Mt Difficulty Single Vineyard label overview

- Single Vineyard packaging rollout update -

Fraser Mackenzie, 05.18

Example of each label livery and capsule

SV Pinot – outside of Bannockburn. E.g.

Havoc Farm, Packspur, Ghost Town

SV Pinot – inside of Bannockburn. E.g Mansons Farm, Long Gully, Target Gully

SV Syrah

SV White – Chardonnay or Chenin Blanc

SV White – Riesling or Gewurztraminer

Vineyard variations of each label livery and capsule

Typeface of each vineyard differs, as does a subtle high build frame around each label. Also, a new monogram with GPS lock-up for each vineyard. See brand identity document for further details

Typeface of each vineyard differs, whilst maintain livery of SV Pinot – inside of Bannockburn.

Typeface of each vineyard differs, whilst maintain livery of SV Pinot – outside of Bannockburn

Typeface of vineyard remains, whilst livery of label - dependent on variety – remains.

E.g. Ghost Town (two varieties, same vineyard), Packspur (three varieties, same vineyard)

Ghost Town Syrah takes a unique and new position amongst the continuous colour schemes of our Pinot Noirs, and carves it’s own distinctive brand image