Electric Watches 14-15 Catalog

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I t wa s o n ce s a i d b y a m a n w h o wo u ld know, “The details are not merely details. They make the design.” Electric’s execution and attention to detail make our Spring 2014 offering nothing short of quality. Our collection of re-engineered classics, born from the spirit of the iconic styles of our past, have been twisted and modernized for today. From the depths of history, comes the most classic and nostalgic offering to date. Details, precision and functionality fueled this season’s inspiration and will continue to do so as long as we are watchmakers.

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06 DW02 16 DW01 20 DW01 SWISS 28 FW02 38 FW03 48 FW01 58 TECH INFORMATION



DW02 PRECISION IS VITAL. THE ALL NEW DW02 WITH ALUMINUM BEZEL INSERT ALLOWS FOR PRECISE TIMEKEEPING AND IMPROVED WEARABILITY. THIS CLASSIC BEZEL TREATMENT CAPTURES THE ESSENCE OF TRADITIONAL DIVE WATCH CONSTRUCTION.

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DW02

SS N0. EW007001

N0. E W0070010020 MOVEMENT: 5 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS H A N D S . C A S E : 4 4 . 5 M M S U R G I C A L S TA I N L E S S S T E E L . P R O T E C T I V E R A I S E D UNI-DIRECTIONAL ROTATING BEZEL WITH CUSTOM ALUMINUM INSERT. MINERAL CRYSTAL, SCREW CROWN, 30ATM / 300 METER / 900FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO STITCHING. CUSTOM MOLDED PU BAND. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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DW02

PU N0. EW007003

N0.EW0070030014

N0.EW0070030020

MOVEMENT: 5 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS H A N D S . C A S E : 4 4 . 5 M M S U R G I C A L S TA I N L E S S S T E E L . P R O T E C T I V E R A I S E D UNI-DIRECTIONAL ROTATING BEZEL WITH CUSTOM ALUMINUM INSERT. MINERAL CRYSTAL, SCREW CROWN, 30ATM / 300 METER / 900FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO STITCHING. CUSTOM MOLDED PU BAND. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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DW02

NATO N0. EW007002

N0.EW0070020015

N0.EW0070020016

MOVEMENT: 5 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS H A N D S . C A S E : 4 4 . 5 M M S U R G I C A L S TA I N L E S S S T E E L . P R O T E C T I V E R A I S E D UNI-DIRECTIONAL ROTATING BEZEL WITH CUSTOM ALUMINUM INSERT. MINERAL CRYSTAL, SCREW CROWN, 30ATM / 300 METER / 900FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO STITCHING. CUSTOM MOLDED PU BAND. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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DW01 2016 LEAGUES UNDER THE SEA, THE DW01 CAPTURES THE BEST OF PAST AND FUTURE AQUATIC DESIGN INSPIRATION A ND COMB IN ES IT W I T H A CLASSI C DI V E WATCH SOU L .

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DW01 SWISS

SS / PU N0. EW004004

N0.EW0040040001

N0.EW0040040005

N0.EW0040040006

N0.EW0040040014

ONLY THE FINEST ATTENTION TO DETAIL, ACCURACY, QUALITY AND THE TIME HONORED TRADITION OF WATCH MAKING CAN BE CALLED SWISS MADE. THE COMPONENTS OF THIS EXPRESSION OF THE DW01 ARE ON PAR WITH THE WORLD’S FINEST, CREATING THE PERFECT MIX OF QUALITY, STYLING AND VALUE. MOVEMENT: 6 HAND SWISS QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS H A N D S . CA S E : 4 4 . 5 M M S U R G I CA L S TA I N L E S S S T E E L . P R OT E CT I V E R A I S E D UNI-DIRECTIONAL ROTATING BEZEL. MINERAL CRYSTAL, SCREW CROWN. 30ATM / 300 METER / 900FT. BAND: SWISS WATCH INCLUDES TWO INTERCHANGEABLE BANDS. A CUSTOM MOLDED PU BAND WITH CUSTOM BRANDED STAINLESS STEEL FIRST LINK AND A STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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DW01

SS N0. EW003001

N0.EW0030010001

N0.EW0030010002

N0.EW0030010013

N0.EW0030010020

N0.EW0030010014

N0.EW0030010017

MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS HANDS. CASE: 44.5MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED UNI-DIRECTIONAL ROTATING BEZEL. MINERAL CRYSTAL, SCREW CROWN, 30ATM / 300 METER / 900FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO STITCHING. CUSTOM MOLDED PU BAND. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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DW01

PU N0. EW003003

N0.EW0030030001

N0.EW0030030002

N0.EW0030030005

N0.EW0030030011

N0.EW0030030010

N0.EW0030030020

MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS HANDS. CASE: 44.5MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED UNI-DIRECTIONAL ROTATING BEZEL. MINERAL CRYSTAL, SCREW CROWN, 30ATM / 300 METER / 900FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO STITCHING. CUSTOM MOLDED PU BAND. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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DW01

NATO N0. EW003002

N0.EW003002001

N0.EW0030020005

N0.EW0030020011

N0.EW0030020020

N0.EW0030020015

MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS HANDS. CASE: 44.5MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED UNI-DIRECTIONAL ROTATING BEZEL. MINERAL CRYSTAL, SCREW CROWN, 30ATM / 300 METER / 900FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO STITCHING. CUSTOM MOLDED PU BAND. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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FW02 A HEAVY DUTY TIMEPIECE FOR THE CASUAL TREKKER, THE FW02 INCORPORATES SOPHISTICATED CONSTRUCTION TECHNIQUES AND FUNCTIONAL DETAILS WITH TIME PROVEN CLASSIC AESTHETICS.

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FW02

SS N0. EW002001

N0.EW0020010001

N0.EW0020010002

N0.EW0020010005

N0.EW0020010006

N0.EW0020010016

MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS HANDS. CASE: 44MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED UNI-DIRECTIONAL ROTATING BEZEL. MINERAL DOMED CRYSTAL, PULL CROWN. 20ATM / 200 METER / 600FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO STITCHING. CUSTOM MOLDED PU BAND WITH BRANDED STAINLESS STEEL INSERT. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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FW02

PU N0. EW002003

N0.EW0020030001

N0.EW0020030005

N0.EW0020030006

N0.EW0020030010

N0.EW0020030016

MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS HANDS. CASE: 44MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED UNI-DIRECTIONAL ROTATING BEZEL. MINERAL DOMED CRYSTAL, PULL CROWN. 20ATM / 200 METER / 600FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO STITCHING. CUSTOM MOLDED PU BAND WITH BRANDED STAINLESS STEEL INSERT. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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FW02

NATO N0. EW002002

N0.EW0020020001

N0.EW0020020005

N0.EW0020020006

N0.EW0020020015

MOVEMENT: 6 HAND JAPANESE QUARTZ CHRONOGRAPH WITH DATE. CUSTOM BRASS HANDS. CASE: 44MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED UNI-DIRECTIONAL ROTATING BEZEL. MINERAL DOMED CRYSTAL, PULL CROWN. 20ATM / 200 METER / 600FT. BAND: OFFERED IN A WOVEN POLYESTER BAND WITH CONTRAST DECO STITCHING. CUSTOM MOLDED PU BAND WITH BRANDED STAINLESS STEEL INSERT. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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FW03 SIMPLE, ELEGANT AND CLASSICALLY VERSATILE, THE ALL NEW FW03 BRINGS CLEAN LINES AND SOPHISTICATION TO ANY OCCASION.

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FW03

SS N0. EW008001

N0.EW0080010017

N0.EW0080010023

MOVEMENT: 3 HAND JAPANESE QUARTZ, HOURS, MINUTES, SECONDS AND DATE. CUSTOM BRASS HANDS WITH BRANDED SECOND HAND. CASE: 40MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / FIXED BEZEL. MINERAL DOMED CRYSTAL, ANATOMICALLY POSITIONED PULL CROWN. 20ATM / 200 METER / 600FT. BAND: OFFERED IN A CUSTOM LEATHER BAND WITH CUSTOM STAINLESS STEEL CLOSURES AND BRANDING. POLYESTER NATO STYLE BAND WITH CUSTOM SS CLOSURES AND BRANDING. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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FW03

LEATHER N0. EW008005

N0.EW0080050024

N0.EW0080050016

MOVEMENT: 3 HAND JAPANESE QUARTZ, HOURS, MINUTES, SECONDS AND DATE. CUSTOM BRASS HANDS WITH BRANDED SECOND HAND. CASE: 40MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / FIXED BEZEL. MINERAL DOMED CRYSTAL, ANATOMICALLY POSITIONED PULL CROWN. 20ATM / 200 METER / 600FT. BAND: OFFERED IN A CUSTOM LEATHER BAND WITH CUSTOM STAINLESS STEEL CLOSURES AND BRANDING. POLYESTER NATO STYLE BAND WITH CUSTOM SS CLOSURES AND BRANDING. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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FW03

NATO N0. EW008002

N0.EW0080020014 MOVEMENT: 3 HAND JAPANESE QUARTZ, HOURS, MINUTES, SECONDS AND DATE. CUSTOM BRASS HANDS WITH BRANDED SECOND HAND. CASE: 40MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / FIXED BEZEL. MINERAL DOMED CRYSTAL, ANATOMICALLY POSITIONED PULL CROWN. 20ATM / 200 METER / 600FT. BAND: OFFERED IN A CUSTOM LEATHER BAND WITH CUSTOM STAINLESS STEEL CLOSURES AND BRANDING. POLYESTER NATO STYLE BAND WITH CUSTOM SS CLOSURES AND BRANDING. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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FW01 A DAILY DRIVER FOR THE GEOGRAPHICALLY CURIOUS. A MODERN TAKE ON CLASSIC FIELD WATCH INSPIRATION. DETAILS AND TEXTURES THAT REFLECT INNOVATIONS FOUND IN TODAY’S BEST OUTDOOR EQUIPMENT, TACTICAL ACCESSORIES AND CUSTOM VEHICLE STYLING.

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FW01

SS N0. EW001001

N0.EW0010010001

N0.EW0010010002

N0.EW0010010005

N0.EW0010010006

MOVEMENT: 3 HAND JAPANESE QUARTZ, HOURS, MINUTES, SECONDS AND DATE. CUSTOM BRASS HANDS WITH BRANDED SECOND HAND. CASE: 40MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / FIXED BEZEL. MINERAL DOMED CRYSTAL, ANATOMICALLY POSITIONED PULL CROWN. 20ATM / 200 METER / 600FT. BAND: OFFERED IN A POLYESTER NATO STYLE BAND WITH CUSTOM STAINLESS STEEL CLOSURES AND BRANDING. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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FW01

NATO N0. EW001002

N0.EW0010020001

N0.EW0010020003

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N0.EW0010020005

N0.EW0010020006

N0.EW0010020007

N0.EW0010020008

N0.EW0010020015

MOVEMENT: 3 HAND JAPANESE QUARTZ, HOURS, MINUTES, SECONDS AND DATE. CUSTOM BRASS HANDS WITH BRANDED SECOND HAND. CASE: 40MM SURGICAL STAINLESS STEEL. PROTECTIVE RAISED / FIXED BEZEL. MINERAL DOMED CRYSTAL, ANATOMICALLY POSITIONED PULL CROWN. 20ATM / 200 METER / 600FT. BAND: OFFERED IN A POLYESTER NATO STYLE BAND WITH CUSTOM STAINLESS STEEL CLOSURES AND BRANDING. STAINLESS STEEL SOLID LINK BRACELET WITH DOUBLE LOCKING CLASP.

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BASIC WATCH ANATOMY

BASIC DEFINITIONS

MOVEMENT

MOVEMENT

BAND

MOVES THE HANDS TO KEEP ACCURATE TIME. THE MOVEMENT IS THE BRAIN OF THE WATCH LOCATED DIRECTLY BENEATH THE DIAL OUT OF SIGHT.

ATTACHES TO THE CASE AND KEEPS THE WATCH ON YOUR WRIST.

CASE

CROWN

CENTRAL STRUCTURE UPON WHICH THE WATCH IS BUILT. THE CASE HOUSES THE MOVEMENT AND DIAL.

CONTROLS THE POSITIONING OF MAIN HANDS AND DATE. IT IS WATERPROOFED BY A GASKET, OR SCREW DOWN MECHANISM.

PUSHER

BEZEL

CONTROLS THE SECONDARY W ATC H F U N CT I O N S , A S S E E N I N C H R O N O G R A P H W AT C H E S .

RING AROUND THE CRYSTAL S E R V E S A S A LT E R N AT I V E TIME KEEPING AND PROTECTS THE CRYSTAL.

THE MOVEMENT IS THE BRAIN OF THE WATCH. IT IS THE MECHANICAL ENTITY THAT KEEPS ACCURATE TIME. A MOVEMENT SHOULD BE EVALUATED BY THE FUNCTIONS IT PROVIDES, HOW IT PROVIDES THOSE FUNCTIONS, AND THE QUALITY OF MANUFACTURING. ELECTRIC UTILIZES THE MOST ACCURATE AND MOST DURABLE JAPANESE AND SWISS ANALOG MOVEMENTS ON THE MARKET.

MIYOTA 2115 3 HAND JAPANESE QUARTZ, HOURS, MINUTES, SECONDS AND DATE. CUSTOM BRASS HANDS WITH BRANDED SECOND HAND. FEATURED IN FW01 AND FW03. TYPE OF QUARTZ: TUNING FORK TYPE QUARTZ CRYSTAL FREQUENCY: 32,768HZ ACCURACY: ±20 SECOND / MONTH WORN UNDER NORMAL CIRCUMSTANCES. BATTERY: SILVER OXIDE SR626SW BATTERY OR EQUIVALENT BATTERY LIFE: 3 YEARS DRIVING SYSTEM: TWO-POLE STEPPING MOTOR / NO JEWELS FUNCTION: DATE CALENDAR, POWERCELL SAVING RESET MECHANISM (PSRM) OVERLOADING COMPREHENSION DEVICE (OLCD) DIGITAL FREQUENCY CONTROL (DFC) FOR TIME ADJUSTMENT.

DATE WINDOW SMALL WINDOW IN THE MAIN D I A L R E V E A L I N G T H E D AT E .

DIAL

SUB DIAL

GRAPHICAL REFERENCE REGISTERING TIME. THE DIAL COMMUNICATES THE INFORMATION THE WATCH CONTAINS.

SMALL DIAL POSITIONED BELOW THE MAIN DIAL. CONTAINS AND COMMUNICATES THE SECONDARY INFORMATION SUCH AS DATE, STOP WATCH, 24-HR. ETC.

WATER RATING: ATM FW01

FW02

FW03

DW01

6 / 5 HAND JAPANESE QUARTZ CHRONOGRAPH, HOURS, MINUTES, SECONDS, DATE, CHRONO MINUTE, CHRONO SECOND, CHRONO 1/20TH SECOND. CUSTOM BRASS HANDS. FEATURED IN DW02, DW01 AND FW02. TYPE OF QUARTZ: TUNING FORK TYPE QUARTZ CRYSTAL FREQUENCY: 32,768HZ ACCURACY: ±20 SECOND / MONTH WORN UNDER NORMAL CIRCUMSTANCES. BATTERY: SILVER OXIDE SR927W BATTERY OR EQUIVALENT BATTERY LIFE: 4 YEARS DRIVING SYSTEM: TWO-POLE STEPPING MOTOR / NO JEWELS FUNCTION: 4 BEATS CENTER SECOND HAND, DATE CALENDAR, POWERCELL SAVING RESET MECHANISM (PSRM) OVERLOADING COMPREHENSION DEVICE (OLCD) DIGITAL FREQUENCY CONTROL (DFC) FOR TIME ADJUSTMENT

6 HAND SWISS QUARTZ CHRONOGRAPH, HOURS, MINUTES, SECONDS, DATE, CHRONO 30 MINUTE, CHRONO SECOND, CHRONO 1/10TH SECOND. CUSTOM BRASS HANDS. FEATURED IN THE DW01 SWISS.

20 ATM / 200 METER 30 ATM / 300 METER ALL ELECTRIC WATCHES HAVE AT LEAST A WATER RATING OF 20 ATM (200 METERS). THAT MEANS YOU CAN SURF, SNORKEL, SPEAR FISH AND SHOWER DAILY IN YOUR WATCH. BE SURE TO ALWAYS RINSE YOUR WATCH WITH CLEAN WATER AFTER EXPOSURE TO SALT / WATER / SAND.

JEWELS SERVE TWO PURPOSES IN A WATCH. FIRST, THEY ARE IMPLEMENTED TO REDUCED FRICTION AND CAN IN TURN, INCREASE ACCURACY. FRICTION IN THE WHEEL TRAIN BEARINGS AND THE ESCAPEMENT CAUSES SLIGHT VARIATIONS IN THE IMPULSES APPLIED TO THE BALANCE WHEEL, CAUSING VARIATIONS IN THE RATE OF TIMEKEEPING. THE LOW FRICTION OF JEWEL SURFACES REDUCES THESE VARIATIONS. SECONDLY, JEWELS CAN INCREASE THE LIFE OF THE BEARINGS. IN UN-JEWELED BEARINGS, THE PIVOTS OF THE WATCH’S WHEELS ROTATE IN HOLES IN THE PLATES SUPPORTING THE MOVEMENT. THE SIDEWAYS FORCE APPLIED BY THE DRIVING GEAR CAUSES MORE PRESSURE AND FRICTION ON ONE SIDE OF THE HOLE. IN SOME OF THE WHEELS, THE ROTATING SHAFT CAN EVENTUALLY WEAR AWAY THE HOLE UNTIL IT IS OVAL SHAPED, AND THE WATCH STOPS.

316 STAINLESS STEEL: SURGICAL STAINLESS STEEL PREVENTS SPECIFIC FORMS OF CORROSION. IT IS ALSO KNOWN AS MARINE GRADE STAINLESS STEEL DUE TO ITS INCREASED RESISTANCE TO CHLORIDE CORROSION COMPARED TO TYPE 304. 316 IS OFTEN USED FOR BUILDING NUCLEAR REPROCESSING PLANTS. IT IS GENERALLY USED IN STAINLESS STEEL WATCHES AND MARINE APPLICATIONS, AS WELL AS EXCLUSIVELY IN THE FABRICATION OF REACTOR PRESSURE VESSELS FOR BOILING WATER REACTORS, DUE TO ITS HIGH RESISTANCE TO CORROSION. 316 SS ALLOWS FOR PRECISION MACHINING AND IS USED IN ELECTRIC’S CASES, CROWNS, PUSHERS, CASE BACKS AND BAND HARDWARE. 304 STAINLESS STEEL: GRADE 304 IS THE STANDARD “18/8” STAINLESS; IT IS THE MOST VERSATILE AND MOST WIDELY USED STAINLESS STEEL, AVAILABLE IN A WIDER RANGE OF PRODUCTS, FORMS AND FINISHES THAN ANY OTHER. IT HAS EXCELLENT FORMING AND WELDING CHARACTERISTICS. ELECTRIC USES 304 SS IN OUR STAINLESS STEEL BANDS.

TYPE OF QUARTZ: ANALOG QUARTZ CRYSTAL SECOND HAND TORQUE: 6 µNm MINUTE HAND TORQUE: 300 µNm CENTER SECOND TORQUE: 7 µNm ACCURACY: -10 / +20 SECOND / MONTH WORN UNDER NORMAL CIRCUMSTANCES. BATTERY: 395 BATTERY LIFE: 2 YEARS DRIVING SYSTEM: 13 JEWELS / GOLD PLATES FUNCTION: 4 BEATS CENTER SECOND HAND, DATE CALENDAR, POWER SAVING MECHANISM. REPAIRABLE METAL MOVEMENT. 3 WIDE EYE CHRONOGRAPH.

POLYURETHANE (PU)

ALL ELECTRIC WATCHES HAVE ANALOG BASED MOVEMENTS. ANALOG MOVEMENTS UTILIZE A QUARTZ CRYSTAL POWERED BY A BATTERY. JAPANESE AND SWISS QUARTZ MOVEMENTS ARE THE MOST ACCURATE MOVEMENTS AVAILABLE.

POLYURETHANES ARE USED IN THE MANUFACTURE OF FLEXIBLE, HIGH-RESILIENCE FOAM SEATING; RIGID FOAM INSULATION PANELS; MICRO-CELLULAR FOAM SEALS AND GASKETS; DURABLE ELASTOMERIC WHEELS AND TIRES (SUCH AS ROLLER COASTER WHEELS); AUTOMOTIVE SUSPENSION BUSHINGS; ELECTRICAL POTTING COMPOUNDS; HIGH PERFORMANCE ADHESIVES; SURFACE COATINGS AND SURFACE SEALANTS; SYNTHETIC FIBERS (E.G., SPANDEX); CARPET UNDERLAY; HARD-PLASTIC PARTS (E.G., FOR ELECTRONIC INSTRUMENTS); HOSES AND SKATEBOARD WHEELS. FULLY REACTED POLYURETHANE IS CHEMICALLY INERT. PU IS HIGHLY MOLDABLE AND DESIRABLE FOR WATCH BANDS DUE TO ITS NATURAL FLEXIBILITY AND SOFT FEEL AGAINST THE SKIN. UNLIKE WOVEN FABRIC BANDS OR NATURAL LEATHER BANDS, PU IS NON-POROUS AND QUICK DRYING, IDEAL FOR USES IN AND AROUND WATER.

ATM

PVD

ABBREVIATION FOR THE SCIENTIFIC UNIT OF MEASUREMENT IN ATMOSPHERES. AN ATM UNIT IS A CALCULATION OF STANDARD SEA LEVEL PRESSURE. 1 ATM IS EQUIVALENT TO 0.0193 PSI

PHYSICAL VAPOR DEPOSITION IS A VARIETY OF VACUUM DEPOSITION METHODS USED TO DEPOSIT THIN FILMS BY THE CONDENSATION OF A VAPORIZED FORM OF THE DESIRED FILM MATERIAL ONTO VARIOUS WORK PIECE SURFACES. PVD IS A COMMON IP PLATING PROCESS USED IN THE WATCH INDUSTRY. THE COATING METHOD INVOLVES PURELY PHYSICAL PROCESSES SUCH AS HIGH TEMPERATURE VACUUM EVAPORATION WITH SUBSEQUENT CONDENSATION, OR PLASMA SPUTTER BOMBARDMENT RATHER THAN INVOLVING A CHEMICAL REACTION AT THE SURFACE TO BE COATED AS IN CHEMICAL VAPOR DEPOSITION.

ANALOG

BEZEL RING AROUND THE CRYSTAL THAT SERVES AS PROTECTION. VARIOUS WATCH STYLE UTILIZE THIS SPACE TO ENGRAVE OR PRINT EXTRA GRAPHIC TIME KEEPING INDICIES. ELECTRIC’S FW02 AND DW01 FEATURE A CUSTOM ETCHED UNI-DIRECTIONAL ROTATING BEZEL WITH A PVD TITANIUM CARBIDE PLATING.

CHEMICAL ETCHING RONDA 8040B

10 ATM / 100 METER

JEWELS

ELECTRIC USES TWO VERSIONS OF STAINLESS STEEL IN OUR LINE.

MIYOTA 6S20

DW02 DW01S

5 ATM / 50 METER

300 SERIES STAINLESS STEEL

THE PROCESS OF USING STRONG ACID OR MORDANT TO CUT INTO THE UNPROTECTED PARTS OF A METAL SURFACE TO CREATE A DESIGN OR PATTERN. FW02 AND DW01 MODELS USE THIS ETCHING PROCESS TO ACHIEVE THE ETCHED NUMBERS AND INDICIES IN THE BEZEL.

CHRONO FUNCTION A CHRONOGRAPH IS A SPECIFIC TYPE OF WATCH THAT IS USED AS A STOPWATCH COMBINED WITH A DISPLAY WATCH. A BASIC CHRONOGRAPH HAS AN INDEPENDENT SWEEP SECOND HAND; IT CAN BE STARTED, STOPPED, AND RETURNED TO ZERO BY SUCCESSIVE PRESSURE ON THE STEM. LOUIS MOINET INVENTED THE CHRONOGRAPH IN 1816. ELECTRIC FW02 AND DW01 MODELS UTILIZE A CHRONOGRAPHIC MOVEMENT. WE ARE PROUD TO USE INDUSTRY LEADING MIYOTA CHRONOGRAPH MOVEMENTS.

SWISS CHRON0 A SWISS CHRONOGRAPHIC MOVEMENT UNDERGOES EXTREMELY STRICT TESTING IN ORDER TO RECEIVE A PRESTIGIOUS SWISS QUALITY RATING.

TITANIUM CARBIDE IS AN EXTREMELY HARD (MOHS 9-9.5) REFRACTORY CERAMIC MATERIAL, SIMILAR TO TUNGSTEN CARBIDE. IT IS COMMERCIALLY USED IN TOOL BITS. TITANIUM CARBIDE IS ALSO USED AS A SURFACE COATING ON SOME TITANIUM WATCHES. ELECTRIC USES TITANIUM CARBIDE IN ITS PVD COATING PROCESS FOR ALL BLACK COATINGS, MAINLY SEEN ON THE BEZEL.

CRYSTAL THIS IS THE GLASS THAT COVERS AND PROTECTS THE DIAL. IT IS HOUSED BY THE BEZEL. WE USE A MINERAL CRYSTAL ACROSS ALL MODELS OF OUR LINE. A MINERAL CRYSTAL IS SECOND IN HARDNESS AND COST TO A SAPPHIRE CRYSTAL. MINERAL CRYSTALS ARE HARDENED FOR STRENGTH AND HIGHLY DURABLE / SCRATCH RESISTANT.

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W W W. E L E CT R I CCA L I FO R N I A . CO M


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