Fresh State of Affairs - Issue #55

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ISSUE 55 — DEC 2020

Good food starts with good produce

‘Good food starts with good produce’, a slogan that Thanh lives by and strongly believes nobody can ever debate. In our hectic, convenience-driven lifestyles, this message can be forgotten, and the knowledge behind knowing your produce, how to use and cook it is sometimes left behind, especially by new starters to the fruit and vegetable industry.

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Our very own Melbourne Market wholesaler and Fruiterer, cook, and contestant on Channel 7’s Plate of Origin, Thanh Truong, wants to push the message of being a fruiterer and the importance of knowing your produce when selling it to consumers. Now studying a Master of Food Systems and Gastronomy, Thanh is extremely passionate about where his produce comes from, how to use it, and how to pass on knowledge to customers. He’s urging wholesalers and market users to do their best to gain more knowledge and make it their mission to try to excite and engage their consumers about produce. “There’s a huge difference between people who say ‘you can use these potatoes as chips’ with no further context and the people who say ‘you can use these potatoes for chipping because they’re


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