Workers Life CI Guideline

Version 1.0 – 2013

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

Contents

1.0 Defining Our Brand 1.1 1.2 1.3 1.4 1.5 1.6

Overview.................................................00 What we do.................................... 00 Where we’re headed................... 00 Our tone of voice.......................... 00 Brand manifesto........................... 00 Importance of Indentity............ 00

2.0 Brand Toolkit 2.1 Workerslife Logo........................... 00 2.2 Logo variants ................................ 00 2.3 Logo backgrounds ...................... 00 2.4 Logo Clear space ......................... 00 2.5 Minmum Sizes............................... 00 2.6 Incorrect Logo Usage ................. 00 2.7 Incorrect Icon Usage................... 00 2.8 Colour Palette ............................... 00 2.9 Divison Colours............................. 00 2.10 Divisonal Photography.............. 00 2.11 Brand Photography .................... 00 2.12 Brand Typography........................ 00 2.13 Electronic Typography............... 00 2.14 The Grid – A1, A2, A3, etc.......... 00 2.15 The Grid – DL Landscape........... 00 2.16 The Grid – DL Portrait................. 00

2.17 WL Visual Brand Tag ................... 00 2.18 Co-branding guidelines ............ 00 2.19 Logo & Brand Tag Positioning on A Sizes ....................................... 00

3.0 Stationery 3.1 Letterhead ..................................... 00 3.2 Continuation sheet ..................... 00 3.3 Fax Cover Sheet............................ 00 3.4 Compliments slip ........................ 00 3.5 Business card ................................ 00 3.6 DL Envelope................................... 00 3.7 C4 Envelope................................... 00 3.8 Corporate Folder.......................... 00 3.9 Note Pads........................................ 00 3.10 Training Manual............................ 00 3.11 Word template............................. 00

4.0 Digital Elements 4.1 Email signatures........................... 00 4.2 PPT template ................................. 00 4.3 Website............................................ 00 4.4 Intranet............................................ 00 4.5 Electronic Mailer........................... 00 4.6 Web Banners.................................. 00

5.0 Marketing Collateral 5.1 5.2 5.4 5.3 5.4 5.5 5.6 5.7

The Frame....................................... 00 The Frame & Brand Tag.............. 00 Generic Brochures........................ 00 Product Brochures....................... 00 Product `.......................................... 00 Product Posters............................. 00 Product Banners........................... 00 Printed Newsletter....................... 00

6.0 Branding 6.1 Branding Banners......................... 00 6.2 Branding Posters.......................... 00 6.3 Vehicle Branding.......................... 00 6.4 Teardrop/Classic Banners.......... 00 6.5 Gazebo............................................. 00

7.0 Advertising 7.1 Advertising..................................... 00 7.1 Full page Ad................................... 00 7.2 DPS Ad.............................................. 00 7.3 Black & white Ad........................... 00 7.4 Streetpole Ad................................. 00 7.5 Billboards........................................ 00

8.0 Promotional 8.1 WL Visual Brand Tag Usage....... 00 8.2 Caps................................................... 00 8.3 T-Shirts ............................................ 00 8.4 Golf Shirts........................................ 00 8.5 Sweatshirt....................................... 00 8.6 Jacket................................................ 00 8.7 Sports Bags..................................... 00 8.8 Drawstring Bag &

Water Bottle................................... 00 8.9 Pens, Keyrings, USB’s & Notebooks...................................... 00 8.10 Gift Bag & Coffe Cup.................... 00 8.11 Calendar.......................................... 00

9.0 Uniforms 9.1 Workerslife Uniforms.................. 00 9.2 Name Tags....................................... 00

10.0 Signage 10.1 Head Office Signage................... 00

WIP

Contents and pages to be updated 3

Workerslife Brand Identity Guidelines

1.0 Defining our Brand

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Workerslife Brand Identity Guidelines

1.0 Defining our Brand 1.1 Overview

1.4 Our Tone of Voice

Workerslife is not just another insurance company. We don’t simply offer a menu of policies, we offer expert, caring advisors who work towards making our clients’ insurance experience easy and convenient. Workerslife partners with our clients to safeguard the lifestyles that they have worked so hard for, ensuring complete peace of mind for them and their loved ones.

Workerslife is professional yet approachable, qualities that are reflected in our tone of voice throughout our communication.

1.2 What We Do Workerslife is an insurance and assurance company for ambitious South Africans who want to provide a secure future for the people who depend upon them. We understand that our clients work to achieve professional success in order to provide a secure and prosperous future for themselves and their families – a goal that Workerslife supports and enables through a comprehensive range of life, funeral and legal insurance products.

1.3 Where We Headed Workerslife is built on a strong heritage of providing protection and, moving into the future, that protection will extend to encompass safeguarding all aspects of our clients’ financial well being, covering everything from insurance and healthcare to property and assurance. We understand that our clients’ main objective is to provide a secure future for their loved ones and we are developing a range of offerings that will help them do just that.

We are warm and friendly, but not informal; confident, not brash; knowledgeable without being know-it-all.

When we talk to our clients we speak from a place of experience, without being patronising. We are credible and reputable but never staid and stolid.

We take our clients and their futures seriously – life, funeral and legal insurance are certainly no laughing matters – and our straightforward tone reflects that.

We are not here to baffle people with fine print, legalese and complicated jargon; our aim is to inform people about how best to safeguard their and their loved-ones’ financial futures.

The Workerslife brand identity reflects the principles, qualities and values of the company and must be consistently conveyed through all communication, both internally and externally.

The Workerslife brand identity is: - dynamic - innovative - world-class - confident - approachable - experienced - charismatic - knowledgeable - easy to understand - vibrant - accessible

1.5 Brand Manifesto The concept of ‘protection’ is at the heart of what the Workerslife brand stands for. Emerging from a turbulent past where the community’s protectors themselves needed protection from an unjust system, Workerslife is a company that is now committed to protecting the lifestyles of our clients and their dependents for secure future. People have moved beyond protecting against something negative and are now protecting for something positive.

Above all, however, the Workerslife brand is colourful.

From the spectrum in the logo and brand tag to the imagery that is used to portray the dynamic lifestyle of our clients, colour is key.

Many brands aim to own a specific colour for their branding purposes – think MTN, Vodaphone, even Coca-Cola. Workerslife owns a range of colours and all that they represent. A range of colours represents inclusiveness, metamorphosis, diversity, a holistic approach, nourishment and balance.

1.6 Importance of Indentity Brand identity is how an organisation chooses to present itself to the world. A consistent brand identity

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helps consumers create associations with a company and differentiate that company from others.

Colourfulness is intrinsic to the Workerslife brand and is expressed in everything from our products and branches to our advertising imagery and staff members.

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Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

2.0 Brand Toolkit

10mm

1. White background

Logo with tag line

Full colour version on grey

5mm

8.1 Minimum Sizes

2.2 Primary Logo

In order for the Workerslife logo to be clearly seen a minimum size has been created for its usage. The logo may not be applied smaller than 10mm in height when using the full colour logo. The logo can be used smaller in black & white without a tag line at a minimum of 5mm.

There are two versions of the primary Workerslife logo that may be used, namely: 1. White background: This version of the primary logo should always be used on a white or on a light coloured background, i.e. grey.

2. Black background: This version should be used on dark coloured backgrounds, i.e. black.

Single colour logo with no tag line

2. Black background

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

2.0 Brand Toolkit

Grey background

Black & white version

2.3 Secondary Logo

2.4 Secondary Logo

The secondary logo consists of flat colours, as can be seen on the left, which makes it ideal for purposes such as:

There are two versions of the secondary Workerslife logo that may be used in black & white and grey. These versions are ideal for purposes such as:

1. Embroidery 2. Facsimile template 3. For reproduction using a printing method that cannot accommodate the use of gradients.

1. Embroidery on a dark or black material 2. Screen print on a dark of black background 3. For reproduction using a printing method that cannot accommodate the use of gradients.

Grey version Black background

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

2.0 Brand Toolkit

Secondary logos

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2.4 Logo Variants

2.5 Exclusion Zone

Secondary logos: These logo variants, representing the different products on offer, use the corporate colours of Workerslife as their background. The icon and logo type should only be used in white when using these colours as a background.

An identified area of isolation, comprising of 1 x ‘W’, must surround the Workerslife logo at all times. This isolation space allows the brand logo to be clearly visible and gives it maximum impact. Isolation space must never be encroached upon by text or illustrations. This is, however, a minimum indication - the space may be larger but never smaller.

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

2.0 Brand Toolkit

2.

3.

4.

5.

6.

15mm

1.

2.7 Incorrect Logo Usage All the examples of the Workerslife logo illustrated here are unacceptable and the following should be noted:

Logo with tag line

7.

8.

9.

10.

11.

12.

2.6 Minimum Sizes

10mm

Single colour logo with no tag line

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In order for the Workerslife logo to be clearly seen a minimum size has been created for its usage. The logo may not be applied smaller than 15mm in height when using the full colour logo. The logo can be used smaller in black & white without a tag line at a minimum of 10mm.

1. Do not use the logo at an angle, only at a 90° angle on its side 2. Do not distort the logo in any way 3. Do not apply a drop shadow to the logo 4. Do not display the logo with a keyline 5. Do not use the incorrect icon application 6. Do not separate the logotype and icon and use them separately; if they are separated they work together as per our guidelines 7. Do not display the logo using a secondary colour or tint thereof 8. Do not alter the logo in any way 9. Do not display the icon as a ‘flat’ colour, i.e. without the gradient 10. Do not use the full colour logo on a corporate colour background 11. Do not use the black logotype on a dark grey background 12. Do not use the logo on complicated photographic backgrounds unless the background has been darkened so that the logo is 100% clear and visible.

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

2.0 Brand Toolkit

1.

2.

3.

4.

5.

2.8 Incorrect Icon Usage

2.9 Colour Palatte

All the examples of the Workerslife illustrated here are unacceptable and the following should be noted:

To ensure a consistent graphic personality, adherence to the following colour palette guidelines is required.

1. Do not use the icon at an angle, only at 90° angle on its side 2. Do not distort the icon in any way 3. Do not crop the icon useless indicated in the CI guideline 4. Do not zoomed into and crop the edges of the icon so that its unrecongiseable as a ‘W’ 5. Do not crop the bottom of the icon useless indicated in the CI guideline.

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Pantone 541 C

Pantone Process Cyan C

Pantone 368 C

Pantone 123 C

Pantone 7409 C Pantone 485 C

Pantone 1815 C

C 100 M 70 Y 5 K 30

C 100 M 7 Y 0 K 0

C 50 M 0 Y 100 K 0

C 0 M 20 Y 100 K 0

C 0 M 40 Y 100 K 0

C 0 M 100 Y 100 K 0

C 0 M 100 Y 100 K 70

R 0 G 66 B 124

R 0 G 164 B 231

R 140 G 198 B 63

R 255 G 203 B 5

R 250 G 168 B 25

R 237 G 28 B 36

R 103 G 0 B 0

Hex #00427c

Hex #00a4e7

Hex #8cc63f

Hex #ffcb05

Hex #faa819

Hex #ed1c24

Hex #670000

Colour Range Notes RGB and Pantone colours will not match CMYK colours exactly. The RGB colours in this guide were calculated using the colour picker in Adobe Photoshop CS6.

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

2.0 Brand Toolkit

Tint colours - CMYK values Insurance

100% 90% 80% 70% 60% 50% 40% 30% 20%

Future Product

Health

Auto

Property

Assurance

Future Product

2.10 Divisonal Colours The spectrum colours represent our range of products and services. These colours exemplify the brand and the diversity of the market that we service.

C100 M70 Y5 K30 C90 M63 Y4 K27 C80 M56 Y4 K24 C70 M49 Y4 K21 C60 M42 Y3 K18 C50 M32 Y5 K15 C40 M28 Y2 K12 C30 M21 Y2 K9 C20 M14 Y1 K6

C100 M7 Y0 K0 C90 M6 Y0 K0 C80 M5 Y0 K0 C70 M5 Y0 K0 C60 M4 Y0 K0 C50 M4 Y0 K0 C40 M3 Y0 K0 C30 M2 Y0 K0 C20 M2 Y0 K0

C50 M0 Y100 K0 C45 M0 Y90 K0 C40 M0 Y80 K0 C35 M0 Y70 K0 C30 M0 Y60 K0 C25 M0 Y50 K0 C20 M0 Y40 K0 C15 M0 Y30 K0 C10 M0 Y20 K0

C0 M40 Y100 K0 C0 M36 Y90 K0 C0 M32 Y80 K0 C0 M28 Y70 K0 C0 M24 Y60 K0 C0 M20 Y50 K0 C0 M16 Y40 K0 C0 M12 Y30 K0 C0 M8 Y20 K0

C0 M100 Y100 K0 C0 M90 Y90 K0 C0 M80 Y80 K0 C0 M70 Y70 K0 C0 M60 Y60 K0 C0 M50 Y50 K0 C0 M40 Y40 K0 C0 M30 Y30 K0 C0 M20 Y20 K0

C0 M100 Y100 K70 C0 M90 Y90 K63 C0 M80 Y80 K56 C0 M70 Y70 K49 C0 M60 Y60 K42 C0 M50 Y50 K35 C0 M40 Y40 K28 C0 M30 Y30 K21 C0 M20 Y20 K14

C0 M20 Y100 K0 C0 M18 Y90 K0 C0 M16 Y80 K0 C0 M14 Y70 K0 C0 M12 Y60 K0 C0 M10 Y50 K0 C0 M8 Y40 K0 C0 M6 Y30 K0 C0 M4 Y20 K0

2.11 Colour Tints To ensure a consistent graphic personality, adherence to the following tint colour palette guideline is required.

Each colour has a palette of tints that are lighter by increments of 10% of the main corporate colour.

These are used to represent the variety of products that fall under each service.

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

2.0 Brand Toolkit

Insurance

Future Product

Arranged Photos

Health

Auto

Property

Assurance

Future Product

2.12 Divisonal Photography The photographic images that represent the products of Workerslife include families, couples and mature couples that represent the South African demographic.

Replace some photos

2.13 Photography Style The photographic images used in Workerslife communication are an important part of how the brand is positioned in people’s minds.

As photography is a visual representation of the brand, the photographic images should encapsulate warmth, confidence, caring, and joyfulness. They should be friendly, but not informal.

Wherever possible the photography should contain hues and/or shades of the corporate colour palette.

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

2.0 Brand Toolkit

Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890@%&*()$ Myriad Pro Light

Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890@%&*()$

Myriad Pro Light Myriad Pro Light Italic Myriad Pro Regular Myriad Pro Regular Italic Myriad Pro Semiibold Myriad Pro Semibold Italic Myriad Pro Bold Myriad Pro Bold Italic

Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890@%&*()$ Arial Regular

Myriad Pro Regular

Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890@%&*()$ Myriad Pro Semibold

2.14 Brand Typography Myriad Pro has been chosen as the primary font for its legibility and simplicity of application.

Do not attempt to substitute any other font that may appear similar to the corporate fonts of Workerslife.

Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890@%&*()$ Arial Bold

2.15 Typography – Electronic The electronic font specified for Workerslife is Arial. The font has been selected for its universal compatibility across various PC and Mac platforms.

Myriad Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890@%&*()$ Myriad Pro Bold

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

2.0 Brand Toolkit

1/6

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1/9 1/18

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2.16 The Grid - A0, A1, A2, A3, A4, etc 1/9

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1/6

For portrait A4 or artwork with the same dimensions, larger or smaller, the layout may be divided into ninths for height and sixths for width in order to obtain a unit of measurement for the height placement of type and/or images, alignment and height of the Workerslife logo and it serves as a guide for the prominent border. Each of these 1/9ths and 1/6ths can be further subdivided by multiples of four if needed.

2.17 The Grid - DL Landscape 1/3

For landscape DL or artwork with the same dimensions, larger or smaller, the layout may be divided into thirds for height and sixths for width in order to obtain a unit of measurement for the height placement of type and/or images, alignment and height of the Workerslife logo and indication of the prominent border. Each of these 1/3rds and 1/6ths can be further subdivided by multiples of four if needed.

1/9

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

2.0 Brand Toolkit

1/4

1/4

1/4

1/4 1/12

1/24

50%

1/24

1/9 1/18

1/9 1/9 1/36

1/9 1/72 1/72

1/9

1/6

1/9

1/9

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2.18 The Grid - DL Portrait

2.19 Visual Brand Tag

For portrait DL or artwork with the same dimensions, larger or smaller, the layout may be divided into ninths for height and fourths for width in order to obtain a unit of measurement for the height placement of type and/or images, alignment and height of the Workerslife logo and indication of the prominent border. Each of these 1/9ths and 1/4ths can be further subdivided by multiples of four if needed.

Vertically the Workerslife brand tag must be sized according to the grid, equal to the width of half the subdivided grid.

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

2.0 Brand Toolkit

2.20 Visual Brand Tag When the Workerslife brand tag is used in conjunction with the logo, the brand tag must be equal to the height of the ‘W’ of the logo icon and the bottom of the logotype excluding the ascenders. The brand tag can be used vertically or horizontally.

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2.21 Logo & Brand Tag

Positioning on A Sizes The sample on the left shows how the brand tag should be applied when used with the Workerslife logo on a portrait A4 with the same dimensions, larger or smaller.

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

2.0 Brand Toolkit

2.22 Logo & Brand Tag

Positioning on B Sizes The sample on the left shows how the brand tag should be applied when used with the Workerslife logo on a portrait DL with the same dimensions, larger or smaller.

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2.23 Co-branding Affordable, comprehensive cover with Workerslife.

It is important when co-branding that Workerslife is always larger than the co-brand logo/s. The Workerslife logo will always appear on the bottom left and the co-branding logo/s on the right. They must be aligned according to the grid. The co-branded logo/s heights can be different sizes so that they appear balanced with the Workerslife logo.

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

2.0 Brand Toolkit

2.0 Brand Toolkit

2.25 Co-branding

Affordable, comprehensive cover with Workerslife.

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Affordable, comprehensive cover with Workerslife.

Logos appear out of white when a corporate coloured background is used. It is important when co-branding that Workerslife is always larger than the co-brand logo/s. The Workerslife logo will always appear on the bottom left and the co-branding logo/s on the right. They must be aligned according to the grid. The co-branded logo/s heights can be different sizes so that they appear balanced with the Workerslife logo.

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Workerslife Brand Identity Guidelines

3.0 Stationery

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

3.0 Stationery

3.0 Stationery

#1 - Litho Printed Letterhead

1/12

3/12

Colour swatch bleeds off page

Colour swatch stays inside safe area

1/12

1/12

3/12

1/12

1/24

Address details: Myriad Pro Regular 7.5/9.5pt

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

P O Box 11497 Hatfield 0028 Pretoria

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Address Details Myriad Pro Regular 7.5/9.5pt

1/9

Name & Title of addressee Name of company Street address City, postcode

Date

Date

1/72

Salutation

Body copy text: Arial Regular 10/12pt

Stationery items that follow a precise and attractive typing format compliment the person and company behind them. The format should work with and enhance the design of the letterhead.

1/72

Stationery items that follow a precise and attractive typing format compliment the person and company behind them. The format should work with and enhance the design of the letterhead.

1/36

Name & Title of addressee Name of company Street address City, postcode

Salutation

Text Arial Regular 10/12pt

Delmondo Office Park Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

1/18

0028 Pretoria

ondence using 8 1/2” x 11” letterhead. Skip one line between the address information and the date, and two lines between the date and the salutation.

ondence using 8 1/2” x 11” letterhead. Skip one line between the address information and the date, and two lines1/6 between the date and the salutation.

Skip one line and start the text of the letter. Paragraphs are typed with a double space between them; do not indent. Punctuation should be kept to a minimum.

Skip one line and start the text of the letter. Paragraphs are typed with a double space between them; do not indent. Punctuation should be kept to a minimum.

Skip one line between the text and the complimentary close, and allow three line spaces for the signature. The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information.

Skip one line between the text and the complimentary close, and allow three line spaces for the signature. The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information.

Complimentary close,

Complimentary close,

Text Arial Regular 10/12pt

3.1 A4 Letterhead Grid

Sender’s Name & Title

Sender’s Name & Title

DL (012) 000 000 E xxxxxxxxx@workerslife.co.za

DL (012) 000 000 E xxxxxxxxx@workerslife.co.za

The A4 letterhead is part of the Workerslife business stationery, and guidelines for its use should be followed. The dimensions shown here are intended only as a guide for checking accuracy.

Height of the Workerslife logo is 1.5/18 accompanied by the brand tag with the same height. The bases of the logo and brand tag are positioned 2.5/18 from the top of the page. The base of the footer lines up with the 3/72 measurement.

Workerslife Assurance Company Reg No 1951/000009/06 Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

3/72

3/72 1/12

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P O Box 11497 Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

0028 Pretoria

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

3/12

1/12

Technical specifications: Size: 210 mm x 297 mm Colour: CMYK Paper stock: Matt 135 gsm

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

1/12

2/72 3/12

P O Box 11497 Hatfield 0028 Pretoria

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Name & Title of addressee Name of company Street address City, postcode

Date

Date

Salutation

Salutation

Stationery items that follow a precise and attractive typing format compliment the person and company behind them. The format should work with and enhance the design of the letterhead.

Stationery items that follow a precise and attractive typing format compliment the person and company behind them. The format should work with and enhance the design of the letterhead.

ondence using 8 1/2” x 11” letterhead. Skip one line between the address information and the date, and two lines between the date and the salutation.

ondence using 8 1/2” x 11” letterhead. Skip one line between the address information and the date, and two lines between the date and the salutation.

Skip one line and start the text of the letter. Paragraphs are typed with a double space between them; do not indent. Punctuation should be kept to a minimum.

Skip one line and start the text of the letter. Paragraphs are typed with a double space between them; do not indent. Punctuation should be kept to a minimum.

Skip one line between the text and the complimentary close, and allow three line spaces for the signature. The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information.

Skip one line between the text and the complimentary close, and allow three line spaces for the signature. The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information.

Complimentary close,

Complimentary close,

3.1 A4 Letterhead

Sender’s Name & Title

Sender’s Name & Title

Fonts used on the A4 letterhead are:

DL (012) 000 000 E xxxxxxxxx@workerslife.co.za

DL (012) 000 000 E xxxxxxxxx@workerslife.co.za

Address details: Myriad Pro Regular 7.5/9.5pt Body copy text: Arial Regular 10/12pt

Workerslife Assurance Company Reg No 1951/000009/06 Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber

Footer: Myriad Pro Regular 2/72 5/7pt

Delmondo Office Park Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

Name & Title of addressee Name of company Street address City, postcode

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

Footer Myriad Pro Regular 5/7pt

Colour swatch stays inside safe area

1/24 2.5/18

P O Box 11497 Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

#2 - Word Document Letterhead

1/12

2.5/18

1.5/18

Address Details Myriad Pro Regular 7.5/9.5pt

#1 - Litho Printed Letterhead

#2 - Word Document Letterhead

Colour swatch bleeds off page

Footer Myriad Pro Regular 5/7pt

Footer: Myriad Pro Regular 5/7pt Workerslife Assurance Company Reg No 1951/000009/06 Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber

Workerslife Assurance Company Reg No 1951/000009/06 Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

1/12

39

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

3.0 Stationery

3.0 Stationery 1/12

1/24

1/24

1/18

1/9 1/36 1/72 1/72

1/6

3.2 Continuation Sheet Grid

3.2 Continuation Sheet

The A4 continuation sheet is part of the Workerslife business stationery, and guidelines for its use should be followed. The dimensions shown here are intended only as a guide for checking accuracy.

Fonts used on the A4 continuation sheet are: 1. Standard footer: Myriad Pro Regular 5/7pt

There are two options with the use of fonts on the A4 continuation sheet. The first is the standard footer intended for litho printing and the second is the electronic footer for use in MS Word.

1. Standard footer: Myriad Pro Regular 5/7pt Footer Myriad Pro Regular 5/7pt

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

1/12

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

may be used for reproduction.

1/12

3/72

3/12

Arial Regular 5/7pt

3/72

3/72

1/12

The base of the footer lines up with the 3/72 measurement.

Footer Do not attempt to reproduce any artwork, or any of Myriad Pro Regular its elements, from these pages. Only official artwork 5/7pt 2. Electronic footer: Workerslife is an authorised financial services provider in terms of the FAIS Workerslife Act (FSPisno.392) an authorised Company financial Reg. no. services 1993/004296/06 provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

3/72

40

2. Electronic footer: Arial Regular 5/7pt

3/12

1/12

41

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

3.0 Stationery

3.0 Stationery

1/12

3/12

1/12

1/12

3/12

1/12

Address details: Arial Regular 7.5/9.5pt

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Delmondo Office Park

AddressCapri Details Building, 1st Floor Arial 169 Garsfontein Road Ashleigh Gardens, Pretoria 7.5/9.5pt

Date:

To:

From:

Fax:

Phone:

Delmondo Park Tel: +27 (0)Office 12 346 0787 Capri Building, Fax: +27 (0) 121st 305Floor 7460 169 Garsfontein Road Email: info@workerslife.co.za Ashleigh Gardens, Pretoria Web: www.workerslife.co.za

P O Box 11497 Hatfield 0028 Pretoria

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Delmondo Office Park Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

Date:

No. of Pages:

No. of Pages:

To:

To:

From:

Fax:

Fax:

Phone:

Salutation

Salutation

P O Box 11497 Hatfield 0028 Pretoria

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Date:

No. of Pages:

From:

To:

From:

Phone:

Fax:

Phone:

1/36

No. of Pages:

P O Box 11497 Hatfield 0028 Pretoria

1/9

Date:

2.5/18

P O Box 11497 Hatfield 0028 Pretoria

1/24

1/18

Delmondo Office Park Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

1.5/18

2.5/18

1.5/18

Address Details Arial 7.5/9.5pt

1/24

1/12

1/72 1/72

Salutation

Text Arial Regular 10/12pt

Stationery items that follow a precise and attractive typing format compliment the person and company behind them. The format should work with and enhance the design of the letterhead.

Body copy text: Arial Regular 10/12pt

ondence using 8 1/2” x 11” letterhead. Skip one line between the address information and the date, and two lines between the date and the salutation.

Skip one line and start the text of the letter. Paragraphs are typed with a double space between them; do not indent. Punctuation should be kept to a minimum.

Salutation

1/6

Text Stationery items that follow a precise Stationery and attractive items typing that follow format a precise compliment and attractive the person typing and company format compliment behind the person and company behind them. The format should work with them. and enhance The format the design should of work thewith letterhead. and enhance the design of the letterhead.

Arial Regular 10/12pt

Stationery items that follow a precise and attractive typing format compliment the person and company behind them. The format should work with and enhance the design of the letterhead.

ondence using 8 1/2” x 11” letterhead. ondence Skip one using line 8 1/2” x 11” letterhead. Skip one line between the address information and between the date, theand address two lines information between and thethe date date, andand the two salutation. lines between the date and the salutation.

ondence using 8 1/2” x 11” letterhead. Skip one line between the address information and the date, and two lines between the date and the salutation.

Skip one line and start the text of the Skip letter. oneParagraphs line and start arethe typed text with of the a letter. doubleParagraphs space between are typed them;with do not a double space between them; do not indent. Punctuation should be kept indent. to a minimum.

Punctuation should be kept to a minimum.

Skip one line and start the text of the letter. Paragraphs are typed with a double space between them; do not indent. Punctuation should be kept to a minimum.

3.3 Fax Cover Sheet Grid

Skip one line between the text and the complimentary close, and allow three line spaces for the signature. The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information.

Skip one line between the text and Skip the complimentary one line between close, theand textallow and the three complimentary line spaces for close, the signature. and allow three The line spaces for the signature. The sender’s name and title are optionalsender’s if the stationery name and is personalised. title are optional Initials if theshould stationery be three is personalised. lines below Initials the should be three lines below the name and title. Skip one line beforename typingand enclosure title. Skip and one copy lineinformation. before typing enclosure and copy information.

Complimentary close,

Complimentary close,

Sender’s Name & Title

Sender’s Name & Title

DL (012) 000 000 E xxxxxxxxx@workerslife.co.za

DL (012) 000 000 E xxxxxxxxx@workerslife.co.za

3.3 Fax Cover Sheet

Skip one line between the text and the complimentary close, and allow three line spaces for the signature. The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information.

Complimentary close, sheet is part of the Workerslife The A4 fax cover business stationery, and guidelines for its use should be followed.

The dimensions shown here are Sender’s Name & Title intended only as a guide for checking accuracy.

Fonts used on the A4 fax cover are:

Complimentary close,

Address details: Arial Regular 7.5/9.5pt

Sender’s Name & Title

DL (012) 000 000 E xxxxxxxxx@workerslife.co.za

DL (012) 000 000 E xxxxxxxxx@workerslife.co.za

Height of the Workerslife logo is 1.5/18 accompanied by the brand tag with the same height. The bases of the logo and brand tag are positioned 2.5/18 from the top of the page. The base of the footer lines up with the 3/72 measurement.

Body copy text: Arial Regular 10/12pt Footer: Arial Regular 5/7pt

Colours are greys and black.

Footer Myriad Pro Regular 5/7pt

Workerslife Assurance Company Reg No 1951/000009/06 Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

3/72

3/72

3/12

3/72

1/12

Workerslife Assurance Company Reg No 1951/000009/06 Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber

3/72

1/12

its elements, from these pages. Only official artwork may be used for reproduction.

3/72

42

3/12

3/72

3/72

3/72 1/12

Footer: Arial Regular 5/7pt

Footer Workerslife Assurance Company Reg No 1951/000009/06 Workerslife Assurance Company Reg No 1951/000009/06 Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu Directors: (Vice-chairman) Dr RJ Khoza TA (Chairman) Boardman Prof (Chief MM Executive) Katz (Vice-chairman) CJW Ball MWT ML Ndlovu Brown(Vice-chairman) TCP Chikane TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane Myriad Pro Regular Do not reproduce anyNPartwork, or Secretary: anyGSof MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig MA JBEnus-Brey Magwaza ME ProfMkwanazi Battempt de L Figaji NP RM Mnxasana Head (British) GT to Serobe A deCompany VC Knott-Craig Secretary: JB Magwaza GS Nienaber ME Mkwanazi Mnxasana GT Serobe Company Nienaber 5/7pt Workerslife is an authorised financial services provider in terms of the FAIS Workerslife Act (FSP is no.392) an authorised Company financial Reg. services no. 1993/004296/06 provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

1/12

43

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

3.0 Stationery

3.0 Stationery

#1 - Litho Printed Letterhead

#2 - Word Document Letterhead

Colour swatch bleeds off page

Colour swatch stays inside safe area

1/12

1/12

3/12

2.5/18

2.5/18 Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Address details: Arial Regular 7.5/9.5pt

Address Details Myriad Pro Regular 7.5/9.5pt

P O Box 11497 Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

1/9

Date

Salutation

Text Arial Regular 10/12pt

Skip one line and start the text of the letter. Paragraphs are typed with a double space between them; do not indent. Punctuation should be kept to a minimum.

Skip one line between the text and the complimentary close, and allow three line spaces for the signature. The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information.

Complimentary close,

Sender’s Name & Title

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Name & Title of addressee Name of company Street address City, postcode

Salutation Stationery items that follow a precise and attractive typing format compliment the person and company behind them. The format should work with and enhance the design of the letterhead.

ondence using 8 1/2” x 11” letterhead. Skip one line 1/6 between the address information and the date, and two lines between the date and the salutation.

ondence using 8 1/2” x 11” letterhead. Skip one line between the address information and the date, and two lines between the date and the salutation.

Skip one line and start the text of the letter. Paragraphs are typed with a double space between them; do not indent. Punctuation should be kept to a minimum.

Skip one line and start the text of the letter. Paragraphs are typed with a double space between them; do not indent. Punctuation should be kept to a minimum.

Skip one line between the text and the complimentary close, and allow three line spaces for the signature. The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information.

Skip one line between the text and the complimentary close, and allow three line spaces for the signature. The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information.

Complimentary close,

Complimentary close,

3.4 Electronic Letterhead

Sender’s Name & Title

Sender’s Name & Title

Fonts used on the A4 electronic letterhead are:

The A4 electronic letterhead is part of the Workerslife business stationery, and guidelines for its use should be followed. The dimensions shown here are intended only as a guide for checking accuracy.

DL (012) 000 000 E xxxxxxxxx@workerslife.co.za

P O Box 11497 Hatfield 0028 Pretoria

Stationery items that follow a precise and attractive typing format compliment the person and company behind them. The format should work with and enhance the design of the letterhead.

3.4 Electronic Letterhead Grid

Safe area

Delmondo Office Park Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

Date

1/72

ondence using 8 1/2” x 11” letterhead. Skip one line between the address information and the date, and two lines between the date and the salutation.

Name & Title of addressee Name of company Street address City, postcode

1/72

Stationery items that follow a precise and attractive typing format compliment the person and company behind them. The format should work with and enhance the design of the letterhead.

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Date

Body copy text: Arial Regular 10/12pt

Salutation

0028 Pretoria

1/24

1/36

Name & Title of addressee Name of company Street address City, postcode

1/24

1/18

P O Box 11497 Hatfield 0028 Pretoria

Colour swatch stays inside safe area

1/12

1/12

Delmondo Office Park Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

#2 - Word Document Letterhead

DL (012) 000 000 E xxxxxxxxx@workerslife.co.za

DL (012) 000 000 E xxxxxxxxx@workerslife.co.za

Body copy text: Arial Regular 10/12pt

Height of the Workerslife logo is 1.5/18. The base of the logo is positioned 2.5/18 from the top of the page. The base of the footer, including horizontal colour swatch, lines up with the 2/72 measurement.

Workerslife Assurance Company Reg No 1951/000009/06 Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

3/72 1/12

2/72

2/72 1/12

44

3/12

Footer: Arial Regular 5/7pt

Footer Myriad Pro Regular 5/7pt

Address details: Arial Regular 7.5/9.5pt

Footer: Arial Regular 5/7pt

It is important that the elements stay within the safe area.

Workerslife Assurance Company Reg No 1951/000009/06 Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber

Workerslife Assurance Company Reg No 1951/000009/06 Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

1/12

45

2

Workerslife is an authorised Financial Services Provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

3.0 Stationery

3.0 Stationery 1/24

1/24

0028 Pretoria

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

1.5/12

1.5/12

1/12

3/12

P O Box 11497 Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

1/12

1/12

1/18

Header: Arial Regular, 5/7pt 1/9

1.5/12

1/36

Workerslife is an authorised Financial Services Provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Workerslife is an authorised Financial Services Provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

1/72 1/72

1/6

Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

0028 Pretoria

3/12

P O Box 11497

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

1.5/12

1.5/12

1/12

1/12

Address details: Myriad Pro Regular, 7.5/9.5pt

Workerslife is an authorised Financial Services Provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

3.5 Compliment Slip The compliment slip is part of the Workerslife business stationery, and guidelines for its use should be followed. The dimensions shown here are intended only as a guide for checking accuracy.

Height of the Workerslife logo is 3/12 accompanied by the brand tag with the same height. The bases of the logo and brand tag are positioned 1.5/12 from the bottom of the page. The top of the header lines up with the 1.5/12 measurement.

P O Box 11497 Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

0028 Pretoria

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

3.5 Compliment Slip Fonts used on the compliment slip are: Address details: Myriad Pro Regular 7.5/9.5pt Header: Myriad Pro Regular 5/7pt

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

Technical specifications: Size: 210 mm x 99 mm Colour: CMYK Paper stock: Matt 135 gsm

46

47 P O Box 11497 Capri Building, 1st Floor

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

3.0 Stationery

3.0 Stationery

1/5

1/5

1/5

1/5

1/5

1/5

1/5

1/5

1/5

1/5

1/3

1/3 8/32

8/32

Managing Director

1/3

1/3

Joe Peters

Cell: Tel: Fax:

Joe Peters Joe Peters

Cell: Tel: Managing Director Managing Director Fax:

+27 (0) 83 310 6408 +27 (0) 12 346 0787 +27 (0) 12 305 7460

1.5/10

1.5/10

Workerslife is an authorised Financial Services Provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Managing Director

Email: joepeters@workerslife.co.za Email: joepeters@workerslife.co.za www.workerslife.co.za www.workerslife.co.za

1/3

1/3

Email: joepeters@workerslife.co.za www.workerslife.co.za

Joe Peters

+27 (0) 83 Cell: 310 6408 +27 (0) 83 310 6408 +27 (0) 12 Tel:346 0787 +27 (0) 12 346 0787 +27 (0) 12 Fax: 305 7460 +27 (0) 12 305 7460

1.5/10

3.6 Business Cards Grid

The business card is part of the Workerslife business stationery, and guidelines for its use should be followed. dimensions shown hereProvider are Workerslife is anWorkerslife authorised is Financial anThe authorised Services Financial Provider Services in terms of theintended in terms of the as ano.392) guide for1993/004296/06 checking accuracy.

FAIS Act (FSP no.392) FAIS only Act Company (FSP Reg. no.

Company Reg. no.

1993/004296/06

Cell: Tel: Fax:

+27 (0) 83 310 6408 +27 (0) 12 346 0787 +27 (0) 12 305 7460

Email: joepeters@workerslife.co.za www.workerslife.co.za

1.5/10

3.6 Business Cards Workerslife is an authorised Financial Services Provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Height of the Workerslife logo is 8/32. Names and address details align on the grid.

Delmondo Office Park Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

Postal address P.O Box 11497 Hatfield 0028

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Do not attempt to reproduce any artwork, or any of Tel: +27official (0) 12 Tel: 346 +27 0787(0) 12 346 0787 Delmondo Office Delmondo Park Office Postal Parkthese address Postal address its elements, from pages.

Only artwork (0) 12Fax: 305 +27 7460(0) 12 305 7460 Capri Building,Capri 1stmay Floor Building, 1st P.O Box 11497P.O Fax: Box +27 11497 be used forFloor reproduction.

Email: info@workerslife.co.za Email: info@workerslife.co.za 169 Garsfontein 169 Road GarsfonteinHatfield Road Hatfield Web: www.workerslife.co.za Web: www.workerslife.co.za Ashleigh Gardens, Ashleigh Pretoria Gardens, 0028 Pretoria 0028 Technical specifications: Size: 53 mm x 98 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Die cut edges optional

48

Delmondo Office Park Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

Postal address P.O Box 11497 Hatfield 0028

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Fonts used on the business card are: Name: Myriad Pro Bold 9pt Title: Myriad Pro Italic 7pt Address details: Myriad Pro Regular/Bold 7pt Top header (back of card): Myriad Pro Regular 6pt

49

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

3.0 Stationery

3.0 Stationery 1/12

1/24

1/24

1/6

1/3 1/12 1/24

3/12

1/24

1/12

1/12 1/12

1/6

3.7 DL Plain Envelope Grid The DL plain envelope is part of the Workerslife business stationery, and guidelines for its use should be followed. The dimensions shown here are intended only as a guide for checking accuracy.

The height of the Workerslife logo and brand tag is 3/12.

3.7 DL Plain Envelope Technical specifications: Size: 220 mm x 110 mm Colour: CMYK High white matt, uncoated non-watermarked stock, no less than 80 gsm

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

50

51

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

3.0 Stationery

3.0 Stationery 1/12

1/24

1/24

1/18

1/9 1/36

1/6

3.8 Corporate Folder Grid Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

3/36

P O Box 11497 Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

0028 Pretoria

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

2/36

2/36

The height of the Workerslife logo and brand tag is 3/36.

1/12

FSP line: Myriad Pro Regular 5/7pt

52

The C4 envelope is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

Address details: Myriad Pro Regular 7.5/9.5pt

3.8 Corporate Folder Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

P O Box 11497 Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

0028 Pretoria

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Technical specifications: Size: 229 mm x 334 mm Colour: CMYK High white matt, uncoated non-watermarked stock, no less than 80 gsm

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

53

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

3.0 Stationery

3.0 Stationery Front

Back

3/24

1/12

1/24

Inside

1/24

8/18

1/18

FSP legal line: Arial Regular 5/7pt

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

1/9

1/9

1/36

1/6

3.9 Corporate Folder Grid Spot UV Varnish

3.9 Corporate Folder

The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

The height of the Workerslife logo and brand tag is 1/9.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

Workerslife Assurance Company

Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

0028 Pretoria

2.5/36

P O Box 11497 Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Address details: Myriad Pro Regular 7.5/9.5pt

1/18

54

3/24

55

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

3.0 Stationery

3.0 Stationery 1/12

1/24

1/24

1/18

1/9 1/36

1/6

3.10 Note Pad Grid 3.10 Note Pad

The note pad is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

Technical specifications: Size: 210 mm x 297 mm Colour: CMYK Paper stock: Matt 105 gsm

The height of the Workerslife logo and brand tag is 3/36.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

0028 Pretoria

P O Box 11497

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

0028 Pretoria

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

P O Box 11497 Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

2/36

2/36

2/36

2/36 1/12

56

P O Box 11497 Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

3/36

0028 Pretoria

3/36

P O Box 11497 Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

0028 Pretoria

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

FSP line: Myriad Pro Regular 5/7pt Address details: Myriad Pro Regular 7.5/9.5pt

1/12

57

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

3.0 Stationery

3.0 Stationery 1/12

1/12

1/12

2/9

2/9

2/9

2/9

Version 1.0 - January 2013

Version 1.0 - January 2013

Version 1.0 - January 2013

WORKERSLIFE TRAINING MANUAL

WORKERSLIFE TRAINING MANUAL

Version 1.0 - January 2013

2/18

2/18

1/18

1/18

Need info

1.5/18

1/18

1/18

1.5/18

1/18

1/18

58

Version 1.0 - January 2013

Need size and specs of folder

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

9/24

Version 1.0 - January 2013

3.11 Training Manual

The height of the Workerslife logo and brand tag is 2/18.

1/12

Version 1.0 - January 2013

WORKERSLIFE TRAINING MANUAL

WORKERSLIFE TRAINING MANUAL

WORKERSLIFE TRAINING MANUAL

WORKERSLIFE TRAINING MANUAL

WORKERSLIFE TRAINING MANUAL

3.11 Training Manual Grid The training manual is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

9/24

Version 1.0 - January 2013

WORKERSLIFE TRAINING MANUAL WORKERSLIFE TRAINING MANUAL

Version 1.0 - January 2013

WORKERSLIFE TRAINING MANUAL

Version 1.0 - January 2013

WORKERSLIFE TRAINING MANUAL

Version 1.0 - January 2013

WORKERSLIFE TRAINING MANUAL

WORKERSLIFE TRAINING MANUAL

Version 1.0 - January 2013

1/9

1/9

1/9

1/9

Version 1.0 - January 2013

1/12

1/12

59

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

3.0 Stationery

3.0 Stationery Address details: Arial Regular, 7.5/9.5pt 1/12

3/12

1/12

1/12 P O Box 11497 Hatfield 0028 Pretoria

2.5/18

Delmondo Office Park Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Delmondo Office Park Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

P O Box 11497 Hatfield 0028 Pretoria

1/24

1/24

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

1/18

Version 1.0 - January 2013 1/9

WORKERSLIFE TRAINING MANUAL

January 2013

January 2013

LOREM IPSUM DOLOR SIT AMET

LOREM IPSUM DOLOR SIT AMET

1/36

Version 1.0 - January 2013

1/72 1/72

WORKERSLIFE TRAINING MANUAL

1/6

3.11 Training Manual Black Option 3.12 Word Template

The training manual is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

Workerslife Assurance Company Reg No 1951/000009/06 Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

2/72

The height of the Workerslife logo and brand tag is 2/18.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

2/72 1/12

3/12

1/12

Footer: Arial Regular, 5/7pt Safe area

The A4 Word template is part of the Workerslife business stationery, and guidelines for its use should be followed. The dimensions shown here are intended only as a guide for checking accuracy.

Height of the Workerslife logo is 1.5/18. The base of the logo is positioned 2.5/18 from the top of the page. The horizontal colour swatch lines up with the 2/72 measurement.

It is important that the elements stay within the safe area.

60

61

Workerslife Brand Identity Guidelines

3.0 Stationery Address details: Arial Regular, 7.5/9.5pt 1/12

3/12

1/12

1/12 P O Box 11497 Hatfield 0028 Pretoria

2.5/18

Delmondo Office Park Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

Delmondo Office Park Capri Building, 1st Floor 169 Garsfontein Road Ashleigh Gardens, Pretoria

P O Box 11497 Hatfield 0028 Pretoria

1/24

1/24

Workerslife Brand Identity Guidelines

Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: info@workerslife.co.za Web: www.workerslife.co.za

January 2013

LOREM IPSUM DOLOR SIT AMET

LOREM IPSUM DOLOR SIT AMET

1/18

January 2013

1/9 1/36 1/72

Body copy text: Arial Regular 10/12pt

1/72

1/6

3.12 Word Template

Workerslife Assurance Company Reg No 1951/000009/06 Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber

Workerslife Assurance Company Reg No 1951/000009/06 Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Workerslife is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

2/72

The A4 Word template is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

2/72 1/12

3/12

1/12

Footer: Arial Regular, 5/7pt Safe area

Height of the Workerslife logo is 1.5/18. The base of the logo is positioned 2.5/18 from the top of the page. The base of the footer, including horizontal colour swatch, lines up with the 2/72 measurement.

It is important that the elements stay within the safe area.

62

4.0 Digital elements

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

4.0 Digital Elements

4.0 Digital Elements Single Colour Version

Salutation This letter illustrates the flush left typing format for email correspondence. Skip one line after the salutation and start the text of the email. Paragraphs are typed with a double space between them; do not indent.

Punctuation should be kept to a minimum.

Skip one line between the text and the complimentary close, and allow three line spaces for the signature.

The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information.

Complimentary close, Joe Peters Managing Director Cell: +27 (0) 083 310 6408 Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: joe@workerslife.co.za Web: www@workerslife.co.za Workerslife is an authorised Financial Services Provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

4.1 Email Signature The email signature template is a guideline to show how your email message should look.

64

Address details: Arial Regular 12/15pt

Joe Peters Managing Director

FSP legal line: Arial Regular 9pt

Workerslife is an authorised Financial Services Provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Cell: +27 (0) 083 310 6408 Tel: +27 (0) 12 346 0787 Fax: +27 (0) 12 305 7460 Email: joe@workerslife.co.za Web: www@workerslife.co.za

Please use the same proportions as the example shown.

All editable text is Arial because of its good compatibility across different computer platforms.

4.2 PPT Template – Option A The PowerPoint presentation is part of the Workerslife business stationery, and guidelines for its use should be followed.

All editable text is Arial because of its good compatibility across different computer platforms.

65

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

4.0 Digital Elements

4.0 Digital Elements

Single Colour Version

4.2 PPT Template – Option B The PowerPoint presentation is part of the Workerslife business stationery, and guidelines for its use should be followed.

All editable text is Arial because of its good compatibility across different computer platforms.

66

4.3 Website Our website is clean and precise and speaks volumes about who and what we are. Our website makes use of both primary and secondary brand colours.

Please note that the illustration on the left is only an example of what our website could look like and the information displayed may not be correct.

67

Workerslife Brand Identity Guidelines

Login.

Workerslife Brand Identity Guidelines

Please enter your information to log into the intranet.

Login

Username:

4.0 Digital Elements

4.0 Digital Elements

Password:

Remember Me:

www.workerslife.co.za Workerslife is an authorised Financial Services Provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Login.

Please enter your information to log into the intranet.

Login

Username: Password:

Remember Me:

Login.

Please enter your information to log into the intranet. www.workerslife.co.za

Username: Password:

Login

Workerslife is an authorised Financial Services Provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Remember Me:

4.3 Website Our website is clean and precise and speaks volumes about who and what we are. Our website makes use of both primary and secondary brand colours.

www.workerslife.co.za Workerslife is an authorised Financial Services Provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

4.4 Intranet Our intranet interface also embodies the clean, crisp look that our external digital communication has.

Please note that the illustration on the left is only an example of what our website could look like and the information displayed may not be correct.

68

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

4.0 Digital Elements

4.0 Digital Elements

R201 G201 B201

Life News

Life News

NEWSLETTER

NEWSLETTER

SEPTEMBER 2013

View Full Newsletter

Welcome to the first issue of Life News

Welcome to the first issue of Life News

Bold Body Copy Arial Bold 12/14pt

In this edition our CEO, Zwi Mdletshe, shares his vision for the company and expands on Workerslife’.

As always, our team looks forward to getting your feedback so please feel free to send it on.

Enjoy!

The Workerlife Team CEO Zwi Mdletshe, Shares His Vision for Workerslife “In life I have learnt that, hard work and professionalism will take you a long way down the road to success.”

Read More...

Product Spotlight: Continua At Workerslife, we’ve recently introduced Continua funeral benefit. This solution affords your clients simple and easy access to a funeral benefit service. Cover for retired POPCRU members and PGC staff members Read More...

What Does Funeral Insurance Offer Individuals Today?

Analysts are seeing 2013 as the year when individuals will put some of their best life cover into the market. In this article, we’ve compiled an overview of what exactly this buzzword, life and funeral cover is all about in order to help you understand why Read More...

70

The Essence of Us Our Mission, our Values and our Vision are the “how” and the “why” of what we do all day. They tell us – and all of our stakeholders – what Workerslife stands for, what makes it a great company and what we are all striving to achieve.

Read More...

Body copy text: Arial Regular 12/14pt

Connected With Us

In this edition our CEO, Zwi Mdletshe, shares his vision for the company and expands on Workerslife’.

In the product spotlight, we delve into the recently launched Continua; which provides a way for indivivals and families to efficiently and easily access funeral cover insurance.

Life and funeral cover insurance has also become a bit of a buzzword of late, so we thought we’d explore this concept, what it really means.

As always, our team looks forward to getting your feedback so please feel free to send it on.

4.5 Electronic Mailer GRID - A The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

Let’s Get Fighting Fit You’ve already received this news via email but it bears repeating: Workerslife, we’re not as fit and healthy as we could be.

Read More...

R230 G230 B230

SEPTEMBER 2013

View Full Newsletter

In the product spotlight, we delve into the recently launched Continua; which provides a way for indivivals and families to efficiently and easily access funeral cover insurance.

Life and funeral cover insurance has also become a bit of a buzzword of late, so we thought we’d explore this concept, what it really means.

Grey Colours - RGB

The height of the Workerslife logo and brand tag is 1/9.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

Enjoy!

The Workerlife Team CEO Zwi Mdletshe, Shares His Vision for Workerslife “In life I have learnt that, hard work and professionalism will take you a long way down the road to success.”

Read More...

Product Spotlight: Continua At Workerslife, we’ve recently introduced Continua funeral benefit. This solution affords your clients simple and easy access to a funeral benefit service. Cover for retired POPCRU members and PGC staff members Read More...

What Does Funeral Insurance Offer Individuals Today?

Analysts are seeing 2013 as the year when individuals will put some of their best life cover into the market. In this article, we’ve compiled an overview of what exactly this buzzword, life and funeral cover is all about in order to help you understand why Read More...

The Essence of Us Our Mission, our Values and our Vision are the “how” and the “why” of what we do all day. They tell us – and all of our stakeholders – what Workerslife stands for, what makes it a great company and what we are all striving to achieve.

Read More...

Let’s Get Fighting Fit You’ve already received this news via email but it bears repeating: Workerslife, we’re not as fit and healthy as we could be.

Read More...

Main Header Arial Bold 16/18pt

4.5 Electronic Mailer - A Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

Connected With Us

71

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

4.0 Digital Elements

4.0 Digital Elements

R201 G201 B201

Life News Newsletter

September 2013

Life News

Welcome to the first issue of Life News

Bold Body Copy Arial Bold 12/14pt

In this edition our CEO, Zwi Mdletshe, shares his vision for the company and expands on Workerslife’.

In the product spotlight, we delve into the recently launched Continua; which provides a way for indivivals and families to efficiently and easily access funeral cover insurance. Life and funeral cover insurance has also become a bit of a buzzword of late, so we thought we’d explore this concept, what it really means.

Enjoy!

The Workerlife Team

“In life I have learnt that, hard work and professionalism will take you a long way down the road to success.” ...Read More

Product Spotlight: Livon At Workerslife, we’ve recently introduced Continua funeral benefit. This solution affords your clients simple and easy access to a funeral benefit service. Cover for retired POPCRU members and PGC staff members ...Read More

The Essence of Us Our Mission, our Values and our Vision are the “how” and the “why” of what we do all day. They tell us – and all of our stakeholders – what Workerslife stands for, what makes it a great company and what we are all striving to achieve.

Read More...

72

What Does Funeral Insurance Offer Individuals Today?

Analysts are seeing 2013 as the year when individuals will put some of their best life cover into the market. In this article, we’ve compiled an overview of what exactly this buzzword, life and funeral cover is all about in order to help you understand why...Read More

Connected With Us

4.5 Electronic Mailer GRID - A The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

The height of the Workerslife logo and brand tag is 1/9.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

Welcome to the first issue of Life News In this edition our CEO, Zwi Mdletshe, shares his vision for the company and expands on Workerslife’.

R230 G230 B230

In the product spotlight, we delve into the recently launched Continua; which provides a way for indivivals and families to efficiently and easily access funeral cover insurance. Life and funeral cover insurance has also become a bit of a buzzword of late, so we thought we’d explore this concept, what it really means.

Body copy text: Arial Regular 12/14pt

As always, our team looks forward to getting your feedback so please feel free to send it on.

CEO Zwi Mdletshe, Shares His Vision for Workerslife

Newsletter

September 2013

Grey Colours - RGB Main Header Arial Bold 16/18pt

As always, our team looks forward to getting your feedback so please feel free to send it on.

Enjoy!

The Workerlife Team

CEO Zwi Mdletshe, Shares His Vision for Workerslife “In life I have learnt that, hard work and professionalism will take you a long way down the road to success.” ...Read More

Product Spotlight: Livon At Workerslife, we’ve recently introduced Continua funeral benefit. This solution affords your clients simple and easy access to a funeral benefit service. Cover for retired POPCRU members and PGC staff members ...Read More

The Essence of Us Our Mission, our Values and our Vision are the “how” and the “why” of what we do all day. They tell us – and all of our stakeholders – what Workerslife stands for, what makes it a great company and what we are all striving to achieve.

Read More...

What Does Funeral Insurance Offer Individuals Today?

Analysts are seeing 2013 as the year when individuals will put some of their best life cover into the market. In this article, we’ve compiled an overview of what exactly this buzzword, life and funeral cover is all about in order to help you understand why...Read More

4.5 Electronic Mailer - A Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

Connected With Us

73

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

4.0 Digital Elements

4.0 Digital Elements

Affordable, reliable protection for you and your family.

720 x 300 728 pixels 728x 90 x 90

Affordable, reliable protection for you and your family.

Affordable assurance that you know you can rely on now and in the future.

720 x 300 pixels

Fonts: Myriad Pro Regular/Bold

4.6 Web Banners Option A The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

The height of the Workerslife logo and brand tag is 1/9.

720 x 300

Affordable assurance that you know you can rely on now and in the future.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

4.6 Web Banners Option B Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

Fonts: Myriad Pro Regular/Bold

74

75

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

4.0 Digital Elements

4.0 Digital Elements 250 x 250

120 x 600 pixels 120 x 600

Life Cover

Life Cover

Funeral Cover

Funeral Cover

In-retirement Cover

In-retirement Cover

Affordable assurance that you know you can rely on now and in the future.

Affordable assurance that you know you can rely on now and in the future.

240240 x 400 x pixels 400

Life is better with affordable cover

Life is better with affordable cover

250 x 250 pixels

Continua Funeral Cover

Continua Funeral Cover

Fonts: Myriad Pro Regular/Bold

4.6 Web Banners Option C & D

The height of the Workerslife logo and brand tag is 1/9.

Affordable cover for you and your family.

76

Affordable cover for you and your family.

4.6 Web Banners Option E

The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

Fonts: Myriad Pro Regular/Bold

Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

77

Workerslife Brand Identity Guidelines

5.0 marketing collateral

78

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

5.0 Marketing Collateral

5.0 Marketing Collateral 60%

40%

50%

60% 40%

5.1 The Frame The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

The height of the Workerslife logo and brand tag is 1/9.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

80

5.2 Visual Brand Tag & Frame Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

81

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

5.0 Marketing Collateral

5.0 Marketing Collateral

1/6

1/6

1/6

1/6

1/6

1/6 1/12

1/24

1/24

1/9 1/18

1/9 1/9 1/36

1/9

CONTINUA

1/72 1/72

1/9

1/9

1/9

1/6

5.1 Product Posters Grid The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

The height of the Workerslife logo and brand tag is 1/9.

1/9

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

LEGAL

FUNERAL BENEFIT

Enjoy hardworking cover after retirement.

LEGAL INSURANCE

Legal costs and advice insurance.

Give your family complete peace of mind with Workerslife Continua Benefit Scheme.

Affordable, comprehensive Legal cover with Workerslife Legal.

Your Continua benefits • Cover for retired POPCRU members and PGC staff members • R12 000 cover each for The Main Member and spouse • Cover for The Main Member, spouse and up to 6 children • Claims settled within 48 hours of receipt of all the required documentation.

Your Legal benefits • Up to R150 000 cover per year • Cover for you and your family • Legal representation on criminal, civil and labour matters • Conveyancing, contested & uncontested divorce

Call us today on 0861 520 520 or visit us online at www.workerslife.co.za

Call us today on 0861 520 520 or visit us online at www.workerslife.co.za

Workerslife is an authorised Financial Services Provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

Workerslife is an authorised Financial Services Provider in terms of the FAIS Act (FSP no.4353) Company Reg. No. 1996/016256/06

5.1 Product Posters Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

1/9

1/9

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Workerslife Brand Identity Guidelines

8.0 Promotional

84

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

8.0 Promotional

8.0 Promotional

Add pages for brand tag sizing and more general sizing Exclusion Zone

ww

10mm

Logo with tag line

w.w or

ke

.za .co life

ers

rsli

ork w.w ww

fe.c o.z a

ww

w.w ork

.za e.co rslif

ers

life .co .za

ww

1X

1X

1X

orke w.w

0.5X

Shirt = 3.5Xs

8.1 Minimum Sizes on Promotional Items

Shirts: The logo may not be applied smaller than 15mm in height when using the logo on a shirt.

5mm

In order for the Workerslife logo to be clearly seen a minimum size has been created for its usage. The logo may not be applied smaller than 10mm in height when using the full colour logo. The logo can be used smaller in black & white without a tag line at a minimum of 5mm.

Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

e

cting your futu e t o Pr www.workerslife.co.za r

8.2 Logo Size Guidline for Promotional Items

Single colour logo with no tag line

1X

2X

1X

Cap = 4X

Caps: The logo may not be applied smaller than 20mm in height when using the logo on a shirt.

86

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

8.0 Promotional

8.0 Promotional

e

tecting your futu Prowww.workerslife.co.za r

e

ting your futu c e t Prowww.workerslife.co.za r

ww

w.w or

ke

.za .co life

ers

rsli

fe.c o.z a

w

ork .w ww

e

tecting your futu Prowww.workerslife.co.za r

ww

w.w ork

.za e.co rslif

ers

life .co .za

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8.3 Visual Brand Tag Usage The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

Option A Workerslife custom nylon fabric visual brand tag attached on to garments, bags, cases, etc

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The height of the Workerslife logo and brand tag is 1/9.

8.4 Caps Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

Option B Workerslife visual brand tag embroidered on to garments, bags, cases, etc

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

8.0 Promotional

8.0 Promotional

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8.5 Shirts The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

The height of the Workerslife logo and brand tag is 1/9.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

Option A Workerslife custom nylon fabric visual brand tag attached on to garments, bags, cases, etc

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8.5 Shirt Colour Variations Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

Option B Workerslife visual brand tag embroidered on to garments, bags, cases, etc

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

8.0 Promotional

8.0 Promotional

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8.6 Golf Shirts 8.7 Sweat Shirt

The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

The height of the Workerslife logo and brand tag is 1/9.

Option A Workerslife custom nylon fabric visual brand tag attached on to garments, bags, cases, etc

92

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

www.workerslife.co.za

93

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

8.0 Promotional

8.0 Promotional

8.7 Jacket The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

The height of the Workerslife logo and brand tag is 1/9.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

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8.8 Sports Bags Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

8.0 Promotional

8.0 Promotional

** Need to source better ** Redraw Bottles vector quality bag image

** Redraw Diary vector www.workerslife.co.za

www.workerslife.co.za

www.workerslife.co.za

www.workerslife.co.za

www.workerslife.co.za

www.workerslife.co.za

8.9 Drawstring Bag & Water Bottle

www.workerslife.co.za

8.10 Pens, Keyrings, USB’s,

Notebooks & Cups

The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

The height of the Workerslife logo and brand tag is 1/9.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

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** Source hi-res pens

** Keyring not super hires

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Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

8.0 Promotional

8.0 Promotional

** Redraw Bags vector Life is better with assurance that will put your mind at ease.

Workerslife, your legal friend invites you to select a product that will meet your legal needs from a wide range of Legal insurance policies.

Workerslife, your legal friend invites you to select a product that will meet your legal needs from a wide range of Legal insurance policies.

JANUARY 2014

8.11 Gift Bag & Coffee Cups The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

The height of the Workerslife logo and brand tag is 1/9.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

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8.12 Calender: A5 Wirobound Grid

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Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

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SEPTEMBER

Workerslife Brand Identity Guidelines

Workerslife Brand Identity Guidelines

8.0 Promotional

8.0 Promotional Capri Building, 1st Floor 169 Garsfontein Road Ashley Gardens

OCTOBER

Postnet Suite 676 Private Bag x4 Menlo Park 0102

Life is better with assurance that will put your mind at ease.

JANUARY

FEBRUARY

MAY

2014 MARCH

JUNE

DECEMBER

T (012) 346 0787 F (012) 305 7460 E info@workerslife.co.za www.workerslife.co.za

2014 Workerslife, your legal friend invites you to select a product that will meet your legal needs from a wide range of Legal insurance policies.

NOVEMBER

JULY

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

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SEPTEMBER

OCTOBER

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Capri Building, 1st Floor 169 Garsfontein Road Ashley Gardens

Postnet Suite 676 Private Bag x4 Menlo Park 0102

T (012) 346 0787 F (012) 305 7460 E info@workerslife.co.za www.workerslife.co.za

8.12 Calender: A5 Wirobound The corporate folder is part of the Workerslife business stationery, and guidelines for its use should be followed.

The dimensions shown here are intended only as a guide for checking accuracy.

8.13 Desk Calender/Mousepad Capri Building, 1st Floor 169 Garsfontein Road Ashley Gardens

Postnet Suite 676 Private Bag x4 Menlo Park 0102

Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

T (012) 346 0787 F (012) 305 7460 E info@workerslife.co.za www.workerslife.co.za

The height of the Workerslife logo and brand tag is 1/9.

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

2014

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JANUARY

FEBRUARY

MARCH

APRIL

MAY

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AUGUST

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Workerslife Brand Identity Guidelines

9.0 UNIFORMS

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