EXAMPLES OF REBRANDS FOR MARKETING CAMPAIGNS

What gave me the idea to rebrand my business specifically for this campaign came from researching what other brands have done for their own marketing campaigns. As you can see, I have included examples of the Marks & spencer rebrand for a campaign that celebrated the Royal Wedding of Prince Harry and Meghan Markle and the Debenhams rebrand with the intention being to bring a more modern and approachable twist to their 200-year heritage. With point of sale signs and posters being recreated with the brands new logo and messaging, the store’s new marketing message is clear with the intention to target a different generation of consumers. (REBRAND MARKETING CAMPAIGNS: STRATEGIES [W/ EXAMPLES]).

With my rebrand, it is my hope that it will also naturally target a new audience of consumers and a different audience compared to the one I have now within my business, and the aim of the social media campaign is to do exactly that, to reach new audiences that will connect with my concept.