French Broad Food Co+op October Newsletter

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What’s the Scoop with the Buzz? Hello and Happy Autumn to all! I’m sure you have been noticing some big and little changes all throughout your co-op; the re-launch of the Back to Basics program, new owner cards, a faster and more reliable point of sale system, a Citizen Times article about expansion, Honeybees showing up on all of our publications, and now the Scoop is the Buzz ?! What is going on at the French Broad Food Co-op?

while now. A logo is such a hard thing to determine for a growing company; it must represent food, but not be the same as all the other natural food stores; it should be reminiscent of something local, but how do you represent a blueberry or a ramp? We want our logo to bee (yep I did it again) the mascot for the Co-op and what the Coop represents.

It’s true, we are buzzing with excitement at the French Broad Food Co-op (please excuse all of the Bee references, it’s just too much fun)! There are so many fun and amazing things happening, we just want to shout it from our rooftop beehives! Yes, we have bees on the roof! So, first thing’s first, why the Honeybees? The French Broad Food Co-op has been in search of our perfect logo for a little

After much research and discussion coupled with the community nature of Honeybees and the local and global predicament that Honeybees are facing, we realized, it’s perfect! There would bee no food without the Honeybee. Their colonies are built on co-operation and community. Their social network is vast and complex, yet simple and bee-autiful. The byproducts they produce are some of the most healing, nour-

ishing sources of food on earth. We, at the French Broad Food Co-op, have a Global Ends Policy that guides our business decisions and processes through: Community, Education, Products, Staff Environment & Financial Health. We are committed to educating about food safety and security, which the Honeybee is a large part of. We are committed to serving as a model of a sustainable business alternative that nurtures social and economic well-being. We are committed to our community, our staff, and our owners. We, at the French Broad Food Co-op, look to the Honeybee as a model to help us actualize these global ends. Give Bees a Chance!

Clare Schwartz, Outreach Co+ordinator


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