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2016
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feb
2016: THE YEAR AHEAD
WHAT’S HOT & WHAT’S NOT
HORT CODE FINAL REPORT RELEASED
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issue 31 feb 2016 ISSN: 1838-7829
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MELBOURNE MARKET CHARITY GOLF DAY
CONTENTS 02 What’s on 03 President’s message 04 Cracking the code 08 2016 opens with a wild ride 10 What’s hot & what’s not 14 Around the market 18 Fresh State lends a hand 20 Top ten 24 Produce storage tips 26 Calendar of events 27 Q&A: Phil Stilo
Win a BMW including over $140,000 in prizes. It is worth playing golf on the OF AFFAIRS 15 April 2016!
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THE RISE AND RISE OF THE COCONUT OF AFFAIRS The humble and nutrient dense coconut gets put under the microscope.
16 FARESHARE COOKS UP A STORM
ADVERTISING 11 19 26 28
Shisham Stanley
A peek through the looking glass at what happens to the fresh produce you donate to Foodbank.
Epping Plaza Hotel Fresh State Bayford Volkswagen Epping
22 PUBLISHED BY:
freshstate.com.au tel: 03 9408 6627
EDITOR / ADVERTISING: Sally Piper sallyp@freshstate.com.au
DESIGN: Flying Dog Designs fddesigns.com.au
PRINT: Revolution Print revolutionprint.com.au/
PROOFING: Tony Nigro tonyn@freshstate.com.au
PHOTOGRAPHY: Sally Piper sallyp@freshstate.com.au Elizabeth Oswald eoimages.com.au
DISTRIBUTION: Fresh State of Affairs is produced by Fresh State Ltd and is a free publication.
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PRESIDENT’S MESSAGE Welcome to 2016 - the Chinese year of the monkey! A new start for the market community and Fresh State. The Fresh State of Affairs Magazine is now in its 31st edition which is fantastic and keeps going from strength to strength, keeping the market community up to date with market and industry news as well as Fresh State activities.
Independent Review have chosen the latter which we cover in our headline article. The next step will most likely be another round of consultation and
Golf Day which is taking place on Friday 15 April. This year the Golf Day have also organised a Monster Raffle with a BMW up for grabs, so don’t
THIS EDITION CAPTURES OUR THOUGHTS ON THE FINAL RELEASE FROM THE INDEPENDENT REVIEW OF THE HORTICULTURE CODE OF CONDUCT FRESH OFF THE CUTTING ROOM FLOOR.
The magazine is also available online at www.freshstate.com.au so if you need to take a trip down memory lane, jump online anytime and enjoy the ride. This edition captures our thoughts on the final release from the Independent Review of the Horticulture Code of Conduct fresh off the cutting room floor. What do we think? Well it is not rocket science. The Hort Code in its current form does not work and needs to be either abolished or amended. The recommendations from the
for Government to decide to either sign off on the recommendations or make changes. Fresh Markets Australia have been instrumental in lobbying government on our behalf and will continue to do so until a resolution is made. Fresh State are proud to be involved in many charity events and take their social responsibility very seriously. In this edition we showcase our involvement in the Vic Streetsmart program as well as raising funds for charity through the Melbourne Market
forget to buy a book of raffle tickets available from the Fresh State office. Fresh State will be heading into a new year with some staff changes, and I look forward to introducing all Fresh State members and the market community to our new CEO in the coming weeks.
Shane Schnitzler President Fresh State Ltd.
DISCLAIMER: Fresh State Ltd makes this magazine available on the understanding the users exercise their own skill and care with respect to its use. Before relying on, or altering any business practices, users should carefully evaluate the accuracy, completeness and relevance of the information for their purpose and should obtain appropriate professional advice relevant to their particular circumstances. This magazine contains views and recommendations that do not necessarily reflect the views of Fresh State Ltd. Fresh State does not in any circumstances accept responsibility for the accuracy or suitability or otherwise of any in-
formation published in Fresh State of Affairs. Fresh State Ltd specifically disclaims all and any liability for loss or damage of any nature whatsoever and however arising, whether due to accuracy, error or omission or any other cause. In addition, by using the information in this magazine, each user waives and releases Fresh State, its staff and agents from any and all claims relating to the use of this document. In no event shall Fresh State Ltd be liable for any consequential damages resulting from using the information in Fresh State of Affairs. © Fresh State Ltd 2016
This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior permission from Fresh State Ltd. Requests and inquiries concerning reproduction and rights should be addressed to: The Editor Fresh State of Affairs Magazine Store 36, Melbourne Market 35 Produce Drive Epping VIC 3076
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OF AFFAIRS
issue 31 feb 2016
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– duct f Co n ode o siness C e r bu ultu Hortic ts on small ets, . Mark llapse lesale would co impac l Who a a Centr ply ch ioning etable sup funct perly uit and veg ut pro fr Witho lia’s fresh Austra
Since its inception in 2007, wholesalers from across the country, under the banner of our peak industry body Fresh Markets Australia (FMA), have been lobbying to make changes to the Horticulture Code of Conduct (Hort Code). The latest review of the Hort Code commenced in 2015 and on 8 February, the long anticipated Report from the Independent Review Panel was released and the industry heaved a big sigh of relief as one more step in the reform of the Hort Code was ticked off the list. “We (the fruit and vegetable wholesale industry) have had some good outcomes from the Review,” says Shane Schnitzler, FMA Chairman, “and now it is time to drive our position home with government so that we are treated the same as other sectors.” The Hort Code was established in March 2007 to regulate trade in horticulture produce between growers and traders of fresh fruit and vegetables and to provide
an alternative dispute resolution procedure. It targeted just the wholesaling sector, leaving out large retailers, processors and exporters, creating an unlevel playing field for the industry.
in
CT S ON T IMPA NDUC OF CO SS of CO DE Code NE ive L BUSI Horticulture mpetit SM AL all tory anti- co da d an an arily sm le The M e prim inflexib d th is st t ain fruit an Conduc ates ag ate as in er rim op sc at ralia. and di ses th ss Aust es ro sin ac bu rs family oles ale ethods ble wh ands m th how vegeta t dem wi Conduc consistent and de of in siness, at are The Co do bu ion th rs at er ale oles of op sines s. and wh s bu er to do grow want s and er ey EN th ow how m gr BURD st s of e the co back fro Y THE that th CA RR on feed evident that mercially2,000 ads alers is LERS Based wholes rs with com LESA , it is erlo ge for WHO oles ale il Code’s esalers en k. k a e ol wh all or s th tr wh ch rw en th s al perwor s pape t burd semi- V/week The re ying wi pe pa grower uc ou pl ta to er nd m d s on re co d of Co nefit the Code umer rules an oposed be for all o f F& naive d Cons pr be sibilit y s h any ion an er respon tit eig ow pe tw should to gr ou rs. of n Com nt eye to stralia ed oles ale e Code they wa a blind ers, or wh The Au nce, th turns when return liant ce all grow ission if and experie who fa nearly de of Comm FMA’s choose om p – and the Co vant to In the ck and e e Code under non-c ers is irrele who pi nt to us der th ce. erate nduc t un wa op ian e w pl Co to n’t at m e do gro n- co n’t lik PA s). to oper ajorit y on for no who do ents (H the m nalty placed have t and Agreem no pe ments an to Conduc re Produce require her th ltu de, ot are no Horticu . There r the Co s unde ior to trading er is ow ble gr pr Co d e n d vegeta place d in an A it a HP fru nels to ible a ’s fresh ose stralia ht chan inflex petitive o of th to eig hile Au tw W up ly on om s have uce, datory grower eir prod e Man anti-c t* for th rdened by th (* Regulatory marke t. bu ls are Conduc channe re Code of ). ltu gure 2.4 e Horticu atement Fi ainst th St inate ag Impact discrim nel? Code an e th ch es ale Why do wholes s es busin small
0 40,00 esh s of fr k tonne /wee ce produ comply n ot e doe s e Co d th with
The Hort Code was forever under fire from the wholesaling community for its lack of effectiveness and bias against wholesalers through its mandatory requirements.
With a sunset clause of April 2017, an Independent Review of the Hort Code was announced by the Federal Government on 3 June 2015 . The review has provided an opportunity for wholesalers to provide feedback on how the Hort Code can be improved to better meet the needs of Australia’s horticulture industry.
THE HORT CODE WAS ESTABLISHED IN MARCH 2007 TO REGULATE TRADE IN HORTICULTURE PRODUCE BETWEEN GROWERS AND TRADERS OF FRESH FRUIT AND VEGETABLES AND TO PROVIDE AN ALTERNATIVE DISPUTE RESOLUTION PROCEDURE.
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HORTICULTURE CODE OF CONDUCT WHOLESALERS PUT THEIR CASE FORWARD There are ten key factors that Australia’s fresh produce wholesalers highlighted in relation to the review of the Hort Code: 1. The Code is discriminatory and inflexible. It discriminates against more than 1,600 primarily small businesses that operate as fruit and vegetable traders (wholesalers). 2. Fresh Produce wholesalers make an enormous contribution to the Australian economy, and if not properly functioning, Australia’s fresh fruit and vegetable supply chain would collapse. 3. It has given imported fruit and vegetables a commercial free kick because of the bureaucratic red tape that applied only to Australian grown produce. 4. Pricing transparency is available to growers through independently compiled market price reports.
5. Quality transparency is paramount to achieve Class One pricing, with the FreshSpecs standards on the Fresh Markets Australia website, which is included in the wholesalers Terms of Trade. 6. Time is up. After eight years under the Code, and three reviews, it is too late to argue the same issues from the past with mere anecdotal evidence. 7. The ratio of complaints to transaction is low (.0000583%) with the cost to taxpayers of managing the Hort Code issues raising serious questions about its performance. 8. The two person review panel includes a person with substantial experience and skills as a grower and a grower representative, with the review committee brief focused on grower experience/issues, failing to address issues of concern to wholesalers. There is no person with wholesaling/trader experience on the panel.
IF THE HORT CODE WAS FOLLOWED TO THE LETTER, EACH WEEK AUSTRALIAN WHOLESALERS WOULD BE FORCED TO RETURN OR REJECT ABOUT 40,000 TONNES (2000 SEMI-TRAILER LOADS) OF FRESH FRUIT AND VEGETABLES.
9. The wholesaling sector proposed a range of changes to the Hort Code to make it workable. 10. Retail chains operate under a flexible Voluntary Code. More than 90% of Australia’s estimated 17,000 commercial fruit and vegetable growing establishments do business with a Central Market. More than 50% of all fresh produce consumed in Australia is handled by a market wholesaler. If the Hort Code was followed to the letter, each week Australian wholesalers would be forced to return or reject about 40,000 tonnes (2000 semi-trailer loads) of fresh fruit and vegetables received from growers who refuse to sign Horticulture Produce Agreements or who choose to operate outside the strict requirements of the Code. This is why the Hort Code needs to be changed.
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HORTICULTURE CODE OF CONDUCT It seems all of FMA’s hard work has paid off with most of the FMA’s recommended changes being taken up in the 13 recommendations outlined in the Independent Review of the Hort Code. FMA Executive Director Andrew Young said the industry body welcomed the release of the report and was generally satisfied with the majority of its recommendations. “FMA would like to acknowledge the work of the review authors, Mark Napper and Alan Wein who spent time travelling around Australia to speak with growers, wholesalers and others and who reviewed a large number of submissions,” Andrew said.
THE HORTICULTURE CODE IS NOT INTENDED TO SUBSTITUTE GOOD BUSINESS BEHAVIOURS, CONDUCT AND PRACTICES, BUT RATHER TO SUPPORT THESE DISCIPLINES THROUGH SIMPLE, BUT EFFECTIVE REGULATION.
“While we need time to undertake a thorough review of the 13 recommendations from the review panel, FMA believes it will be able to support the majority. There are a couple of recommendations that we are unlikely to support in their current form, but we acknowledge and welcome the review panel’s recommendation to the Federal Government for further consultation with industry as the proposed Hort Code changes are developed.” Andrew said FMA would be an active and informed participant in further discussions and urged the Federal Government to maintain momentum on the Hort Code review by immediately commencing the next phase of consultation.
THE 76 PAGE REPORT HIGHLIGHTS THE DETAILED PROCESS OF CONSULTATION AND THE LENGTHY LIST OF INDUSTRY PARTICIPANTS WHO MADE SUBMISSIONS AS PART OF THE REVIEW.
“We endorse, absolutely, the review panel’s comment that the Horticulture Code is not intended to substitute good business behaviours, conduct and practices, but rather to support these disciplines through simple, but effective regulation.”
the lengthy list of industry participants who made submissions as part of the review. It also contains commentary to support the recommendations made.
The 76 page report highlights the detailed process of consultation and
“The 13 recommendations focus on proposed amendments to the Code and how it is administered. Of these, 11 were raised, supported or considered acceptable by the wholesaling
sector in the submissions made,” continued Andrew. “The remaining two recommendations are not surprises and reflect the ongoing demands of growing sector representatives for monetary penalties where wholesalers (traders) breach the code and increased levels of compliance assessment by the ACCC.”
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PICK OF THE BUNCH FROM THE HORT CODE RECOMMENDATIONS GOOD FAITH
METHOD AND FORMULA
RECOMMENDATION #3:
RECOMMENDATION #4:
That an obligation on all parties to act in good faith be included in the Horticulture Code.
That the Horticulture Code be amended to allow a method or formula for determining prices paid to a grower, including pooling and price averaging where:
‘The obligation to act in good faith has been introduced into these industry codes to provide a flexible mechanism for addressing opportunistic and unfair conduct that may fall below the threshold of more serious misconduct provisions within the Australian Consumer Law or the Act. We feel that including a statutory good faith obligation in the code will build trust and improve standards of conduct in the horticulture industry’. Independent Review of the Horticulture Code of Conduct: Final Report
FRESHSPECS RECOMMENDATION #6: That the Horticulture Code be amended to require that where a HPA does not include specific quality specifications, Fresh Spec specifications be used as a default.
a. Parties have prior knowledge and agree to the method or formula in the Horticulture Produce Agreement (HPA); b. If pooled, the pooled produce is of the same quality. ‘A price fixed at market allows wholesalers to hedge their risk entirely and the risk is borne by the grower. Often, growers send their product to wholesalers not knowing what, or often when, they will be paid. The use of a method to determine price would provide flexibility and transparency on price that is acceptable to both the trader and the grower communities. Pooling and price averaging – Feedback in submissions and from stakeholder consultations that discussed pooling and price averaging was largely supportive of the practice, provided it is fully transparent and agreed in the horticulture produce agreement.’ Independent Review of the Horticulture Code of Conduct: Final Report
DEEMING Overall, the report and recommendations are considered to be a major step forward by the wholesaling sector in our ongoing efforts to achieve a fair and workable Code. The next stage of the review process will include further consideration by the Federal Government of the recommendations and a process of further industry engagement which will result in the Government determining an outcome. No timeframe has been announced in relation to the process to date.
RECOMMENDATION #5: That the government explore the inclusion of deeming provisions in the Horticulture Code to ensure that where a pre-existing contract is not in place, and where a HPA is provided by a trader or sought by a grower, that the intent of the parties to enter into a HPA is deemed to have occurred. Such provisions should ensure that parties have time to arrange their affairs and that no party can use such provisions to enforce unfair contract terms.
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2016 OPENS WITH A WILD RIDE ACCORDING TO INDUSTRY DATA ECONOMIC ANALYSIS - IAN JAMES
The New Year has opened with great apprehension, and there are concerns with the health of the global economy. Share markets have shown marked volatility. Doomsayers are very vocal. Every piece of economic data released is scrutinised for its negative interpretation. Some analysts are urging everybody to run for the exit doors. On the political front, the prevailing sentiment is fear with little faith in political leaders to find solutions to ongoing problems.
IT WOULD BE A SURPRISE IF THERE WAS A REPEAT OF THE GLOBAL FINANCIAL CRISIS
So what has caused this mayhem? Are we facing another global financial crisis? Are we seeing the disintegration of the world political order?
WORLDWIDE TRENDS On the economic front, factors have worked together to create economic uncertainty. There are doubts as to the sustainability of economic growth rates in developing economies:
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1. China’s ability to transform its economy from an export orientated manufacturing country to one which relies more on domestic consumption has been brought into question; 2. T ransforming the economy of the other potential developing powerhouse, India, is proving difficult;
AUSTRALIA, LIKE CHINA, IS IN A STATE OF TRANSITION AS THE ECONOMY ADJUSTS FROM THE RESOURCES BOOM.
3. Brazil is engulfed in a political standoff; and 4. E astern Europe’s early promise is being undermined by political infighting. In the developed world, there are fears that the United State’s tightening of monetary policy and rise in interest rates may have been too early. Collapsing commodity prices have zapped confidence. There are worries as to the ability of Europe to absorb the endless flow of refugees from the Middle East and Africa, while the attempt to stimulate economic growth in Japan appears unsuccessful. However, despite the gloom, the economic fundamentals are not too bad. Many of the key economies are going through transitional phases. The United States recovery from the global financial crisis has been slow and painful but
into inflation and ultimately recession, Australia looks like emerging from this one relatively unscathed. It would be a surprise if there was a repeat of the Global Financial Crisis. Some highly indebted companies may go under and there may be problems in financial institutions in the developing world but most companies have much stronger balance sheets than in 2008.
AND ON THE POLITICAL FRONT
UNLIKE PAST COMMODITY BOOMS WHICH DISINTEGRATED INTO INFLATION AND ULTIMATELY RECESSION, AUSTRALIA LOOKS LIKE EMERGING FROM THIS ONE RELATIVELY UNSCATHED. authorities gave the economy a tick of approval with its interest rate rise in December last year. Chinese economic growth has slowed as it transforms its economy from investment in construction and manufacturing to consumer and service industries. But the economy is not falling off a cliff. Incomes are rising, retail sales are booming, investment in foreign countries remains strong and the number of Chinese travelling abroad is accelerating. Despite some skepticism over the accuracy of statistics out of China, economic growth was 6.9% last year, a boom in any other major economy. Meanwhile, Europe and Japan stand ready to stimulate their economies.
MEANWHILE BACK IN AUSTRALIA Australia, with its internationally exposed economy, is not immune to these world economic developments. Australia, like China, is in a state of transition as the economy adjusts from the resources boom. The collapse in key commodity prices has impacted on the profitability of resource companies in Australia and hence government revenues. While prices will remain under pressure, volumes are likely to hold up much better. Despite pockets of difficulties, employment is holding up well in the transition and capital remains cheap and readily available. Unlike past commodity booms which disintegrated
However the political situation remains precarious. Large sections of the population appear alienated from politics regardless of the political system in place.
In many democracies there is a rebellion against the established political elite. Maverick parties are emerging on the left and the right and, while unlikely to succeed, the rise of Donald Trump in the USA suggests a large section of US politics are alienated from the system. The refugee issue is unlikely to go away anytime soon as nations created by colonial powers disintegrate into chaos. This will accelerate the flow of refugees mainly into Europe with the accompanying resentment from resident populations and the rise of extreme views. In more totalitarian regimes the spread of the internet and the desire for greater liberalism pose a mounting danger. Back home, while there is disillusionment with politics and while the fear factor remains strong, it appears less angry than in other countries. Political conditions are ripe to undertake the fundamental reforms that economists and business have been calling for, especially with a Federal election knocking on the doorstep. It would be naive to believe that politicians would negate their point scoring in the national interest but there is a general consensus that reforms to taxation, superannuation and government expenditure are necessary. These reforms will involve some pain but in the end we will all benefit. 2016 has the potential to offer a satisfying if bumpy ride.
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Foreseeing trends and requirements in food production is not an easy game. New growing practices, increasing multiculturalism, value adding and the every changing premium product lines requires a crystal ball for many growers and wholesalers in order to stock the perfect product to meet demand. Our local Data Fresh reporter Tony Nigro has looked at Data Fresh trends over the last few years to provide the following forecast. Do you hit the grade for 2016?
WHAT’S HOT
WHAT’S NOT
AVOCADOS
TRADITIONAL CABBAGE
Demand has outstripped our local production and is now complimented with product from overseas. This popular fruit sees no signs of slowing down in 2016 as it becomes more and more in demand. Varieties like Hass are hitting goals with consumers.
A traditional English and European product, the humble cabbage has had a very constant level of supply and price all year. Consumers are broadening their palate and Asian influences will slowly replace this once staple line.
ASIAN VEGETABLES
FRESH OLIVES
Each year more varieties hit the market floor such as Wombot, Wombok and Bok Choi.
“In the last five to six years the trend of fresh olives on the market floor has died away” says Tony. “There is less demand as more pre packaged product is available in shops as a valued added proposition.
BLUEBERRIES “If reported increased production of blueberries in Australia is to be believed, supply should be more than enough to meet demand in the future,” says Tony.
If increased production comes to ‘fruition’ which may lead to a ‘glut’ in the market.
CAPSICUMS, EGGPLANT, ZUCCHINIS, TRUSS TOMATOES Refined growing practices (hot houses) have seen increased production in these lines with more volume now available for most parts of the year. Truss tomatoes used to be a premium product but now with extra production it has become more widely available.
Watch for an oversupply that could tip the scales the other way …
CHERRY TOMATOES
TAMARILLO
More varieties are being produce (reds, yellows, blacks etc) and these are now taking over the tomato mantel as a premium product. Businesses are capitalising on gaps in the market to specialise and promote these snack sized varieties to consumers.
Only a very small percentage now in the market and hardly any seen on the market floor in 2015. Will these become an heirloom variety in years to come?
TO OBTAIN WHOLESALE PRICES OF PRODUCTS OFF THE MARKET FLOOR WHETHER IT BE DAILY, WEEKLY OR HISTORICAL DATA, SIGN UP TO DATA FRESH BY EMAILING DATAFRESH@FRESHSTATE.COM.AU
Data Fresh is a price reporting service that discloses the wholesale price of fresh produce being sold by Melbourne Market wholesalers and growers on a daily, weekly, monthly or quarterly basis. In fact the system is even more flexible than that and is able to provide a report specific to your requirements depending on regularity, season and can even drill down to the type of produce you require information on. Data Fresh price reporting is used by a range of businesses from growers, wholesalers and retailers through to government bodies and industry associations. For further information please contact the Fresh State office on 03 9408 6627
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15 APRIL 2016
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MELBOURNE MARKET CHARITY GOLF DAY
issue 31 feb 2016
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HIT A HOLE IN ONE TO KICK OFF 2016
Thank you to the Melbourne Market Golf Day Gold Sponsors for generously supporting this event
The popular Melbourne Market Charity Golf Day is heading our way in 2016 with a brand new date, brand new venue and a chance to win over $140,000 in prizes! Make sure Friday the 15 April 2016 is in your diaries and grab together a group of four golf enthusiasts and let the games begin. Try your luck at hitting a hole in one and driving away in a new BMW or Toyota Forklift or winning one of the many prizes available on the day. “This year is the biggest Market Golf Day we have ever had” says Joe Amalfi, Golf Day Committee Chairman referring to the prize pool that could be won valued in excess of $140,000.
“The course is located nice and close to the market at the Heidelberg Golf Club with all proceeds donated to DEBRA Australia”. Joe says they are hoping to attract a big crowd from the market and are encouraging as many teams to register as Tee Sponsors as possible.
brand their tee however they like as long as it fits within the guidelines of the golf club”, continues Joe. This year one lucky Tee Sponsor will also win a $1,000 Travel Voucher donated by Continental Pacific Travel Services so it is well worth getting involved with such a huge prize giveaway.
“THE COURSE IS LOCATED NICE AND CLOSE TO THE MARKET AT THE HEIDELBERG GOLF CLUB WITH ALL PROCEEDS DONATED TO DEBRA AUSTRALIA”. “Tee Sponsors automatically receive entry into the team of 4 competition as well as having the opportunity to
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MELBOURNE MARKET GOLF DAY DEBRA Australia supports families affected by Epidermolysis Bullosa (EB) which is a rare disease where the skin blisters and peels at the slightest touch. Living with EB has been likened to living with third degree burns. It is very painful, and sufferers must be bandaged every day with dressings to protect and medicate their wounds. For more information go to www.debra.org.au
MONSTER RAFFLE Grab a ticket for your chance to win a brand new BMW 118i Urban Line valued at $47,863!!! Members of the Melbourne Market Lions Club will be selling raffle tickets at the market on 18 February and 10 March. Tickets are also available for sale at the Fresh State office or the MMA Customer Service office on the Buyer’s Walk. All proceeds from the raffle will be donated to DEBRA Australia, FareShare and Peter MacCallum Cancer Centre. The seller of the most tickets and the seller of the winning ticket, will both receive $1,000 travel vouchers from Continental Pacific Travel with the raffle drawn at the Melbourne Market Golf Day Dinner on Friday 15 April 2016.
FAST FACTS
MONSTER RAFFLE PRIZES:
FRIDAY 15 APRIL 2016
01 BMW 118i Urban Line valued at $47,863 provided by Bundoora BMW 02 Dinner for ten in your own home by four renowned chefs headed and donated by Jeffrey Tan. Valued at $5,000 03 Mystery Holiday. Valued at $3,000 04 AFL Game of choice in MCG Montague Cool Storage Private Corporate Box for 6 people. Valued at $2,500 05 Dinner for eight at DiMattina’s Society Restaurant in Bourke Street, Melbourne. Valued at $1,500
HEIDELBERG GOLF CLUB LOWER PLENTY 840 FOR A TEAM OF 4 $ INCLUDES COURSE FEES, CARTS, LUNCH AND DINNER TEE SPONSORSHIP AND GOLD SPONSORSHIP AVAILABLE 4 BALL AMBROSE COMPETITION REGISTRATION AT 11.30AM WITH LIGHT LUNCH BBQ DINNER AND PRESENTATION AT 6.30PM LL PROCEEDS DONATED A TO DEBRA AUSTRALIA
06 Helicopter flight for one hour donated by Mark Walkley. Valued at $1,000 07 Helicopter flight for one hour donated by Rick Brockwell. Valued at $1,000 08 Male or female watch donated by Timeless Watches. Valued at $1,000 09 Male or female watch donated by Timeless Watches. Valued at $1,000 10 William Hill betting voucher. Valued at $1,000 11 William Hill betting voucher. Valued at $1,000
FOR MORE INFO
Download a Golf Day Registration Form and Sponsorship Prospectus at freshstate.com.au/news-events/ For sponsorship opportunities, contact: Sally Piper at Fresh State on 03 9408 6627 or sallyp@freshstate.com.au
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AROUND THE MARKET
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01 GUS AND LINDSAY FROM YARRA VALLEY FARMES ENJOYING MORNING COFFEE AT ORINO’S MARKET KITCHEN. 02 ALBERT FROM FLOWER OF SORRENTO IN CLIFTON HILL HAVING A LAUGH WITH CHRIS FROM PENTARIS FRUIT & VEGETABLE IN HAWTHORN EAST.
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03 JOHNNY AND JIM AT KAPIRIS BROS. 04 LAURIE BENVENUTO FROM PREMIER FRUITS WITH MR BEAN ROSS FERRINDA. 05 CHEF PHILIPPE READY TO COOK UP A STORM! 06 POV’S PETER WITH HIS OKRA. 07 ALEC FROM D BERIAS & SONS. 12
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08 ALBY AND NICK CHIN WITH THEIR FRIENDS. 09 JOE FROM THE LANCEFIELD FRUIT SHED. 10 MICHAEL BREWING THE COFFEE AT THE SPORTSMAN CAFE. 14
11 SCOTT BOCKESETTE FROM TMH CRUISES AROUND EPPING. 12 THE PIGNATARO BOYS STRIKE A POSE – GUERINO,TOM, DOM, GUY AND ALI. 13 JOE FROM JOE’S ORGANIC MARKET NORTHCOTE GRABS SOME ORGANIC GOODNESS. 14 BOB DRIVES A FULL LOAD READY FOR PALMERS FRUIT PALACE IN CLAYTON. 15 CHARLIE FROM VALET CAR WASH IN HIS HOT WHEELS.
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THE RISE AND RISE OF THE COCONUT Coconuts have been a growing trend over the last five to ten years. Traditionally big in the Asian community as a drink, coconuts have now found their way into mainstream living rooms through clever marketing and diet/lifestyle changes. The humble coconut is referred to as kalpa vriksha (Sanskrit for “the tree that supplies all that is needed to live”) in ancient India. Coconuts are not only versatile, they are also marketed as providing health benefits which is a reason they have become so popular. However there is a debate with this claim with some medical experts saying that coconut milk and cream are high in unhealthy saturated fat, which raises bad cho-
lesterol levels, clogs the arteries and increases the risk of heart disease. Whatever side of the fence you sit on, the proof is in the pudding. The coconut trend has increased and more and more raw and value added products are hitting the market floor (and consequently retail shelves) proving that consumers love what the innocent but nutrient dense coconut has to offer.
THE HUMBLE COCONUT IS REFERRED TO AS KALPA VRIKSHA (SANSKRIT FOR “THE TREE THAT SUPPLIES ALL THAT IS NEEDED TO LIVE”) IN ANCIENT INDIA.
Popular uses of coconut: 1. Coconut Water: The coconut is a natural water filter. It takes almost nine months for a coconut to filter every litre of water stored within its shell. This makes the resulting coconut water completely pure and sterile. Another benefit of coconut water is the fact that it has the highest concentration of electrolytes than anything else found in nature. This makes it an excellent source of hydration and popular with athletes. Tram from Melbourne Wholesaler South East Asia says that they sometimes sell out of young coconuts when the weather is hot. “Coconut water is popular as a refreshing drink in the Asian community” he said. “On hot days we sell out or when prices
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1. “Our sales of mature coconuts have doubled over the last ten years” says Frank at VB Sculli who puts it down to good marketing campaigns. “We have a big demand from our retailers. 2. Tram from South East Asia with the young coconut which is the most popular for drinking due to its sweetness. These particular coconuts have been branded especially for the Chinese New Year. 3. Serena from A & V Fresh showcasing their popular coconut water. All sorts of people are drinking coconut water now” says Serena. “We will be stocking coconut oil and flavoured coconut milk in the coming months to meet demand.”
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DID YOU KNOW? • A serving of coconut adds almost 2 milligrams of iron to your diet, which is about 11 percent of the recommended daily intake. • Your metabolism uses iron to help carry oxygen through your bloodstream to all parts of your body. • Coconut also provides 160 milligrams of potassium, which helps regulate your heartbeat, and 51 milligrams of phosphorus for strengthening your teeth and skeletal system. are low, customers buy in pallet loads to stock up”. Tram says their customers are mainly local Asian stores and they sell coconuts all year round. 2. Coconut Oil: In addition to using for cooking and baking, coconut oil can also be used as a topical oil that can help to naturally rid the skin of dangerous toxins. Another great benefit of coconut oil is in protecting your teeth from the bacteria that can cause cavities and disease. Simply rubbing a little fresh coconut oil on your gums and teeth can keep them strong and healthy. “I have a customer that buys a box of coconut oil every two weeks” says Angelo, owner of A & V Fresh. “She uses it to wash her hair and swears by it”.
3. Coconut Milk: Not to be confused with coconut water, which comes from the centre of young green coconuts, coconut milk is made from grated and pressed brown coconut meat. It has a rich, mildly sweet flavor and creamy texture that’s similar to dairy milk. Fresh coconut milk is a staple ingredient in Southeast Asia, parts of China and India, and the Caribbean, but in Australia it is stocked mainly canned. Often, if the can doesn’t contain stabilisers, the milk will separate into two layers: a thin, watery milk topped with thick cream. Some recipes call for using just the cream; otherwise, you can simply stir or shake the contents of the can until it’s evenly combined.
4. Coconut Cream: As well as being used in a variety of cooking dishes because of its mild non-sweet taste, it is also popular as a skin treatment Coconut cream is very similar to coconut milk but contains less water. The difference is mainly consistency. It has a thicker, more paste-like consistency, while coconut milk is generally a liquid. 5. Coconut Flour: When coconut milk is pressed from coconut meat, bits of solid coconut meat are left over which is dried at a low temperature and ground until it produces a soft, fine powder suitable for baking. Popular among those adhering to grain-restrictive diets, coconut flour can offer a glutenfree and protein-rich alternative to traditional grain-based flours.
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FRESH STATE LEND A HAND TO EPPING’S YOUTH Fresh State takes its social responsibility seriously and is committed to assisting organisations in need. “Now that we have moved to Epping, Fresh State has looked a little closer to home and has sponsored the local youth through the Street Smarthandbook initiative,” says Shane Schnitzler, Fresh State President.
The handbook is a practical life guide for 16 and 17 year old school leavers that is designed to help prepare today’s youth for life after school. The book will be supplied to young adults in Melbourne’s North and delivered to all year 11 students, with 20,000 readership per edition and is a Police Citizens Youth Clubs initiative. “It is important that we support organisations who are trying to make a difference and reach our youth at this important time in their lives,” continues Shane. With limited funding, the Police
Citizens Youth Clubs who coordinate the publication of the handbook, rely on donations and sponsors to keep the program going. “The more information these young people have about life skills and employment decisions, the better. We may end up working with them in the market one day so it is really an investment in our future.” The handbook covers important topics from sexual health and the effects of drug and alcohol abuse to legal rights
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The Police Citizens Youth Clubs (PCYC) are police community groups that started in 1926 and aim to provide opportunities for young people to be involved in a variety of sports and other activities. Throughout the state there are many halls equipped with gym facilities, rings for boxing, Judo and other types of sports. The venues are traditionally set up in areas where there are limited facilities, and all branches are run as non profit. and applying for a loan. It offers information specific to the school leaver, providing invaluable assistance for those who are
university and TAFE. It provides teens with straightforward, factual information about issues that they will face.
THE INFORMATION CONTAINED IN THE STREET SMARTHANDBOOK IS WRITTEN BY A COLLECTION OF TOPICAL EXPERTS, SUCH AS THE AUSTRALIAN DRUG FOUNDATION, BEYOND BLUE AND QUIT. considering buying their first car or living away from home. The handbook is also a handy guide for teens that are pondering their future career choices and supplies them with advice on apprenticeships,
The information contained in the Street Smarthandbook is written by a collection of topical experts, such as the Australian Drug Foundation, Beyond Blue and Quit, who are working together to address the information needs of teens.
Content in the Smarthandbook is also localised to reflect the unique laws of each State and Territory in Australia. The Street Smart handbook is made available to students on behalf of AUSPOL Police Welfare Foundation. FOR MORE INFO
If you would like to support the Street Smarthandbook go to smarthandbooks.com.au/ vic-streetsmart-handbook/
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Epping Plaza Hotel Cnr High & Cooper Streets, Epping Ph: (03) 9408 9309 www.eppingplazahotel.com.au
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10
OF AFFAIRS
issue 31 feb 2016
OF AFFAIRS
TOP 10
WAYS TO REDUCE CONSUMING
It has been a festive few months of eating, drinking and celebrating the year that was. Some of us celebrated in moderation and some of us perhaps did not and want to clean out our systems ready for a big 2016.
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IN THE LAST FEW YEARS, SUGAR HAS BEEN LINKED TO HEART DISEASE, CANCER, DEMENTIA, TYPE 2 DIABETES, DEPRESSION, AND EVEN ACNE, INFERTILITY AND IMPOTENCE.
In this edition we look at the sugar free phenomenon and we challenge you to see if you can cut back on the ‘free’ sugar in your diet and see if you notice a difference …
Recently the World Health Organisation recommended that for optimal health we should restrict our added ‘free sugar’ intake to just 25 grams or 6 teaspoons a day. But what exactly does this mean?
Did you know?
The simple rule is:
In the last few years, sugar has been linked to heart disease, cancer, dementia, type 2 diabetes, depression, and even acne, infertility and impotence.
SUGARS naturally occurring in fruits, vegetables and dairy are okay but ‘free’ sugars removed from their original source and added to foods, are what we need to reduce.
1. STOP EATING OR REDUCE YOUR ‘FREE’ SUGAR INTAKE In order to succeed in cutting back on something, you need to decide you want to do it and commit. This is the first step in cutting back on sugar. 2. GO ‘COLD TURKEY’ Some can do it and some can’t. With sugar said to be more addictive than cocaine, it is sometimes easier to cut out all sugar from your diet from day one and ride out the cravings.
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EDITOR’S PICK
3. DON’T DRINK YOUR CALORIES
muffins INGREDIENTS: 2 cups almond flour 2 teaspoons baking soda 1 teaspoon sea salt 1 tablespoon cinnamon 1 cup dates pitted 3 ripe bananas 3 large eggs
Soft drink, cordial, mixed spirits, wine, juice, smoothies all contain sugar in some form. Keep an eye on what you drink … 4. POWER UP THE DAY WITH PROTEIN Protein keeps you fuller for longer and helps to curb your craving. Aim to eat protein with each meal. 5. EAT UNLIMITED CARBS (THE RIGHT ones)
1 teaspoon apple cider vinegar ¼ cup coconut oil (melted) ½ cups carrots 1 (grated) ¾ cup walnuts (finely chopped)
METHOD: 1 Combine flour, baking soda, salt and cinnamon. 2 In food processor combine dates, bananas, eggs, vinegar and oil. 3 Blend in dry mixture into the wet mixture until they are thoroughly combined. 4 Fold in carrots and walnuts. 5 Spoon mixture onto paper lined muffin pans. 6 Bake at 180 degrees for 25-30 minutes. Makes around 18. Can be individually frozen and used as an emergency snack or delicious morning/ afternoon tea.
Did you know that vegetables are carbs? Stick to non-starchy veggies such as greens, the broccoli family (cauliflower, kale, etc), asparagus, green beans, mushrooms, onions, zucchini, tomatoes, fennel, eggplant, artichokes, peppers, etc. 6. FIGHT SUGAR WITH FAT Fat doesn’t make you fat, sugar does. Fat makes you full, balances your blood sugar and is necessary for fueling your cells. Along with protein, have good fats at every meal and snack including nuts and seeds (which also contain protein), extra virgin olive oil, coconut, avocados, and omega 3 fats from fish. 7. BE READY FOR EMERGENCIES Always have some good snacks on hand in case of emergencies such as nuts, fruit, veggies or try the delicious muffin recipe in this article. 8. SWAP DISTRESS FOR DE-STRESS Focus on your Zen and try to chillax. If you are stressed, your hormones go crazy. Cortisol goes up which makes you hungry, causes belly fat storage and leads to type 2 diabetes. Deep breathing, walking, sleep, yoga and exercise all help to balance your stress levels and keep you calm. 9. EAT LIMITED FRUIT Fruit is a natural sugar but eating a few pieces each day in its natural form provides our bodies with the fibre it needs as well as helping to keep ‘free’ sugar cravings at bay. 10. GET YOUR ZZZS Sleeping gives you natural energy and when you don’t get enough of both we tend to go for quick fix of ‘free’ (processed) sugar. As hard as it is to get the quality sleep we need when working market hours, try to accumulate between six to eight hours of sleep every 24 hours if you can.
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FARESHARE
TURNING VEGGIES INT LIFELINES FareShare is a not for profit organisation that rescues surplus food and cooks free, nutritious meals for Victorians doing it tough. It is the only production kitchen in Victoria and provides food to a range of charities either indirectly via Foodbank or directly to charities such as under privileged schools and programs.
Crickette Derjeu, a chef at Fareshare says preparing food and working for Fareshare is a rewarding experience. “Food is something everyone has to eat” she says. “Having enough food to eat for yourself and your children is a basic human right”.
Every $100 FareShare receives from fundraising allows them to cook and distribute 150 meals which is why the Melbourne Market Charity Golf Day Raffle is donating a portion of the raffle proceeds to this worthy cause (see page 13 for more details).
All food prepared in the kitchen must be able to be reheated. “We cook pretty much a set menu with ingredients dependent on what is available on a day to day basis,” continues Crickette. Menu items include casseroles, sausage rolls, quiches, soups and pastas.
However, FareShare also needs a constant supply of quality ingredients to keep distributing their meals and sourcing enough fresh vegetables to meet the growing demand for food from charities. “FareShare always requires vegetables to cook nutritious meals for people in need,” says FareShare General Manager Kellie Watson, who has to source enough vegetables for 5000 free meals cooked every day for Victorian charities. “We accept seconds and have a huge volunteer workforce which can sort, wash, chop and remove imperfections,” continues Kellie. “FareShare can utilise vegetable stocks provided 70 per cent of the total is salvageable so it is important that wholesalers and producers donate product before it becomes unusable.” Each week at the Melbourne Market, FareShare collects a pallet of potatoes from Costa Farms which is an excellent bulking ingredient for their stews and casseroles as well as frequent donations from R Anguey of green beans.
issue 31 feb 2016
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Fareshare prepares the food in commercial grade kitchens after having sourced donated produce directly from growers and from the Foodbank Distribution Centre. Once prepared, it is packaged, frozen and sent back to Foodbank for distribution.
FARESHARE PARTICULARLY WELCOMES DONATIONS OF ONIONS, CARROTS, CAULIFLOWER, BROCCOLI, ZUCCHINI, CAPSICUM, EGGPLANT AND PUMPKIN FOR THEIR MEALS.
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FAST FACTS FARESHARE RESCUES SURPLUS FOOD AND COOKS MORE THAN ONE MILLION, FREE NUTRITIOUS MEALS PER YEAR. FARESHARE OPERATES AUSTRALIA’S LARGEST CHARITY KITCHEN IN ABBOTSFORD WITH THE SUPPORT OF MORE THAN 800 REGULAR VOLUNTEERS. FARESHARE’S READY TO EAT MEALS ARE DISTRIBUTED TO AROUND 400 VICTORIAN CHARITIES INCLUDING SALVATION ARMY 614, FATHER BOB MAGUIRE FOUNDATION AND ASYLUM SEEKER RESOURCE CENTRE.
The kitchen operates six days a week in three shifts per day relying heavily on volunteers to assist with the food preparation. School groups attend in the mornings and corporate groups
cycle that is getting busier and busier,” says Crickette. FareShare particularly welcomes donations of onions, carrots, cauliflower, broccoli, zucchini, capsicum, eggplant and pumpkin
HAVING ENOUGH FOOD TO EAT FOR YOURSELF AND YOUR CHILDREN IS A BASIC HUMAN RIGHT. in the afternoons to tick off their social responsibilities as well as help those in need. Tasks such as peeling, dicing, packing and cleaning are all required to get the meals completed on time. “Each meal is 120 litres so it is a big batch. We will prepare a casserole and perhaps a pasta in the morning, then blast chill it, package and freeze it in the afternoon. By the next morning it is sent back to Foodbank to be distributed to the charities. It is a continuous
for their meals. They also gladly accept good quality fruit and pass it on to their schools program which delivers fruit to schools in disadvantaged areas. FOR MORE INFO
FARESHARE SUPPORT A RANGE OF CRISIS CENTRES, SCHOOL MEAL PROGRAMS, SOUP VANS AND COMMUNITY FOOD BANKS. APPROX 30 PER CENT OF THEIR MEALS GO TO REGIONAL AND RURAL VICTORIA. ALL FARESHARE MEALS, SUCH AS CASSEROLES, CURRIES, PASTAS AND QUICHES, HAVE A HIGH VEGETABLE CONTENT TO OPTIMISE NUTRITIONAL BENEFITS. EVEN THEIR POPULAR SAUSAGE ROLLS ARE PACKED WITH GRATED VEGETABLES SUCH AS CARROT, ZUCCHINI AND PARSNIP.
If you would like to donate some of your produce contact either: Kellie Watson 0438 560 893 kellie.watson@fareshare.net.au Patrick Lanyon 0425 112 225 patrick.lanyon@fareshare.net.au
Top: Volunteers prepare vegetables in the FareShare kitchen in Abbotsford. Left: Famous FareShare quiche high in vegetable content. A complete meal which can be enjoyed without cutlery by those doing it tough. Photography: Rebecca Newman
PRODUCE STORAGE TIPS
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issue 31 feb 2016
STORE IN FRIDGE OF AFFAIRS
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APPLES (Storage <7 days)
APRICOTS
GINGER
CANTALOUPE
FIGS
HONEYDEW
BLACKBERRIES
BLUEBERRIES
RASPBERRIES
STRAWBERRIES
MUSHROOMS
OKRA
BROCCOLI
CARROTS
CAULIFLOWER
CORN
GREEN ONIONS
LETTUCE
PEAS
RADISHES
ARTICHOKES
ASPARAGUS
BRUSSEL SPROUTS
CABBAGE
CELERY
CHERRIES
GRAPES
GREEN BEANS
HERBS (NOT BASIL)
LEAFY VEGETABLES
LEEKS
SPINACH
SPROUTS
SQUASH
ZUCCHINI
STORE IN COOL, DRY PLACE
RIPEN ON BENCH THEN REFRIGERATE
ONIONS (AWAY FROM POTATOES)
POTATOES (AWAY FROM ONIONS)
AVOCADOS
PEACHES
PLUMS
PUMPKINS
SWEET POTATOES
NECTARINES
PEARS
KIWI
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STORE ON BENCH
TOMATOES
BASIL
CUCUMBERS
EGGPLANT
GARLIC
APPLES (Storage <7 days)
GRAPEFRUIT
LEMONS
LIMES
BANANAS
MANGOES
ORANGES
PAPAYAS
CAPSICUMS
PERSIMMONS
PINEAPPLE
POMEGRANATES
WATERMELON
E THYLENE PRODUCERS (KEEP AWAY FROM OTHER FRUIT AND VEGGIES)
S TORE UNWASHED IN A SINGLE LAYER
STORE UNWASHED IN A PLASTIC BAG
STORE UNWASHED IN A PAPER BAG
A QUICK REFERENCE GUIDE FOR STORING FRESH PRODUCE AT HOME Working in the fresh produce industry, those in the know understand how to store bulk produce to ensure the best quality possible for when it hits consumers’ shopping bags.
Some produce emits ethylene like avocados, pears and tomatoes which can affect the quality and longevity of other fruit and veg if they are stored all together.
But what about when it comes to storing produce in our homes? We don’t have stores, warehousing or large cold storage facilities at home, so it is important to understand how to keep fruit and veg fresh once it hits the end of the line which is the consumer.
Other produce like onions, like to be stored in a cool dry place and produce like celery and lettuce in the fridge. This handy chart helps you remember ‘what goes with what’ to get the best out of your produce.
Download the complete chart off our website at freshstate.com.au/fresh-state-of-affairs/ for easy reference for your family and customers
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CALENDAR OF EVENTS MARCH
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03
05
25-28
15
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VOLKSWAGEN EPPING Directly opposite the market
FRESH STATE LTD MID YEAR MEETING MMA Conference Room Melbourne Market
FRESH CONNECTIONS 2016
Free Morning Tea & New Vehicle Special Deal From 8.30 am onwards
A great opportunity for Fresh State members to get up to date with what is happening at Fresh State. For more information visit freshstate.com.au
EASTER LONG WEEKEND
MELBOURNE MARKET CHARITY GOLF DAY Heidelberg Golf Club
ned technicians BAYFORD tes - Booking Required
e
APRIL
Be prepared for a short and busy week leading up to Easter which comes early in 2016. Chocolate is always on the menu at Easter so perhaps try some Chocolate Mousse made with one of our most popular fruits – avocado! Yum! Check out the Fresh State website for the recipe at: www.freshstate.com.au/fresh-state-of-affairs/
issue 31 feb 2016
Brisbane Convention & Exhibition Centre The fresh produce industry’s annual conference and tradeshow. For more information visit: pmafreshconnections.com.au/
The Melbourne Market Charity Golf Day is a market tradition with all funds raised donated to Debra Australia www.debra.org.au. Check out our article on page 12. Download a registration form to play or sponsor at: freshstate.com.au ADVERTISEMENT
BRAND YOUR BUSINESS TO GET MORE BUSINESS ADVERTISING OPPORTUNITIES ARE NOW AVAILABLE IN THE FRESH STATE OF AFFAIRS MAGAZINE
Standard or custom advertising to reach a wide audience in the fresh produce industry. Ask us how we can help your business get more business.
Contact Sally Piper on sallyp@freshstate.com.au or 03 9408 6627 for more information.
MAY
FIND US ONLINE AT: FRESHSTATE.COM.AU/FRESH-STATE-OF-AFFAIRS/
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Q&A:
PHIL STILO AS A KID HE WANTED TO BE THE MAN OF STEEL AND AS A THIRTY-SOMETHING ADULT HE IS NOT FAR FROM IT. MY WORK: I’ve been a part of Mildura Fresh Marketing for just over a year now and it has been a terrific growing period for me. With the move to Epping, my Dad and I wanted to take the next step and move from our family run business on the grower’s floor to trading out of a store. Fred Pasquale and my Dad had a good relationship and the timing was right with Fred looking for something new as well, so Mildura Fresh Marketing was born. SUBURB WHERE I LIVE: On a beautiful half acre property in Taylors Lakes – only a twenty minute drive from the market with my wife, twin girls and two step children. THE QUALITY I RESPECT MOST IN AN EMPLOYEE IS: Initiative. We all like the honest employees but putting that aside what makes a business strong is the people that can get the job done.
AS I HAVE GROWN OLDER I HAVE LEARNT: That getting upset about a certain situation only makes the matter worse. Staying relaxed and calm while assessing any particular situation gives you a clear perspective on how to deal with or resolve any issues. At the same time, you learn to let go of any stress in your life, which will have many health benefits. THE QUALITY I ENJOY ABOUT THE MELBOURNE MARKET IS: The community. I think a lot of people would agree that you wouldn’t find this atmosphere in many working places. We can laugh with a person here, fight with them, and still do business with that person.
Phil Stilo started working in the market in his dad’s business eight years ago, it was in the first two years that he noticed his fitness had started to die off. “I was training for Tough Mudder and bored of the usual gym training techniques” says Phil. It was at this time that he discovered Cross Fit and he has never looked back. CrossFit is a fitness regime promoted as both a physical exercise philosophy and also as a competitive fitness sport incorporating elements from highintensity interval training, Olympic weightlifting, plyometrics, gymnastics and other exercises. Individuals typi-
THE PETS I HAVE ARE: Two dogs – a Bull Mastif Cross which we have had for nine years and on the other end of the scale we have a miniature Maltese ‘Terror’ we bought two years ago. The family favourite would have to be Charlie though, our parrot who is hand tamed and would stay on your shoulder all day if you let him. We are still trying to teach him to talk. MY FIRST JOB WAS: A concreter and construction foreman. I developed some handy skills in this field which has helped me now. Knowing how to handle tools and building the odd structure from time to time out of nothing, can be very rewarding. I AM PASSIONATE ABOUT: My health and fitness. I make sure I get my training in every day regardless of the type of day I have had in the market.
THE PLACE IN THE WORLD I WOULD MOST LIKE TO GO IS: Egypt. When I was a little kid I always wanted to see the pyramids and go into the tombs where they buried the mummies. THE THING A LOT OF PEOPLE DON’T KNOW ABOUT ME IS: I like to read. I wouldn’t call myself a fast reader but when you get into a good book, you don’t want to put it down. My favourite books include The De Vinci Code by Dan Brown and You Were Born Rich by Bob Procter. MY FAVOURITE FRUIT IS: Watermelon. It is the perfect fruit on a Summer’s day and even in the colder months I can take one home and know it will be eaten all up.
box (Merciless in Tullamarine). He works hard, trains hard and life couldn’t be better. He has a current ‘Cindy’ PB of 26.5 rounds and a ‘Fran’ PB of 3:32 with his ultimate goal to compete in the CrossFit Games.
PHIL DESCRIBES CROSSFIT AS JOINING A COMMUNITY WHERE YOU CAN COMPETE AGAINST YOURSELF OR THE GUY NEXT TO YOU AND YOU CAN MAKE IT AS HARD OR EASY AS YOU WANT. cally complete daily workouts (otherwise known as a “WODs” or “workouts of the day”) named after women or fallen war heroes and their workout space is called a box not a gym. Phil describes CrossFit as joining a community where you can compete against yourself or the guy next to you and you can make it as hard or easy as you want. Today, Phil works with Mildura Fresh Marketing and owns his own CrossFit
So if you see someone doing pullups for time on the railings or burpees on the buyer’s walk don’t be surprised if it is Phil! For more information on Cross Fit go to www.crossfitmerciless.com.au
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