BUILDING A WEBSITE

As I am not implementing size inclusivity into my business as of right now, I am creating a social media campaign and essentially creating a plan/idea of what this would look like. So, having said that, I have decided to build a website where I would be looking to sell size inclusive vintage. To further explain this, it has been my plan all along to build a website for my business once I graduate and step into running my business full time rather than continuing to sell my clothes on third party resale sites, mainly because it is my desire to run my own clothing business, so having a website would make my business more established and it would open up more opportunities and possibilities of what direction I could take next and how I could evolve my business. And of course, if and when I introduce size inclusivity into my business, it would be displayed on a website.

As you can see with the image on the previous page, taken as a screenshot from the website that I have created, I have decided not to include the #sourcedforyoursize rebrand logo as I have created that rebrand specifically for this campaign to attract a new audience and to portray that I am trialling a new approach for my business. However, moving on after this campaign, any future business moves will be branded under my logo and brand name, but for now, this rebrand has been created specifically for this campaign.

I have tried to make this website look as realistic as possible to ensure that the audience can see the vision of what it would look like in reality and for me to portray that this is how I would design it. So, to start with the branding, as you can see I have included my business logo to portray that this size inclusive collection would be sold through and revealed under my business name to make the size inclusive clothing exclusive to my business name. Below the branding, keeping in line with making it look as real as possible, I have included the default details you would expect on a clothing brands website such as the ‘shop all’ category and below that, the different categories of clothing of which a customer can click on and be taken straight to that category. For all of the ‘shop all’ categories, I have included all of the #sourcedforyoursize collection for this campaign, again to portray that this is how I would want it to look in reality.

Aswell as the main part of the website where all of the clothing categories can be found, similar to other brand websites, I have included a category for customers to click on that will take them straight to the ‘about’ section. For this category, I have included some information under the business name specifically targeted at being more inclusive with the sizing I offer, and this is something I would look to display on my website in the future. Below the information, I have included a link to the business Instagram account where the social media campaign can be found. However, picturing this in reality, the link would take the customer straight to the business Instagram account, where they will find the community of user generated content featuring other plus size consumers of the brand posing in their fits from the shop.

For each individual item on the website, I have priced them accordingly to how I usually price the clothes I sell. As stated before, I have been looking into developing a niche to stand out in such a competitive market and what I have been doing as of recently is lowering my prices as most resellers have high price points which makes it less accessible for all consumers. Moving forwards with my business, I want the clothes I sell to be accessible to all, including inclusive size ranges. Obviously, I have to factor in how much I pay for the clothes into the prices I charge, but if I can find ways to source cheaply, then having a lower price point will be easier to attain. With each individual item listed on the website, I have included 2000s in the description as the clothes I sell are generally from that era.