ISSUE 62 — APRIL 2022
A Better Choice update It has been a busy start to the year for the A better choice! team, who have been working hard to achieve their objectives of educating consumers, increasing the volume of fresh fruit and vegetables sold through independent retailers, and sharing what makes local Fruit and Veg shops so great.
These videos will be rolled out on the A better choice! social media channels later in the year, so make sure to subscribe to the A better choice! social media channels to catch the series. Keep an eye out, as retailers will quite often do a shoutout to their favourite suppliers and wholesalers.
The national team joined by Zac Egan, the Victorian State Program Coordinator, have been out on the road filming and producing “Store Profiles” on a select group of member retailers. These videos will feature as part of a new series across the A Better Choice! social media channels, where they will showcase the retailers who work hard to provide Australians with the freshest, quality produce. The series will capture personal stories from member retail stores as well as highlight the unique features that make each store great. We will hear directly from the retailers on the things they love about working in the industry and why shopping local is ‘A better choice!’.
When the team aren’t out on the road meeting members they’ve been working hard behind the scenes on the upcoming major campaign, which is due to be rolled out in-stores in April. Although the team cannot give away too many details, they have guaranteed the promotion will generate excitement in stores. Stay tuned as more information on the campaign will be released in coming weeks.
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