ISSUE 54 — SEP 2020
What’s new for ABC After a successful winter campaign for 'A Better Choice!', works for a Spring campaign are already in progress and set to commence late September. In Victoria, the 'Shop Local to Veg In This Winter' campaign hit our radios with full force and achieved a high digital presence. Shopping at your local greengrocer and independent supermarket for delicious home-cooked dinners, was heard on Victoria's most popular radio stations for about four weeks. We were lucky enough to grab prime radio spots, including live reads after traffic reports and during morning and afternoon school times.
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We were also granted bonus air times communicating the message that 'greengrocers and independent supermarkets stock a range of products, where you can find all of your lunch and dinner meal ingredients without having to go anywhere else.' Though restrictions due to COVID 19 did play a big part in receiving and delivering campaign merchandise, the digital and radio presence was a success.
