2016 SEASON 2 LIFESTYLE WATCHES
BACK TO BASICS We believe in a strong foundation. Our simple design language is the element from which every product is born. With a solid foundation we can make anything. Our focus for the season is to get the basics right without sacrificing style and quality.
16
ELECTRICCALIFORNIA.COM
BANDIT UNIVERSAL SIMPLICITY
NEW
MERGING SIMPLICITY WITH STYLE WINTER 2016
ELEMENTAL FOCUS
Built with simplicity in mind, the Bandit is designed to be your most reliable companion. This watch brings a new level of versatility to any quiver with the ability to clean up for special occasions or buckle down for the long haul. Ultra clean and minimal design make the Bandit your everyday watch no matter who you are.
SLEEK
Stripping non-essential elements gives way to the simplest and most elegant case design in our line.
C O M F O RTA B L E
Compression molded silicone reigns supreme in comfort and style. You won’t want to take it off.
UNIVERSAL
Built in true uni-sex fashion. featured in a host of colorways, Bandit appeals to all.
STRAP PROGRAM
CUSTOM CREATIONS Ins pired by the creat iv it y and lifest y les of our most inf luent ial athletes , c hec k o ut thes e custom watc hes created using our strap program.
MITCH ABSHERE
Mitch Abshere mashes formal with fun all day. He combines a blue Carroway with a 20mm dark palms nato band to keep the smiles coming.
BANDIT
100 M
NEW
MOVEMENT: 3 hand Miyota Japanese quartz movement with date. CASE: 38mm polycarbonate case with hardened mineral crystal. Water resistant up to 10ATM / 100 meters / 300 ft. Stainless steel spring bar pins with stainless steel caseback. Nº EW0250090005 ALL BLACK SILICONE
PRIME
Nº EW0250090011 NAVY SILICONE
Nº EW0250090099 ORANGE SILICONE
Nº EW0250090123 PINK SILICONE
Nº EW0250090122 ALL WHITE SILICONE
BAND: 20mm molded silicone band with polycarbonate buckle.
100 M
MOVEMENT: Digital module with dual time, calendar, alarm, countdown timer, chronograph with 10 lap/split logging, and light functions.
Nº EW0200090005 ALL BLACK SILICONE
Nº EW0200090014 BLACK/GOLD SILICONE
Nº EW0200090094 ALL BLACK/RED SILICONE
Nº EW0200090073 RED SILICONE
Nº EW0200090021 NUKUS SILICONE
Nº EW0200090122 ALL WHITE SILICONE
Nº EW0200090097 OLIVE CAMO SILICONE
Nº EW0200070005 ALL BLACK POLY/VELCRO
Nº EW0200070081 SILVER OLIVE POLY/VELCRO
CASE: 44mm polycarbonate case with multi-piece bezel and hardened mineral crystal. Water resistant up to 10ATM / 100 meters / 300 ft. BAND: 22mm molded silicone with grilamid buckle or polyester velcro band with stainless steel buckle.
ED01
100 M
MOVEMENT: Digital module with dual time, calender, alarm, countdown timer, chronograph with 10 lap recall and light functions. CASE: 40mm polycarbonate case with raised bezel, hardened acrylic crystal. 10ATM / 100 meters / 300 ft. Nº EW0110030001 BLACK PU
FW01
Nº EW0110030011 NAVY PU
Nº EW00110030105 CLASSIC TORTOISE PU
Nº EW00110030106 BLACK TORTOISE PU
Nº EW00110030109 MASON TIGER PU
Nº EW0110020052 BLACK/BLACK POLY/VELCRO
Nº EW0110020051 WHITE/BLACK POLY/VELCRO
Nº EW0110020057 BRIGHT BLUE/BLACK POLY/VELCRO
BAND: 22mm offered in a polyester band with custom stainless steel buckle and velcro closure or custom molded PU band with grilamid closure.
200 M
MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands with branded second hand.
Nº EW0010010001 BLACK STAINLESS STEEL
Nº EW0010010002 WHITE STAINLESS STEEL
Nº EW0010010005 ALL BLACK STAINLESS STEEL
Nº EW0010020001 BLACK POLY/NATO
Nº EW0010020003 WHITE / OLIVE POLY/NATO
Nº EW0010020005 ALL BLACK POLY/NATO
Nº EW0010020040 BLACK / BROWN SUEDE/NATO
Nº EW0010050083 ALL BLACK/KHAKI LEATHER/NATO
CASE: 40mm surgical stainless steel. Protective raised bezel. Domed mineral crystal, anatomically positioned crown. 20ATM / 200 meters / 600 ft. BAND: 20mm offered in a leather, or polyester nato style band with custom stainless steel hardware or stainless steel solid link bracelet with double locking clasp.
O W01
100 M
MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand. CASE: 40mm single piece surgical stainless steel. Mineral crystal, anatomically positioned crown. 10ATM / 100 meters / 300 ft. Nº EW0150010001 BLACK STAINLESS STEEL
Nº EW0150010005 ALL BLACK STAINLESS STEEL
C ARRO WAY AUTO
Nº EW0150050001 BLACK LEATHER
Nº EW0150050005 ALL BLACK LEATHER
Nº EW0150050088 SILVER/BLACK LEATHER
Nº EW0150050084 GUNMETAL/KHAKI LEATHER
Nº EW0150020004 BLACK/OLIVE POLY/NATO
Nº EW0150020001 BLACK POLY/NATO
Nº EW0150020005 ALL BLACK POLY/NATO
BAND: 20mm offered in a nylon nato style band with custom stainless steel hardware, imported leather band, or with stainless steel solid link bracelet with double locking clasp.
100 M MOVEMENT: 3 hand slim Miyota Japanese automatic with date. Domed dial with custom brass hands and branded second hand. CASE: 40mm multi-piece surgical stainless steel with exhibition caseback. Domed mineral crystal with AR coating. 10ATM / 100 meters / 300 ft. BAND: 20mm offered in a custom Italian tanned leather band with custom stainless steel closure or polyester nato style strap with custom hardware.
Nº EW0160050033 BLACK/TAN LEATHER
C ARRO WAY
100 M
MOVEMENT: 3 hand slim Miyota Japanese quartz with date. Domed dial with custom brass hands and branded second hand. CASE: 40mm multi-piece surgical stainless steel. Domed mineral crystal. 10ATM / 100 meters / 300 ft.
Nº EW0130050033 BLACK/TAN LEATHER
FW03
Nº EW0130050005 ALL BLACK LEATHER
Nº EW0130050034 CREAM/BROWN LEATHER
BAND: 20mm offered in a custom Italian tanned leather band with custom stainless steel closure or polyester nato style strap with custom hardware.
Nº EW0130050082 ROSE GOLD/OXBLOOD LEATHER
200 M
MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand. CASE: 40mm surgical stainless steel. Raised bezel. Domed mineral crystal, anatomically positioned crown. 20ATM / 200 meters / 600 ft. Nº EW0080010017 ALL GOLD STAINLESS STEEL
FW03 MINI
Nº EW0080010048 GOLD/TORT STAINLESS STEEL
Nº EW0080050024 GOLD/SS LEATHER
Nº EW0080050055 ALL BLACK/BRASS LEATHER
Nº EW0080050058 GOLD TORT/BLACK LEATHER
BAND: 20mm offered in custom Italian tanned leather band with custom stainless steel closure, polyester nato style band with custom stainless steel hardware, or stainless steel solid link bracelet with double locking clasp.
200 M MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand. CASE: 26mm surgical stainless steel. Raised bezel. Domed mineral crystal, anatomically positioned crown. 20ATM / 200 meters / 600 ft.
Nº EW0170010017 ALL GOLD STAINLESS STEEL
Nº EW0170010059 ROSE GOLD/GREY STAINLESS STEEL
Nº EW0170010060 STEEL STAINLESS STEEL
Nº EW0170050062 GOLD/TAN LEATHER
Nº EW0170050082 ROSE GOLD/OXBLOOD LEATHER
BAND: 13mm offered in an imported leather band with custom stainless steel closure, polyester nato style band with custom stainless steel hardware, or stainless steel solid link bracelet with double locking clasp.
ANALOG WATCH ANATOMY BAND
MOVEMENT TYPES The movement is the brain of the watch. In digital watches the brain is called a module and can be programmed for a wide range of functions.
ATTACHES TO CASE AND KEEPS WATCH ON THE WRIST.
CASE
CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MOVEMENT AND DIAL.
DIAL A GRAPHICAL REFERENCE REGISTERING TIME AND COMMUNICATES THE INFORMATION THE WATCH CONTAINS.
CROWN CONTROLS THE POSITIONING OF MAIN HANDS AND DATE. GASKETS AND/OR SCREW DOWN MECHANISMS SECURE AND PROVIDE WATERPROOF SEALS.
DIGITAL WATCH ANATOMY
ANALOG QUARTZ
AUTOMATIC
DIGITAL MODULE
Analog quartz movements are powered by a battery and use rotating hands on a dial to display the time. Quartz movements are known for high accuracy and low maintenance.
An automatic movement moves the hands with a complex set of gears driven by a spring that is wound using the motion of the wrist. Purely mechanical, no battery is needed.
Digital watches have a brain called a module and can be programmed for a wide range of functions. The time and information is displayed in number format on a LCD screen.
MOVEMENT FUNCTIONS Different movements have different functions. Some movements simply display the time and date while other movements track the tide, time an event, or record a dive. These functions are also traditionally called ‘complications’.
3 HAND/DATE
CHRONOGRAPH
ANALOG TIDE
Displays the most basic of information in hours, minutes, seconds and date. The date function needs to be adjusted monthly.
A chronograph movement provides stopwatch function. Sub dials measure subseconds, minutes and hours of the timer.
Measures the tide height using lunar orbit period and displays the tide height using the seconds hand when you press the crown.
BAND
ATTACHES TO CASE AND KEEPS WATCH ON THE WRIST.
CASE
CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MODULE.
PUSHER
CONTROLS SECONDARY FUNCTIONS. SUCH AS THE CHRONOGRAPH.
DISPLAY/MODULE LCD SCREEN DISPLAYS THE TIME, DATE AND ALL OTHER FUNCTIONS OF THE WATCH.
BEZEL PROTECTIVE RING AROUND THE CRYSTAL.
PRE-PROG. TIDE
T.D.T. FUNCTIONS
SIMPLE TIDE
Pre-programed tide uses a complex algorithm to more accurately predict tide event time and height for 175 preprogrammed beaches or a custom beach
Tide, Depth, Temp. These functions equip our premium digital dive watch to create the most versatile waterman watch on the market.
Simple tide algorithm predicts tide using lunar orbit period and displays the approximate tide event time. Tide mode should be re-adjusted periodically for best accuracy.
WATER RATING: ATM All Electric watches have at least a water rating of 10 ATM (100 meters). That means you can surf, snorkel, spear fish and shower daily in your watch. Be sure to always rinse your watch with clean water after exposure to salt/sand.
1001 CALLE AMANECER SAN CLEMENTE, CA 92673 USA 949 940 9125 ELECTRICCALIFORNIA.COM FO L LOW U S O N L I N E
2016 SEASON 2 CORE WATCHES
NEVER S TA N D I N G S T I L L Our lifestyle revolves around where we go and who we go with. We make the accessories that compliment your style and your journey. For those who are always in motion, we make style that performs.
16
ELECTRICCALIFORNIA.COM
PRIME TIDE KNOWLEDGE IS BLISS
NEW
IT ALL STARTS IN THE WATER WINTER 2016
REDEFINING SIMPLICITY
Rich in features and style, the Prime Tide puts you in the know with the most accurate pre-programmed tide data and robust module functionality. The lightweight construction and comfortable materials allow you to live your life while staying in tune with the water.
LIGHTWEIGHT
High impact injection molded polycarbonate case.
TIDE PREDICTION
Custom pre-programmed tide data using industry leading tide algorythm. 175 gloabl beaches.
SILICONE STRAP
Compression molded silicone strap for superior comfort in and out of the water.
STRAP PROGRAM
BANDIT UNIVERSAL SIMPLICITY
NEW
CUSTOM CREATIONS Ins pired by the creativit y and lifest y les of our most inf luential athletes , c hec k o ut thes e c ustom watc hes c reated using our strap program.
Built with simplicity in mind, the Bandit is designed to be your most reliable companion. This watch brings a new level of versatility to any quiver with the ability to clean up for special occasions or buckle down for the long haul. Ultra clean and minimal design make the Bandit your everyday watch no matter who you are.
GUS DAY
Born into surfing and inspired by Hawaiian surf culture. Gus keeps it fresh with his pairing of the navy Bandit with the 20mm blue palms band.
SLEEK
Stripping non-essential elements gives way to the simplest and most elegant case design in our line.
C O M F O RTA B L E
Compression molded silicone reigns supreme in comfort and style. You won’t want to take it off.
UNIVERSAL
Built in true uni-sex fashion. featured in a host of colorways, Bandit appeals to all.
NEW
PRIME TIDE
Nº EW0210090005 ALL BLACK SILICONE
100 M
Nº EW0210090128 ROYAL BLUE SILICONE
Nº EW0210090099 ORANGE SILICONE
MOVEMENT: Custom designed and programmed digital tide module with pre-programmed tide prediction for 175 beaches across the globe and programmable lunar tide mode for custom beach location. Tide event displayed in feet or meters on high resolution graph display with future tide data accessible. Dual color high resolution adjustable contrast LCD display. Programmable countdown heat timer, chronograph with 99 lap/ split logging, custom graphic moon phase display, sunrise/ sunset times display, programmable alarm, dual time zones, calendar and low battery indicator.
Nº EW0210090021 NUKUS SILICONE
CASE: 45mm polycarbonate case with protective bezel and hardened mineral crystal. Water resistant up to 10ATM / 100 meters / 300 ft. Stainless steel screwbar lug pins with stainless steel caseback. BAND: 22mm molded silicone band with grilamid buckle. NEW
BANDIT
100 M
MOVEMENT: 3 hand Miyota Japanese quartz movement. CASE: 38mm polycarbonate case with hardened mineral crystal. Water resistant up to 10ATM / 100 meters / 300 ft. Stainless steel spring bar pins with stainless steel caseback. Nº EW0250090005 ALL BLACK SILICONE
SEEKER
Nº EW0250090011 NAVY SILICONE
Nº EW0250090099 ORANGE SILICONE
Nº EW0250090123 PINK SILICONE
Nº EW0250090122 ALL WHITE SILICONE
BAND: 20mm molded silicone band with polycarbonate buckle.
200 M
Nº EW0220030001 BLACK PU
MOVEMENT: Proprietary custom made TDT (tide, depth, temp) multi-sensor module with high resolution TFT LCD dual color display. Pre-programmed tides for 175 global beaches with unlimited future tide data viewing. Depth sensor with hands-free dive mode, automatic dive log with 99 entries and programmable dive alarm. Temperature sensor, programmable countdown/ heat timer, chronograph/timer with 99 lap/split logging, custom graphic moon phase display, sunrise/sunset times display, programmable alarm, dual time zones, calendar and low battery indicator.
Nº EW0220030005 ALL BLACK PU
CASE: 47mm stainless steel case with durable synthetic polymer bezel and pushers & hardened mineral crystal. Water resistant up to 20ATM / 200 meters / 600 ft. BAND: 22mm molded polyurethane band with stainless steel buckle and dive band extender.
PRIME
100 M
MOVEMENT: Digital module with dual time, calendar, alarm, countdown timer, chronograph with 10 lap/split logging, and light functions. CASE: 44mm polycarbonate case with multi-piece bezel and hardened mineral crystal. Water resistant up to 10ATM / 100 meters / 300 ft. Nº EW0200090005 ALL BLACK SILICONE
Nº EW0200090014 BLACK/GOLD SILICONE
Nº EW0200090094 ALL BLACK/RED SILICONE
Nº EW0200090073 RED SILICONE
Nº EW0200090021 NUKUS SILICONE
Nº EW0200090122 ALL WHITE SILICONE
Nº EW0200090097 OLIVE CAMO SILICONE
Nº EW0200070005 ALL BLACK POLY/VELCRO
Nº EW0200070081 SILVER OLIVE POLY/VELCRO
BAND: 22mm molded silicone with grilamid buckle or polyester velcro band with stainless steel buckle.
ED01 T
100 M
MOVEMENT: Digital module with simple tide & tide prediction, moon phase, calendar, alarm, countdown/heat timer, chronograph with 30 lap recall and light functions. CASE: 40mm polycarbonate case with raised bezel, hardened acrylic crystal. 10ATM / 100 meters / 300 ft. Nº EW0120030001 BLACK PU
ED01
Nº EW0120030002 WHITE PU
Nº EW0120030073 RED PU
Nº EW0120030074 BRIGHT BLUE PU
Nº EW0120020001 BLACK NATO POLY/VELCRO
Nº EW0120020051 WHITE/BLACK POLY/VELCRO
Nº EW0120020032 BLACK/BLUE POLY/VELCRO
Nº EW0120020031 OLIVE POLY/VELCRO
BAND: 22mm offered in a polyester band with custom stainless steel buckle and velcro closure or custom molded PU band with grilamid closure.
100 M
MOVEMENT: Digital module with dual time, calender, alarm, countdown timer, chronograph with 10 lap recall and light functions. CASE: 40mm polycarbonate case with raised bezel, hardened acrylic crystal. 10ATM / 100 meters / 300 ft.
Nº EW0110030001 BLACK PU
DW03
Nº EW0110030011 NAVY PU
Nº EW00110030105 CLASSIC TORTOISE PU
Nº EW00110030106 BLACK TORTOISE PU
Nº EW00110030109 MASON TIGER PU
Nº EW0110020052 BLACK/BLACK POLY/VELCRO
Nº EW0110020051 WHITE/BLACK POLY/VELCRO
Nº EW0110020057 BRIGHT BLUE/BLACK POLY/VELCRO
BAND: 22mm offered in a polyester band with custom stainless steel buckle and velcro closure or custom molded PU band with grilamid closure.
300 M
MOVEMENT: 3 hand analog Swiss quartz with tide indicator hand, custom brass hands.
Nº EW0140010001 BLACK STAINLESS STEEL
FW01
Nº EW0140010005 ALL BLACK STAINLESS STEEL
Nº EW0140030001 BLACK PU
Nº EW0140030005 ALL BLACK PU
CASE: 44.5mm surgical stainless steel. Protective raised uni-directional rotating bezel with custom aluminum insert. Mineral crystal, quick tide push crown at 9. 30ATM / 300 meters / 900 ft.
Nº EW0140030032 BLACK / BLUE PU
BAND: 22mm offered in a custom molded PU band, or stainless steel solid link bracelet with double locking clasp.
200 M
MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands with branded second hand. CASE: 40mm surgical stainless steel. Protective raised bezel. Domed mineral crystal, anatomically positioned crown. 20ATM / 200 meters / 600 ft. Nº EW0010010001 BLACK STAINLESS STEEL
Nº EW0010010002 WHITE STAINLESS STEEL
Nº EW0010010005 ALL BLACK STAINLESS STEEL
Nº EW0010020001 BLACK POLY/NATO
Nº EW0010020003 WHITE / OLIVE POLY/NATO
Nº EW0010020005 ALL BLACK POLY/NATO
Nº EW0010020040 BLACK / BROWN SUEDE/NATO
Nº EW0010050083 ALL BLACK/KHAKI LEATHER/NATO
BAND: 20mm offered in a leather, or polyester nato style band with custom stainless steel hardware or stainless steel solid link bracelet with double locking clasp.
O W01
100 M
MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand. CASE: 40mm single piece surgical stainless steel. Mineral crystal, anatomically positioned crown. 10ATM / 100 meters / 300 ft. Nº EW0150010001 BLACK STAINLESS STEEL
Nº EW0150010005 ALL BLACK STAINLESS STEEL
C ARRO WAY AUTO
Nº EW0150050001 BLACK LEATHER
Nº EW0150050005 ALL BLACK LEATHER
Nº EW0150050088 SILVER/BLACK LEATHER
Nº EW0150050084 GUNMETAL/KHAKI LEATHER
C ARRO WAY
100 M
Nº EW0150020004 BLACK/OLIVE POLY/NATO
Nº EW0150020001 BLACK POLY/NATO
Nº EW0150020005 ALL BLACK POLY/NATO
100 M
MOVEMENT: 3 hand slim Miyota Japanese automatic with date. Domed dial with custom brass hands and branded second hand.
MOVEMENT: 3 hand slim Miyota Japanese quartz with date. Domed dial with custom brass hands and branded second hand.
CASE: 40mm multi-piece surgical stainless steel with exhibition caseback. Domed mineral crystal with AR coating. 10ATM / 100 meters / 300 ft. Nº EW0160050033 BLACK/TAN LEATHER
FW03
BAND: 20mm offered in a nylon nato style band with custom stainless steel hardware, imported leather band, or with stainless steel solid link bracelet with double locking clasp.
CASE: 40mm multi-piece surgical stainless steel. Domed mineral crystal. 10ATM / 100 meters / 300 ft.
BAND: 20mm offered in a custom Italian tanned leather band with custom stainless steel closure or polyester nato style strap with custom hardware.
Nº EW0130050033 BLACK/TAN LEATHER
Nº EW0130050005 ALL BLACK LEATHER
Nº EW0130050034 CREAM/BROWN LEATHER
Nº EW0130050082 ROSE GOLD/OXBLOOD LEATHER
BAND: 20mm offered in a custom Italian tanned leather band with custom stainless steel closure or polyester nato style strap with custom hardware.
200 M
MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand. CASE: 40mm surgical stainless steel. Raised bezel. Domed mineral crystal, anatomically positioned crown. 20ATM / 200 meters / 600 ft. Nº EW0080010017 ALL GOLD STAINLESS STEEL
FW03 MINI
Nº EW0080010048 GOLD/TORT STAINLESS STEEL
Nº EW0080050024 GOLD/SS LEATHER
Nº EW0080050055 ALL BLACK/BRASS LEATHER
Nº EW0080050058 GOLD TORT/BLACK LEATHER
BAND: 20mm offered in custom Italian tanned leather band with custom stainless steel closure, polyester nato style band with custom stainless steel hardware, or stainless steel solid link bracelet with double locking clasp.
200 M
MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand. CASE: 26mm surgical stainless steel. Raised bezel. Domed mineral crystal, anatomically positioned crown. 20ATM / 200 meters / 600 ft. Nº EW0170010017 ALL GOLD STAINLESS STEEL
Nº EW0170010059 ROSE GOLD/GREY STAINLESS STEEL
Nº EW0170010060 STEEL STAINLESS STEEL
Nº EW0170050062 GOLD/TAN LEATHER
Nº EW0170050082 ROSE GOLD/OXBLOOD LEATHER
BAND: 13mm offered in an imported leather band with custom stainless steel closure, polyester nato style band with custom stainless steel hardware, or stainless steel solid link bracelet with double locking clasp.
ANALOG WATCH ANATOMY BAND
MOVEMENT TYPES The movement is the brain of the watch. In digital watches the brain is called a module and can be programmed for a wide range of functions.
ATTACHES TO CASE AND KEEPS WATCH ON THE WRIST.
CASE
CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MOVEMENT AND DIAL.
DIAL A GRAPHICAL REFERENCE REGISTERING TIME AND COMMUNICATES THE INFORMATION THE WATCH CONTAINS.
CROWN CONTROLS THE POSITIONING OF MAIN HANDS AND DATE. GASKETS AND/OR SCREW DOWN MECHANISMS SECURE AND PROVIDE WATERPROOF SEALS.
DIGITAL WATCH ANATOMY
ANALOG QUARTZ
AUTOMATIC
DIGITAL MODULE
Analog quartz movements are powered by a battery and use rotating hands on a dial to display the time. Quartz movements are known for high accuracy and low maintenance.
An automatic movement moves the hands with a complex set of gears driven by a spring that is wound using the motion of the wrist. Purely mechanical, no battery is needed.
Digital watches have a brain called a module and can be programmed for a wide range of functions. The time and information is displayed in number format on a LCD screen.
MOVEMENT FUNCTIONS Different movements have different functions. Some movements simply display the time and date while other movements track the tide, time an event, or record a dive. These functions are also traditionally called ‘complications’.
3 HAND/DATE
CHRONOGRAPH
ANALOG TIDE
Displays the most basic of information in hours, minutes, seconds and date. The date function needs to be adjusted monthly.
A chronograph movement provides stopwatch function. Sub dials measure subseconds, minutes and hours of the timer.
Measures the tide height using lunar orbit period and displays the tide height using the seconds hand when you press the crown.
PRE-PROG. TIDE
T.D.T. FUNCTIONS
SIMPLE TIDE
Pre-programed tide uses a complex algorithm to more accurately predict tide event time and height for 175 preprogrammed beaches or a custom beach
Tide, Depth, Temp. These functions equip our premium digital dive watch to create the most versatile waterman watch on the market.
Simple tide algorithm predicts tide using lunar orbit period and displays the approximate tide event time. Tide mode should be re-adjusted periodically for best accuracy.
BAND
ATTACHES TO CASE AND KEEPS WATCH ON THE WRIST.
CASE
CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MODULE.
PUSHER
CONTROLS SECONDARY FUNCTIONS. SUCH AS THE CHRONOGRAPH.
DISPLAY/MODULE LCD SCREEN DISPLAYS THE TIME, DATE AND ALL OTHER FUNCTIONS OF THE WATCH.
BEZEL PROTECTIVE RING AROUND THE CRYSTAL.
WATER RATING: ATM All Electric watches have at least a water rating of 10 ATM (100 meters). That means you can surf, snorkel, spear fish and shower daily in your watch. Be sure to always rinse your watch with clean water after exposure to salt/sand.
1001 CALLE AMANECER SAN CLEMENTE, CA 92673 USA 949 940 9125 ELECTRICCALIFORNIA.COM FO L LOW U S O N L I N E
2016 SEASON 2 OUTDOOR WATCHES
ALWAYS EXPLORING Our mission as a brand is to create style that performs. We make products that allow us to push further, climb higher and dive deeper. Our 2016 performance products truly embody the illusive harmony of style and performance.
16
ELECTRICCALIFORNIA.COM
PRIME TIDE KNOWLEDGE IS BLISS
NEW
BUILT TO KEEP YOU MOVING WINTER 2016
ENABLING PERFORMANCE
Rich in features and style, the Prime Tide puts you in the know with the most accurate pre-programmed tide data and robust module functionality. The lightweight construction and comfortable materials allow you to live your life while staying in tune with the water.
LIGHTWEIGHT
High impact injection molded polycarbonate case.
TIDE PREDICTION
Custom pre-programmed tide data using industry leading tide algorythm. 175 gloabl beaches.
SILICONE STRAP
Compression molded silicone strap for superior comfort in and out of the water.
STRAP PROGRAM
1 7 5 B E A C H E S G LO B A L LY PRE PROGRAMMED TIDE DATA
Tide effects all activities in and around the water. Your session will only be as good as the conditions allow. When you know the conditions you control your session. Our pre-programmed tide data uses extremely accurate prediction algorithms which account for lunar and solar orbit periods for every beach location. Surf, fish, dive. Consult your watch and hit the water. We have you covered with 175 global beach locations to predict your local wave or your fantasy trip.
CUSTOM CREATIONS Ins pired by the creativit y and lifest y les of our most inf luential a thletes , c hec k o ut thes e c ustom watc hes created using our strap program.
DANE GUDAUSKUS
Dane G flies under the radar with a custom black on black Prime Tide paired with the 22mm black nato band. The combo offers maximum flexibility and style with the ability to dress up or stay casual.
PRIME TIDE
Nº EW0210090005 ALL BLACK SILICONE
100 M
Nº EW0210090128 ROYAL BLUE SILICONE
PRIME
NEW
MOVEMENT: Custom designed and programmed digital tide module with pre-programmed tide prediction for 175 beaches across the globe and programmable lunar tide mode for custom beach location. Tide event displayed in feet or meters on high resolution graph display with future tide data accessible. Dual color high resolution adjustable contrast LCD display. Programmable countdown heat timer, chronograph with 99 lap/split logging, custom graphic moon phase display, sunrise/sunset times display, programmable alarm, dual time zones, calendar and low battery indicator.
100 M
MOVEMENT: Digital module with dual time, calendar, alarm, countdown timer, chronograph with 10 lap/split logging, and light functions. CASE: 44mm polycarbonate case with multi-piece bezel and hardened mineral crystal. Water resistant up to 10ATM / 100 meters / 300 ft. Nº EW0200090005 ALL BLACK SILICONE
Nº EW0200090014 BLACK/GOLD SILICONE
Nº EW0200090094 ALL BLACK/RED SILICONE
Nº EW0200090073 RED SILICONE
Nº EW0200090122 ALL WHITE SILICONE
Nº EW0200090097 OLIVE CAMO SILICONE
Nº EW0200070005 ALL BLACK POLY/VELCRO
Nº EW0200070081 SILVER OLIVE POLY/VELCRO
Nº EW0200090021 NUKUS SILICONE
CASE: 45mm polycarbonate case with protective bezel and hardened mineral crystal. Water resistant up to 10ATM / 100 meters / 300 ft. Stainless steel screwbar lug pins with stainless steel caseback.
BAND: 22mm molded silicone with grilamid buckle or polyester velcro band with stainless steel buckle.
BAND: 22mm molded silicone band with grilamid buckle.
Nº EW0210090099 ORANGE SILICONE
SEEKER
Nº EW0210090021 NUKUS SILICONE
200 M
Nº EW0220030001 BLACK PU
MOVEMENT: Proprietary custom made TDT (tide, depth, temp) multi-sensor module with high resolution TFT LCD dual color display. Pre-programmed tides for 175 global beaches with unlimited future tide data viewing. Depth sensor with hands-free dive mode, automatic dive log with 99 entries and programmable dive alarm. Temperature sensor, programmable countdown/ heat timer, chronograph/timer with 99 lap/split logging, custom graphic moon phase display, sunrise/sunset times display, programmable alarm, dual time zones, calendar and low battery indicator.
Nº EW0220030005 ALL BLACK PU
CASE: 47mm stainless steel case with durable synthetic polymer bezel and pushers & hardened mineral crystal. Water resistant up to 20ATM / 200 meters / 600 ft. BAND: 22mm molded polyurethane band with stainless steel buckle and dive band extender.
ED01 T
ED01
100 M
100 M
MOVEMENT: Digital module with simple tide & tide prediction, moon phase, calendar, alarm, countdown/heat timer, chronograph with 30 lap recall and light functions.
Nº EW0120030001 BLACK PU
Nº EW0120030002 WHITE PU
Nº EW0120030073 RED PU
Nº EW0120030074 BRIGHT BLUE PU
Nº EW0120020001 BLACK NATO POLY/VELCRO
Nº EW0120020051 WHITE/BLACK POLY/VELCRO
Nº EW0120020032 BLACK/BLUE POLY/VELCRO
Nº EW0120020031 OLIVE POLY/VELCRO
CASE: 40mm polycarbonate case with raised bezel, hardened acrylic crystal. 10ATM / 100 meters / 300 ft. BAND: 22mm offered in a polyester band with custom stainless steel buckle and velcro closure or custom molded PU band with grilamid closure.
MOVEMENT: Digital module with dual time, calender, alarm, countdown timer, chronograph with 10 lap recall and light functions. CASE: 40mm polycarbonate case with raised bezel, hardened acrylic crystal. 10ATM / 100 meters / 300 ft.
Nº EW0110030001 BLACK PU
Nº EW0110030011 NAVY PU
Nº EW00110030105 CLASSIC TORTOISE PU
Nº EW00110030106 BLACK TORTOISE PU
Nº EW00110030109 MASON TIGER PU
Nº EW0110020052 BLACK/BLACK POLY/VELCRO
BAND: 22mm offered in a polyester band with custom stainless steel buckle and velcro closure or custom molded PU band with grilamid closure.
Nº EW0110020051 WHITE/BLACK POLY/VELCRO
Nº EW0110020057 BRIGHT BLUE/BLACK POLY/VELCRO
DW03
300 M
MOVEMENT: 3 hand analog Swiss quartz with tide indicator hand, custom brass hands. CASE: 44.5mm surgical stainless steel. Protective raised uni-directional rotating bezel with custom aluminum insert. Mineral crystal, quick tide push crown at 9. 30ATM / 300 meters / 900 ft. Nº EW0140010001 BLACK STAINLESS STEEL
FW01
Nº EW0140010005 ALL BLACK STAINLESS STEEL
Nº EW0140030001 BLACK PU
Nº EW0140030005 ALL BLACK PU
BAND: 22mm offered in a custom molded PU band, or stainless steel solid link bracelet with double locking clasp.
Nº EW0140030032 BLACK / BLUE PU
200 M
MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands with branded second hand. CASE: 40mm surgical stainless steel. Protective raised bezel. Domed mineral crystal, anatomically positioned crown. 20ATM / 200 meters / 600 ft. Nº EW0010010001 BLACK STAINLESS STEEL
O W01
Nº EW0010010002 WHITE STAINLESS STEEL
Nº EW0010010005 ALL BLACK STAINLESS STEEL
Nº EW0010020001 BLACK POLY/NATO
Nº EW0010020003 WHITE / OLIVE POLY/NATO
Nº EW0010020005 ALL BLACK POLY/NATO
Nº EW0010020040 BLACK / BROWN SUEDE/NATO
BAND: 20mm offered in a leather, or polyester nato style band with custom stainless steel hardware or stainless steel solid link bracelet with double locking clasp.
Nº EW0010050083 ALL BLACK/KHAKI LEATHER/NATO
100 M
MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand. CASE: 40mm single piece surgical stainless steel. Mineral crystal, anatomically positioned crown. 10ATM / 100 meters / 300 ft.
Nº EW0150010001 BLACK STAINLESS STEEL
Nº EW0150010005 ALL BLACK STAINLESS STEEL
C ARRO WAY AUTO
Nº EW0160050033 BLACK/TAN LEATHER
Nº EW0150050001 BLACK LEATHER
Nº EW0150050005 ALL BLACK LEATHER
100 M
Nº EW0150050088 SILVER/BLACK LEATHER
Nº EW0150050084 GUNMETAL/KHAKI LEATHER
CARRO WAY
Nº EW0150020004 BLACK/OLIVE POLY/NATO
Nº EW0150020001 BLACK POLY/NATO
Nº EW0150020005 ALL BLACK POLY/NATO
BAND: 20mm offered in a nylon nato style band with custom stainless steel hardware, imported leather band, or with stainless steel solid link bracelet with double locking clasp.
100 M
MOVEMENT: 3 hand slim Miyota Japanese automatic with date. Domed dial with custom brass hands and branded second hand.
MOVEMENT: 3 hand slim Miyota Japanese quartz with date. Domed dial with custom brass hands and branded second hand.
CASE: 40mm multi-piece surgical stainless steel with exhibition caseback. Domed mineral crystal with AR coating. 10ATM / 100 meters / 300 ft.
CASE: 40mm multi-piece surgical stainless steel. Domed mineral crystal. 10ATM / 100 meters / 300 ft.
BAND: 20mm offered in a custom Italian tanned leather band with custom stainless steel closure or polyester nato style strap with custom hardware.
Nº EW0130050033 BLACK/TAN LEATHER
Nº EW0130050005 ALL BLACK LEATHER
Nº EW0130050034 CREAM/BROWN LEATHER
Nº EW0130050082 ROSE GOLD/OXBLOOD LEATHER
BAND: 20mm offered in a custom Italian tanned leather band with custom stainless steel closure or polyester nato style strap with custom hardware.
ANALOG WATCH ANATOMY BAND
MOVEMENT TYPES The movement is the brain of the watch. In digital watches the brain is called a module and can be programmed for a wide range of functions.
ATTACHES TO CASE AND KEEPS WATCH ON THE WRIST.
CASE
CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MOVEMENT AND DIAL.
DIAL A GRAPHICAL REFERENCE REGISTERING TIME AND COMMUNICATES THE INFORMATION THE WATCH CONTAINS.
CROWN CONTROLS THE POSITIONING OF MAIN HANDS AND DATE. GASKETS AND/OR SCREW DOWN MECHANISMS SECURE AND PROVIDE WATERPROOF SEALS.
DIGITAL WATCH ANATOMY
ANALOG QUARTZ
AUTOMATIC
DIGITAL MODULE
Analog quartz movements are powered by a battery and use rotating hands on a dial to display the time. Quartz movements are known for high accuracy and low maintenance.
An automatic movement moves the hands with a complex set of gears driven by a spring that is wound using the motion of the wrist. Purely mechanical, no battery is needed.
Digital watches have a brain called a module and can be programmed for a wide range of functions. The time and information is displayed in number format on a LCD screen.
MOVEMENT FUNCTIONS Different movements have different functions. Some movements simply display the time and date while other movements track the tide, time an event, or record a dive. These functions are also traditionally called ‘complications’.
3 HAND/DATE
CHRONOGRAPH
ANALOG TIDE
Displays the most basic of information in hours, minutes, seconds and date. The date function needs to be adjusted monthly.
A chronograph movement provides stopwatch function. Sub dials measure subseconds, minutes and hours of the timer.
Measures the tide height using lunar orbit period and displays the tide height using the seconds hand when you press the crown.
PRE-PROG. TIDE
T.D.T. FUNCTIONS
SIMPLE TIDE
Pre-programed tide uses a complex algorithm to more accurately predict tide event time and height for 175 preprogrammed beaches or a custom beach
Tide, Depth, Temp. These functions equip our premium digital dive watch to create the most versatile waterman watch on the market.
Simple tide algorithm predicts tide using lunar orbit period and displays the approximate tide event time. Tide mode should be re-adjusted periodically for best accuracy.
BAND
ATTACHES TO CASE AND KEEPS WATCH ON THE WRIST.
CASE
CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MODULE.
PUSHER
CONTROLS SECONDARY FUNCTIONS. SUCH AS THE CHRONOGRAPH.
DISPLAY/MODULE LCD SCREEN DISPLAYS THE TIME, DATE AND ALL OTHER FUNCTIONS OF THE WATCH.
BEZEL PROTECTIVE RING AROUND THE CRYSTAL.
WATER RATING: ATM All Electric watches have at least a water rating of 10 ATM (100 meters). That means you can surf, snorkel, spear fish and shower daily in your watch. Be sure to always rinse your watch with clean water after exposure to salt/sand.
1001 CALLE AMANECER SAN CLEMENTE, CA 92673 USA 949 940 9125 ELECTRICCALIFORNIA.COM FO L LOW U S O N L I N E