BloomNet
table of contents 3 Products 15 Services 23 Technology 33 Team
WeLCOMe to your 2013 June Directory
Directory
1 Old Country Road Carle Place, NY 11514 800-BloomNet (800-256-6663)
Directory Team
Publications Director: Fred Russell Publications Coordinator: Colleen Miller Lead Designer: Andrea Prendamano Graphic Artist: Kevin Bright
BloomNet
PRODUCTS 4
Harry London 8
1-800-Baskets.com 10
WorldFlowers.com 11
Fruit Bouquet 12
Anagram 13
Yankee Candle 14
Sympathy Guide
BloomNet Products 2013
HARRY LONDON
BEST SELLING CHOCOLATES from Harry London Since 1922, Harry London has offered the finest hand-crafted chocolates. Today, Harry London’s Best Selling Everyday and Signature Line of Chocolates are a winning combination for retail sales! Best Selling Everyday Harry London Chocolates, now available through BloomNet Products, include Buckeyes, Joys, Gourmet and Mini Chocolate Covered Pretzels, as well as everyone’s favorite – $100 London Mint Gift Set. These wonderful confections provide terrific sales options for cash & carry, add-on gifts and Gift Basket components!
A. 5.5oz. Mini Pretzels Milk, dark, white and peanut butter pretzels in handsome gabbled gift boxes. Product SKU#: 29970: Milk Chocolate Mini Pretzels 29971: Dark Chocolate Mini Pretzels 29972: White Confection Mini Pretzels 29973: Milk Peanut Butter Pretzels Nuggets MSRP: $5.00 | Unit Price: $2.50 Case Pack: 6 | Case Price: $15.00 B. 5.5oz. Everyday Joys Individually wrapped Joys in a variety of mouth watering flavors. Product SKU#: 29964: Cappuccino Biscotti Joys 29965: Mint Cookie Joys 29966: Milk Crispy Joys 29967: Milk Pretzel Joys 29968: White Pretzel Joys 29969: Peanut Butter Crispy Joys MSRP: $5.00 | Unit Price: $2.50 Case Pack: 6 | Case Price: $15.00
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BloomNet Products
Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
C. 5.5oz. Buckeyes Gift Box (not shown) Delicious peanut butter Buckeyes in a handsome gift box for everyday gifting occasions. Product SKU#: 29974 MSRP: $6.00 | Unit Price: $2.94 Case Pack: 12 | Case Price: $35.25 D. NEW 12.25oz. Harry London Buckeyes Tin Individually wrapped Buckeyes made with creamy peanut butter coated in luscious milk chocolate in a gift tin. Product SKU#: 29828 MSRP: $12.00 | Unit Price: $4.65 Case Pack: 12 | Case Price: $55.80
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F. 13.5oz. London Mint $100 Bill Gift Box Creamy mint and milk chocolate in a novelty $100 bill gift box. Product SKU#: 29975 MSRP: $12.00 | Unit Price: $5.92 Case Pack: 12 | Case Price: $71.00 7oz London Mint $100 Bill Gift Box Product SKU#: 29976 MSRP: $6.00 | Unit Price: $2.70 Case Pack: 18 | Case Price: $48.60
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Visit us at www.MyBloomNet.net today!
E. 8oz. Gourmet Chocolate Pretzels Large gourmet pretzels drenched in rich, creamy milk chocolate and presented in the perfect holiday box. Product SKU#: 29962: White Confection Covered Pretzels 29961: Milk Chocolate Covered Pretzels MSRP: $10.00 | Unit Price: $3.90 Case Pack: 12 | Case Price: $46.80
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BloomNet Products 2013
HARRY LONDON
SWEET PRODUCTS Harry London’s premium Signature Line of Chocolates is packaged in a sleek, sophisticated package to offer a beautiful presentation. Hand-crafted by expert chocolatiers, Assorted Chocolates are hand packed in a one of a kind tray and are available in three sizes. Individually wrapped dark and milk chocolate Squares and Batons are created in a variety of delicious flavors and provide flexible point of sale and gifting options. Flexible single product purchasing and replenishment options at prices you can afford!
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A A. Signature 14oz. Assorted Chocolates Product SKU#: 97738 MSRP: $30.00 | Unit Price: $8.25 Case Pack: 12 | Case Price: $99.00 B. Signature 2oz. Assorted Gourmet Chocolates Product SKU#: 97741 MSRP: $5.00 | Unit Price: $2.36 Case Pack: 24 | Case Price: $56.74
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C. NEW 5.5oz. Everyday Gabled Box Collection
Individually wrapped gourmet chocolate in a variety of flavors in gables gift boxes. Product SKU#: 92796: London Mints 92804: Soft Caramels 92800: Raspberry Truffles 92807: Peanut Butter Meltaways 92811: French Vanilla Mochas 92815: Hot Fudge Truffles MSRP: $4.99 | Unit Price: $2.50 Case Pack: 6 | Case Price: $15.00 D. Signature 8oz. Assortment Product SKU#: 97742 MSRP: $20.00 | Unit Price: $6.49 Case Pack: 12 | Case Price: $77.78
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BloomNet Products
Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
EVERYDAY DISPLAY Collection The Everyday Display rack is filled with some of Harry London’s best sellers and are a delightful way for consumers to experience our wonderful variety of chocolates. The rack is FREE with the purchase of the inventory package of chocolates. The inventory package is almost enough to fill the rack TWICE! Great value and great price.
Free Display $442 VALUE!
HARRY LONDON Everyday Display Rack INCLUDES
(1) Peanut Butter Meltaways
(1) Milk Sea Salt Caramels
(1) Buttery Caramels
(1) Dark Soft Caramela
(1) Milk London Mint
(1) 14oz Assorted Chocolates
(1) 8oz Assorted Chocolates
(1) 8oz All Milk Assortments
(1) 2oz Assorted Chocolates
(1) 8oz All Dark Assortment
(1) Milk Chocolate Squares
(1) Dark Raspberry Squares
(1) Dark and Milk Squares
(1) Dark Squares
(1) 14oz Assorted Truffles
(1) 7oz Assorted Truffles
(1) 7oz All Milk Truffles
(2) 25oz Assorted Truffles
(1) 7oz All Dark Truffles
(1) Dark Raspberry Truffles
(1) Milk Pralines Ships in multiple master cartons. Product SKU#: 97737 | Unit Price: $1,293.00 3 monthly installment payments of $431.00 Dimensions: 23”W x 79”H
MOVABLE RACK!
Visit us at www.MyBloomNet.net today! BloomNet Products
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BloomNet Products 2013
1-800-BASKETS.COM
GIFT & GOURMET Basket Program What’s the perfect complement to your shop’s beautiful fresh floral arrangements? Our sophisticated gourmet gift baskets, of course. Designed to be affordable, easy-tooffer and profitable for your business, our gourmet gift baskets arrive pre-made and start at just $29.99. They’re handcrafted and filled with high-quality, world-class foods, and always reflect well on your store and make a great impression on your customers and their friends and loved ones. Together, we can make your full-service shop your customer’s first choice for all their floral and gourmet gift giving needs.
Deluxe Balsam Gift Basket Product SKU: 92453BN MSRP: $22.94 Case Pack: 2 | Case Price: $45.87 Unit Measures: 11”H x 7”W x 13 ¼”L
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BloomNet Products
Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
Happy Birthday Decorated Pretzels Product SKU: 89843BN MSRP: $24.99 | Unit Price: $12.50 | Case Pack: 2 | Case Price: $25.00
Great Big Happy Birthday Sweets & Treats Gift Box Product SKU: 89845BN MSRP: $39.99 | Unit Price: $19.25 | Case Pack: 2 | Case Price: $38.50
All Smiles Sweets & Treats Basket Product SKU: 89844BN MSRP: $19.99 | Unit Price: $10.50 | Case Pack: 2 | Case Price: $21.00
Moments of Relaxation Spa Tower Product SKU: 89846B MSRP: $89.99 | Unit Price: $56.00| Case Pack: 2 | Case Price: $112.00
check out our everyday assortment of retail Gift baskets available at www.BloomNet.net
Visit us at www.MyBloomNet.net today!
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BloomNet Products 2013
WORLD FLOWERS
Introducing an exciting new way of purchasing the freshest owers from all over the planet!
Visit WorldFlowers.com
Logon using your Bloomnet shop code and purchase using your clearinghouse account.
We Ship Next Day Air, Next Day Priority, Saturday Delivery, FOB, Cold Chain
Products from Holland, South & Central America, U.S. Canada
We offer all varieties Next Day, Prebooks, Standing Orders, Quarterly Standing Order specials
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Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
BloomNet Products 2013
FRUIT BOUQUETS
GROW YOUR BUSINESS with delicious fruit arrangements for any occasion! A sweet business opportunity.
Benefits Expand your business by introducing an entirely new product category. Attract new customers, deliver to more customers, and increase your local customer base. Increase your in-wire volume by becoming one of the select few fulfillers of Fruit Bouquets™ in your local market. Leverage your existing retail location an delivery/fulfillment capabilities. Leverage the national marketing reach of 1-800-FLOWERS.COM ®, the most recognized brand in consumer gifting. Low cost of entry and sizeable revenue growth opportunity. Broaden your assortment for every gifting occasion, including major holidays. Optimize existing delivery trade zone within your current market. Join this exciting new program now and become a part of its rapid growth from its early stages.
Visit us at fruitbouquets.com To inquire about becoming a fruit bouquet filler, email us at: Sales@bloomnet.net
Visit us at www.MyBloomNet.net today! BloomNet Products
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BloomNet Products 2013
BALLOONS
EVERYDAY BALLOONS 18” Sentiment Assortments. Choose from the largest selection of best selling foil balloon shapes & designs
18” Foil Balloons Best selling occasion, colors, designs and sentiments! Features Baby, Get Well, Happy Birthday, Love, Valentine’s Day, and Mother’s Day. Occasions: Birthday, Get Well, Love Anniversary, Baby Case pack: 25 | Case Price: $16.25 Unit Price: $0.65 | Suggested Retail Price: $3.99
Big White Birthday Cake Shape Mylar Balloon Code: #92822 | Unit Price: $2.50 Case Pack: 12 | Case Price: $30.00
Case pack: 100 | Case Price: $65.00 Unit Price: $0.65 | Suggested Retail Price: $3.99
Baby Marquee Shape Mylar Balloon Code: #92830 | Unit Price: $2.50 Case Pack: 12 | Case Price: $30.00
Mixed Sentiment Mylar Balloon Assortment
includes: 6 Baby Girl Marquee Shape 6 Baby Boy Marquee Shape
Code: #92841 | Unit Price: $2.50 Case Pack: 12| Case Price: $30.00 includes: 3 Tiny Bundle Rattle Shape, 3 Thank You Burst Shape, 3 Bumble Bee Shape 3 Chatterbox Orange Flower Shape
Call the BloomNet Product Sales Team at 1-800-322-2421 or visit BloomNet.net for more information.
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Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
BloomNet Products 2013
YANKEE CANDLE
ons eas te R 5 a Top articip to P n FOM ransaction i T r age
Ave ume l osts 1. Bo reases Vo es c e n u I chas l . a 2 rs V ulse Pur New e ff 3. O ves Imp rial of s T i 4. Dr ourages nd Form c a n s 5. E grance Fra
As an authorized Yankee Candle® retailer, you will receive: FREE Shipping on all orders over $300 FREE Display on initial starter package (new customers only) 5% DISCOUNT on initial starter package
Fragrance of the Month This well-established promotion consistently provides increased floor traffic and sales, month after month.
How the program works: 1. Choose the month(s) in which you would like to participate 2. Choose whether you would like to purchase 1, 2 or all 3 recommended fragrances. 3. Choose the forms you wish to purchase at 15% off wholesale 4. Choose the level of your buy-in 5. Place your order for any of the available months and select your preferred ship dates. Don’t forget your FOM marketing collateral (stickers and signage)!
ACT NOW! If you are not already an Authorized Yankee Candle® Retailer, call our product specialists at 1-800-322-2421 ext.553, or visit us at yankeecandle.com.
To order, call: 800-322-2421 x553 fax: 904-520-4610 | www.BloomNet.net
$300 minimum buy-in per month required and cannot be combined with any other offer; 15% discount is taken on the total purchase after the minimum buy-in is achieved; orders cannot ship more than three months prior to the in-store program start date; only one replenishment order is allowed per month and must be submitted by the 10th of each month (example: January’s FOM can be replenished once and must be received by January 10th); replenishment orders must ship ASAP.
Visit us at www.MyBloomNet.net today! BloomNet Products
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SYMPAThY SeLeCTiON GuiDe of expressions of flowers-tributes
ColleCtions
15 separate color sections, including sympathy for the home & plant collections.
ArrAngements
Over 125 fresh new individual sympathy arrangements.
lAtest trends
Featuring both contemporary & traditional designs based on consumer demand. Grow your Sympathy Business with Professional Marketing Tools powered by BloomNet
1-800-FlOWeRS.COMÂŽ Sympathy Collection is now available as a BloomNet expressions of flowers selection guide insert Sympathy Collection insert ONLY $49.99* Sympathy Collection insert & Stand Alone Binder $59.99*
don’t delAy!
to place your order, visit www.bloomnet.net or call us at 1-800-BloomNet (1-800-256-6663)
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Florist Friendly
Designs utilize the most commonly used floral varieties & can be re-created with ease by your designers!
mArketing
Leverage professional tools to market to funeral directors & customers both in person & online.
AFFordAble
Most affordable Tributes Selection Guide in the industry-starting at ONLY $49.99*!
Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
BloomNet
SERVICES 16
Floriology Institute 18
Florist Quality Care Program 19
Vehicle Wrap Program 20
Corporate Custom Apparel 21
Wedding Wire 22
Vase Expressions
BloomNet Services 2013
FLORIOLOGY INSTITUTE
Give yourself a raise
EDUCATION PAYS! BloomNet offers a State of the Art Education Facility to provide retail florists the training tools needed to build a solid foundation to the floral community.
OUR INSTRUCTORS
NEW CLASS FOR OCTOBER: “BLING TO CHING” Jackie Lacey is offering an exciting new course to dazzle your customers with some sizzle. Sign up today for the 2-Day course on October 6–7. Email Nicole Gandini-Rominelli at ngandini@bloomnet.net or call 516-237-7973! JACKIE LACEY AIFD, PFCI, CFD
FLORIOLOGY INSTITUTE OFFERS Principles & Elements | Modern Twist on Everyday Design Wedding, Party & Event | Sympathy of Today Competition | Certification | Prom & More!
DONALD YIM A.I.F.D, P.F.C.I
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Enrollment is open to all industry professionals.
Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
OUR MISSION is to establish the premier, industry accredited educational services for the floral industry, to build a foundation for excellence, support best practices, and enable innovative approaches in floral design and retail business practices that allow florists to reach their full potential and allow their customers to recapture the joy and expression of the language of flowers.
OCTOBEr
6-7
january
20-24
marCh
2-4
april
13-17
junE
1-5
Bling to Ching, Prom & More
with Jackie Lacey, AIFD, PFCI, CFD
Principles & Elements
with Jackie Lacey, AIFD, PFCI, CFD
Modern Twist on Everyday design
with Donald Yim, AIFD, CPFD
Wedding Bliss & Party & Events
with Jackie Lacey, AIFD, PFCI, CFD
Competitive/Certification & Portfolio
with Jackie Lacey, AIFD, PFCI, CFD
HERES WHAT PEOPLE ARE SAYING ABOUT FLORIOLOGY:
“Worth every minute! What I learned within the first hour was worth coming. I will be back for every course that I can make it to, changed my outlook on my career.” –dAvId GOOdSON, BAYSIdE FLORIST
“This has inspired me to bring new energy into my current and new business! Thank you!” –ANGELA MANdIAGO, CIRCLE OF LIFE
Visit us at www.MyBloomNet.net today!
“This was a great class and I am so thankful I was able to attend and I learned so much. Can’t wait to come back soon!” –SARAH BAdEN, KEEFES FLOWERS
Approved Pathway Provider
BloomNet® Floriology Institute Gains AIFD Pathway Provider Design Education Certification
BloomNet Services
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BloomNet Services 2013
FLORIST QUALITY CARE PROGRAM
CONSIDER THE BAR RAISED Recognizing BloomNet Florists nationwide for outstanding achievement and commitment to the industry. A recognition program built by Florists for Florists.
Florist Quality Care Board 2013 - 2014
TOM ADDALIA
MARIS ANGOLIA
MARY BETH HARROLD
THIA SMITH
DAVID HEROMAN
REGION 1
REGION 2
REGION 3
REGION 4
REGION 5
FLOWERS BY ADDALIA
KARIN’S FLORIST
PAPILLION FLOWER PATCH
SILVER SPRINGS FLORAL & GIFTS
ORIGINAL HEROMAN’S
175 Route 37 West Toms River, NJ 08755
527 Maple Ave. E Vienna, VA 22180
105 S. Washington Papillion, NE 68133
800 Central SW, Ste. C Albuquerque, NM 87102
2291 Government St. Baton Rouge, LA 70806
WA MT
ME
ND VT
MN
OR
NH
REGION 3
ID
Mary Beth Harrold WI
SD WY
CA
UT
IL
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MD
NM
KY
AR MS
TX
Maris Angolia Karin's Florist
SC AL
Thia Smith Silver Springs Floral & Gifts
Flowers by Addalia
REGION 2
TN
REGION 4
Tom Addalia DE
VA A
MO
OK
RI REGION 1
WV
NC C
GA
LA
Florist Q
FL
ity Care ual
gram Pro
Here’s how to find a Quality Care Program Award Winner where you’re sending an order! Look for the Quality Care Logo next to the shop name in both the printed or online directory. Look for the highly visible display ads in the directory. To find a complete list of winners go to www.bloomnet.net.
OH IN
KS
AZ
CT NJ
PA
CO
MA
MI
IA
NE
NV
NY
Papillion Flower Patch
REGION 5
David Heroman Original Heroman's
Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
vehiCLe WRAPS DRive BuSiNeSS iN The RiGhT DiReCTiON did you KnoW? • Vehicle signage garners over 8 million impressions in a 12 month period.* • 92% of people notice and read graphics on wrapped vehicles.* desiGns • choose from a large selection of design templates • custom options available • printed on state of the art 3M vinyl with gloss laminate • a proof will be sent for authorization. installation • apply 12 monthly installments to your bloomnet clearinghouse statement • installation is included in price • color spot has a nation-wide network of certified wrap installers • installation only takes 1 – 2 days! • color spot offers performance guarantee of 3 years
for more information, call us at 877-345-spot or go to http://wrap.bloomnet.net
Visit us at www.MyBloomNet.net today!
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BloomNet Services 2013
CUSTOM APPAREL
OUTFIT YOUR STAFF AND SHOP with Custom Apparel and Supplies OUR PROGRAM INCLUDES: • User-friendly online ordering • Superior customer service • Customization (shop name & logo) • Quality brand name apparel (uniform quality available – wrinkle free) • Preferred pricing for BloomNet Florists • Diverse product and color mix • Apply to your Clearinghouse account Uniforms: • Shirt • Aprons • Name badge • Hat • Jacket • Sweatshirt
Shop Supplies: • Gift Bags • Pens • Flexi Vases • Magnets • Door Mats • Calendars
Visit our Online Store for Uniform and Shop Supplies
http://apparel.bloomnet.net 1-800-366-4924 x369
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Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
GROW YOUR Wedding Business BloomNet’s Wedding Wire™ program reaches 6 million brides each month with a customizable online store front, flexible advertising packages, and affordable pricing with exclusive discounts for BloomNet Professional Florists!
ADVERTISE
Save 25% off all advertising packages
Leads: Receive FREE leads from engaged couples in your local area. Online Reviews: Easily compile and promote those positive wedding reviews on your homepage. Forums: Participate in wedding blogs to share ideas, experiences and helpful advice. Events & Deals: Showcase your events & deals to attract potential clients. Online is where the action is: 77% of couples plan their wedding online. Direct Connect: Bride’s will have direct access to the florist’s website, image gallery and contact information. Fastest Growing Network 6 Million Visitors Per Month
Manage all your advertising across numerous sites all in one place
For more information, go to wedding.bloomnet.net Visit us at www.MyBloomNet.net today! BloomNet Services
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BloomNet Services 2013
VASE EXPRESSIONS
Create a one-of-a-kind truly original gift with
VASE EXPRESSIONS EXCLUSIVE to BloomNet florists BloomNet is excited to introduce Vase Expressions™, an innovative retail program Exclusive for BloomNet Professional Florists! What is Vase Expressions ? Vase Expressions allows customers to personalize their floral arrangement vase with a photo of their choice. How Does it Work? Customers simply bring a digital photo from their phone or download one from their Facebook page and bring to a participating BloomNet Florists shop to turn their arrangement into an extra special, memorable gift. The Vase Expressions portal is also pre-loaded with dozens of background images to help your customers express themselves perfectly! Your customers will love this creative and impressionable opportunity to personalize their arrangement.
CALL 1-800-BLOOMNET FOR MORE INFORMATION
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Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
BloomNet
TECHNOLOGY 24
Business Management System 26
Credit Card Processing/Hardware Procurement 27
BloomNet Essential 28
Directory Online 29
Hosted Websites 30
Single Platform 31
Vase Expressions 32
Essentials App
Re R O C ERSARY HAPPY ANNIV LOVE, PAUL
MARIANNE
O
BloomNet Technology 2013
BLOOMNET MANAGEMENT SYSTEM
BLOOMNET BUSINESS MANAGEMENT SYSTEM More productivity means more profits. With BloomNet’s state-of-the-art Business Management System and its easy-to-use software you can get more done in less time – increasing efficiencies and reducing operating expenses. Best of all, this intuitive, comprehensive and web-based point of sale solution gives you the freedom to be a creative floral artisan, allowing you to concentrate on growing your business instead of thinking about your technology. Focus on your customers, not your software •Designed by florists...for florists. •Easy single-order entry screen. •Fully integrated with BloomNet Essential and BloomNet Hosted Websites, enables you to provide seamless best-in-class customer service for all your orders. One system does it all •Captures orders, verifies addresses for deliveries, routes orders for drivers, tracks sales tax, prints professional enclosure card messages, and much more. •Provides increased visibility into your business intuitive pre-configured reports, eliminating the time-consuming manual tracking of information. •Frequent software enhancements to meet your growing business needs. •Designed to make you independent of your wire service. Everything you need, for less than you expect •Affordable pay-as-you-go pricing with flexible monthly payments. •No long term contracts. •At as low as $150 per month, the system costs less than $0.94 an hour, enabling your most productive employees to focus on what they do best.
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Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
FEATuRES AT A gLANCE Point of Sale • Quick Order entry & Management (Cash & Carry, Delivery, Outwire) • Customer Receipt and Super Ticket with enclosure Card • Real-time Credit Card Processing • Complete Product Catalog (including 1-800-FLOWeRS.COM® and BloomNet Selection Guide collections, and your own shop-specific gifts and arrangements) • Robust Customer Database order Management • Order Modification (edit, Cancel, Reject) • integration with BloomNet Wire Service • integration with BloomNet hosted Websites • Ability to enter inbound orders from wire services other than BloomNet Business Management • Work Queues (To Be Designed, Awaiting Delivery, Out For Delivery) • Delivery and Trip Routing Financial • integrated Credit Card Processing allows for automatic adjustments and additions against the transaction • Automated tax calculation and reporting • Cash Flow analysis (incorporating wire service rules and percentages) • Automated Tax Calculation • Custom Promotion Codes
Visit us at www.MyBloomNet.net today!
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BloomNet Technology 2013
CREDIT CARD PROCESSING
CREDIT CARD PROCESSING Save money and enhance your bottom line. Relieve the workload burden of managing credit card transactions. And relax, knowing your customers’ credit purchases are being processed with the highest security and reliability. BloomNet’s Credit Card Processing offering is the low-cost solution that delivers tangible benefits to your business every day. Exceptional service, simple pricing. Clear advantages. •Integrates directly with the BloomNet Business Management System and BloomNet Hosted Websites for automatic real-time processing. •Service provided by a third party. Unlike competitive providers, BloomNet does not have visibility into your shop’s credit card processing and clearing. •Wholesale rates. •Separate credit card and BloomNet Clearinghouse statements. •Affordable equipment leasing and purchase. •No upfront fees. •PCI Compliant.
HARDWARE PROCUREMENT •We are an authorized reseller. •Competitive pricing for all your technology hardware needs. •Apply hardware purchases directly to your Clearinghouse Statement!
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Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
BLOOMNET ESSENTIAL We’ve made communicating with other BloomNet Florists a seamless experience. And now, BloomNet Essential technology is even better. Manage each of your BloomNet orders more effectively. Run your business more efficiently. Boost your sales, productivity and profits immediately – all with one web-based application that’s as advanced as it is user-friendly. Powerful technology, at your fingertips. •Send and receive floral wire orders and messages instantly and electronically. •Submit Report of Incoming Orders electronically. •Automatic printing of BloomNet orders and messages. •Utilize “Quick Links” to access commonly used websites such as BloomNet Products and Napco. •Enjoy automatic updates to the software without interruptions to your business. Self-service capabilities to make your life easier. •Access Clearinghouse Statements online. •View Design Resource Guides, Floral Selection Guides, recipes and product images online. •Zip code management. •Self suspension.
Re R O C MARIANNE ANNIVERSARY
HAPPY LOVE, PAUL
O
Enhance customer service with enclosure cards. • Save time, reduce labor costs by solving a repetitive and manual task. • No spelling errors, easy to read. • Professional presentation reinforces branding with your shop name, address and phone number on every order. • Flexible, perforated format. • Available at www.bloomnet.net
Visit us at www.MyBloomNet.net today!
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BloomNet Technology 2013
DIRECTORY ONLINE
COMING SOON–DIRECTORY ONLINE Later this Fall the Directory Online is adding a completely new way to search for BloomNet Professional Florists. The new look will have “Google-like” landing page that is clean and organized making finding the right florist to fill your order even easier.
Please take a look at some of the new features...
SEARCH: The initial search screen gives you the choice to search by Resident or Business or by Facility. A facility would include Hospital, Funeral Home or Nursing Home. This is a great feature to help you find the right florist for your customer’s order. RESULTS PAGE: The results page for your search inquiry now returns a more search engine type landing page that allows you to view all florists on one page, with a clean and crisp look and feel. It also allows for a “paid for placement” advertising opportunity.
Search
ADDRESS VERIFICATION: With new technology the directory online will be able to verify the recipient’s address for greater assurance. If the system cannot confirm the address it will give you recommendations.
Results Page Address Verification
Other features include Social Media, Banner Ads, Video and Image Gallery and a new Review and Recommendations Section.
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Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
BLOOMNET HOSTED WEBSITES Compete more effectively with online floral retailers. Grow your business by giving it more exposure. Fulfill local orders online. Plus, offer customers the ability to send floral orders anywhere in the U.S. through your own e-commerce site. With BloomNet Hosted Websites, you can increase average order value and boost profits with orders coming directly to you through your website. And by utilizing our targeted online marketing services, you’ll better engage your customers while we do the work of managing your website design and email campaigns. IT’S A NEW FLORAL LANDSCAPE. SEIZE THE OPPORTUNITIES. •Expand your marketing reach to millions of potential web visitors. •Enhance customer relationships. •Improve service, gain repeat business.
•Free holiday email campaigns sent to your registered customers or a third party email list you provide. •McAfee secure. BloomNet Hosted Websites are tested and certified daily to protect against identity theft, viruses, spyware and other online threats. INCREASE YOUR VISIBILITY WITH LOCATE MY FLORIST. •Online portal (LocateMyFlorist.com) enables consumers to search and locate BloomNet Florists nationwide. •Customers find you on the web, and connect with you locally •Increases your visibility to customers world-wide.
A COMPLETE WEBSITE SOLUTION. •Easy, affordable. Powerful. •Dozens of professionally designed templates including seasonal and holiday themes... change your store website design quickly and easily. •Simple, user-friendly website administration. •Pre-loaded with more than 250 product images and descriptions. •Optimized for search engines. •Customized banner ads to promote your shop. •Create promotional codes, offer online specials and site-wide discounts.
Visit us at www.MyBloomNet.net today!
BloomNet Technology 29
BloomNet Technology 2013
SINGLE PLATFORM
DISCOVER THE POWER of your digital storefront Introducing BloomNet’s Web Marketing Program powered by
BloomNet handles the setup and shares your shop info, featured products, photos, special events, and more.
SinglePlatform publishes this information across the web, expanding your storefront to millions and providing the details potential customers are looking for.
Get discovered and grow your business!
DID YOU KNOW? When researching products or services in their local area, over 90% of consumers now use online media. And 60% want more than just contact information*. They want details. For further information about SinglePlatform visit bloomnet.singleplatform.com or email us at technologysales@bloomnet.net.
SinglePlatform. It’s yet another way BloomNet is powering-up your profit potential. *BIA/Kelsey Research Group
30 BloomNet Technology
Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
BloomNet Products 2013
FLORAL SELECTION GUIDE APP
THE FLORAL INDUSTRY’S FIRST Floral Selection Guide iPad®* App! Your NEW BloomNet Expressions of Flowers™ — Essential Selection Guide will be available for iPad. Now BloomNet Professional Florists will have their customers, and floral designs, in the palm of their hands, with our state-of-the-art shopping experience!
Here are just a few of the benefits BloomNet Florists receive: iNNOVATIVE marketing tool to maximize your Expressions of Flowers™ — Essentials Selection Guide. iNCREASE your profit potential and maximize sales throughout your shop with Expressions of Flowers™ — Essentials Selection Guide iPad App. iNTERACTIVE browsing experience allows customers to shop your Expressions of Flowers™ — Essentials Selection Guide by Occassion, Holiday, Product Name or Price. iMMEDIATE holiday & everyday design updates for your Expressions of Flowers™ — Essentials Selection Guide will be sent to your iPad!
Like us on Facebook today for the exciting Expressions of Flowers™-Essentials Selection Guide iPad App Launch!
iPAD App for your Expressions of Flowers™ — Essentials Selection Guide is FREE for all BloomNet Professional Florists! *iPad is a trademark of Apple Inc., registered in the U.S. and other countries.
Visit us at www.MyBloomNet.net today! BloomNet BloomNet Technology Services
31
BloomNet Services 2013
VASE EXPRESSIONS
Create a one-of-a-kind truly original gift with
VASE EXPRESSIONS EXCLUSIVE to BloomNet florists BloomNet is excited to introduce Vase Expressions™, an innovative retail program Exclusive for BloomNet Professional Florists! What is Vase Expressions ? Vase Expressions allows customers to personalize their floral arrangement vase with a photo of their choice. How Does it Work? Customers simply bring a digital photo from their phone or download one from their Facebook page and bring to a participating BloomNet Florists shop to turn their arrangement into an extra special, memorable gift. The Vase Expressions portal is also pre-loaded with dozens of background images to help your customers express themselves perfectly! Your customers will love this creative and impressionable opportunity to personalize their arrangement.
CALL 1-800-BLOOMNET FOR MORE INFORMATION
32 BloomNet Technology
Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
BloomNet
TEAM 34
Senior Management 35
Management/Senior Sales 36
MAC Region 1 37
MAC Region 2 38
Sales Management 39
Product & Directory Sales
BloomNet Team 2013
SENIOR MANAGEMENT TEAM MARK NANCE, AAF President
516-237-4642 mnance@bloomnet.net
VINNIE MCVEIGH
GINO MAROTTA
Senior VP Operations
Director, National Sales
516-237-6043
518-866-9778
vmcveigh@bloomnet.net
gmarotta@bloomnet.net
LISA CARMICHAEL
JAMES MCCANN
VP, Marketing & New Business Development
516-237-7948 lcarmichael@bloomnet.net
Director, Products & Services
516-237-4630 jamesm@bloomnet.net
MARC GRZESKOWIAK
FRED RUSSELL
VP of Technology
Director, Publications
516-237-7962 marcg@bloomnet.net
TED NELSON VP Products & Services
516-237-4912 frussell@bloomnet.net
RICHARD SQUILLARO
516-237-4635
Director, Planning, Operations & Logistics
tnelson@bloomnet.net
516-237-7904 rsquillaro@bloomnet.net
34 BloomNet Team
Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
MANAGeMeNT TeAM
gREgg CANigiANi
ELAiNE BELL
DAVE DoBBiNS
NiCoLE gANDiNi
Marketing Coordinator
Marketing Manager
Supervisor, Tech Support
LAuRiN LADERouTE
KARoL SACCoNE
Senior Manager, Credit & Collections
Manager, Customer Service
Business Analyst
516-237-6136
516-237-6058
516-237-7787
516-237-7973
516-237-7813
516-237-4973
gcanigiani@ bloomnet.net
ebell@ bloomnet.net
ddobbins@ bloomnet.net
ngandini@ bloomnet.net
lladeroute@ bloomnet.net
ksaccone@ bloomnet.net
SeNiOR SALeS TeAM
giNo MARoTTA
BRENT EggLESToN Regional vP Region 1
Regional vP Technology Sales
Regional vP Region 2
Regional vPPremier
518-866-9778
302-584-8209
310-266-1545
631-697-2707
312-371-6031
gmarotta@ bloomnet.net
beggleston@ bloomnet.net
dmellin@ bloomnet.net
atantillo@ bloomnet.net
mvaccari@ bloomnet.net
Director, National Sales
DAVE MELLiN
Visit us at www.MyBloomNet.net today!
ToNY TANTiLLo
MoNiCA VACCARi
ChuCK YEARiCK
Regional vP National Accounts
704-661-3110 cyearick@ bloomnet.net
bloomnet team 35
BloomNet Team 2013
MARKET AREA CONSULTANTS Region 1
BRENT EGGLESTON
RICHARD BENVENISTE
ADAM COLBERT
BEN FERRO
DANE LOVE
Regional VP
CA (N)
IL, MO
CA (S), HI
OK, TX (N)
302-584-8209
909-289-1998
516-376-3942
714-381-1511
469-534-9952
beggleston@ bloomnet.net
rbenveniste@ bloomnet.net
acolbert@ bloomnet.net
bferro@ bloomnet.net
dlove@ bloomnet.net
JACKIE HARRELL
SHELLI SHEPPLER
DAVID SHIPE
DONNA SPAULDING
PERRY WINSLOW
AL, MS, LA
WA, OR, AK, ID
KY, TN, AR
TX (S)
AZ, NM, NV, UT
225-202-2398
206-295-0191
615-496-2135
281-224-0024
480-427-8390
jharrell@ bloomnet.net
ssheppler@ bloomnet.net
dshipe@ bloomnet.net
dspaulding@ bloomnet.net
pwinslow@ bloomnet.net
36 BloomNet Team
Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
MARKeT AReA CONSuLTANTS Region 2
ToNY TANTiLLo
DAViD BooK
Doug CRESCiMANNo
Regional vP
MN, Wi, iA
631-697-2707
612-839-8444
904-540-9042
atantillo@ bloomnet.net
dbook@ bloomnet.net
dcrescimanno@ bloomnet.net
BiLL JACoBSoN
KRiSTiN MuELLER
MiChAEL STEPhENS
KEN VoRiE
NC, SC
PA (e), De, NJ
iN, Mi
NY (C), NY (W), PA (W)
704-756-1123
973-570-6045
260-239-2245
516-359-4730
bjacobson@ bloomnet.net
kmueller@ bloomnet.net
mstephens@ bloomnet.net
kvorie@ bloomnet.net
Visit us at www.MyBloomNet.net today!
FL (N), GA
ShARA EVANTER NYC (5 Boroughs & Li), CT (S)
631-245-9773 sevanter@ bloomnet.net
bloomnet team 37
BloomNet Team 2013
SALES MANAGEMENT TEAM
JEFF ALTADONNA Retention Manager
516-237-4911 jaltadonna@ bloomnet.net
CINDY BROOKMAN
DOUG PARKS
LES CHODOCK
Canada
Industry Relations
Retention Specialist
803-729-0120
614-286-7296
412-980-9147
cbrookman@ bloomnet.net
dparks@ bloomnet.net
lchodock@ bloomnet.net
TOM CONWAY
GREG HADDAD
JAYLA LOVE
JOHN SNAVLEY
Market Area Specialist
Technology Sales Consultant
Technology Sales Consultant
Market Area Specialist
720-378-2051
225-287-5766
214-663-1937
904-238-1224
tconway@ bloomnet.net
ghaddad@ bloomnet.net
jlove@ bloomnet.net
jsnavley@ bloomnet.net
38 BloomNet Team
Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)
PRODUCT AND DIRECTORY SALES TEAM david toledo Sales Manager
800-322-2411 ext.553 dtoledo@bloomnet.net
PRODUCT TEAM
for any questions reguarding bloomnet Products, napco Products or yankee Candle please call on one of our professional salespersons at 800-322-2421 for any questions reguarding directory advertising please call on one of our professional salespersons at 1-800-322-2421
DIRECTORY TEAM Charlene Jordan
Directory Advertising Sales Specialist
800-322-2421 ext. 557 adeen@bloomnet.net
Manuela arevalo
rebekah Crawford
Jessie fairCloth
veroniCa JorCin
BloomNet Product Consultant
BloomNet Product Consultant
BloomNet Product Consultant
800-322-2421 ext. 558
800-322-2421 ext. 550
800-322-2421 ext. 552
800-322-2421 ext. 554
vjorcin@bloomnet.net
marevalo@ bloomnet.net
rcrawford@ bloomnet.net
jfaircloth@ bloomnet.net
Directory Advertising Sales Specialist
Jeff leberge
Directory Advertising Sales Specialist
800-322-2421 ext. 556 jleberge@bloomnet.net
Jordan Maret
ashley MCManaMan
kelly walters
bob leonard
BloomNet Product Consultant
Yankee Candle Specialist
Yankee Candle Specialist
800-322-2421 ext. 559
800-322-2421 ext. 555
800-322-2421 ext. 550
800-322-2421 ext. 551
jmaret@ bloomnet.net
amcmanaman@ bloomnet.net
kwalters@ bloomnet.net
Visit us at www.MyBloomNet.net today!
Directory Advertising Sales Specialist
bleonard@bloomnet.net
BloomNet Team 39