FRESNO GRIZZLIES CORPORATE PARTNERSHIP OPPORTUNITIES
BENEFITS OF CORPORATE PARTNERSHIP & SPORTS MARKETING
B e n e f i t s o f C o r p o r a t e Pa r t n e r s h i p & S p o r t s M a r k e t i n g
MINOR LEAGUES, MAJOR OPPORTUNITIES
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One of the many advantages of using Grizzlies Baseball to connect with your targeted customer base is the diversity of fun, attention-grabbing promotional platforms at your disposal. Stadium signage, on-field contests, program ads, radio commercials, theme jersey nights, promotional giveaways and gameday hospitality are all at your disposal. Mix and match from our extensive menu to create your own unique package. We pride ourselves on being the most creative and innovative promotional vehicle in the Central Valley. Our Partnerhip & Marketing team will work to develop a program that will provide the optimal stadium exposure and traffic bounce-back for your business.
THE THREE KEYS TO PROMOTIONAL STRATEGY SUCCESS The Fresno Grizzlies offer a customized approach, creating a more effective partnership to tie your brand to the community. Our strategy builds an emotional connection with our fans — your customers — through a diverse choice of available inventory and promotional opportunities.
BRAND AWARENESS Through Signage and Media Partners gain the opportunity to brand their business to our 650,000 fans walking Chukchansi Park.
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BRAND ASSOCIATION By Co-Branding with the Fresno Grizzlies Through On-Field performance and off-field community engagment.
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BRAND EXPERIENCE Through on-field activities, coupon and promotoinal distribution, and the connection of social media.
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INSIDE THE NUMBERS: FACTS & FIGURES We are the number one game in town. As one of only two Triple-A clubs in all of California, the Grizzlies are the largest athletic draw in a radius of more than 100 miles in every direction. With an average attendance of over half a million fans over 70 regular season games each year, your business will have the best exposure in the Central Valley.
2019 SEASON ATTENDANCE Total Attendance
Per Game
380,090
5,749
MEDIA IMPRESSIONS TELEVISION IMPRESSIONS
GRIZZLIES DEMOGRAPHICS
22,045, 575 GENDER
AGE RANGE
61%
39%
WEBSITE IMPRESSIONS JAN-AUG
38%
18-34
44%
35-54
18%
55+
PAGE VIEWS VISITS
1,302,870 598,619
RADIO IMPRESSIONS
27,422,850 PRINT IMPRESSIONS
HOUSEHOLD INCOME
SOCIAL MEDIA FOLLOWERS TOTAL
15%
15%
153,000
$50K - $75K $75K - $99K
28%
$
25%
70,000
$100K+
$30K - $50K
17%
53,000
Less than $30K
30,000
TOTAL STADIUM ATTENDANCE With over 142 events besides Grizzlies Baseball, Chukchansi Park has a total attendance of:
534,528 I n s i d e t h e N u m b e r s : Fa c t s & F i g u r e s
2019
9,341,500
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BEYOND BASEBALL AT CHUKCHANSI PARK
ADDITIONAL STADIUM EVENTS With events happening all over the ballpark all year long, you’ll receive tens of thousands of additional impressions for your advertising. The various venues of Chukchansi Park also provide space for client meetings, corporate gatherings or luncheons, or even a retreat for your employees.
Roughly 155,000 Central Valley residents attended last year’s events, including: 70) Fresno Grizzlies Home Games (18) Fresno FC Soccer Matches (135) Non-Profit Events ESPN Top Rank Boxing (3) Santillan Entertainment Concerts El Fantasma, Proximamente Los Tigres Del Norte, Ramon Ayala, Grupo Laberinto Taco Truck Throwdown 9 MLB Jr. Home Run Derby (14) High School Baseball Games Under Armour: Baseball Factory (2) EDM Concerts Fresno Urban Run Marathon Fresno County Career Tech Expo 19 Cal Classic Run & Bike Marathon Fresno City/County High School All-Star Baseball Game
B e y o n d B a s e b a l l A t C h u k c h a n s i Pa r k
Youth Baseball Clinics/Camps
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CORPORATE PARTNERS
C o r p o r a t e Pa r t n e r s
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STADIUM SIGNAGE
Let your business become a part of the ballpark. You have a captive audience at one of the most beautiful minor league facilities in the country. Ingrain your company into the game itself, as a game-winning home run soars over your logo into the bleachers. See your brand stand adjacent to thrilling instant replay of a spectacular diving catch on our state-of-the-art video boards. Integrate your company into the playing field itself, whether through the foul poles or dugout tops— there are countless ways to make your brand one with the fun and excitement of Grizzlies baseball.
OUTFIELD WALL SIGNS ►
Visible from behind the action on every play, traditional outfield signage measures 40’ x 8’, 20’ x 8’ or 12’ x 8’ and are easily visible from across the ballpark. VIDEO BOARD SIGNS
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Advertise around our beautiful Daktronics video board, the center of fan attention between the action. Video board signage comes in three sizes: 8’ x 30’, 22’ x 4’ and 13’ x 8’. Also available is the opportunity to advertise around the official stadium clock located above the video board. UPPER DECK FASCIA SIGNS
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Hanging from the suite level, these 15’ x 3’ lighted signs shine brightly in the Fresno dusk. They are in front of fans on both levels as they walk up the stairs from their seats to the concourse. CONCOURSE SIGNS
Bowl Signage
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These measure 8’ x 3’ and stretch the length of the concourse underneath the upper deck, greeting fans as they enter the park, purchase concessions and find their seats. VIDEO BOARD FEATURES
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Become part of the in-game entertainment by sponsoring between-inning activities taking place on the video board. Electronic advertising offers you the flexibility to update your scripts throughout the season for time-sensitive offers and deals.
OTHER IN-PARK BRANDING
ADDITIONAL NAMING RIGHTS Chukchansi Park offers a number of hospitality areas available for corporate sponsorship. Each of these venues provides its own unique way to promote your brand to fans in attendance as well as those watching on television at home. Choose the area of the park that best represents the image of your company: ► ► ► ► ►
The brotherly camaraderie of the Grizzlies Den The group bonding and celebration of the Party Deck The exclusivity and luxury of the Community Suite Greet every fan on the way into the game at the Turnstiles Target your market audience with Directional Signage
Currently Sponsored ► The premiere in-game atmosphere of the Flooring Liquidators Dugout Club ► The fun and relaxation of the Pool Chlor Swimmer Pool ► Cool down during the summer heat at the Splash Park presented by Community Medical Centers
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EVENT SPONSORSHIP
FIREWORKS / GIVEAWAYS / THEME NIGHTS
FRIDAY NIGHT FIREWORKS ►
Minor League Baseball and fireworks nights go hand-in-hand. With the best fireworks show in the Valley after every Friday home game, you will have ample opportunity to brand yourself with one of our most popular and well-attended nights of the week.
GIVEAWAY ITEMS ►
From collectibles to apparel, Grizzlies giveaways not only draw fans to the ballpark, but provide a tangible, lasting piece of memorabilia with your logo on it. Advertise your brand continuously through a t-shirt worn around town or a limited edition bobblehead sitting on the desk of a prospective client.
Event Sponsorship
SEASON AND GROUP TICKETS
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THEME NIGHTS ►
If you want a little more of a personal touch, meet with us about how we can integrate your message and purpose into a full-service theme night at the ballpark. Any company can integrate itself into the game, and we are happy to work with you to find the best way to make Grizzlies baseball work for your business.
The Grizzlies offer a variety of great deals on season ticket packages and groups. If you are interested in experiencing all the fun at the ballpark for yourself, ask a Grizzlies representative for a copy of our Hospitality Guide and find the package that works best for you and your company.
OTHER SPECIAL OPPORTUNITIES
Print & Digital Options Enter-to-Win ►
Enter-to-Win is our most common and widely-used digital marketing platform. The contest is typically a 2-week promotion that collects real-time data with the option for opt-ins or opt-outs. We provide the platform on our website then promote and boost on social media. The promotion serves a fantastic lead generation as the data collected will be given to the sponsor at the conclusion of the promotion. The better the giveaway prize, the more entrants we'll receive! TICKET BACKS
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Making your company a part of the ticket is the surefire way to get your brand in front of every single Grizzlies fan that comes to Chukchansi Park. With over 500,000 tickets printed in a season, ticket backs are a great opportunity to offer a coupon or special deal to drive foot traffic to your business. POCKET SCHEDULES
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The Grizzlies distribute over 150,000 pocket schedules throughout the calendar year to individuals and businesses all around the Central Valley each season. This offers you a chance to brand your company with a captivated audience all year long.
community engagement JUNIOR GRIZZLIES ►
Become a supporter of the “Field of Dreams,” the custom, synthetic turf field that plays home to our league of athletes with mental and physical disabilities. With over 125 players split among 10 teams, the “Junior Grizzlies” program continues to grow each year in our community. WILD ABOUT READING
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One of the largest literacy programs of its kind in professional sports, Wild About Reading will reach over 80,000 children in the Central Valley each year. Join Parker as he helps spread the word about the fun and joy of reading to the next generation. GRIZZLIES YOUTH BASEBALL CAMP The Grizzlies Youth Baseball Camp provides a once-in-a-lifetime chance for kids to be taught like the pros, with Grizzlies coaches and players providing hands-on instruction. Over 170 Valley youth baseball players participate annually. CHARITABLE JERSEY AUCTIONS
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The Community Engagement will help you pair up with another local non-profit to help them raise money through the sale of actual game-worn jerseys in a post-game auction. This is another great opportunity to show the Central Valley community that your company cares and wants to give back to those who support it.
Other Special Opportunities
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