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There is absolutely no doubt that Affiliate Marketing is becoming more and more popular every day. On a daily basis more and more would be entrepreneurs are turning to affiliate marketing as a way of making an online income. There are obviously many compelling reasons for the popularity of affiliate marketing. Near the top of that list has to be the fact that affiliate marketing is considered a low-risk opportunity for many people looking to make money from the comfort of their home. Now many people believe that low-risk also means low-reward. I however, am not one of those people! In the case of Affiliate marketing, I believe it falls into the low-risk category because the potential losses are relatively small and the potential for earnings can be huge. Affiliate Marketing affords many ordinary people the opportunity to not only start an online business, but to also keep their financial losses to a minimum. As an affiliate marketer you are truly not involved in the hard selling of a product, service, or program. Your main responsibility is to promote quality products, services and programs. Compensation is earned when the prospect makes a purchase from the merchant's site after being directed by your affiliate link. I have included four very important reasons why affiliate marketing should be a low-risk business venture for you. 1. Minimal or Low Set-Up Cost Unlike brick and mortar businesses that need structures such as offices and showrooms, setting up an affiliate marketing business does not involve large expenses. There will be no offices to fill up with tables, chairs, and filing cabinets. There will be no showrooms to fill-up with products. A little corner of your den or small office above your garage will do the trick. Obviously you will need a computer and internet connection, but if you are reading this article you already have those items. Now, does this make affiliate marketing similar to any other online business? Unlike other online businesses, would-be affiliate marketers do not need to invest a lot of money to conduct affiliate marketing. Most affiliate programs are free to join and the online company or merchant that established the affiliate program may even provide you with the promotional materials and websites that the affiliate will need. Therefore, the set-up cost of affiliate marketing is truly negligible. I do recommend that you purchase your own web hosting, so that you may set up your own site. Why? It will be important for you to differentiate yourself from the many other affiliate marketers who are involved in promoting the same products, services, and programs that you are. With your