The patterns on the cover are close-up views of fabrics. They have strong tangible textures, and tell the stories of 10 brand licenses in Taiwan. Taiwan’s cultural creativity brands respect tradition, but also pursue new conceptual transformations. Through this, we seek new possibilities to present the best aspects of Fresh Taiwan.
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F OREW ORD, MAP
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HANIBOI LTD.
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HERYIN BOOK S, INC.
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KEN-YA INTERN ATION AL CLO THES DEVELOPMENT CO.,LTD
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FEV OL UTION INN OVATION INC.
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S TUDIO ILYA ANIMATION, INTL.
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C AMPOB AG
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DN AXC AT CO., LTD.
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iNEXT cr eator inc.
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WIND DESIGN CO.,LTD.
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MORI SHU CREATIVIT Y CO., LTD.
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ABOUT MINIS TRY OF CULTURE
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ABOUT TAIWAN DESIGN CENTER
FRESH TAIWAN - NEW TRANSF ORMATION Taiwan has a world-renowned manufacturing industr y. But in addition to its comprehensive industr y c hain in manufacturing, Taiwan also produces cultural and creative products t hat maintain a sense of “people “. Despite its lac k of natural resource, Taiwan has nonet heless produced many craf tsmen and designers who specialize in bamboo, rattan, ceramics, glass, lacquer, and wood craf ts. Taiwanese products have unique tactile textures, and reflect local culture and lifestyles. The warm hospitality of t his subtropical island helps to bring people closer toget her, conveying t he friendliness, passion and sincerity of Taiwan. Notably, Far Eastern culture forms t he deepest basis for t he cultural heritage of Taiwan. Under t he influence of Japanese colonization, US aid and European continental philosophy, Taiwan has developed into a “hybrid” island. Wit h t he passage of time, and t he continuous evolution of creativity, Taiwan’s creativity has also adapted to c hanges, transforming itself into its current form. From traditional Far Eastern culture, we have found a life philosophy t hat f its contemporar y Chinese. We have also begun creating radiant and power ful imager y, as well as distinct and unique c haracters.
2014 LICENSING EXPO L AS VEGAS DATE 6/17-19 MANDAL AY B AY CONVENTION CENTER, L AS VEGAS, NEVADA B AY SIDE EXHIBIT HALL – LEVEL 1 (ENTER TAINMENT AREA , BOO TH:P181)
HANIBOI LTD. 3F., N O.7 LIANYUN S T. ZHONGZHENG DIS T. TAIPEI 10063, TAIWAN T +886 2 2395 5302 WWW.HANIBOI.NET WWW.UPUPT OYOU.COM AMY@HANIBOI.NET Haniboi ™is a London-based company owned by Han Lee, an illustrator. His strong personal style can be described as fun, colorful, and “quirkiness reigns supreme.” Believing that good design makes people happy, he likes to use bold lines and bright colors, and always illustrates his work optimistically.
UP UP The Up Up Men are now open to a wider public through the Haniboi.com website. The site features cartoon characters holding up placards bearing any message typed in by the user. It took the Internet by storm in 2013.
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HERYIN BOOK S, INC. N O.140, JIANZHONG RD., EAS T DIS T., HSINCHU CIT Y 30070, TAIWAN T +886 3 573 0806 WWW.HERYIN .COM WWW.MIMIFAMILY.COM HERYIN@MS75.HINET.NET EDIT OR@HERYIN .COM Her yin publishes excellent c hildren’s picture books, music and animations for readers of all ages. The goal is for humanity and sympathy to be found at the hear t of eac h book , conveyed by the author or ar tist with words and ar twork of the highest quality. The ultimate aim is to provide joyful and touc hing reading experiences.
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MIMI FAMILY T h e M im i s e r i e s of p i ct ure b ooks ha s b e e n t ra nsl a t e d in t o m o re t ha n 10 l a ngua ge s a nd sol d wor l d wi d e . A n im a tio n s , p rod uct s, a nd t e a c hi ng a i d s b a se d on t he s e r ie s a re now i n p rod uct i on. A m ul t i m e d i a we b si t e , M im if a m il y. com , com b i ne s e l e m e nt s of t he p i ct ure b o o k s , a n im a t i ons, songs a nd t e a c hi ng p hi l osop hy, a llow in g u s er s t o m a ke cre a t i ve d i scove r i e s.
KEN-YA INTERN ATION AL CLO THES DEVELOPMENT CO.,LTD 12F., N O.132, CHONG’AN S T., S ANCHONG DIS T., NEW TAIPEI CIT Y 24143, TAIWAN T +886 913 593 099 WWW.SONGSONGMEOW.COM SONGSONGMEOW@GMAIL.COM Song Song Meow was created around the time when the ar tist (Cheng- An Wu) finished his master ’s thesis. Before then, he struggled with formal, unambiguous expression and profound paintings, whic h resulted in his melanc holic and solemn mood. Then it appeared that a par t of him was going to be forgotten. The title of Song Song Meow on Facebook is: “The world goes round in both melanc holic and humorous ways. Let ’s perceive ever ything from a second angle.” Literally speaking, the aim is self-encouragement and tr ying to consider all situations as interesting and warm.
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SONG SONG MEOW S o n g S o n g M e ow i s a he a r t wa r m i ng ca r t oon c ha ra ct e r. The gra p hi c d e s ig n s c o m e wi t h sni p p e t s of t ext . The c ha ra ct e r ra d i a t e s wa r m t h a nd h u m o r. T h is ye a r, S ong S ong M e ow wi l l f ocus on p rod uct d eve l opm e nt , co py r ig h t a ut hor i za t i on a nd t he m a ki ng of a shor t a ni m a t e d f i l m .
FEV OL UTION INN OVATION INC. 7F., NO.26-3, SEC. 3, REN’AI RD.,DA’AN DIST., TAIPEI 10651, TAIWAN T +886 2 2706 7000 WWW.FEV OL UTION .COM CONTACT@FEV OL UTION .COM Fevolution Innovation Inc. designs original characters with instant appeal and broad licensing potential. Our characters can be integrated easily into multiple platforms– online games, cartoons, animation, e-books, publication, consumer products and more. We are looking for partners with game studios, animation studios and advertising agencies who are seeking charming and delightful characters to visually enhance their works. We also accept custom character design requests.
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EGGO T O GO Eggo to Go has quickly built a good reputation through social media and cross-industr y cooperation. Smar tphone apps based on the characters is available for iOS users. Eggo to Go looks to become a hotly discussed fictional figure and an icon of homegrown design in 2014. Eggo to Go consists of two distinctive characters, Eggo and DuDu. Both are comical, memorable, cute and play a lively and amusing role, which is key to gaining popularity.
RODA Ro d a is a new l y cre a t e d c ha ra ct e r i n t he f a nt a sy wor l d of N e st re e . It is a cu t e tiny rob o t wi t h i t s own a d ve nt ure st or y. The d e si gn com b i ne s m o d e r n -d a y rob o t i c ae st he t i cs wi t h or i e nt a l e l e m e nt s, wi t h a n a i m t o a p p e a l t o w i d e r a ge group s. h ttp : / / w w w. ne st re e . com
THE LITTLE BL UE MAN(PIRATE BL UE) A dir ty little towel who wanders here and t here. He gets ever yone soiled wit h his misc hief. He and Penguin Towel become fast friends and are quite a troublesome pair.
S TUDIO I LYA ANIMATION, INTL. N O. 47, JINGMING S T. WENSHAN DIS T., TAIPEI 11679, TAIWAN T +886 2 8663 1705 WWW.S TUDIOILYA .COM FRANCOIS@S TUDIOILYA .COM
OL AF (OCT OPU S T OWEL)
Studio Ilya Animation Intl., is an international 3D animation studio specializing in the development, pre-production, and production of animated television programs and feature films.
The father’s bath towel. He laughs loudly and takes pride in his physical strength. He likes to help others but usually becomes stuck if the problem is too complex.
PERRY (PENGUIN T OWEL) The little brother’s bath towel. He often will deliberately cause trouble to get attention. He moves with a jump or a roll.
MY FAV ORITE T OWEL S Thi s i s an imaginative advent ure o f f i ve an i m al f r ie n d s c re a t e d f ro m o rd in a r y hou s e ho ld t owels. Co mi n g t o l i f e wh en h um an s are n o t p re s e n t, t h e q u in t e t e n g a g e s i n a l l manner o f fun and l ear ni ng at t he s ame t i m e. “ I n t h e h o u s e is w h e re t h ey live a nd p l a y. . . w hile t he f ami l y i s a wa y.”
S AMANTHA (SN AKE T OWEL) The mother’s dres s u p a n d h o us e. S h e is t h e el as tic ity unl i m i t e d .
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b a t h t owe l. S h e like s t o tid y u p t h e c lo s e ts in t h e faster than a taxi cab and o f h e r b o d y is p ra ctica ll y
BETT Y (RABBIT T OWEL) The little sister ’s bat h towel. She is q uite sentimental, hiding not only secrets inside herself, but all manner of objects t hroughout t he house.
C AMPOB AG 1F., NO. 155, SEC. 1, DIHUA ST., DATONG DIST., TAIPEI 10347, TAIWAN T +886 2552 0349 WWW.C AMPOB AG.COM JERRY@C AMPOB AG.COM C AMPOBAG was Taiwan’s f irst urban creative mar ket. It has attracted over 100,000 young people and ar tisans since 2005. The word C AMPOBAG is an acronym representing Cinema, Ar t, Music, People and Or iginal. It encourages Taiwan’s young ar tists to express t hemselves. C AMPOBAG was established in 2008 to provide an unof f icial platf or m f or young ar tists to develop t heir creative brands and help t hem manage t heir creations. So f ar, C AMPOBAG has helped more t han 500 individual ar tists to sell t heir products and establish t heir brands. C AMPOBAG’s mission is to help tur n good ideas into good business in a creative way.
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MICKEYMAN M ic key m a n (1979, Ta i p e i , Ta i wa n) i s no t a t yp i ca l com i cs a r t i st . For hi m , l i f e a nd wo r k a re a s i nse pa ra b l e a s c hi c ke n c hop s a nd p e p p e r. He of t e n t ra ve l s a b roa d i n t h e n a m e o f f i nd i ng st or i e s, a nd se l l s hi s b ooks on t he roa d t o cove r t he exp e nse s. H e h a s b e e n sp o t t e d i n p l a ce s suc h a s Osa ka a nd E a st L ond on. He a t t e nd e d t he A n g o u lê m e Int e r na t i ona l C om i cs Fe st i va l by hi m se l f i n 2012, a nd p ub l i she d The Wo rs t E u ro p e a n Tr i p i n 2013. On t ha t t r i p , hi s sol e ve hi cl e wa s a b i ke .
DN AXC AT CO., LTD. N O.15, LN . 2, HOUGANG 2ND RD., XINZHUANG DIS T., NEW TAIPEI CIT Y 24267, TAIWAN T +886 2 2206 9127 DN AXC AT.NET DN AXC ATX@GMAIL.COM Dna xcat was est ablis hed i n 1998, h a v i n g s t ar t ed o u t w it h o r ig in a l c a t c h a ra ct e rs , a nd ha ve developed many rel at ed pro duct s , s uc h a s s t a tio n e r y, t oy s , d o lls , g a m e s , a nd animatio n. D naxc at pl a y s an i m po r t ant ro l e a m o n g yo u t h in Ta iwa n . B e ca u s e of i t s po sitive image, D n axcat was i nv i t ed t o co lla b o ra t e w it h Ta ip e i C ity M a ll, t he Ministr y of Justic e, t he M i ni s t r y o f Educ at i o n , a n d M an d a r in D a il y N ew s in s eve ral cam paigns. Cur ren t l y, D naxc at i s l o o ki ng f o r p a r tn e rs t o g ra n t c o py r ig h t a ut hor iz ation or cooperat e i n o t h er f o r ms . D n a xc a t is p la n n in g t o d eve lo p in ma r ke ts in China, Japan, and S o ut h Ko rea.
DN AXC AT D n a xca t is a f a m ous b ra nd i n Ta i wa n ’ s cul t ura l a nd cre a tive in d ust r y. C a t s p l a y t he m a i n c ha ra ct e r s, re c re a tin g st or i e s a b out eve r yd a y l i f e i n t he v i r t ua l wo r ld . D n a xca t wel com e s eve r yone wi t h op e n ar m s.
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iNEXT cr eator inc. 3F., N O. 8, LN . 20, SEC. 2, ZHONGSHAN N OR TH RD. ZHONGSHANG DIS T., TAIPEI 10 4 45, TAIWAN T +886 2 2536 5308 WWW.OBTUZ.COM KW OK@INEXT.COM.T W i NEXT creat or, a f or m er ani mat i o n s t udi o s p eci aliz ing in c harac t er des i g n and a ni ma tio n production , h as s h i f t ed i t s core business from an i m at i o n pro duct i o n t o c haract er licensin g o f i t s o r i g i n al c ha ra ct er OB tuz sinc e 2013. A i m i n g at t he i nt er national mar ke t , i NEX T c reat o r wi l l keep creating d i g i t al c o nt ent s and me rc handise of OB tuz t h ro ug h l i c ens i ng or co-pro duction.
OBtuz OB tu z i s t he na ught y ki d i n eve r yone ’ s he a r t . OB t uz re f use s t o b e c o me a b or i ng grownup , a nd woul d ra t he r st a y t r ue t o hi m se l f . “ N eve r m i nd wha t p e op l e sa y. N eve r f ol l ow o t he r s’ f oo t st e p s. N o p re t e nd i ng. N o conf or m i ng. J ust b e myse l f .”
OBtuz RUSH OBtuz RUSH is a free-to-play endless running game available on Apple Store & Google Play. Join OBtuz and enjoy chasing tor toises on the dangerous Monster Road!
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WIND DESIGN CO.,LTD. 15F.-11, N O.6, SEC. 4, XINYI RD., DA’AN DIS T., TAIPEI CIT Y 10683, TAIWAN T +886 2 2700 0522 WWW.WINBRO THERS.COM WIN BRO THERS S ARA@WINDDESIGN .COM.T W WIND DESIGN Co., Ltd. was established in 1999, and is a Taiwanese creative design team with professional, integrated experience in visual design. WIND DESIGN specializes in bringing stories into design via innovative, creative design and interpretation of origins. WIND DESIGN developed the original stor y “Win Brothers” in 2007, and started its licensing and stor y promotion plans in 2012. The company will continue to expand its reach in new areas such as animation, trendy brands, image licensing and so on.
T h e W in B ro t h e rs live h a p p il y eve r y da y. T h e e ld e r o f t h e b ro t h e rs is p ic k y abo ut f o o d a n d t h e yo u n g e r is a lwa y s g reedy, s in g in g , d a n cin g an d p la y in g en er g e tica ll y. A lt h o u g h t h ey a re ve r y cl o s e a n d love t o h u g e a c h o t h e r, t h ey wo ul d a ls o b it e a n d s c ra tc h e ac h o t h e r t o g e t a ny t h in g a n d wo u ld n o t s t o p u n til o n e o f t h e m w in s . U s u a ll y, t h e e ld e r en ds up c r y in g b e ca u s e t h e yo u n g e r bi t es h is b ro t h e r cr u e ll y, le a vin g t er r i bl e t o o t h p r in ts a n d s a liva o n h im . S i mi l ar, c ra z y, a n d f u n ny s t o r ie s a re repeat e d e n d le s s l y.
THE T WELVE ANIMAL S EGG
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MOCHI RABBIT - TEA TIME DESSER T SERIES M o c h i ra b bi t s ha ve sof t , f l exi b l e b od i e s, a nd l ove t o p l a y hi d e a nd se e k . They l i ke t o h id e in ice cre a m , ca ke , cof f e e , a nd ca nd l e s d ue t o t he i r swe e t t oo t h. The d e si gn co m b in e s t he a r t i st ’ s f a vor i t e d e sse r t s a nd cud d l y ra b b i t s. They’re m ore t ha n j ust ca r t o o n s ; t h ey b r i ng swe e t ne ss t o t he a ud i e nce .
MORI SHU CREATIVIT Y CO., LTD. 9F., N O. 9, LN . 128, SEC. 2, ZHONGSHAN N OR TH RD., ZHONGSHAN DIS T., TAIPEI 10 450, TAIWAN T +886 939 627 339 WWW.MORI-SHU.COM MORISHU.SER VICE@GMAIL.COM Mor i shu was est ab l i s hed i n 2013 t o creat e o r ig in a l b ra n d e d d e s ig n s f o r i l l u s t ratio ns and pro duc t s . T hei r c harac t er an d prod u c t d e s ig n s cove r co n c e p t a r t, c ha ra ct er iz ation, and c o mmerc i al i z at i o n . T he com p a ny is a ls o ex p a n d in g in t o we b s i t es, pac kaging, and c o m merc i al des i g n. It s p a r tn e rs h ip s a ls o a llow M o r i s h u t o ex pand int o por t a bl e dev i ce ac ces s o r i es , g i f t s, a n d t h e c u ltu ra l a n d cre a tive ma r ke ts. T hey are com mi t t ed t o s at i s fy i n g c o n s um e r d e m a n d s .
DUMPLING C AT IN J APANESE S T YLE D u m p lin g C a t f e a t ure s a ca t -l i ke ca r t oon c ha ra ct e r wi t h a round f a ce re se m b l i ng t h e s h a p e o f a C hi ne se st e a m e d d um p l i ng. Dum p l i ng ca t a nd Moc hi ca t a re re l a t e d . B o t h love c ooki ng, p ho t ogra p hy a nd wa t e r m e l on.
BUBBLE SHEEP - HIDE AND SEEK SERIES The or igin of its name i s ev i dent . T he s h eep res em b le w h it e f o a m , a re good at hide-and-see k , an d h i de wh enever t h ey g e t n e r vo u s . On ce i n a while, t hey appe ar i n g ro ups i n ran do m l o c a tio n s . A ke e n eye is ne e d ed f ind t heir wh ereabo ut s .
MORI MORI F ORES T T h is s e r ie s f e a t ure s t a m e a nd cut e a ni m a l s i n t he Mor i shu f ore st , whe re t hey in t e ra ct w it h our m a j or c ha ra ct e r, M oc hi ra b b i t . E a c h a ni m a l ca n d eve l op i nt o a s e p a ra t e s er i e s. He re , we d e m onst ra t e how 1 p l us 1 i s gre a t e r t ha n 2.
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ABOUT MINIS TRY OF CULTURE Since its founding on May 20, 2012, the Ministry of Culture continue to promote various cultural & creative industry development plans, including multifaceted measuressuch as the Business Start-up Consulting Service Plan for Small and Medium Enterprise, research, development, branding and marketing for cultural & creative industries. We gradually connect major elements of industry development and hope to introduce Taiwan’s cultural & creative industr y to the international stage. In the future, we will further focus on innovation, refinement, and cultural depth to accentuate the developmental advantages of Taiwan’s cultural & creative industry. N o . 4 3 9 Z h ongp i ng Roa d 13 F l oor (S out h B ui l d i ng), Xin z h u a n g Di st r i ct , N ew Ta i p e i C i t y, Ta i wa n T + 8 8 6 2 8 512 6588 A A t o n . lin @m oc. gov. t w w w w. m o c .g ov. t w
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ABOUT TAIWAN DESIGN CENTER Taiwan Design Center has been positioned as an integrated platform to promote creative design. Its main mission is to upgrade original creativity of Taiwanese designers, promote international design exchanges, upgrade market competitiveness of Taiwanese industries, help enterprises build up their own brand, raise value added of the said industries, and announce to the world that the era of “Designed in Taiwan� has come.
No.133, Guangfu S. Rd., Xinyi District, Taipei City 110, Taiwan T +886 2 2745 8199 www.tdc.org.tw ccimarketing.org.tw
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E XH IB IT OR S
O F FICIA L O RGANIZER
E X E C UTI VE ORGAN I Z E R