EMAIL MARKETING TIPS FROM OUR EXPERTS AT FTD 1 Send marketing emails only to customers or leads that have opted-in.
2 Make the “From” line your store name or one that is identifiable.
3 Subject lines should be short and concise, enough to peak interest, drive subscribers to open the email and learn more.
4 Entice users to open your emails by including a pre-header – a preview section that appears in inboxes.
5 A clear and compelling call-to-action button (e.g. Shop Now) should be above the fold (350 pixels high and 650 pixels wide). This is the area subscribers first see after opening the message.
6 Test sending your emails in early morning or late evening to find the optimal time to drive opens and clicks. 7 Remind past customers of an annual occasion when they purchased flowers from you to drive a repeat purchase for other occasions.
8 Send your recipients to landing pages that make sense based on your email copy and/or promotion that provides a seamless transition to make a purchase.
9
Marketing
COMPREHENSIVE MARKETING TOOLS
Email marketing is a very efficient way to directly impact your bottom line and grow your business. It is essential to drive traffic to your website around Christmas, as well as sending emails year-round to stay connected with your customers for everyday orders. With 99% of consumers checking email at least once a day, there is simply no competition to email.* Plus, it is an extremely cost effective way to market your business. (*Source: HubSpot, 2020)
TOP 5 WAYS TO INCREASE YOUR EMAIL SUBSCRIBER LIST Ask for an email when taking a phone order to send an order 1 confirmation and then a delivery confirmation.
Always include a one-click “unsubscribe” link in every email you send.
2
Collect an email address for all orders taken on your website.
10
3
Add an email marketing sign-up on your Facebook Business Page.
Use a professional email marketing service, such as FTD Email Marketing, to save time and drive traffic to your site.
4 Run a contest (online or in-store) for a free bouquet. Require participants to sign up with their email address, and give additional entries if they share the content on social media. 5
Offer a coupon/promotion in exchange for an email address. FTDi.COM • Christmas 2020 Planning Guide 8
