How is Bethany Williams a perceptive designer? For Bethany Williams, the pandemic has proven why having a social impact as a designer is so important. The 30-yearold — who has worked closely with social initiatives since launching her eponymous brand in 2017 — is once again supporting The Magpie Project, a London-based charity that helps mothers and young children living in temporary accommodation, including those who don’t have access to public funds. “Covid has really highlighted the cracks in the system,” Williams tells Vogue via Zoom, adding that, as with last season, 20 per cent of profits from the collection will go to charity. Bethany Williams is a perceptive designer because she is constantly aware of what is going on in the world, which is how she finds solutions. It is the guiding principle behind her answer for everything. Having a strong awareness is important as it means that Williams can be ahead of the times by jumping on issues that have yet to be talked about.
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