OUTSET
As we return back to ‘normality’ or should we say, an unfamiliar normality. We are beginning to catch sight of a new reality; this new reality feels very much mismatched in comparison to the life we lived prior to the pandemic. COVID-19 restrictions coupled with perpetual announcements from the government to ‘stay home’ and ‘protect lives’ has not only changed the way life operates, but it has also changed the way people opt to live. A much slower pace of life.
Trend package for
‘LIFE ON MARS’ ‘UNCOVER ME’ defines the idea of revealing our hidden
identity to the world, on account of this idea existing as a clean slate for humanity.
‘UNCOVER ME’ will act as a clean slate in terms of starting anew on Mars, we will slowly unravel ourselves from the discomfort of which the face mask has generated and begin to discover our identity again. As the creators of this next chapter of which we are about to embark on, it is in our hands to rethink how we could ‘EXPOSE BUT PROTECT’ at the same time, we don’t want to ever have to experience the challenges that the face mask has triggered in terms of our identity. ‘IDENTIFY ME’ will be the new ‘UNCOVER ME’, the future of the face mask will enable one to recognize people they know. 6
