Florida Southern College Athletics Style Guide

FLORIDA SOUTHERN COLLEGE ATHLETICS STYLE GUIDE

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TABLE OF CONTENTS USAGE AND CONTACT INFORMATION................................................................... 1 INTRODUCTION................................................................................................... 2 PRIMARY LOGO................................................................................................3-4 SECONDARY LOGOS..........................................................................................5-6 TYPOGRAPHY - PRIMARY FONT.......................................................................... 7 TYPOGRAPHY - SECONDARY FONT...................................................................... 8 COLOR PALETTE.................................................................................................. 9 REFERENCES, NICKNAME USAGE, UNIFORMS AND FILES................................... 10 FACILITY, BOOSTER CLUB AND FUNDRAISER REFERENCES.................................. 11 THIS GUIDE IS PROPERTY OF FLORIDA SOUTHERN COLLEGE ATHLETICS AND HAS BEEN COMPILED BY THE ATHLETIC COMMUNICATIONS STAFF. ANY QUESTIONS REGARDING THIS GUIDE MAY BE DIRECTED TO ATHLETIC COMMUNICATIONS DESIGNER/EDITOR: RYAN BOWER SPECIAL EDITORIAL ASSISTANCE: TIM CARPENTER, DREW HOWARD, WAYNE KOEHLER, PETE MEYER

STYLE GUIDE USAGE

This style guide MUST be followed to maintain brand consistency. Logos are to be used ONLY as explicitly depicted in this guide.

You may NOT distribute the text or graphics to others without express written permission of the Florida Southern College athletic department. This guide should be followed by all athletic department personnel, including coaches, and MUST be followed when designing uniforms, promotional materials, or any other items which may be seen by the public. Please contact Florida Southern College athletics regarding usage of any logo or brand related material.

CONTACT INFORMATION

FLORIDA SOUTHERN COLLEGE ATHLETIC DEPARTMENT 111 Lake Hollingsworth Drive Lakeland, FL 33801-1347

E-FILE DISTRIBUTION

ATHLETIC DEPARTMENT Contact: Ryan Bower, Director of Athletic Communications P: 863-680-4256 Email: rbower@flsouthern.edu

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INTRODUCTION

Florida Southern College (FSC) is known and recognized as one of the top colleges in the South, as well as one of the premier athletic programs in the NCAA Division II ranks. Therefore, it is critical that the visual elements that represent the institution and its image do so consistently and with integrity.

Institutions nationally have begun to recognize the importance of image consistency, implementing cohesive standards to protect their brand, enhance the value of their names, and build a foundation for successful branding. Successful branding occurs when an entity presents itself consistently over time, creating an emotional connection with desired audiences, and providing easily recognizable logo usage.

Too many identities and symbols create confusion in the minds of audiences whose support we seek: students, prospective students, parents, alumni, student-athletes, and supporters. While logos and symbols are not the sole elements of an institutional “brand,� they are its visual representation and extension. When that visual representation is disconnected or inconsistent, it follows that the perception of the institution can also become disconnected and inconsistent.

These are the reasons the Florida Southern logos and fonts have been streamlined, to minimize confusion and to strengthen the brand. By creating consistency and establishing standards in all athletic publications, graphics, uniforms and other forms of publicity, Florida Southern will better connect with its constituents and stakeholders.

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PRIMARY LOGO

Do NOT remove border around “Mocs”

Do NOT remove white fill from any letters in script “Mocs” or the interior circle

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PRIMARY LOGO USAGE

Florida Southern’s primary logo is the “Circle Mocs” logo. The logo incorporates a series of three blue circles, separated by two white circles, and the script “Mocs” through the middle of the circles. At NO TIME should the white background in the middle of the logo be removed, nor should the border around the script “Mocs”. The white fill in the “O”, “C”, and “S” of the word Mocs may NOT be removed. EXCEPTIONS TO THE WHITE FILL MAY BE MADE FOR EMBROIDERY ONLY! If screen-printing, the logo may be in one color (white, red, black, grey). PLEASE NOTE all logos are registered as designated by the ® None of the elements of the logo may be removed, altered or replace at ANY time. The logo must NEVER be stretched, rotated or skewed. The blue and white stroke around “MOCS” is designed so that the logo may be used on any color background. A drop shadow is the ONLY acceptable effect that may be used on ANY logo without prior permission.

Correct Usage

Logo is not stretched, rotated, or otherwise skewed, and colors remain the same. The blue stroke around “MOCS” has not been removed, the white background of the three circles remains intact, and the colors have not been altered. The logo to the left is shown on both a light and dark background for proper usage reference.

Incorrect Usage

Logo has been rotated, DO NOT rotate the original EPS or JPG file.

Logo has been stretched and is no longer proportional.

Colors have been inverted - DO NOT invert any colors.

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The worlds “FLORIDA SOUTHERN” should NEVER be replaced.

SECONDARY LOGO USAGE

Florida Southern utilizes three secondary logos. The first is the script “MOCS”, which consists of the red script “MOCS” from the primary logo, along with a blue and white stroke around the text. The stroke may NOT be removed at ANY time, and the colors may NOT be inverted Correct Usage Incorrect Usage

Colors are correct, blue and white stroke remains intact

Colors are inverted

Blue and white stroke has been removed

The next logo is the Snake logo, which consists of a diamond-shaped red background, the head of a moccasin, and the words “Florida Southern” in blue text with a red underline. There is a second version consisting of just the diamond background and snake head that may be used so long as the words “FLORIDA SOUTHERN” appear elsewhere on the design.. The diamond background may NOT be removed, the words “Florida Southern” may NOT be altered, the red underline may NOT be removed and the colors may NOT be inverted Correct Usage Incorrect Usage

Colors not inverted, red diamond remains, text is unaltered, underline is in place.

Missing red underline

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Text has been altered

Red diamond removed

Colors are inverted

SECONDARY LOGO USAGE

The final alternate logo is the “FSC” acronym with red lettering and a blue and white stroke. The “FSC” acronym may NOT have its colors inverted, or be altered in any other way. IF SCREEN-PRINTING IN ONE COLOR, THE LOGO MAY BE ALL WHITE. Correct Usage

Incorrect Usage

SPORTS LOGOTYPE

Each is permitted to use any of the Florida Southern logos along with the name of their specific sport or team. However, the font designating the team should remain consistent across all team gear, including uniforms. Teams may request an alternate font, which may or may not be granted at the discretion of the Director of Athletics. The Associate Athletic Director for Internal Operations and the Director of Athletic Communications may be consulted on any decisions. The approved font can be found on the following page.

Below are examples of each logo, and the way in which teams may use their specific sport designation in combination with the logos.

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TYPOGRAPHY - PRIMARY FONT

Typography is an integral part of the Florida Southern brand. It plays an important role in communicating the overall tone of the brand, and helps create a consistent look across department-wide publications. To aid in creating a consistent look for a wide variety of athletics-related communications, two logotypes are included in this style guide.

The first logotype, called Helvetica Neue Bold Condensed has been designed to maintain consistency with the brand identity. It is the name font used for the “Florida Southern” portion of the Circle Mocs logo. The logotype strengthens the primary logo and helps distinguish the brand. In addition to Helvetica Neue Bold Condensed, the Helvetica Neue Bold Condensed Oblique font may also be used when italics are necessary.

HELVETICA NEUE BOLD CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(.,;:@%*+!?-#&$)

HELVETICA NEUE BOLD CONDENSED OBLIQUE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(.,;:@%*+!?-#&$)

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TYPOGRAPHY - SECONDARY FONT

The second logotype, Myriad Pro Condensed, is used to complement and contrast the primary logotype. Myriad Pro Condensed can be used for either text or display purposes where appropriate (i.e., alumni/donor letters, recruiting materials, etc.). The Myriad Pro Condensed font may alo be used in Condensed Italic, Bold Condensed or Bold Condensed Italic. Both the primary and secondary fonts may be obtained from the Athletic Communications staff.

MYRIAD PRO BOLD CONDENSED

MYRIAD PRO CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(.,;:@%*+!?-#&$)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(.,;:@%*+!?-#&$)

MYRIAD PRO CONDENSED ITALIC

MYRIAD PRO BOLD CONDENSED ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(.,;:@%*+!?-#&$)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(.,;:@%*+!?-#&$)

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COLOR PALETTE

Color is as significant to a graphic identity as images, symbols, and marks. The official colors of Florida Southern College are red, white and blue.

Ink colors are specified according to the Pantone Matching System (PMS). The Pantone numbers, its process color equivalent (CMYK) and the recommended screen colors (RGB) are indicated as a coated and uncoated color. This document should NOT be used to match color on press. Please refer to a Pantone color selection book for the correct rendition of a color.

Red (PMS 186)

CMYK C: 0 M: 91 Y: 76 K: 6

RGB R: 224 G: 58 B: 62

EMBROIDERY 9020

Blue (PMS 286)

CMYK C: 100 M: 60 Y: 0 K: 6

RGB R: 0 G: 96 B: 169

EMBROIDERY 2438

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PROPER REFERENCES

In order to create more cohesion and consistent branding across all sports, teams must use ONLY the approved references when referring to themselves on social media, or in any publications or advertising. It is important that these guidelines be followed in order to better connect with our stakeholders. Any questions can be directed to the Athletic Communications staff.

When referring to a team, the first reference shall ALWAYS be “Florida Southern College (team).� The second reference shall ALWAYS be Moccasins. After that, any of the below acceptable references may be used.

Acceptable Uses:

- Florida Southern College DO NOT Use:

- Florida Southern

- Fla. Southern

- Moccasins

- Fl. Southern

- Mocs

- Florida So.

- FSC

- Lady Moccasins

- Southern

- Lady Mocs

LOGO AND FONT FILES

All logos and fonts may be obtained by contacting any member of the Athletic Communications staff. Additionally, logos and font will be placed on a dropbox account to be shared with department staff. If you need help installing a font or opening any logo files, please contact Athletic Communications.

UNIFORMS AND PUBLICATIONS

ANY designs for uniforms and publications for any sport MUST first be approved by the Director of Athletics to ensure consistency with this style guide. Any questions regarding the approval process may be directed to the Director of Athletics or Athletic Communications.

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FACILITY REFERENCES

Lastly, in order to ensure that our athletic facilities, booster clubs and special events are being properly referred too, a list has been created to include both the proper and common name for each facility, club or event. The common name is designated in parenthesis.

FACILITIES

Baseball – Clare Henley Field (Henley Field) & Jenkins Club House Basketball – George W. Jenkins Field House (Jenkins Field House) Lacrosse – Thomas W. Bryant Stadium (Bryant Stadium) Soccer – Barnett Field Softball – Barnett Field Swimming – Nina B. Hollis Wellness Center Pool Tennis – Wynee Warden Tennis Center (Warden Tennis Center) Volleyball – George W. Jenkins Field House (Jenkins Field House) New Complex – Barnett Athletic Complex New Softball – Chris Bellotto Field Golf – Lone Palm Golf Club Cross Country – Holloway Park & Nature Preserve

BOOSTER CLUBS

Baseball – Diamond Club Men’s Basketball – Sixth Man Club/6th Man Club Women’s Basketball – Fast Break Club Men’s Lacrosse – Face-Off Club Men’s Soccer – Red Legion Women’s Soccer – Red Legion Softball – Strike Zone Club Volleyball – VIP Club

GOLF TOURNAMENT FUNDRAISERS Baseball – Joe Niekro Pro Celebrity Golf Tournament Basketball (Men’s) – The Blade and The Blu Golf Tournament Golf (Men’s) – Leon “Pop” Sikes Golf Day Golf (Women’s) – Hinson-Bates Golf Tournament

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FLORIDA SOUTHERN COLLEGE ATHLETICS STYLE GUIDE

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