Communications and Dissemination

The Institute continues efforts to publicly disseminate information on topics and opportunities related to child welfare issues, the workforce, and vulnerable families. Our communications focus this year was twofold: to translate in-house research and share recently published data pertinent to our affiliates and constituents, as well as new marketing initiatives related to the Institute’s professional development offerings and events.

The introduction of our marketing goals, as well as the increased activity in all areas of the Institute, broadened our audience and outreach methods. The Communications Team increased the number and types of messages sent, while strategically adopting appropriate language and messaging techniques to engage a much wider audience of child welfare leaders, organizations with whom we partner, frontline child welfare professionals, affiliates, and other researchers across the state and country.

In 2021-2022, the Institute’s communications activities, engagement, and reach dramatically increased across all avenues of outreach. The Communications Team implemented new projects, increased activity on all our public-facing platforms, and created a new level of professionalism for all our published products. The following section explores outcomes for the Institute’s direct email campaigns, public publications, social media accounts, podcast series, video content, website, and events.