DESIGN AN AD IS A PROGRAM WHERE WE PAIR LOCAL BUSINESSES WITH LOCAL MIDDLE AND HIGH SCHOOL CLASSROOMS THROUGHOUT FREDERICK COUNTY to create ads for the advertisers. Students are challenged to use their creativity, logic and critical thinking skills to design a winning ad, while local business owners demonstrate their commitment to the education of Frederick County students by purchasing ad space for which the students design an advertisement.
Through the competition, students learn the importance of advertising for businesses and for newspapers. Advertising is especially important to newspapers as it typically accounts for 75 to 85 percent of the newspaper’s revenue. The students learn the aspects of designing an effective ad by clearly stating a message, using persuasive writing and imagery, and tying a concept or idea together through visual composition. They learn about deadlines and elements of a good ad.
COVER DESIGN BY:
Angela Johnson Tuscarora High School Daniel Neuland
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Briana Balodis Frederick County Bank Ballenger Creek Middle School Gabrieline Tadese
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Molly Terra
Mathias Long
Ken's Automotive • Transmissions
Gilligans Eye-Land
Tuscarora High School Daniel Neuland
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Oakdale Middle School Kacy Strasser
Maeve Wall
Annabelle Guss
lyotee Inc. (Go2s)
McDonald's (The Anderabis)
Oakdale Middle School Kacy Strasser
St. John Regional Catholic School Judy Ballenger
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Brian Jerrick Casabar Saint John's Catholic Prep St. John Regional Catholic School Judy Ballenger
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Ava Driggers
Irish Quarshie
The Main Cup
TransIT Services of Frederick County
Monocacy Middle School Cheryl Banes
Frederick High School Sandra Zimmerman
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Cooper Coleman The Lube Center The Auto Spa The Auto Repair Oakdale Middle School Kacy Strasser
Nina Connors Sally Arnold & Associates
Ballenger Creek Middle School Gabrieline Tadese
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Bolu Adeoye
Abigail Domen
McDonald's (The Anderabis)
Shipley's TV Sales & Service
Ballenger Creek Middle School Gabrieline Tadese
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West Frederick Middle School Kristine Goad
Erin Monahan Voila! in Frederick New Life Christian School Lora Downs
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THE
TO REQUEST YOUR FREE NEWSPAPER IN EDUCATION SUBSCRIPTION, EMA 12 Design An Ad 2019 ı A Special Advertising Supplement of The Frederick News-Post
TOP 6 REASONS to use the newspaper – electronic or print! 6
Promotes active learning and is engaging for students.
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Makes learning more creative and challenging. Students can research current events as well as archived articles.
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Something for every student can be found in newspapers: science, local news, events, entertainment, advertisements, editorials and much more!
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Can be used to enhance classroom projects.
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Contributes to independent reading, improved vocabulary, critical thinking and enhanced comprehension.
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Reports history as it happens.
TOP 6 WAYS TO USE THE NEWSPAPER... LANGUAGE ARTS Look at a photo in the sports section. Without reading the story, write down what is happening in the photo, what happened during the game and who won the game. Read the story. Were your predictions correct? MATH Race through the newspaper – you have five minutes! See how many numbers from 1-25 you can find. Circle each number as you find it. SOCIAL STUDIES Chart community crimes for one-week using reports and articles in the newspaper. Chart the type of crime, age of the criminal, location, etc. SCIENCE Find articles in the newspaper about areas that have experienced severe weather. Discuss how stories such as these can help us prepare for weather emergencies.
Which is the most important? Where is it found in the story. Does the headline highlight the most important fact? If not, where did the information for the headline appear in the story? CHARACTER EDUCATION Go through the newspaper and make a "survival vocabulary list" of words that a person would need to know to be a good responsible citizen in today's world. Be sure to list the legal terms you find that we assume all people understand. SCHOOLING (ELEMENTARY, MIDDLE, HIGH) Using the classified ads, find prices of cars, that are equal to, greater than, or less than $9,999.00; Using a ruler, figure out the percentage of space on a given page of ads, pictures, stories, headlines; Have a discussion of employment trends and demands in your community based on the help wanted section and any related articles.
LIFE SKILLS Find a recipe in the food section. Examine the recipe's ingredients to see if it includes enough of the nutrients necessary for a balanced diet. What other foods or recipes could you add to make a balanced meal? CRITICAL THINKING Choose one story from the front page of today's paper. Find the answers to these questions: Who? What? When? Where? Why? Note the organization of details in this story.
AIL NIE@NEWSPOST.COM OR CALL 240-215-8600. Design An Ad 2019 ı A Special Advertising Supplement of The Frederick News-Post 13
Miranda Ochs Petersons Carpet & Flooring St. John Regional Catholic School Judy Ballenger
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Michaela Clune
Gillian Hough
R&R Garage
McDonald's (The Anderabis)
Tuscarora High School Daniel Neuland
Urbana Middle School Timothy Snyder
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June 1 and 2 at The Frederick Fairgrounds
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Nora O'Connor Mother Earth News Fair The Frederick News-Post Urbana Middle School Timothy Snyder
Lila Grace The Frederick News-Post Oakdale Middle School Cindy Wetzel
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Cameron O'Connor
Sabrina Stadelman
The Vacuum Store
Affordable Pest Control Inc.
Oakdale Middle School Cindy Wetzel
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Oakdale Middle School Kacy Strasser
Devyn Blessing
Paris Burghouts
State Farm – Kathy Schultze
Trickling Springs Creamery
Urbana Middle School Timothy Snyder
Oakdale Middle School Cindy Wetzel
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Kaitlyn Kraus Modern Asia Bar & Restaurant Ballenger Creek Middle School Gabrieline Tadese
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Victoria Bishop North Market Pop Shop Oakdale MIddle School Cindy Wetzel
Hannah-Danielle Santos McDonald's (The Anderabi's)
Oakdale Middle School • Cindy Wetzel
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Lilly Eichelberger Shockley Honda Urbana Middle School Timothy Snyder
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Georgia Griffin YMCA of Frederick County Monocacy Middle School Cheryl Banes
BACK COVER
Danika Hawryluk Hillside Turkey Farms
St. John Regional Catholic School Judy Ballenger
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