BOOKMARKED {what are you reading}
DENNITA SEWELL Professor of Practice at the ASU Herberger Institute for Design and the Arts
RECOMMENDS:
“Fins: Harley Earl, the Rise of General Motors, and the Glory Days of Detroit” by William Knoedelseder
H E R TA K E
“This book starts with the Earl family’s trip across the Great Plains on a covered wagon and moves through the profound changes that the automobile made on American culture with their grandson, Harley Earl, at the center. I gained a greater understanding of the aesthetic inspirations, big-risk business strategies and manufacturing challenges behind some of his iconic automobile designs, including the 1950 LeSabre, the 1953 Corvette, the 1955 Bel Air and the era-defining 1959 Cadillac. But it was author William Knoedelseder’s portrait of Earl’s strongwilled personality and struggles as a keen visionary that made it hard for me to put it down.”
MARCH 2020 | FRONTDOORS MEDIA 11
