Email Campaigns

The Institute utilizes Constant Contact to plan, create, and send email campaigns to specialized distribution lists of contacts who are strategically contacted for specific messages. Email campaigns fall into the following broad categories: monthly newsletters, important Institute news and updates, marketing materials, event invites, and specialized targeted messaging. In the period from October 1, 2021 to September 15, 2022, the Institute: ❖ Created and sent 69 email campaigns ❖ Sent 48,079 total emails ❖ Organized 1,876 contacts ❖ Added + 497 new contacts

❖ Maintained an average open rate of 28% (Industry Average = 32%)

Monthly Matters

Monthly Matters is an e-mail newsletter distributed each month to the Institute’s subscribers. The newsletter generally focuses on a theme or topic of awareness and offers resources as well as updates from the Institute, our initiatives, and partners.

The following information was compiled for October 1, 2021 to September 30, 2022.

❖ Total Issues Sent: 9 ❖ Total number of Monthly Matters emails sent: 11,990 ❖ Average Open Rate: 27.25% ❖ Average Click Rate: 11% (Industry Average = 1%)

Institute Insights

Institute Insights is a quarterly pdf newsletter distributed through email. Each issue features a message from the Institute’s Director as well as indepth updates on important Institute activities related to legislative research, affiliate updates, Institute initiatives, plus a spotlight on any new resources from the Institute and/or its partners. An archive of past issues is also available on the Institute website to the general public and can be accessed at any time.

The following information was compiled for October 1, 2021 to September 30, 2022.

❖ Total Issues Sent: 3 ❖ Total number of Institute Insights emails sent: 3,945 ❖ Average Open Rate: 27.7% ❖ Average Click Rate: 22.7%

Affiliate Advisor

The Affiliate Advisor is a monthly e-newsletter that is distributed directly to Institute Affiliates. Each month an Affiliate is highlighted. This communication offers information on opportunities, upcoming affiliate meetings, as well as summaries of recent events and other pertinent news.

The following information was compiled for October 1, 2021 to September 30, 2022.

❖ Total Issues Sent: 11 ❖ Total number of Institute Insights emails sent: 472 ❖ Average Open Rate: 52.7% ❖ Average Click Rate: 26.3%