USE ONLY PMS412
ROSE PMS 191
SPARKLING ROSE MITFORD FOIL 269
Primary use is limited to Black and White palette, secondary colours can be drawn from label palette.
RIESLING & CUVEE PMS614
06. TYPOGRAPHY
FUTURA BT AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUu VvWwXxYyZz 0123456789 BOLD - Header BOOK - Primary copy LIGHT - Secondary copy
SWISS 721 BT AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 0123456789 LIGHT CONDENSED - only to be used on packaging
To ensure brand consistency in communications, Montalto uses one main typeface, Futura BT, and a secondary font Swiss 721 BT.
07. TASTING MENU EXAMPLE - CORRECT USE OF TYPEFACE
TASTING MENU
Duck breast, quince, burnt onion Montalto Single Vineyard ‘Merricks Block’ Pinot Noir 2012 Asparagus, marinated scallop, ricotta, bottarga 2016 Estate Riesling & 2016 Pennon Hill Pinot Grigio BBQ Murray cod marinated in miso and grigio lees, peas, grapefruit and fennel marmalade 2015 Estate Chardonnay & 2015 Estate Pinot Gris
...
FUTURA BT BOOK CAPITALIZED
Futura Bt Book Futura Bt Light
08. ILLUSTRATIONS
The Illustrations are used as secondary graphics on menu and promotional material. Simple line drawings produced by Neil Williams.