IS GOOD OLD FASHIONED CUSTOMER SERVICE STILL IMPORTANT TODAY? Contributed By: Jason Carnes, Hargray General Manager
While many companies deprioritize customer service, others make it a priority to ensure a good customer experience. In the world of automation, many businesses are replacing human support for recordings and bots. Some buyers prefer the convenience of going online for help, but others can be deterred by the lack of human interaction when a conversation is needed. When choosing a product or service, some people prefer more traditional channels of support. When businesses don’t advertise active contact information and make it difficult to reach an actual support person, customers can be left feeling unheard and helpless.
Fall 2021 | 24
