Electric FW 15 Watches Catalog

2016 SEASON 2 LIFESTYLE WATCHES

BACK TO BASICS We believe in a strong foundation. Our simple design language is the element from which every product is born.

With a solid foundation we can make anything. Our focus for the season is to get the basics right without sacrificing style and quality.

16

ELECTRICCALIFORNIA.COM

BANDIT UNIVERSAL SIMPLICITY

NEW

MERGING SIMPLICITY WITH STYLE WINTER 2016

ELEMENTAL FOCUS

Built with simplicity in mind, the Bandit is designed to be your most reliable companion. This watch brings a new level of versatility to any quiver with the ability to clean up for special occasions or buckle down for the long haul. Ultra clean and minimal design make the Bandit your everyday watch no matter who you are.

SLEEK

Stripping non-essential elements gives way to the simplest and most elegant case design in our line.

C O M F O RTA B L E

Compression molded silicone reigns supreme in comfort and style. You won’t want to take it off.

UNIVERSAL

Built in true uni-sex fashion. featured in a host of colorways, Bandit appeals to all.

STRAP PROGRAM

CUSTOM CREATIONS Ins pired by the creat iv it y and lifest y les of our most inf luent ial athletes , c hec k o ut thes e custom watc hes created using our strap program.

MITCH ABSHERE

Mitch Abshere mashes formal with fun all day. He combines a blue Carroway with a 20mm dark palms nato band to keep the smiles coming.

BANDIT

100 M

NEW

MOVEMENT: 3 hand Miyota Japanese quartz movement with date.

CASE: 38mm polycarbonate case with hardened mineral crystal.

Water resistant up to 10ATM / 100 meters / 300 ft. Stainless steel spring bar pins with stainless steel caseback.

Nº EW0250090005 ALL BLACK SILICONE

PRIME

Nº EW0250090011 NAVY SILICONE

Nº EW0250090099 ORANGE SILICONE

Nº EW0250090123 PINK SILICONE

Nº EW0250090122 ALL WHITE SILICONE

BAND: 20mm molded silicone band with polycarbonate buckle.

100 M

MOVEMENT: Digital module with dual time, calendar, alarm, countdown timer, chronograph with 10 lap/split logging, and light functions.

Nº EW0200090005 ALL BLACK SILICONE

Nº EW0200090014 BLACK/GOLD SILICONE

Nº EW0200090094 ALL BLACK/RED SILICONE

Nº EW0200090073 RED SILICONE

Nº EW0200090021 NUKUS SILICONE

Nº EW0200090122 ALL WHITE SILICONE

Nº EW0200090097 OLIVE CAMO SILICONE

Nº EW0200070005 ALL BLACK POLY/VELCRO

Nº EW0200070081 SILVER OLIVE POLY/VELCRO

CASE: 44mm polycarbonate case with multi-piece bezel and hardened mineral crystal. Water resistant up to 10ATM / 100 meters / 300 ft.

BAND: 22mm molded silicone with grilamid buckle or polyester velcro band with stainless steel buckle.

ED01

100 M

MOVEMENT: Digital module with dual time, calender, alarm, countdown timer, chronograph with 10 lap recall and light functions.

CASE: 40mm polycarbonate case with raised bezel, hardened acrylic crystal. 10ATM / 100 meters / 300 ft.

Nº EW0110030001 BLACK PU

FW01

Nº EW0110030011 NAVY PU

Nº EW00110030105 CLASSIC TORTOISE PU

Nº EW00110030106 BLACK TORTOISE PU

Nº EW00110030109 MASON TIGER PU

Nº EW0110020052 BLACK/BLACK POLY/VELCRO

Nº EW0110020051 WHITE/BLACK POLY/VELCRO

Nº EW0110020057 BRIGHT BLUE/BLACK POLY/VELCRO

BAND: 22mm offered in a polyester band with custom stainless steel buckle and velcro closure or custom molded PU band with grilamid closure.

200 M

MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands with branded second hand.

Nº EW0010010001 BLACK STAINLESS STEEL

Nº EW0010010002 WHITE STAINLESS STEEL

Nº EW0010010005 ALL BLACK STAINLESS STEEL

Nº EW0010020001 BLACK POLY/NATO

Nº EW0010020003 WHITE / OLIVE POLY/NATO

Nº EW0010020005 ALL BLACK POLY/NATO

Nº EW0010020040 BLACK / BROWN SUEDE/NATO

Nº EW0010050083 ALL BLACK/KHAKI LEATHER/NATO

CASE: 40mm surgical stainless steel. Protective raised bezel.

Domed mineral crystal, anatomically positioned crown.

20ATM / 200 meters / 600 ft.

BAND: 20mm offered in a leather, or polyester nato style band with custom stainless steel hardware or stainless steel solid link bracelet with double locking clasp.

O W01

100 M

MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand.

CASE: 40mm single piece surgical stainless steel. Mineral crystal, anatomically positioned crown. 10ATM / 100 meters / 300 ft.

Nº EW0150010001 BLACK STAINLESS STEEL

Nº EW0150010005 ALL BLACK STAINLESS STEEL

C ARRO WAY AUTO

Nº EW0150050001 BLACK LEATHER

Nº EW0150050005 ALL BLACK LEATHER

Nº EW0150050088 SILVER/BLACK LEATHER

Nº EW0150050084 GUNMETAL/KHAKI LEATHER

Nº EW0150020004 BLACK/OLIVE POLY/NATO

Nº EW0150020001 BLACK POLY/NATO

Nº EW0150020005 ALL BLACK POLY/NATO

BAND: 20mm offered in a nylon nato style band with custom stainless steel hardware, imported leather band, or with stainless steel solid link bracelet with double locking clasp.

100 M MOVEMENT: 3 hand slim Miyota Japanese automatic with date. Domed dial with custom brass hands and branded second hand.

CASE: 40mm multi-piece surgical stainless steel with exhibition caseback. Domed mineral crystal with AR coating. 10ATM / 100 meters / 300 ft.

BAND: 20mm offered in a custom Italian tanned leather band with custom stainless steel closure or polyester nato style strap with custom hardware.

Nº EW0160050033 BLACK/TAN LEATHER

C ARRO WAY

100 M

MOVEMENT: 3 hand slim Miyota Japanese quartz with date. Domed dial with custom brass hands and branded second hand.

CASE: 40mm multi-piece surgical stainless steel. Domed mineral crystal. 10ATM / 100 meters / 300 ft.

Nº EW0130050033 BLACK/TAN LEATHER

FW03

Nº EW0130050005 ALL BLACK LEATHER

Nº EW0130050034 CREAM/BROWN LEATHER

BAND: 20mm offered in a custom Italian tanned leather band with custom stainless steel closure or polyester nato style strap with custom hardware.

Nº EW0130050082 ROSE GOLD/OXBLOOD LEATHER

200 M

MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand.

CASE: 40mm surgical stainless steel. Raised bezel. Domed mineral crystal, anatomically positioned crown. 20ATM / 200 meters / 600 ft.

Nº EW0080010017 ALL GOLD STAINLESS STEEL

FW03 MINI

Nº EW0080010048 GOLD/TORT STAINLESS STEEL

Nº EW0080050024 GOLD/SS LEATHER

Nº EW0080050055 ALL BLACK/BRASS LEATHER

Nº EW0080050058 GOLD TORT/BLACK LEATHER

BAND: 20mm offered in custom Italian tanned leather band with custom stainless steel closure, polyester nato style band with custom stainless steel hardware, or stainless steel solid link bracelet with double locking clasp.

200 M MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand.

CASE: 26mm surgical stainless steel. Raised bezel. Domed mineral crystal, anatomically positioned crown. 20ATM / 200 meters / 600 ft.

Nº EW0170010017 ALL GOLD STAINLESS STEEL

Nº EW0170010059 ROSE GOLD/GREY STAINLESS STEEL

Nº EW0170010060 STEEL STAINLESS STEEL

Nº EW0170050062 GOLD/TAN LEATHER

Nº EW0170050082 ROSE GOLD/OXBLOOD LEATHER

BAND: 13mm offered in an imported leather band with custom stainless steel closure, polyester nato style band with custom stainless steel hardware, or stainless steel solid link bracelet with double locking clasp.

ANALOG WATCH ANATOMY BAND

MOVEMENT TYPES The movement is the brain of the watch. In digital watches the brain is called a module and can be programmed for a wide range of functions.

ATTACHES TO CASE AND KEEPS WATCH ON THE WRIST.

CASE

CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MOVEMENT AND DIAL.

DIAL A GRAPHICAL REFERENCE REGISTERING TIME AND COMMUNICATES THE INFORMATION THE WATCH CONTAINS.

CROWN CONTROLS THE POSITIONING OF MAIN HANDS AND DATE. GASKETS AND/OR SCREW DOWN MECHANISMS SECURE AND PROVIDE WATERPROOF SEALS.

DIGITAL WATCH ANATOMY

ANALOG QUARTZ

AUTOMATIC

DIGITAL MODULE

Analog quartz movements are powered by a battery and use rotating hands on a dial to display the time. Quartz movements are known for high accuracy and low maintenance.

An automatic movement moves the hands with a complex set of gears driven by a spring that is wound using the motion of the wrist.

Purely mechanical, no battery is needed.

Digital watches have a brain called a module and can be programmed for a wide range of functions. The time and information is displayed in number format on a LCD screen.

MOVEMENT FUNCTIONS Different movements have different functions. Some movements simply display the time and date while other movements track the tide, time an event, or record a dive. These functions are also traditionally called ‘complications’.

3 HAND/DATE

CHRONOGRAPH

ANALOG TIDE

Displays the most basic of information in hours, minutes, seconds and date. The date function needs to be adjusted monthly.

A chronograph movement provides stopwatch function. Sub dials measure subseconds, minutes and hours of the timer.

Measures the tide height using lunar orbit period and displays the tide height using the seconds hand when you press the crown.

BAND

ATTACHES TO CASE AND KEEPS WATCH ON THE WRIST.

CASE

CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MODULE.

PUSHER

CONTROLS SECONDARY FUNCTIONS. SUCH AS THE CHRONOGRAPH.

DISPLAY/MODULE LCD SCREEN DISPLAYS THE TIME, DATE AND ALL OTHER FUNCTIONS OF THE WATCH.

BEZEL PROTECTIVE RING AROUND THE CRYSTAL.

PRE-PROG. TIDE

T.D.T. FUNCTIONS

SIMPLE TIDE

Pre-programed tide uses a complex algorithm to more accurately predict tide event time and height for 175 preprogrammed beaches or a custom beach

Tide, Depth, Temp. These functions equip our premium digital dive watch to create the most versatile waterman watch on the market.

Simple tide algorithm predicts tide using lunar orbit period and displays the approximate tide event time. Tide mode should be re-adjusted periodically for best accuracy.

WATER RATING: ATM All Electric watches have at least a water rating of 10 ATM (100 meters). That means you can surf, snorkel, spear fish and shower daily in your watch. Be sure to always rinse your watch with clean water after exposure to salt/sand.

1001 CALLE AMANECER SAN CLEMENTE, CA 92673 USA 949 940 9125 ELECTRICCALIFORNIA.COM FO L LOW U S O N L I N E

2016 SEASON 2 CORE WATCHES

NEVER S TA N D I N G S T I L L Our lifestyle revolves around where we go and who we go with. We make the accessories that compliment your style and your journey. For those who are always in motion, we make style that performs.

16

ELECTRICCALIFORNIA.COM

PRIME TIDE KNOWLEDGE IS BLISS

NEW

IT ALL STARTS IN THE WATER WINTER 2016

REDEFINING SIMPLICITY

Rich in features and style, the Prime Tide puts you in the know with the most accurate pre-programmed tide data and robust module functionality. The lightweight construction and comfortable materials allow you to live your life while staying in tune with the water.

LIGHTWEIGHT

High impact injection molded polycarbonate case.

TIDE PREDICTION

Custom pre-programmed tide data using industry leading tide algorythm.

175 gloabl beaches.

SILICONE STRAP

Compression molded silicone strap for superior comfort in and out of the water.

STRAP PROGRAM

BANDIT UNIVERSAL SIMPLICITY

NEW

CUSTOM CREATIONS Ins pired by the creativit y and lifest y les of our most inf luential athletes , c hec k o ut thes e c ustom watc hes c reated using our strap program.

Built with simplicity in mind, the Bandit is designed to be your most reliable companion. This watch brings a new level of versatility to any quiver with the ability to clean up for special occasions or buckle down for the long haul. Ultra clean and minimal design make the Bandit your everyday watch no matter who you are.

GUS DAY

Born into surfing and inspired by Hawaiian surf culture. Gus keeps it fresh with his pairing of the navy Bandit with the 20mm blue palms band.

SLEEK

Stripping non-essential elements gives way to the simplest and most elegant case design in our line.

C O M F O RTA B L E

Compression molded silicone reigns supreme in comfort and style. You won’t want to take it off.

UNIVERSAL

Built in true uni-sex fashion. featured in a host of colorways, Bandit appeals to all.

NEW

PRIME TIDE

Nº EW0210090005 ALL BLACK SILICONE

100 M

Nº EW0210090128 ROYAL BLUE SILICONE

Nº EW0210090099 ORANGE SILICONE

MOVEMENT: Custom designed and programmed digital tide module with pre-programmed tide prediction for 175 beaches across the globe and programmable lunar tide mode for custom beach location. Tide event displayed in feet or meters on high resolution graph display with future tide data accessible. Dual color high resolution adjustable contrast LCD display. Programmable countdown heat timer, chronograph with 99 lap/ split logging, custom graphic moon phase display, sunrise/ sunset times display, programmable alarm, dual time zones, calendar and low battery indicator.

Nº EW0210090021 NUKUS SILICONE

CASE: 45mm polycarbonate case with protective bezel and hardened mineral crystal. Water resistant up to 10ATM / 100 meters / 300 ft. Stainless steel screwbar lug pins with stainless steel caseback.

BAND: 22mm molded silicone band with grilamid buckle.

NEW

BANDIT

100 M

MOVEMENT: 3 hand Miyota Japanese quartz movement.

CASE: 38mm polycarbonate case with hardened mineral crystal.

Water resistant up to 10ATM / 100 meters / 300 ft. Stainless steel spring bar pins with stainless steel caseback.

Nº EW0250090005 ALL BLACK SILICONE

SEEKER

Nº EW0250090011 NAVY SILICONE

Nº EW0250090099 ORANGE SILICONE

Nº EW0250090123 PINK SILICONE

Nº EW0250090122 ALL WHITE SILICONE

BAND: 20mm molded silicone band with polycarbonate buckle.

200 M

Nº EW0220030001 BLACK PU

MOVEMENT: Proprietary custom made TDT (tide, depth, temp) multi-sensor module with high resolution TFT LCD dual color display.

Pre-programmed tides for 175 global beaches with unlimited future tide data viewing. Depth sensor with hands-free dive mode, automatic dive log with 99 entries and programmable dive alarm. Temperature sensor, programmable countdown/ heat timer, chronograph/timer with 99 lap/split logging, custom graphic moon phase display, sunrise/sunset times display, programmable alarm, dual time zones, calendar and low battery indicator.

Nº EW0220030005 ALL BLACK PU

CASE: 47mm stainless steel case with durable synthetic polymer bezel and pushers & hardened mineral crystal. Water resistant up to 20ATM / 200 meters / 600 ft.

BAND: 22mm molded polyurethane band with stainless steel buckle and dive band extender.

PRIME

100 M

MOVEMENT: Digital module with dual time, calendar, alarm, countdown timer, chronograph with 10 lap/split logging, and light functions.

CASE: 44mm polycarbonate case with multi-piece bezel and hardened mineral crystal. Water resistant up to 10ATM / 100 meters / 300 ft.

Nº EW0200090005 ALL BLACK SILICONE

Nº EW0200090014 BLACK/GOLD SILICONE

Nº EW0200090094 ALL BLACK/RED SILICONE

Nº EW0200090073 RED SILICONE

Nº EW0200090021 NUKUS SILICONE

Nº EW0200090122 ALL WHITE SILICONE

Nº EW0200090097 OLIVE CAMO SILICONE

Nº EW0200070005 ALL BLACK POLY/VELCRO

Nº EW0200070081 SILVER OLIVE POLY/VELCRO

BAND: 22mm molded silicone with grilamid buckle or polyester velcro band with stainless steel buckle.

ED01 T

100 M

MOVEMENT: Digital module with simple tide & tide prediction, moon phase, calendar, alarm, countdown/heat timer, chronograph with 30 lap recall and light functions.

CASE: 40mm polycarbonate case with raised bezel, hardened acrylic crystal. 10ATM / 100 meters / 300 ft.

Nº EW0120030001 BLACK PU

ED01

Nº EW0120030002 WHITE PU

Nº EW0120030073 RED PU

Nº EW0120030074 BRIGHT BLUE PU

Nº EW0120020001 BLACK NATO POLY/VELCRO

Nº EW0120020051 WHITE/BLACK POLY/VELCRO

Nº EW0120020032 BLACK/BLUE POLY/VELCRO

Nº EW0120020031 OLIVE POLY/VELCRO

BAND: 22mm offered in a polyester band with custom stainless steel buckle and velcro closure or custom molded PU band with grilamid closure.

100 M

MOVEMENT: Digital module with dual time, calender, alarm, countdown timer, chronograph with 10 lap recall and light functions.

CASE: 40mm polycarbonate case with raised bezel, hardened acrylic crystal. 10ATM / 100 meters / 300 ft.

Nº EW0110030001 BLACK PU

DW03

Nº EW0110030011 NAVY PU

Nº EW00110030105 CLASSIC TORTOISE PU

Nº EW00110030106 BLACK TORTOISE PU

Nº EW00110030109 MASON TIGER PU

Nº EW0110020052 BLACK/BLACK POLY/VELCRO

Nº EW0110020051 WHITE/BLACK POLY/VELCRO

Nº EW0110020057 BRIGHT BLUE/BLACK POLY/VELCRO

BAND: 22mm offered in a polyester band with custom stainless steel buckle and velcro closure or custom molded PU band with grilamid closure.

300 M

MOVEMENT: 3 hand analog Swiss quartz with tide indicator hand, custom brass hands.

Nº EW0140010001 BLACK STAINLESS STEEL

FW01

Nº EW0140010005 ALL BLACK STAINLESS STEEL

Nº EW0140030001 BLACK PU

Nº EW0140030005 ALL BLACK PU

CASE: 44.5mm surgical stainless steel. Protective raised uni-directional rotating bezel with custom aluminum insert. Mineral crystal, quick tide push crown at 9. 30ATM / 300 meters / 900 ft.

Nº EW0140030032 BLACK / BLUE PU

BAND: 22mm offered in a custom molded PU band, or stainless steel solid link bracelet with double locking clasp.

200 M

MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands with branded second hand.

CASE: 40mm surgical stainless steel. Protective raised bezel.

Domed mineral crystal, anatomically positioned crown.

20ATM / 200 meters / 600 ft.

Nº EW0010010001 BLACK STAINLESS STEEL

Nº EW0010010002 WHITE STAINLESS STEEL

Nº EW0010010005 ALL BLACK STAINLESS STEEL

Nº EW0010020001 BLACK POLY/NATO

Nº EW0010020003 WHITE / OLIVE POLY/NATO

Nº EW0010020005 ALL BLACK POLY/NATO

Nº EW0010020040 BLACK / BROWN SUEDE/NATO

Nº EW0010050083 ALL BLACK/KHAKI LEATHER/NATO

BAND: 20mm offered in a leather, or polyester nato style band with custom stainless steel hardware or stainless steel solid link bracelet with double locking clasp.

O W01

100 M

MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand.

CASE: 40mm single piece surgical stainless steel. Mineral crystal, anatomically positioned crown. 10ATM / 100 meters / 300 ft.

Nº EW0150010001 BLACK STAINLESS STEEL

Nº EW0150010005 ALL BLACK STAINLESS STEEL

C ARRO WAY AUTO

Nº EW0150050001 BLACK LEATHER

Nº EW0150050005 ALL BLACK LEATHER

Nº EW0150050088 SILVER/BLACK LEATHER

Nº EW0150050084 GUNMETAL/KHAKI LEATHER

C ARRO WAY

100 M

Nº EW0150020004 BLACK/OLIVE POLY/NATO

Nº EW0150020001 BLACK POLY/NATO

Nº EW0150020005 ALL BLACK POLY/NATO

100 M

MOVEMENT: 3 hand slim Miyota Japanese automatic with date. Domed dial with custom brass hands and branded second hand.

MOVEMENT: 3 hand slim Miyota Japanese quartz with date. Domed dial with custom brass hands and branded second hand.

CASE: 40mm multi-piece surgical stainless steel with exhibition caseback. Domed mineral crystal with AR coating. 10ATM / 100 meters / 300 ft.

Nº EW0160050033 BLACK/TAN LEATHER

FW03

BAND: 20mm offered in a nylon nato style band with custom stainless steel hardware, imported leather band, or with stainless steel solid link bracelet with double locking clasp.

CASE: 40mm multi-piece surgical stainless steel. Domed mineral crystal. 10ATM / 100 meters / 300 ft.

BAND: 20mm offered in a custom Italian tanned leather band with custom stainless steel closure or polyester nato style strap with custom hardware.

Nº EW0130050033 BLACK/TAN LEATHER

Nº EW0130050005 ALL BLACK LEATHER

Nº EW0130050034 CREAM/BROWN LEATHER

Nº EW0130050082 ROSE GOLD/OXBLOOD LEATHER

BAND: 20mm offered in a custom Italian tanned leather band with custom stainless steel closure or polyester nato style strap with custom hardware.

200 M

MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand.

CASE: 40mm surgical stainless steel. Raised bezel. Domed mineral crystal, anatomically positioned crown. 20ATM / 200 meters / 600 ft.

Nº EW0080010017 ALL GOLD STAINLESS STEEL

FW03 MINI

Nº EW0080010048 GOLD/TORT STAINLESS STEEL

Nº EW0080050024 GOLD/SS LEATHER

Nº EW0080050055 ALL BLACK/BRASS LEATHER

Nº EW0080050058 GOLD TORT/BLACK LEATHER

BAND: 20mm offered in custom Italian tanned leather band with custom stainless steel closure, polyester nato style band with custom stainless steel hardware, or stainless steel solid link bracelet with double locking clasp.

200 M

MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand.

CASE: 26mm surgical stainless steel. Raised bezel. Domed mineral crystal, anatomically positioned crown. 20ATM / 200 meters / 600 ft.

Nº EW0170010017 ALL GOLD STAINLESS STEEL

Nº EW0170010059 ROSE GOLD/GREY STAINLESS STEEL

Nº EW0170010060 STEEL STAINLESS STEEL

Nº EW0170050062 GOLD/TAN LEATHER

Nº EW0170050082 ROSE GOLD/OXBLOOD LEATHER

BAND: 13mm offered in an imported leather band with custom stainless steel closure, polyester nato style band with custom stainless steel hardware, or stainless steel solid link bracelet with double locking clasp.

ANALOG WATCH ANATOMY BAND

MOVEMENT TYPES The movement is the brain of the watch. In digital watches the brain is called a module and can be programmed for a wide range of functions.

ATTACHES TO CASE AND KEEPS WATCH ON THE WRIST.

CASE

CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MOVEMENT AND DIAL.

DIAL A GRAPHICAL REFERENCE REGISTERING TIME AND COMMUNICATES THE INFORMATION THE WATCH CONTAINS.

CROWN CONTROLS THE POSITIONING OF MAIN HANDS AND DATE. GASKETS AND/OR SCREW DOWN MECHANISMS SECURE AND PROVIDE WATERPROOF SEALS.

DIGITAL WATCH ANATOMY

ANALOG QUARTZ

AUTOMATIC

DIGITAL MODULE

Analog quartz movements are powered by a battery and use rotating hands on a dial to display the time. Quartz movements are known for high accuracy and low maintenance.

An automatic movement moves the hands with a complex set of gears driven by a spring that is wound using the motion of the wrist.

Purely mechanical, no battery is needed.

Digital watches have a brain called a module and can be programmed for a wide range of functions. The time and information is displayed in number format on a LCD screen.

MOVEMENT FUNCTIONS Different movements have different functions. Some movements simply display the time and date while other movements track the tide, time an event, or record a dive. These functions are also traditionally called ‘complications’.

3 HAND/DATE

CHRONOGRAPH

ANALOG TIDE

Displays the most basic of information in hours, minutes, seconds and date. The date function needs to be adjusted monthly.

A chronograph movement provides stopwatch function. Sub dials measure subseconds, minutes and hours of the timer.

Measures the tide height using lunar orbit period and displays the tide height using the seconds hand when you press the crown.

PRE-PROG. TIDE

T.D.T. FUNCTIONS

SIMPLE TIDE

Pre-programed tide uses a complex algorithm to more accurately predict tide event time and height for 175 preprogrammed beaches or a custom beach

Tide, Depth, Temp. These functions equip our premium digital dive watch to create the most versatile waterman watch on the market.

Simple tide algorithm predicts tide using lunar orbit period and displays the approximate tide event time. Tide mode should be re-adjusted periodically for best accuracy.

BAND

ATTACHES TO CASE AND KEEPS WATCH ON THE WRIST.

CASE

CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MODULE.

PUSHER

CONTROLS SECONDARY FUNCTIONS. SUCH AS THE CHRONOGRAPH.

DISPLAY/MODULE LCD SCREEN DISPLAYS THE TIME, DATE AND ALL OTHER FUNCTIONS OF THE WATCH.

BEZEL PROTECTIVE RING AROUND THE CRYSTAL.

WATER RATING: ATM All Electric watches have at least a water rating of 10 ATM (100 meters). That means you can surf, snorkel, spear fish and shower daily in your watch. Be sure to always rinse your watch with clean water after exposure to salt/sand.

1001 CALLE AMANECER SAN CLEMENTE, CA 92673 USA 949 940 9125 ELECTRICCALIFORNIA.COM FO L LOW U S O N L I N E

2016 SEASON 2 OUTDOOR WATCHES

ALWAYS EXPLORING Our mission as a brand is to create style that performs. We make products that allow us to push further, climb higher and dive deeper. Our 2016 performance products truly embody the illusive harmony of style and performance.

16

ELECTRICCALIFORNIA.COM

PRIME TIDE KNOWLEDGE IS BLISS

NEW

BUILT TO KEEP YOU MOVING WINTER 2016

ENABLING PERFORMANCE

Rich in features and style, the Prime Tide puts you in the know with the most accurate pre-programmed tide data and robust module functionality. The lightweight construction and comfortable materials allow you to live your life while staying in tune with the water.

LIGHTWEIGHT

High impact injection molded polycarbonate case.

TIDE PREDICTION

Custom pre-programmed tide data using industry leading tide algorythm.

175 gloabl beaches.

SILICONE STRAP

Compression molded silicone strap for superior comfort in and out of the water.

STRAP PROGRAM

1 7 5 B E A C H E S G LO B A L LY PRE PROGRAMMED TIDE DATA

Tide effects all activities in and around the water. Your session will only be as good as the conditions allow.

When you know the conditions you control your session. Our pre-programmed tide data uses extremely accurate prediction algorithms which account for lunar and solar orbit periods for every beach location. Surf, fish, dive.

Consult your watch and hit the water. We have you covered with 175 global beach locations to predict your local wave or your fantasy trip.

CUSTOM CREATIONS Ins pired by the creativit y and lifest y les of our most inf luential a thletes , c hec k o ut thes e c ustom watc hes created using our strap program.

DANE GUDAUSKUS

Dane G flies under the radar with a custom black on black Prime Tide paired with the 22mm black nato band.

The combo offers maximum flexibility and style with the ability to dress up or stay casual.

PRIME TIDE

Nº EW0210090005 ALL BLACK SILICONE

100 M

Nº EW0210090128 ROYAL BLUE SILICONE

PRIME

NEW

MOVEMENT: Custom designed and programmed digital tide module with pre-programmed tide prediction for 175 beaches across the globe and programmable lunar tide mode for custom beach location. Tide event displayed in feet or meters on high resolution graph display with future tide data accessible. Dual color high resolution adjustable contrast LCD display.

Programmable countdown heat timer, chronograph with 99 lap/split logging, custom graphic moon phase display, sunrise/sunset times display, programmable alarm, dual time zones, calendar and low battery indicator.

100 M

MOVEMENT: Digital module with dual time, calendar, alarm, countdown timer, chronograph with 10 lap/split logging, and light functions.

CASE: 44mm polycarbonate case with multi-piece bezel and hardened mineral crystal. Water resistant up to 10ATM / 100 meters / 300 ft.

Nº EW0200090005 ALL BLACK SILICONE

Nº EW0200090014 BLACK/GOLD SILICONE

Nº EW0200090094 ALL BLACK/RED SILICONE

Nº EW0200090073 RED SILICONE

Nº EW0200090122 ALL WHITE SILICONE

Nº EW0200090097 OLIVE CAMO SILICONE

Nº EW0200070005 ALL BLACK POLY/VELCRO

Nº EW0200070081 SILVER OLIVE POLY/VELCRO

Nº EW0200090021 NUKUS SILICONE

CASE: 45mm polycarbonate case with protective bezel and hardened mineral crystal. Water resistant up to 10ATM / 100 meters / 300 ft. Stainless steel screwbar lug pins with stainless steel caseback.

BAND: 22mm molded silicone with grilamid buckle or polyester velcro band with stainless steel buckle.

BAND: 22mm molded silicone band with grilamid buckle.

Nº EW0210090099 ORANGE SILICONE

SEEKER

Nº EW0210090021 NUKUS SILICONE

200 M

Nº EW0220030001 BLACK PU

MOVEMENT: Proprietary custom made TDT (tide, depth, temp) multi-sensor module with high resolution TFT LCD dual color display.

Pre-programmed tides for 175 global beaches with unlimited future tide data viewing. Depth sensor with hands-free dive mode, automatic dive log with 99 entries and programmable dive alarm. Temperature sensor, programmable countdown/ heat timer, chronograph/timer with 99 lap/split logging, custom graphic moon phase display, sunrise/sunset times display, programmable alarm, dual time zones, calendar and low battery indicator.

Nº EW0220030005 ALL BLACK PU

CASE: 47mm stainless steel case with durable synthetic polymer bezel and pushers & hardened mineral crystal. Water resistant up to 20ATM / 200 meters / 600 ft.

BAND: 22mm molded polyurethane band with stainless steel buckle and dive band extender.

ED01 T

ED01

100 M

100 M

MOVEMENT: Digital module with simple tide & tide prediction, moon phase, calendar, alarm, countdown/heat timer, chronograph with 30 lap recall and light functions.

Nº EW0120030001 BLACK PU

Nº EW0120030002 WHITE PU

Nº EW0120030073 RED PU

Nº EW0120030074 BRIGHT BLUE PU

Nº EW0120020001 BLACK NATO POLY/VELCRO

Nº EW0120020051 WHITE/BLACK POLY/VELCRO

Nº EW0120020032 BLACK/BLUE POLY/VELCRO

Nº EW0120020031 OLIVE POLY/VELCRO

CASE: 40mm polycarbonate case with raised bezel, hardened acrylic crystal. 10ATM / 100 meters / 300 ft.

BAND: 22mm offered in a polyester band with custom stainless steel buckle and velcro closure or custom molded PU band with grilamid closure.

MOVEMENT: Digital module with dual time, calender, alarm, countdown timer, chronograph with 10 lap recall and light functions.

CASE: 40mm polycarbonate case with raised bezel, hardened acrylic crystal. 10ATM / 100 meters / 300 ft.

Nº EW0110030001 BLACK PU

Nº EW0110030011 NAVY PU

Nº EW00110030105 CLASSIC TORTOISE PU

Nº EW00110030106 BLACK TORTOISE PU

Nº EW00110030109 MASON TIGER PU

Nº EW0110020052 BLACK/BLACK POLY/VELCRO

BAND: 22mm offered in a polyester band with custom stainless steel buckle and velcro closure or custom molded PU band with grilamid closure.

Nº EW0110020051 WHITE/BLACK POLY/VELCRO

Nº EW0110020057 BRIGHT BLUE/BLACK POLY/VELCRO

DW03

300 M

MOVEMENT: 3 hand analog Swiss quartz with tide indicator hand, custom brass hands.

CASE: 44.5mm surgical stainless steel. Protective raised uni-directional rotating bezel with custom aluminum insert. Mineral crystal, quick tide push crown at 9. 30ATM / 300 meters / 900 ft.

Nº EW0140010001 BLACK STAINLESS STEEL

FW01

Nº EW0140010005 ALL BLACK STAINLESS STEEL

Nº EW0140030001 BLACK PU

Nº EW0140030005 ALL BLACK PU

BAND: 22mm offered in a custom molded PU band, or stainless steel solid link bracelet with double locking clasp.

Nº EW0140030032 BLACK / BLUE PU

200 M

MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands with branded second hand.

CASE: 40mm surgical stainless steel. Protective raised bezel.

Domed mineral crystal, anatomically positioned crown.

20ATM / 200 meters / 600 ft.

Nº EW0010010001 BLACK STAINLESS STEEL

O W01

Nº EW0010010002 WHITE STAINLESS STEEL

Nº EW0010010005 ALL BLACK STAINLESS STEEL

Nº EW0010020001 BLACK POLY/NATO

Nº EW0010020003 WHITE / OLIVE POLY/NATO

Nº EW0010020005 ALL BLACK POLY/NATO

Nº EW0010020040 BLACK / BROWN SUEDE/NATO

BAND: 20mm offered in a leather, or polyester nato style band with custom stainless steel hardware or stainless steel solid link bracelet with double locking clasp.

Nº EW0010050083 ALL BLACK/KHAKI LEATHER/NATO

100 M

MOVEMENT: 3 hand Miyota Japanese quartz with date. Custom brass hands and branded second hand.

CASE: 40mm single piece surgical stainless steel. Mineral crystal, anatomically positioned crown. 10ATM / 100 meters / 300 ft.

Nº EW0150010001 BLACK STAINLESS STEEL

Nº EW0150010005 ALL BLACK STAINLESS STEEL

C ARRO WAY AUTO

Nº EW0160050033 BLACK/TAN LEATHER

Nº EW0150050001 BLACK LEATHER

Nº EW0150050005 ALL BLACK LEATHER

100 M

Nº EW0150050088 SILVER/BLACK LEATHER

Nº EW0150050084 GUNMETAL/KHAKI LEATHER

CARRO WAY

Nº EW0150020004 BLACK/OLIVE POLY/NATO

Nº EW0150020001 BLACK POLY/NATO

Nº EW0150020005 ALL BLACK POLY/NATO

BAND: 20mm offered in a nylon nato style band with custom stainless steel hardware, imported leather band, or with stainless steel solid link bracelet with double locking clasp.

100 M

MOVEMENT: 3 hand slim Miyota Japanese automatic with date. Domed dial with custom brass hands and branded second hand.

MOVEMENT: 3 hand slim Miyota Japanese quartz with date. Domed dial with custom brass hands and branded second hand.

CASE: 40mm multi-piece surgical stainless steel with exhibition caseback. Domed mineral crystal with AR coating. 10ATM / 100 meters / 300 ft.

CASE: 40mm multi-piece surgical stainless steel. Domed mineral crystal. 10ATM / 100 meters / 300 ft.

BAND: 20mm offered in a custom Italian tanned leather band with custom stainless steel closure or polyester nato style strap with custom hardware.

Nº EW0130050033 BLACK/TAN LEATHER

Nº EW0130050005 ALL BLACK LEATHER

Nº EW0130050034 CREAM/BROWN LEATHER

Nº EW0130050082 ROSE GOLD/OXBLOOD LEATHER

BAND: 20mm offered in a custom Italian tanned leather band with custom stainless steel closure or polyester nato style strap with custom hardware.

ANALOG WATCH ANATOMY BAND

MOVEMENT TYPES The movement is the brain of the watch. In digital watches the brain is called a module and can be programmed for a wide range of functions.

ATTACHES TO CASE AND KEEPS WATCH ON THE WRIST.

CASE

CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MOVEMENT AND DIAL.

DIAL A GRAPHICAL REFERENCE REGISTERING TIME AND COMMUNICATES THE INFORMATION THE WATCH CONTAINS.

CROWN CONTROLS THE POSITIONING OF MAIN HANDS AND DATE. GASKETS AND/OR SCREW DOWN MECHANISMS SECURE AND PROVIDE WATERPROOF SEALS.

DIGITAL WATCH ANATOMY

ANALOG QUARTZ

AUTOMATIC

DIGITAL MODULE

Analog quartz movements are powered by a battery and use rotating hands on a dial to display the time. Quartz movements are known for high accuracy and low maintenance.

An automatic movement moves the hands with a complex set of gears driven by a spring that is wound using the motion of the wrist.

Purely mechanical, no battery is needed.

Digital watches have a brain called a module and can be programmed for a wide range of functions. The time and information is displayed in number format on a LCD screen.

MOVEMENT FUNCTIONS Different movements have different functions. Some movements simply display the time and date while other movements track the tide, time an event, or record a dive. These functions are also traditionally called ‘complications’.

3 HAND/DATE

CHRONOGRAPH

ANALOG TIDE

Displays the most basic of information in hours, minutes, seconds and date. The date function needs to be adjusted monthly.

A chronograph movement provides stopwatch function. Sub dials measure subseconds, minutes and hours of the timer.

Measures the tide height using lunar orbit period and displays the tide height using the seconds hand when you press the crown.

PRE-PROG. TIDE

T.D.T. FUNCTIONS

SIMPLE TIDE

Pre-programed tide uses a complex algorithm to more accurately predict tide event time and height for 175 preprogrammed beaches or a custom beach

Tide, Depth, Temp. These functions equip our premium digital dive watch to create the most versatile waterman watch on the market.

Simple tide algorithm predicts tide using lunar orbit period and displays the approximate tide event time. Tide mode should be re-adjusted periodically for best accuracy.

BAND

ATTACHES TO CASE AND KEEPS WATCH ON THE WRIST.

CASE

CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MODULE.

PUSHER

CONTROLS SECONDARY FUNCTIONS. SUCH AS THE CHRONOGRAPH.

DISPLAY/MODULE LCD SCREEN DISPLAYS THE TIME, DATE AND ALL OTHER FUNCTIONS OF THE WATCH.

BEZEL PROTECTIVE RING AROUND THE CRYSTAL.

WATER RATING: ATM All Electric watches have at least a water rating of 10 ATM (100 meters). That means you can surf, snorkel, spear fish and shower daily in your watch. Be sure to always rinse your watch with clean water after exposure to salt/sand.

1001 CALLE AMANECER SAN CLEMENTE, CA 92673 USA 949 940 9125 ELECTRICCALIFORNIA.COM FO L LOW U S O N L I N E