Holiday TREND REPORT 2024
Welcome WELCOME TO THE NAPCO 2024 HOLIDAY TREND REPORT, YOUR SOURCE FOR NEW SEASONAL IDEAS AND INSPIRATION, DESIGNED TO HELP GROW YOUR PROFITS! Consumer tastes, wants and needs are constantly changing. Napco is committed to keeping you a step ahead of the ever-evolving marketplace, providing a comprehensive look at the kinds of products consumers are looking for. Through our extensive research, our product development team has identified the latest trends in the market, certain to drive purchasing decisions, and ultimately putting you at the forefront of today’s consumer desires and generating exciting possibilities to increase your sales! On the following pages, you’ll explore the hottest floral varieties and colors for the holiday 2024 trends, along with the most in-demand styles, materials, textures and shapes. Plus, take advantage of our design inspirations as our suggestion on how to create more visually appealing merchandising displays! For over 80 years, Napco has been the source Florists, Garden Centers, Growers and Gift shops have depended on for innovation. We’re continually conceptualizing, developing and introducing a wide range of new products through our own design experts and by working closely with suppliers around the world. We offer more than 4,000 products, backed by personalized service and a commitment to your total satisfaction. For more information and to see our entire product offering, shop online at napcoimports.com, visit one of our showrooms in either Jacksonville, FL or Atlanta, GA, or call our customer service department at 800-356-2726.
Table of Contents TINSEL TOWN
pages 4-5
NATURE’S NOEL
pages 6-7
CRANBERRY ICE
pages 8-9
FROSTED BIRCH
pages 10-11
DEERWOOD LODGE
HOLY NIGHT
pages 14-15
AUTUMN SPICE
INDEX
pages 12-13
pages 16-17
pages 18-19
3
2
3
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Tinsel Town
TT5
Welcome to Tinsel Town, a festive wonderland, blending red, green, and gold with playful pops of blue. Classic elements like Santa, snowmen, and nutcrackers adorn this traditional theme, casting a whimsical spell. The shimmering tinsel captures the spirit of the season, while the vibrant colors infuse warmth and cheer. It’s a timeless celebration, igniting joy and enchantment for all.
PANTONE 199 C
PANTONE 7621 C
PANTONE 349C
PANTONE 7741 C
TT6
PANTONE Gold Coast
Floral
Elements
• POINSETTIA’S
• CANDY CANES STRIPES • WHIMSICAL ICONS
• PEPPERMINT CARNATIONS
• SPARKLE FINISHES
• KERMIT POMS • WHITE LISIANTHUS
• SANTA ICONS
TT3
• PRIVET BERRIES
• PRESENTS
TT1
TT2
TT4 TT7
TT8
TT9
5
4
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Nature’s Noel
NN4
A natural, muted Christmas aesthetic with moss, olive, pomegranate, and wine tones. Embrace warm comfort, cozy elegance, and a light dusting of snow. Cardinals and homespun touches add a classic holiday atmosphere with natural elements, warm textiles, and festive scents, evoking timeless charm and joy.
NN5
NN6
PANTONE 200 C
PANTONE 202 C
PANTONE 378 C
PANTONE Glamour Gold
PANTONE 5767 C
Floral
Elements
• POINSETTIA’S
• PLAIDS
• MAGNOLIA LEAVES
• SNOWY ACCENTS
• CEDAR
• CARDINALS
• ILEX BERRIES
• NATURAL WOOD
• ROSES
• DEER
NN2
NN1
NN3
NN8 NN7
NN9
7
6
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Cranberry Ice
CI5
Embrace the wintry allure with pewter, crimson, black, and snowy white palette, featuring penguins, polar bears, acrylic ice, and snowflakes amidst a backdrop of cold and frigid beauty. This enchanting setting captures the essence of the season, where cranberries add a touch of warmth to the icy landscape.
PANTONE 485 C
PANTONE 200 C
PANTONE 000 C
PANTONE 877 C
CI6
CI7
PANTONE Black C
Floral
Elements
• WHITE ROSE
• CLEAR ACRYLIC
• FLOCKED GREENS
• WHITE GLITTER
• RED BERRIES
• PENGUINS • POLAR BEARS
• PEPPERMINT CARNATIONS
• RED ACCENTS
• WHITE HYDRANGEA
• SNOWFLAKE ICONS
CI4
CI1
CI2
CI3 CI8
CI9 CI10
CI11
9
8
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FB4
Frosted Birch
The beauty of a birch forest in a winter landscape, adorned with snow, copper accents, twigs, and nests. Neutral tones harmonize with champagne gold accents add a touch of elegance, creating a calm and captivating ambiance that captures the serene and enchanting essence of the season.
FB5
FB6
PANTONE 468 C
PANTONE 4249 C
PANTONE 000 C
PANTONE 9202 C
PANTONE 2331 C
Floral
Elements
• EUCALYPTUS
• BIRCH
• SNOW BERRY
• PLUSH TEXTILES (WHITE FUR, CREAM KNIT)
• GOLD PINECONES
• WHITE GLAZED CONTAINERS
• WHITE ROSES
FB3
• NATURAL STONEWARE
• SNOWFLAKE POM
• BLONDE WOOD
FB1
FB2
FB7
FB8
FB10 FB9
11
10
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Deerwood Lodge
DL4
Step into Deerwood Lodge, where you can escape the cold and embrace the warmth of a crackling fire. The lodge features dark wood tones paired with stone, adorned with deer icons, pinecones, and mushrooms. Natural elements create a rustic holiday ambiance, evoking a cozy atmosphere that welcomes you to unwind and enjoy the spirit of the season.
DL5
DL6
PANTONE Black C
PANTONE 9225 C
PANTONE 479 C
PANTONE 5635 C
PANTONE 161 C
Floral
Elements
• PINE
• DARK STAINED WOOD
• FIR
• BLACK IRON
• PINECONES
• GREY STONE
• GREEN HYPERICUM
• GALVANIZED METAL
• MAGNOLIA LEAVES
• DEER ICONS
DL1
DL2
DL3
DL7
DL8
DL9
DL10 13
12
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Holy Night
HN4
In the hushed serenity of Holy Night, midnight blue, apricot, and glitzy gold hues intertwine with rustic rope and wood, humbly adorning the stable. Amidst the lowly surroundings, a baby king’s presence evokes awe and reverence, encapsulating the wonder of the season in a harmonious blend of simplicity and grandeur.
HN5
PANTONE 486 C
PANTONE 5265 C
PANTONE 871 C
PANTONE 7416 C
HN6
PANTONE 654 C
Floral
Elements
• BLUE HYDRANGEA
• STATUARY & CHIMES
• PRIVET BERRY
• KEEPSAKE LANTERNS
• CORAL GARDEN ROSE
• STEPPING STONES
• XMAS GREENS • PEACH HYPERICUM
HN1
HN2
HN3 HN7
HN8
HN9
15
14
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Autumn Spice
Autumn Spice evokes a cozy atmosphere with its warm fire colors, including vibrant reds, oranges, and yellows. Accented by rich dark blue and gleaming gold, this palette captures the essence of the season. The presence of pumpkins, pomegranates, and mushrooms adds to the bounty and harvest feel, making it a delightful celebration of autumn’s abundance.
AS4
AS5
AS6
PANTONE 7564 C
PANTONE 135 C
PANTONE 159 C
PANTONE 484 C
PANTONE 7583 C
Floral
Elements
• SUNFLOWER
• GALVANIZED METAL
• MILLET
• DRIED LEAVES
• SOLIDAGO
• GNOMES
AS3 AS2
AS1
AS7
AS8
AS9
17
16
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Index
PAGES 12-13
Cranberry Ice
Tinsel Town PRODUCT NAME
SKU#
PRODUCT NAME
53400
Hanging Snowflake on Snowflake Planter
PRODUCT NAME
AS1
77908
Thanksgiving Square Box, Set of 3
AS2
77877
Plaid Hat Gnome
Tear Drop Form on Base
AS3
77904
Fall Plush Gnome Figure
LED Owl Lantern
AS4
77894
Short Mushroom
PRODUCT NAME
DL1
53392
Embossed Holly Sleigh
DL2
53178
LED Bird with Wreath
DL3
53311
DL4
53155
DL5
53156
LED Deer/Tree Antler Globe
AS5
77893
Tall Mushroom
DL6
41636
White Berry Eucalyptus Bell Spray
AS6
84165
Pomegranate/Berry Leaf Spray
DL7
53207
LED Candle Tree Scene
AS7
777899
Mushroom Planter
DL8
53304
Horned Owl Face Planter
AS8
77900
Wheat Planter
DL9
53393
Square Pinecone Planter
AS9
77902
Mushroom Top Planter
DL10
53151
LED 3-Candles in Pine Cones
Holy Night
CI1
TT2 53373
Rectangle Stars/Snow Scene Box, Set of 3
CI2
52965
Ice Ball Ornament
HN1
53215
Guardian Angel with Holy Family
TT3
53190
Red Hat Heart Snowman
CI3
53154
LED Star Tree on Base
HN2
53282
LED Woodcut Rustic Nativity
TT4
53189
Red Hat Snowflake Snowman
CI4
52964
Ice Crystals Ornament
HN3
53220
Wood Carve Holy Family
CI5
53119
Red Satin/Glitter Ornament, 3 Assorted
HN4 53116
Navy/Gold Leaves Ornament, 3 Assorted
53384
TT5 53118
Red with Snowy Trees Ornament, 3 Assorted
TT6 53204
Red, Green and White Snowflake Planters, Set of 3
TT7
Red/Green Sequin Package
53136
CI6
53181
Large LED Standing Penguin
CI7
53180
Small LED Standing Penguin
CI8
53296
LED Ornament Water Globe
CI9
53226
White Plush Gnome
TT8
41584
Red/Green Swirl Sequin Pick
CI10
53302
Large Polar Bear Face Planter
TT9
53355
LED JOY with Santa Figure
CI11
53258
Penguin Planter
Nature’s Noel PRODUCT NAME
NN1
53306
Large Santa Gnome Face Planter
NN2
53168
1-Cardinal Cone/Wreath Candleholder
NN3
53211
Cardinals on Branch with 3 Votives
NN4
53321
Tall Christmas Plaque
NN5
53308
Santa Pillar Holder
NN6
41217
Red and Burgundy Berry Cluster
NN7
53285
LED House/Car Pine Trees
NN8
53213
Baby Deer with Crossed Legs
NN9
53421
Poinsettia Wrap Planter
SKU#
PRODUCT NAME
HN5
41606
Dark Navy Eucalyptus Spray
HN6
41597
Orange Glitter Magnola Stem
HN7
53281
Woodcut Swirl Nativity
HN8
53201
Nativity Star Scene
HN9
53428
Santa with Baby Jesus in Angel Wings
PAGES 10-11
PAGES 6-7
SKU#
Frosted Birch
PAGES 14-15
Santa Hat with Planter
TT1
PAGES 16-17
SKU#
SKU#
PAGES 8-9
PAGES 4-5
SKU#
Autumn Spice
Deerwood Lodge
SKU#
PRODUCT NAME
FB1
53367
6.5” Pine/Cone Pot Cover
FB2
53288
LED Deer/Pine Trees Display
FB3
53403
Sweater Reindeer with Glasses Planter
FB4
53235
Gnome with Droopy Hat
FB5
53273
Holly Scarf Skiing Owl
FB6
53277
LED Santa with Wreath and Candle
FB7
53294
LED Antique Snowman Water Globe
FB8
53305
2-Pine Tree Round White Planter
FB9
53300
Pine Forest White Planter
FB10
53188
LED Tree on Carved Wood
18
19
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Education
Explore new ways to learn with Floriology! Whether online, or in-person, our AIFDcertified instructors are ready to inspire designers, new and experienced.
Merchandising Discover our latest collections with more than 5,000 products. To take advantage of product specials and freight incentives, contact our team of product specialists at 800-356-2726.
Corporate Showrooms
Our collections are a direct result of consumer response and suggestion. Our in-house expert design team aims to create products based on the feedback we receive, to provide our customers with merchandising inspiration. We invite you to plan your next shopping trip to a Napco showroom today!
NAPCO
7800 Bayberry Road Jacksonville, Florida 32256 904.737.8500
ATLANTA GIFT MART
240 Peachtree Street N.W. Atlanta, Georgia 30303 Showroom #17 C10 Building 1 404.749.4665