WINTER 2016
WELCOME TO THE FUTURE We love what we make and we make what we love. We also love the mountains and the thrill of the ride. The need to push forward, drives our need to innovate and create. Our 2016 line is the most forward thinking line we have ever created. Capitalizing on foundational technologies, pushing the limits of materials, and honing our lens story firmly seats us at the top of the industry. Welcome back to the future. Welcome to Electric.
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ELECTRICCALIFORNIA.COM
ELECTROLITE TRUE INNOVATION
NEW
BALDFACE LODGE NELSON BC CANADA WINTER 2016
We not only love what we do, but we love where we do it. Settled perfectly in the selkirk mountains, right outside the small town of nelson british columbia lies some of the best snowboarding in the world. Baldface lodge helps inspire and ignites our passion and dedication to snowboarding. It is here where o u r thoughts, des ig ns and protot ypes collide with the environment they were made to perform in. It is here where our best work is done. At Baldface we test it, we break it we fix and make it better. We collaborate with some the of best athletes in the world to push the limits of innovation and design. This environment drives our need for better performing gear, and here is where we do our best work.
PRODUCT OF OUR ENVIRONMENT
Introducing Electrolite, the most innovative goggle the market has ever seen. A 100% EVA frame makes it the lightest goggle we have ever made. But we didn’t stop at the frame. The Electrolite strap made with thermo-set compression molded silicone is a technical feat in itself creating the most advanced goggle ever.
STRAP
100% thermo-set compression molded silicone with integrated adjusters.
LENS
Fixed dual cylincrical thermoformed lens.
FRAME
100% Injected ultra light EVA.
CHARGER EVERLASTING STYLE
GOOGLE TECH
NEW
PRESS SEAL Our patent pending press seal technology is like no other lens interface system on the market. It’s simple components make it magnet, lever and gimmick free. The lens rim and frame channel design allow for a 360 degree seal, keeping out snow and ice. Built from the ground up by Electric, you won’t find a more robust goggle to meet your needs. Available in the EG3, EG3.5 and EGX.
LENS GUIDE For the first time Electric is offering 6 lens options per select skus. This allows for o pt im a l len s selection given your designated territory. These lenses are also available in addition to our spare lense offering. Creating the most versatile and performance driven lens line to date.
LENS TYPES E lec tr ic uses three lens configurat ions, making our goggles some o f t he m ost tec hnical and functional on the market. All Electric injected spherical and injected cylindrical lenses are molded using optical grade polycarbonate and decentered to assure optical clarity.
S PA R E L E N S E S Electric has set the standard in premium goggle optics. Our lenses are produced using the finest raw materials and manufacturing techniques. Electric lenses offer 100% UVA / UVB protection, and include anti-scratch hard coatings on the exterior along with anti-fog coatings on the interior.
BROSE/RED CHROME
BROSE/BLUE CHROME
BROSE/SILVER CHROME
JET BLACK
BROSE
BROSE/GOLD CHROME
GREY POLARIZED
LIGHT GREEN
YELLOW
YELLOW/BLUE CHROME
CLEAR
BLUE
Classic styling with an organic silhouette, the Charger creates the perfect compliment to the stern, vintage lines of the EGV. For the powder chasing soul in all of us, welcome the Charger.
STRAP
Standard elastic / silicone logo strap.
LENS
Dual cylindrical vented thermoformed lens.
FRAME
Injected TPU with custom molded logo.
ELECTRICCALIFORNIA.COM BROSE RED CHROME
ELECTROLITE Nº EG2016101 MATTE BLACK BROSE RED CHROME
CHARGER
BROSE BLUE CHROME
BROSE S I LV E R CHROME
JET BLACK
BROSE
LENS C OLOR OPTIONS GOGGLES WITH LENS COLOR OPTIONS WILL HAVE COLOR OF LENS IN CIRCLE
NEW
Nº EG2016102 MATTE BLACK/WHITE BROSE SILVER CHROME
Nº EG2016202 ROYAL BLUE BROSE BLUE CHROME
Nº EG2016206 RED JET BLACK
Nº EG2016207 NUKUS LIGHT GREEN
silicone strap w/ integrated adjusters
CHARGER W
NEW
Nº EG2116101 MATTE BLACK BROSE SILVER CHROME
Nº EG2116104 GLOSS BLACK BROSE
Nº EG2116106 GLOSS WHITE BROSE SILVER CHROME
Nº EG2116108 GLOSS WHITE/WORDMARK JET BLACK
Nº EG2116109 TORTOISE BROSE SILVER CHROME
Nº EG2116201 PURPLE BROSE SILVER CHROME
Nº EG2116301 ELEPHANT BROSE SILVER CHROME
Nº EG2116302 DARK CAMO JET BLACK
Nº EG2116402 MINDBLOW BLUE BROSE SILVER CHROME
Nº EG2116404 WOLF BROSE SILVER CHROME
Nº EG2116501 TROUT BROSE SILVER CHROME
Nº EG2116502 RED/YELLOW SPLATTER JET BLACK
Nº EG1216107 MATTE BLACK/WORDMARK BROSE BLUE CHROME
Nº EG1216108 GLOSS WHITE/WORDMARK BROSE BLUE CHROME
Nº EG2116206 RED BROSE SILVER CHROME
CHARGER-W Nº EG2116602 PINK TORT BROSE SILVER CHROME
CHARGER-W Nº EG2116603 GREEN WEAVE BROSE SILVER CHROME
a free bonus lens
EG3 Nº EG1216101 MATTE BLACK BROSE RED CHROME
Nº EG1216104 GLOSS BLACK BROSE BLUE CHROME
Nº EG1216106 GLOSS WHITE BROSE SILVER CHROME
Nº EG1216202 ROYAL BLUE BROSE BLUE CHROME
Nº EG1216203 HUNTER GREEN BROSE
Nº EG1216301 ELEPHANT BROSE RED CHROME
Nº EG1216302 DARK CAMO JET BLACK
Nº EG1216401 MINDBLOW PURPLE BROSE SILVER CHROME
lens
Nº EG1216403 EAGLE BROSE BLUE CHROME
Nº EG1216501 TROUT BROSE BLUE CHROME
Nº EG1216502 RED/YELLOW SPLATTER BROSE RED CHROME
EG3.5 Nº EG1516101 MATTE BLACK BROSE RED CHROME
Nº EG1516205 OXBLOOD BROSE BLUE CHROME
EG3-W Nº EG1516104 GLOSS BLACK BROSE BLUE CHROME
Nº EG1516301 ELEPHANT BROSE RED CHROME
Nº EG1516106 GLOSS WHITE BROSE SILVER CHROME
Nº EG1516401 MINDBLOW PURPLE BROSE SILVER CHROME
Nº EG1516108 GLOSS WHITE/WORDMARK BROSE BLUE CHROME
Nº EG1516403 EAGLE BROSE BLUE CHROME
Nº EG1516109 TORTOISE BROSE GOLD CHROME
Nº EG1516502 RED/YELLOW SPLATTER BROSE RED CHROME
Nº EG1516201 PURPLE BROSE RED CHROME
EG3-W Nº EG1516604 GLOSS BLACK BROSE BLUE CHROME
EG3-W Nº EG1516605 GLOSS WHITE BROSE SILVER CHROME
EG3-W Nº EG1516602 PINK TORT BROSE SILVER CHROME
EG3-W Nº EG1516603 GREEN WEAVE BROSE SILVER CHROME
EG3-W Nº EG1516601 SEAFOAM TORT BROSE SILVER CHROME
lens
EGX
Nº EG1616101 MATTE BLACK BROSE RED CHROME
Nº EG1616403 EAGLE BROSE BLUE CHROME
Nº EG1616104 GLOSS BLACK BROSE BLUE CHROME
Nº EG1616501 TROUT BROSE BLUE CHROME
Nº EG1616106 GLOSS WHITE BROSE SILVER CHROME
Nº EG1616107 MATTE BLACK/WORDMARK BROSE BLUE CHROME
Nº EG1616108 GLOSS WHITE/WORDMARK BROSE BLUE CHROME
Nº EG1616202 ROYAL BLUE BROSE BLUE CHROME
Nº EG1616203 HUNTER GREEN BROSE
Nº EG1616301 ELEPHANT BROSE RED CHROME
Nº EG1616302 DARK CAMO JET BLACK
Nº EG0516108 GLOSS WHITE/WORDMARK BROSE BLUE CHROME
Nº EG0516202 ROYAL BLUE BROSE BLUE CHROME
Nº EG0516203 HUNTER GREEN BROSE
Nº EG1616401 MINDBLOW PURPLE BROSE SILVER CHROME
Nº EG1616502 RED/YELLOW SPLATTER BROSE RED CHROME
EG2 Nº EG0516101 MATTE BLACK BROSE RED CHROME
Nº EG0516302 DARK CAMO JET BLACK
Nº EG0516104 GLOSS BLACK BROSE BLUE CHROME
Nº EG0516401 MINDBLOW PURPLE BROSE SILVER CHROME
Nº EG0516109 GLOSS BLACK BROSE NOT AVAIL W/ BONUS LENS
Nº EG0516106 GLOSS WHITE BROSE SILVER CHROME
Nº EG0516403 EAGLE BROSE BLUE CHROME
Nº EG0516501 TROUT BROSE BLUE CHROME
Nº EG0516110 GLOSS WHITE BROSE NOT AVAIL W/ BONUS LENS
Nº EG0516107 MATTE BLACK/WORDMARK BROSE BLUE CHROME
lens
Nº EG0516502 RED/YELLOW SPLATTER BROSE RED CHROME
EG2.5 Nº EG0716101 MATTE BLACK BROSE RED CHROME
Nº EG0716205 OXBLOOD BROSE BLUE CHROME
Nº EG0516301 ELEPHANT BROSE RED CHROME
EG2-W Nº EG0716104 GLOSS BLACK BROSE BLUE CHROME
Nº EG0716106 GLOSS WHITE BROSE SILVER CHROME
Nº EG0716301 ELEPHANT BROSE RED CHROME
Nº EG0716401 MINDBLOW PURPLE BROSE SILVER CHROME
Nº EG1316101 MATTE BLACK BROSE RED CHROME
Nº EG1316104 GLOSS BLACK BROSE BLUE CHROME
Nº EG1316106 GLOSS WHITE BROSE SILVER CHROME
Nº EG1316404 WOLF BROSE BLUE CHROME
Nº EG1316501 TROUT BROSE BLUE CHROME
Nº EG1316502 RED/YELLOW SPLATTER BROSE RED CHROME
Nº EG0716108 GLOSS WHITE/WORDMARK BROSE BLUE CHROME
Nº EG0716403 EAGLE BROSE BLUE CHROME
Nº EG0716109 TORTOISE BROSE GOLD CHROME
Nº EG0716201 PURPLE BROSE RED CHROME
Nº EG0716502 RED/YELLOW SPLATTER BROSE RED CHROME
EG2-W Nº EG0716604 GLOSS BLACK BROSE BLUE CHROME
EG2-W Nº EG0716605 GLOSS WHITE BROSE SILVER CHROME
EG2-W Nº EG0716602 PINK TORT BROSE SILVER CHROME
EG2-W Nº EG0716603 GREEN WEAVE BROSE SILVER CHROME
EG2-W Nº EG0716601 SEAFOAM TORT BROSE SILVER CHROME
EGV
EGV-W EGV-W Nº EG1316602 PINK TORT BROSE SILVER CHROME
NºEG1316107 MATTE BLACK/WORDMARK BROSE BLUE CHROME
Nº EG1316108 GLOSS WHITE/WORDMARK BROSE BLUE CHROME
Nº EG1316202 ROYAL BLUE BROSE BLUE CHROME
Nº EG1316204 SLIME GREEN BROSE
Nº EG1316301 ELEPHANT BROSE RED CHROME
Nº EG1316302 DARK CAMO JET BLACK
Nº EG1316402 MINDBLOW BLUE BROSE SILVER CHROME
Nº EG1916202 ROYAL BLUE BROSE
EG1916206 RED BROSE
NºEG1916302 DARK CAMO BROSE
Nº EG1916405 FINGERPAINT BROSE
EGV.K EGV-W Nº EG1316603 GREEN WEAVE BROSE SILVER CHROME
Nº EG1916101 GLOSS BLACK BROSE
Nº EG1916106 GLOSS WHITE BROSE
lens
ELECTRICCALIFORNIA.COM
HELMETS
MASHMAN
Nº EH0516000 MASHMAN CARBON MATTE BLACK
Nº EH1516100 MASHMAN GOLD FLAKE
Nº EH1516101 MASHMAN NAVY FLAKE
Nº EH0916000 SAINT MATTE BLACK
Nº EH0916001 SAINT GLOSS BLACK
Nº EH1516000 MASHMAN MATTE BLACK
Nº EH1516001 MASHMAN GLOSS BLACK
Nº EH1516002 MASHMAN GLOSS WHITE
Nº EH1516004 MASHMAN WHITE / SEAFORM WOMENS
Nº EH1816000 SAINT LIGHT MATTE BLACK
Nº EH1816002 SAINT LIGHT GLOSS WHITE
Nº EH1816005 SAINT LIGHT GREEN / OXBLOOD
Nº EH1016000 MASHMAN MATTE BLACK YOUTH
Nº EH1016003 MASHMAN MINDBLOW BLUE YOUTH
SAINT
Nº EH1716000 SAINT MIPS MATTE BLACK
VICTOR
Nº EH1916000 VICTOR MATTE BLACK
Nº EH0916002 SAINT GLOSS WHITE
Nº EH1816006 SAINT LIGHT MINDBLOW PURPLE
Nº EH1816007 SAINT LIGHT BLACK / WHITE WOMENS
Nº EH1216000 SAINT MATTE BLACK YOUTH
Nº EH1216003 SAINT MINDBLOW PURPLE YOUTH
NEW
Nº EH1916007 VICTOR BLACK / WHITE
Nº EH1916008 VICTOR GREY / OXBLODD
HELMET SIZING
HELMET TECH EPS
Tried and true, EPS has been protecting people since the dawn of helmets. Lightweight and completely certifiable.
VENTING
Cool air enters and f lows through the helmet, exhausting hot air from the rear vents.
VINYL NITRILE Specially formulated dual density foam liner is soft to the touch and built to withstand multiple low force impacts. Certified for CE EN 1077 safety standards.
FIDLOCK
A revolutionary strap connector designed to be easy to remove while wearing gloves or mittens.
PORON
Our Mashman Carbon uses a dual material liner comprised of EPP and Poron XRD® for multiple impact shock absorption.
EXACT FIT
All Electric goggles are compatible with Electric helmets.
Y
52-54 CM
S
54-56 CM
M 56-58 CM L
58-60 CM
XL60-62 CM
HELMET SL AT WALL DISPL AY Nº EP50214026 Hot rolled steel Screen print branding 4 IN(W) X 10.5 IN(H) X 9.25 IN(D)
WOMENS ELECTRIC STYLE FEMALE FIT
NEW
Introducing our first women’s specific goggle and helmet line. We have optimized our most coveted frames to better fit the anatomy of women. Our women’s line includes the EG3-W, EG2-W, EGV-W, and Charger-W in 3 custom colors each having multiple lens options. Helmet’s include a custom Mashman and Saint sku.
CHARGER-W CHARGER-W Nº EG2116602 PINK TORT ROSE SILVER CHROME
NEW
CHARGER-W Nº EG2116603 GREEN WEAVE ROSE SILVER CHROME
EGV-W EGV-W Nº EG1316602 PINK TORT ROSE SILVER CHROME
EGV-W Nº EG1316603 GREEN WEAVE ROSE SILVER CHROME
EG3-W GOGGLE SL AT WALL DISPL AY
EG3-W Nº EG1516604 GLOSS BLACK BROSE BLUE CHROME
EG3-W Nº EG1516605 GLOSS WHITE BROSE SILVER CHROME
EG3-W Nº EG1516601 SEAFOAM TORT ROSE SILVER CHROME
EG3-W Nº EG1516602 PINK TORT ROSE SILVER CHROME
EG3-W Nº EG1516603 GREEN WEAVE ROSE SILVER CHROME
EG2-W Nº EG0716605 GLOSS WHITE BROSE SILVER CHROME
EG2-W Nº EG0716601 SEAFOAM TORT ROSE SILVER CHROME
EG2-W Nº EG0716602 PINK TORT ROSE SILVER CHROME
EG2-W Nº EG0716603 GREEN WEAVE ROSE SILVER CHROME
Nº EP50214025 Hot rolled steel Screen print branding 12 IN(W) X 4.5 IN(H) X 4 IN(D)
EG2-W EG2-W Nº EG0716604 GLOSS BLACK BROSE BLUE CHROME
MASHMAN
Nº EH1516004 MASHMAN WHITE / SEAFORM
SAINT LIGHT
Nº EH1816007 SAINT LIGHT BLACK / WHITE
1001 CALLE AMANECER SAN CLEMENTE, CA 92673 USA 949 940 9125 ELECTRICCALIFORNIA.COM FO L LOW U S O N L I N E
2016 SEASON 2 APPAREL & ACCESSORIES
WE ARE ELECTRIC What we make supports what we do and who we are. For every product we make has a genesis, a story behind it that inspired it to come into being. Our 2016 line is our most essential and focused collection yet. By focusing on foundational best-sellers, and combining them with updated styling and fresh new artwork, our apparel and accessories not only exemplify our lifestyle, but enhance our ability to live it.
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ELECTRICCALIFORNIA.COM
TOURIST PRINT TRAVEL WITH STYLE
NEW
CONNECTING WHO WE ARE WITH WHAT WE DO WINTER 2016
PROGRESSIVE REFINEMENT
Classic tropical styling on Electric’s top silhouettes, the Tourist print creates the perfect compliment to a pair of tall black socks and Leica camera. For the traveling out of towner in all of us, welcome the Tourist.
HEADWEAR SOMETHING FOR EVERYONE
TEES
Nº EA4311616 UNIFORM II BLK WHT HTG
Nº EA4331601 CORPO WHT BLK HTG
Nº EA4331602 STIPPLED HTG BLK WHT
Nº EA4331605 COLLEGE BRG BLK WHT MTH NMN
Nº EA4331501 CIRCLE SCRIPT BLK3 WHT WHT2 MTH VGD
Nº EA4331607 VOLT AWARD NMN BLK BRG
Nº EA4331612 TAKE A BREAK NMN BLK WHT MTH
Nº EA4331613 BAD LUCK WHT MTH VGD
Nº EA4331614 FRAMED VGD BLK WHT NMN BRG
Nº EA4311618 ELECTRIC UNDERVOLT II VTG BLK WHT MTH TAN BRG
Nº EA4331608 HESSIAN BLK WHT MTH
Nº EA4331615 GROWLER BLK WHT MTH VGD BRG TAN
Nº EA4311619 CORP. IDENTITY MTH BLK WHT NMN VGD
Nº EA4331609 ROSES WHT BLK
Nº EA3931601 HESSIAN 3/4 HDH WHN
Nº EA4331603 VOLT TEAM MTH BLK WHT NMN BRG
Nº EA4331610 MIRAGE NMN BLK WHT MTH
Nº EA3931602 VOLT TEAM 3/4 WHN HDH
CONSTRUCTION & SIZING SOLID BLANKS 100% COTTON MULTI HEATHER 90% COTTON 10% POLYESTER THERMAL 50% COTTON 50% POLYESTER S M L XL
Nº 3611601 ELECTRIC UNDERVOLT L/S BLK2 WHT NMN
Nº EA3631601 VOLT AWARD L/S NMN BLK WHT
Nº 3631602 HIGH VOLTAGE L/S NMN BLK WHT
Nº EA3631603 SPIN OUT L/S WHT BLK NMN
Nº EA5331601 ELECTRIC THERMAL WHT BLK
FLEECE
Nº EA4211601 VOLT ZIP HTG BLK
Nº EA4231601 UNDERVOLT ZIP II NMN BLK
Nº EA4711601 VOLT PULLOVER HTG BLK
Nº EA4731601 UNDERVOLT PULLOVER II VGD BLK HTG
CONSTRUCTION & SIZING 55% COTTON 45% POLYESTER S M L XL
Nº EA4611601 VOLT CREW HTG BLK
Nº EA4631602 UNDERVOLT CREW II NMN BLK HTG
Nº EA4631601 CIRCLE SCRIPT CREW BLK NMN
TEES
Nº ED5511602 NEW UNIFORM BCAM BLK BBB CHR OLV TOU
Nº ED5531601 ESTABLISHED BLK BBB BCAM TOU GDT
Nº ED5531602 PRINT PACK WLF BGC TRO
Nº ED5511605 IDENTITY CORP NVY2 BLK BBB CAM STM
Nº ED5531608 PENINSULA BLK BBB CAM TOU DNB
Nº ED5511608 VOLT TRUCKER VGD BLK2 RED
Nº ED55311603 HESSIAN BLK BLK2
Nº ED5531607 PAPA IV BLK STO LTB OLV
Nº ED5631601 THE GENERAL BLK BRN
Nº ED5511612 UNDERVOLT CAP II CAM BLK NVY YSN
Nº ED5531611 E LECTRIC VAD BLK HTB BUR TOU CAM
Nº ED5531609 UNDERVOLT SNAP TOU BLK BBB CAM
Nº ED5531605 FIRST ASCENT OLV BLK STM BCAM ROY
Nº ED5531610 VOLT SNAP BLU BLK BBB NVO NTQ NRD GGD
Nº ED5531606 SIGNATURE NVR BLK BBR NVY DEN TOU
BEANIES
Nº ED5811601 RUBBER STAMP BLK HTG BUR
Nº ED5831603 POM POM BLK LHG BUR VGD TOU
Nº ED5811602 MUGU II OLV BLK NMN
Nº ED5831604 THE STAPLE LHG BLK ROY RED
Nº ED5811603 VOLT BLU BLK NVO NRD NTQ GGD
Nº ED5831605 EXPLORER BLK BRN BUR OLV
Nº ED5811604 ELECTRIC CO. HTG BLK BUR NMN
Nº ED5831601 BENDER II BLK LHG OLV
Nº ED5831602 POLK II NVH BLK CHH
CORE COLLECTION TEES AND FLEECE
Nº EA4311616 UNIFORM II
Nº EA4331601 CORPO
HATS
Nº EA4311618 ELECTRIC UNDERVOLT II
Nº EA4311619 CORP. IDENTITY
Nº ED5511608 VOLT TRUCKER
Nº ED5511602 NEW UNIFORM
Nº ED5511605 IDENTITY CORP
Nº ED5531608 PENINSULA
Nº ED5511612 UNDERVOLT CAP II
Nº ED5531601 ESTABLISHED
Nº ED5531609 UNDERVOLT SNAP
Nº ED5531610 VOLT SNAP
Nº EA4331603 VOLT TEAM
BEANIES Nº 3611601 ELECTRIC UNDERVOLT L/S
Nº EA4631601 CIRCLE SCRIPT CREW
Nº EA4611601 VOLT CREW
Nº EA4731601 UNDERVOLT PULLOVER II
Nº EA4211601 VOLT ZIP
Nº ED5811603 VOLT
Nº ED5811601 RUBBER STAMP
Nº ED5831602 POLK II
Nº ED5811604 ELECTRIC CO.
1001 CALLE AMANECER SAN CLEMENTE, CA 92673 USA 949 940 9125 ELECTRICCALIFORNIA.COM FO L LOW U S O N L I N E