REBRANDING MY BUSINESS FOR MY F

As I am simply using my business to form my FMP, I thought it would make more sense and would avoid confusion for the customers of my business to do a bit of a rebrand specifically designed for my final project. I initially thought about making minor adjustments like changing the font of my logo but after further research, I preferred the idea of rebranding specifically for this campaign, this way, it allows me to seperate my general selling of clothes in my business to a campaign I am creating for my business to form my FMP.

From looking at the rebrand image on the previous page, what I have done is changed the font for the #sourcedforyoursize text, to look more bold and overpowering any other text as this is the text the audience should focus on, I have added in a measuring tape as that is relevant to my project and kind of makes the rebrand self explanatory, as I think it is important for the audience to be able to depict what my project is about without an explanation so they can decide whether this is something that is relevant to them, and then finally, I have added in my business logo as that is a fundamental aspect of my project, seen as I am using my business to fill this gap in the market whilst also thinking about how I can implement this into my business in the future.