Pato Catalogue

Page 8

DESIGNER

Welling/Ludvik

Hee Welling and Gudmundur Ludvik are the design team behind the Pato Collection, which was launched in 2013 and has since been expanded with a wide range of variants that accommodate many different needs from residential to corporate to hospitality and more. Q&A with Welling/Ludvik about the Pato Collection.

1. What is your design philosophy?

4. What was the inspiration behind Pato?

Keep it simple – that is our mantra. We always aim to optimise

We are inspired by many things - new materials, productions

our design to its clearest, most useful, production friendly and

techniques, sustainability and the world around us - what works,

simple shape. By dismissing all unnecessary items and details,

what doesn’t work and what can be made better. With Pato, we

we find the true essence of the design, which we believe creates

wanted to create the optimal chair, suitable for every situation

the best, most honest and long-lasting product.

- anywhere. A chair with a simple expression, but with the best possible comfort, produced by using the best materials, the

2. What makes your designs special?

most efficient production techniques, together with the best

The goal for each piece of furniture is for, it to be simple,

Scandinavian sub-suppliers.

comfortable and functional with well-balanced proportions. Our designs are based on pure functionality and aesthetics and are a

5. How long was the process from your first idea to the

result of thorough research and testing to find the best solution

final product?

for any given situation.

The first version of the Pato chair took around three years to develop, from the first idea until the product launch. Due to the

3. How do you ensure a connection between Fredericia’s

success of the first chair, Pato has turned into a larger series of

design DNA and your own?

furniture, so it has been an on-going process since 2010, and the

We share a close affinity with Fredericia’s design principles

family is still growing.

of beauty, simplicity and expert craftsmanship, so our product designs are all about being true to our own values.

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