Atelier Munro SS24 Lookbook

The new collection Spring & Summer ‘24

Contents 03 07

Introduction Save the dates Meet us in Amsterdam, Chicago, Florence or New York

09

Instant ready-made Create your own ready-made collection whenever you need it

11 Vests

Say hello to your newest four-season staple: the two-way zip vest

25 Knitwear

Welcoming your newest, heat-friendly yarn quality: elegant and luxurious cotton & silk

43

Jeans Two new super-stretch denim colours

59

Seasonal jackets Chosen for their elegant, versatile, comfortable and breathable characteristics

147 Design linings Rev up your ensemble for the sunny seasons

167 Easy breezy shirts Inspired by the spirit of sunny weather, travel and festive celebrations

187 Chinos Make sure you're prepared for summer with at least a few good pairs

189 Ties The golden rule: always select your tie to complement your outfit (not vice versa)

49 Lightweight jackets

Meet the new ‘safari belt’: harking back to the safari jacket's military origins

99 2024 wedding

A new ceremonial wear bunch and everything you’ll need to know for a successful wedding season

193 Pocket squares Create a dynamic effect with a printed silk pocket square

195 Technical outerwear Fabrics and options for high performance, comfort and style

203 Shoes Your ideal match awaits, no matter the look or occasion

211 What to wear for travel: Airport outfit ideas Choose wisely: clothes can have a noticeable impact on your flying experience

217 Virtual Showroom updates Learn how to copy the design options and fit of any previous order

123 Seasonal suits

Lightweight suit fabrics in seasonal compositions, prized for their cooling benefits

85 Trousers

Our first-ever bunch featuring only the best fabrics for trousers

223 Preview FW24 A glimpse of the exciting new collections and developments coming your way

Introduction

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Introduction

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The sartorial canvas of summer

Aaand we’re off! Before we dive into the details of (y)our new SS24 collection and other current developments, we want to take a moment to also reflect on the macro view of life here at Atelier Munro, most importantly on the shop floor.

We believe that people are the heart of our concept,

a range of other garments to easily create three

the core of which revolves around the relationship

distinct looks. This often has the effect of unlocking a

between our expert Style Advisors and our discerning

world of possibilities in the mind of the customer, while also

clientele. For an understanding of the term ‘expert’,

creating unique and natural opportunities for cross-selling.

we’ve been inspired by the infamous 10,000-Hour Rule,

We’re thrilled to have Eddy on board to further develop

which suggests that ten thousand hours of deliberate

this and other inspiring concepts — in addition to, we

practice are required to achieve mastery in any field. One

hope, helping to train each and every AM Style Advisor in

element that truly sets the AM brand apart is that our

how to become the best sartorial specialist possible,

average Style Advisor either already has or is intentionally

regardless of their current experience level. Not overnight,

working towards cultivating this level of expertise. By first

but one step at a time, over 10,000 hours of deliberate

learning and then teaching each customer about the

effort and attention. We encourage you to reach out to

importance, and therefore the value, of each choice

your Custom Consultant, or directly to Eddy himself,

and detail, these sartorial specialists are quite literally

to arrange for Eddy to assist with training at your

transforming the shopping experience from ‘a mere

shop in the near future.

Canadian hockey players Andrew Mangiapane and Mark Giordano

Dutch art historian Paul Rem

'We believe that people are the heart of our concept, the core of which revolves around the relationship between our expert Style Advisors and our discerning clientele.'

On a more material level, this past summer saw the launch

aesthetics and efficiency in mind. Get in touch to learn

purchase’ into an exchange of wisdom for those

of our renewed shop-in-shop concept: introducing a new

more about how you can improve your space using these

‘in the know’ — including an enhanced appreciation of

AM house style, for a ready-to-use shop made of all-new

new developments, if you haven’t already.

quality and personal luxury.

fixtures in fresh new colours. One of the main features of this redesign is the new Atelier Munro desk, where

Speaking of shop-in-shop collaborations, since the inception

In addition to ringing in a more conscious era of menswear

the majority of interactions between our Style Advisors and

of Atelier Munro we have continued to steadily grow, now

on the whole, the beauty of this role also lies in the

customers take place. Using research and your feedback,

partnering with 77 of the world’s finest independent

one-on-one experience of, and attention paid to, each

we completely reimagined this ‘work island’ to facilitate a

retailers. Some of our recent expansions in the USA

individual customer. By truly taking our time during the

more active posture based on best practices learned

include inspiring retailers such as M. Dumas and Sons in

order creation process (hence, our preference for working

from top retailers worldwide — which have proven

Charleston, SC, Michael Hayes in Newport, RH, and Taylor

by appointment), we’re not only helping each customer

that standing sales conversations are more pro-active

Richards & Conger in Charlotte, NC. We’re also immensely

better appreciate the value of a garment, but also

and therefore generally result in more opportunities for

proud that our long-time friend and shop owner Mario has

improving his daily wardrobe experience. One creative and

cross- and upselling. In particular, the brushed stainless

recently launched a full custom shop-in-shop concept at his

effective way to do this is through what our new Head of

steel version of this desk has already proven especially

newly remodelled Marios location in Portland, OR, where

Global Training, Eddy Beer, calls ‘the three ways’: that

popular thanks to its ability to blend into any space by

the complete range of AM products is now being offered

is, using the second fitting — when a customer typically

softly reflecting its surroundings. Of course, this is just

as a lifestyle brand. More full, custom shop-in-shops are

sees his garment for the first time — as an opportunity

one example of how every aspect of our new shop-in-

currently in the planning stages at other high-end stores,

to show him how to combine his new piece with

shop layout has been designed with optimum ease,

with the next one set to launch at Euromoda in Puerto

Introduction

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Introduction

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Rico. Of course, we’re also continuing to revel in the joy

model Tom Cornelisse, television presenter Kelvin Boerma,

Other highlights specifically for summer include the new

of our AM ‘speak-easy flat’ in Vancouver, CA, and our

hockey player Tyson Barrie, executive Joel Zien, realtor

safari belt for your lightweight jackets (p. 51), two new

three stand-alone AM houses, in Amsterdam, Toronto and

Brett Starke, and menswear writer Clayton Chambers (also

colours of our ultra-lightweight, super-stretch denim

Calgary — with a fourth store, in Rotterdam, set to open

founder of the popular menswear newsletter ‘Sprezza’).

(p. 46) and two new 365-Seasonal cotton & cashmere

early next year!

For 2024, we already know our new Community Members

colours (p. 29). Plus, from April onwards, we’ll also be

will include founder of ‘Kinfill’ Reda Jouahri, chef Patrick

introducing one new knitwear model: the cardigan

This last year has also granted us the immense pleasure

Kriss, hockey players Tyler Bertuzzi and Ty Dellandrea,

with polo collar (p. 31), creating another great layering

of working with inspiring AM Brand Ambassadors, such

and entrepreneur Robert Grauwen. Stay tuned for more

piece to help you transition both between seasons and in

as Canadian hockey players Andrew Mangiapane and Mark

content and updates!

unpredictable weather. However, our very favourite warm-

Giordano, Dutch art historian Paul Rem, American menswear

weather development may in fact be your brand-new,

writer Mitchel Moss, Sportsnet host and journalist Donnovan

Looking locally, we’re excited to share that Atelier Munro

extremely soft yarn quality: cotton & silk, now available

Bennet, Canadian hockey player Joe Blandisi, Raze Sports

is currently partnered with RIJKS Restaurant, which

in a range of 15 colours. Lightweight, elegant, breathable

partner and hockey agent Todd Reynolds, and sports,

received a Michelin star under the leadership of its

and easy to care for, flip to page 27 to learn more about why

tech and media executive Jordan Banks (former president

executive chef Joris Bijdendijk in 2016 and has recently

we consider these luxurious fibres to be your quintessential

of Rogers). For 2024, we already know our new Brand

reopened its doors after a major renovation. Still at its

summer blend.

Ambassadors will include more inspiring and distinguished

familiar location on the famous Museum Square here in

gentlemen, such as the head coach of the Dutch padel-

Amsterdam — where we already collaborated with RIJKS

To go with this current shift in tastes towards more smart-

tennis team Diego Mierés (himself Argentinian), Canadian

for our 2022 festive campaign shoot — the establishment

casual looks and personal expression, we’ve also made the

director, writer and producer Clement Virgo, Belgian gallerist

now boasts a completely new interior and menu. To add

creation of separates easier than ever by creating a brand-

and entrepreneur Jason Poirier dit Caulier, and a new

to the ambiance, we've clothed all the men in AM

new bunch featuring only trouser-appropriate fabrics

feature of menswear writer Mitchel Moss in Florence, Italy

lightweight utility jackets made from navy cotton twill,

(p. 85) — so you no longer have to guess or flip through suit

to chronicle his upcoming Pitti journey. We’re also incredibly

matching navy twill 5-pockets and a midnight blue cotton

thankful for getting to work with so many remarkable AM

& cashmere knit T-shirt. If you’re in town, we highly

Community Members over the past year, including artists

recommend stopping by to experience their incredible

Adam Markovic, Aldo van den Broek, Jasper Krabbé and

interpretation of Dutch cuisine.

Mike Dings, musician Danny Vera, architect Paul Cournet,

Wedding campaign SS24

bunches to find the perfect pick. And to expand your options even further, we're introducing the new and delightfully sartorial ‘high waistband with extension’ design option

Now, turning our attention to SS24, everything is in the

(p. 97), a style sometimes known as 'Gurkha trousers’.

works to take our branded content to a whole new level

Relatedly, we’re also excited to tell you all about our latest

by replacing our previous Style Advisor shoots with a full-

collaboration with a new, state-of-the-art production

blown seasonal campaign: featuring 28 looks, (including

facility for all your jeans, 5-pockets and chinos (p. 47).

the 13 seasonal suit and jacket fabrics exclusively chosen for Atelier Munro) worn by top models and shot by a top

Finally, as wedding season approaches, you know now’s

team in an inspiring location. This means you will soon

the time to start planning your in-store events, making

have access to a wide variety of high-quality images

sure that all your wedding samples have been ordered, and

to enhance your marketing endeavours, including the

gathering related marketing tools (tip: make sure to hand

option of lookbooks to hand out to your individual clients.

out all of the new wedding booklets included in your

Inspired by the feedback we’ve received from our AM retail

SS24 box to prospective grooms, and see p. 99-108 for

partners around the world, we’re confident this milestone

more info on your new ceremonial wear bunch digital

will mark the next step in helping the AM brand reach new

campaign imagery and more). Of course, you’ll also want

heights.

to update your instant ready-made series with your latest spring and summer offerings, and order your SS24

And what, exactly, does your new SS24 collection entail?

samples as soon as possible.

To start, we’re introducing the new two-way zip vest

Menswear writer Mitchel Moss

The atelier of Jasper Krabbé

(p. 13), which stands out for its incredible versatility while

Here’s to continuing to collectively push the boundaries of

also offering extra mobility and visual interest. Available

menswear — together, one hour of sartorial advice, one

now in nearly all of your 365 and seasonal suit and jacket

unique customer and one custom garment at a time. And

fabrics, plus a selection of technical coat fabrics, and with

with your own innovative instant ready-made series and

your choice of lining. Whether you choose this new, more

stock service programme.

lightweight model or its quilted counterpart (introduced last season), your range of design options will help your

Talk to you soon and cheers,

customers make each vest truly unique.

Team Atelier Munro

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Save the dates

Save the dates

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NYC Showroom

Pitti Immagine Uomo

80 W 40th Street, Suite 803, New York, US

Fortezza da Basso, Florence, IT

Amsterdam Showroom

Chicago Collective

Available anytime in January and February

9 – 12 January 2024

We’d love for you to make an appointment at one of our showrooms or stop by an upcoming trade show to see everything in person: (y)our new SS24 and FW24 product developments, fabric collections and more!

Plus, we’re ready to help you place your FW24 pre-buy orders whenever you are (but by 26 January 2024 at the very latest), for guaranteed delivery in July 2024. Join us in Florence, New York, Chicago and, of course, Amsterdam on the following dates:

Available anytime in January and February

3 – 6 February 2024

Koningin Wilhelminaplein 12 – C08,

222 W Merchandise Mart Plaza, Chicago, US

Amsterdam, NL

Contact your custom consultant to make an appointment today.

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Instant ready-made Everyone can appreciate the benefits of a custom-made garment: the ability to choose your exact fit, colour and unique design. Yet we also know that waiting for that special, one-of-a-kind garment isn’t always an option. Sometimes you need a solution ASAP. Other times, you may have a customer who’s new to the madeto-measure experience and seeking a chance to ‘test the waters’ before diving into full customisation.

The good news? That’s where your own instant ready-made collection comes in. With a minimum order requirement of only two pieces, you can create a unique series without the downsides of the traditional retail purchasing cycle. Designed by you with just a few clicks and at your convenience (24/7/365).

Delivered to your doorstep in just 3-5 weeks.

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Vests Too warm for a coat or jacket? Luckily, your new vests are ready for action. Offering a breezier option in milder temperatures, the ‘bodywarmer look’ also offers extra mobility thanks to its sleeveless design, while still providing the comfort, elegance and adaptability of an extra layer.

Available in the quilted model introduced last season — crafted with a 5-button closure, stand-up collar and inner padding, in your choice of 11 specially selected quilted fabrics — or your brand-new two-way zip model, for a lightweight feel and four-season functionality (flip the page to learn more).

Also, food for thought: thanks to their forgiving silhouette and sleeveless fit, vests are also an ideal pick for order as instant ready-made. In your choice of fabric and (live from April) design options, delivered in just 3-5 weeks.

New from this season onwards: . Model: two-way zip vest, featuring a zip closure, lightweight construction and no padding

. Default design feature: keyholder in right vest pocket . Jersey lining colour: light sand Live from April:

MJ0567 & Blazer21

. Design option: contrasting Alcantara colours for the collar stand . Design option: decorative 7 mm topstitching . Design option: vertical chest pocket with zip . Design option: slanted side pockets with zip

Vests

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New model: the two-way zip vest Say hello to your newest four-season staple: the two-way zip vest. Pleasantly lightweight and extremely versatile, this new model will take the edge off the cold without being quite as thick or warm as its padded counterpart. To put it simply, you’ll get an essential, go-to layering piece that’s highly adaptable for year-round use.

Featuring a fit that’s slightly slimmer than the quilted vest, with no padding, a two-way zip closure, stand-up collar, slanted welt side pockets and an optional rounded welt chest pocket, this vest can easily be worn as a second or even third layer thanks to its streamlined, lightweight look and design.

Create the look and feel of your choosing by selecting from nearly all of the fabrics and (jersey) linings available for your 365 and seasonal suit and jacket collections, plus a selection of your technical coat fabrics, and — from April onwards, with the introduction of new design options — the ability to mix and match

MJ0598

your vest details exactly as you see fit.

Vests

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Vests

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Get inspired: vests With (nearly) all your 365 and seasonal suit and jacket fabrics at your disposal, plus a selection of technical coat fabrics, you’ll be able to create a vest for every taste, weather and occasion. Keep reading to scope seven of your top SS24 vest looks, including styling suggestions.

Sporty technical We love technical fabrics for their lightweight, functional

and

water-repellent

properties,

making them an exceptional choice for a more athleisure version of your new two-way zip vest, pictured here in midnight blue peach skin.

Easy to pair with other casual items, such as this light grey knit hoodie with zip and matching leisure pants, a white knit T-shirt and white sneakers.

Vest: Blazer15 Hoodie with zip: MKC1040 T-shirt: MKC1124 Leisure pants: MKC1040 Sneakers: SGC05

Vests

Mid- to latesummer All of your sumptuous summer blends of wool, silk and linen are bursting with potential for creating extra lightweight, breathable two-way

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Vests

Summer

zip vests with an elegant drape and sophisticated

A two-way zip vest made from 100% linen (pictured

appearance. Practically the definition of a smart-

here in navy blue) is more than just breathable,

casual style, these subtly textured fabrics are the

durable and classic: it’s also an easy way to take

answer to your mid- to late-summer layering

the brainwork out of your summer styling efforts.

needs — for example, crafted in this sage green

Throw it on over, for example, an off-white linen

blend of wool, silk and linen, and paired with a

shirt, navy blue linen Bermudas, and midnight blue

sand-coloured linen shirt, light blue super-stretch

slip-on sneakers to whip up an extra-refreshing

jeans and grey low-top city loafers.

look.

Vest: MJ0579

Vest: Linen03

Shirt: MSHC0314

Shirt: MSHC0374

Jeans: MWA019

Bermudas: Linen03

Shoes: LIS08

Sneakers: LIS10

Vests

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Vests

Smartcasual

Faux suede

Add some much-welcome variety to your 9-5

Whether with jeans and a T-shirt or smart-casual

wardrobe with a two-way zip vest in a timeless

separates — such as this tan piqué knit shirt,

neutral colour, for example, in earthtoned S150

full-zip knit in sand merino wool, light sand

wool or in this light grey seasonal stretch blend

drawstring chinos and chocolate brown mid-top city

of wool, silk and linen. The result is sure to be

loafers — a two-way zip vest in faux suede offers a

balanced and professional when layered over a

tasteful balance of style and practicality that’s

piqué knit shirt, pictured here in white, and paired

ideal for life in the city. Slightly rugged, water

with light grey tropical wool trousers, plus a linen tie

repellent and pictured here in chocolate brown,

and suede tassel loafers, both in taupe.

all wrapped up in a luxurious, velvety feel.

Vest: MS0770

Vest: Blazer22

Shirt: MSHC0176

Shirt: MSHC0384

Tie: TLIN003

Full zip: MKC1014

Trousers: AMS11066

Drawstring chinos: MC008

Shoes: SUE06

Shoes: LIS03

Vests

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Vests

All-season

Neutral sidekick

Even in summer, but especially in spring, your

Off to the office or on a business-casual outing, but

quilted vests will still come in handy when you

unsure how the weather will progress? No worries:

need that extra bit of warmth, but want to

a neutral coloured quilted vest in water-repellent

avoid a full outfit restyle — for example, in

peach skin, pictured here in sand, will keep you

the midnight blue water-repellent peach skin

adequately cosy on your commute before giving

shown here. Just keep wearing your utility jacket,

you plenty of smart-casual flexibility throughout

perhaps in this light grey S120 wool flannel with

the day to switch between, or layer, your

natural stretch, along with your midnight blue mock

jacket and vest as needed. Balance the look

neck in extra-fine merino wool, off-white 5-pockets

with a wool, silk and linen houndstooth jacket in

in stretch twill and midnight blue mid-top city loafers

light grey and taupe, a sand-coloured mock neck

in summer suede, and throw your quilted vest on

in cashmere & silk, light sand 5-pockets in stretch

top instead for a quick easy-on, easy-off fix.

twill and chocolate brown suede bluchers.

Vest: Blazer15

Vest: Blazer20

Utility jacket: FLS12004

Jacket: MJ0564

Mock neck: MKC1007

Mock neck: MKC1085

5-Pockets: MC001

5-Pockets: MC008

Shoes: LIS10

Shoes: SUE03

Vests

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Vests

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Add a pop of colour by choosing a contrasting Alcantara collar stand.

Create an instant sporty twist with your

new

MJ0598

MJ0579

with zip.

Customise your vests New design options: live from April

Opt for your new slanted side pockets with zip to keep your valuables extra secure.

Include a decorative row of 7 mm topstitching

along

your

centre-front

edges,

vest’s

stand-up

Blazer20

MS0770

collar and armscyes.

vertical

chest

pocket

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Knitwear Sophisticated and versatile, knitwear can still be enjoyed in all its glory during the warmer months.

As long as the yarn used is light and thin, your garment is destined to be an appealing combination of super breathable and moisture wicking. Plus, a well-chosen knit serves as a tasteful way to add some texture to your outfit as a whole.

Haven’t yet experienced the pleasure of swapping your traditional button-up for a knit polo? We dare you to try it and tell us we’re wrong. Yours to craft for any season, depending on your choice of model, yarn quality and knit type.

Also, don’t forget to update your collection of instant ready-made knitwear for spring and summer. The ability to touch, feel and fully experience (y)our knitwear first-hand will help your customers appreciate its premium quality and craftsmanship, inspiring them to make a purchase and helping them better understand its incredible versatility.

New this season: . Yarn quality: ‘cotton & silk’ in 15 colours . Two ‘cotton & cashmere’ 365-Seasonal colours: pale pink and burgundy Live from April:

MKL1141, MKC1152 & MKC1016

MKC1148, MKC1083,

. Model: cardigan with polo collar

Knitwear

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New yarn quality: cotton & silk

Bringing your total number of yarn qualities to six, prepare to welcome this new, heat-friendly addition: cotton & silk. We consider this luxurious blend of 80% Egyptian cotton & 20% mulberry silk to be your quintessential summer knit thanks to its lightweight, soft, breathable and easy-to-care for properties. Plus, its delicate lustre brings an extra touch of elegance, catching the sunlight ever so subtly, especially when worn outdoors (making it extra ideal for your short-sleeve styles, such as T-shirts, crew necks and polos). Customisable in your choice of the single-yarn solid and double-yarn solid knit types, and available now in an attractive range of 15 colours — from timeless hues and neutrals to vibrant greens and soothing pastel blue.

MKC1156, MKC1152, MKC1143 & MKC1148

MKC1143 - MKC1154

365 Collection

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Knitwear

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New colours: cotton & cashmere 365-Seasonal Collection Introducing two new 365-Seasonal cotton & cashmere colours to complement your summer wardrobe: pale pink and burgundy. For a touch of colour with a sleek, plush feel, in your most exclusive, softest and finest yarn quality of all. Make sure yours will excel in keeping you cool and comfortable both in summer and the in-between seasons by opting for single-ply yarn to create a wonderfully lightweight,

MKL1141 & MKL1142

breathable piece that easily adapts to changing weather.

MKL1137, MKL1136, MKC1126, MKC1124, MKC1114, MKC1115 & MKL1135

Knitwear

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New model: cardigan with polo collar Live in April It’s time to meet (y)our latest knitwear creation: the cardigan with polo collar. We suggest thinking of it as a lightweight knit jacket with a relaxed overshirt vibe (you know the style: a shirt-like construction with jacket-like functionality). Wear it casually with Bermuda shorts and a pair of sneakers or loafers, depending on the

MKC1117 & MKC1124

setting, or layer it with a T-shirt and trousers for a slightly more formal look.

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Your essential summer knits

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01 Polo 01

01. Polo A timeless classic, for an effortless transition from formal to casual and 03

everything in between. Combine it with chinos and loafers for a smartcasual look.

05

02. Polo with zip A sporty twist on the classic model, 01

perfect for your (slightly) more casual days. Pair it with shorts and sneakers to ensure a laid-back yet stylish appearance.

03. Polo without buttons A buttonless variation for a more minimalist look. Ideal for pairing

02

MKC1006, MKC1012, MKC1124, MKC1125, MKC1127, MKC1131, MKL1138 & MKC1144

04

02 Polowith with ziptrousers and city drawstring loafers for a sleek, modern outfit.

04. Short-sleeve T-shirt A sartorial take on the classic tee, adaptable to countless outfits and occasions. Keep it classy with trousers and a blazer

or relaxed

03 Polo without buttons05. Full-zip knit

with jeans and sneakers.

Easy to zip up for extra warmth on relaxed, breezy evenings. Stylish and practical as outerwear in the summer or even under your jacket

when temperatures drop.

05 Full-zip

06 01

06. Hoodie with zip For casual weekends and a relaxed

04 Short-sleeve feel. An easy match for your supert-shirt stretch jeans or knit leisure pants and sneakers.

Knitwear

35

Six different yarn qualities Including your newest addition, you can now choose from six different yarn qualities to create your own premium knitwear — for any season (it all depends on your choice of model, yarn quality and knit type): 01. Cashmere & silk

MKC1103, MKC1040, MKC1014, MKC1148, MKC1114 & MKC1084

02. Cotton & cashmere 03. Cotton & silk (new!)

04. Extra-fine merino wool 05. Pure cashmere 06. Wool & cashmere

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Get inspired: knitwear looks Sure, knitwear is loved for its astounding comfort, but also for its ability to maximise your options: one or two great knitwear items can exponentially expand your range of outfits, pairing with practically everything in your wardrobe to create a diverse array of looks. When it's time for a seasonal adventure or semi-formal workday, the following four outfit ideas can be used as a springboard for your own sartorial approach.

MKC1114

Knitwear

Knitwear

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Knitwear

40

Vest: Blazer21

Bomber: MKC1043

Polo: MKC1152

Crew neck: MKC1121

Jeans: MWA020

Dress chinos: MC001

Sneakers: LIS10

Shoes: LIS08

Casual elegance

Vintage appeal

In today’s ‘postmodern’ world of menswear, the laid-back sophisticated look can be

Timeless yet contemporary, the allure of this grey-beige cashmere knit bomber layered

worn in a wide variety of settings — which is precisely why this off-white cotton & silk

over a stone grey cotton & cashmere crew neck skilfully manages to mix an element of

knit polo deserves a place in your wardrobe. Pictured here with a smart-casual vest in

classic charm with plenty of comfort and modernity. Styled for a tasteful lunch date or

navy blue faux suede, light blue super-stretch jeans and midnight blue tassel sneakers

laid-back professional settings with dress chinos in off-white stretch twill and mid-top

in summer suede.

city loafers in medium grey suede.

Knitwear

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Knitwear

42

Hoodie with zip: MKC1044

Polo: MKC1148

T-shirt: MKC1124

T-shirt: MKC1124

Leisure pants: MKC1044

Bermudas: AMSE001

Shoes: LIS06

Sneakers: SGC05

Relaxed

Calm and collected

When it’s time to relax in style, we predict your ultra-soft, sand-coloured cashmere

Looking for a ‘grab and go’ look that’s not only sharp, but also comfortable to wear on

hoodie with zip and matching leisure pants will cater to all your downtime needs. Complete

a mild summer evening? You can’t go wrong with this navy blue cotton & silk knit polo

the look with a white cotton & cashmere knit T-shirt and sand-coloured city loafers in

with zip over a white cotton & cashmere knit T-shirt. Paired for maximum coolness with

summer suede.

Bermudas in your blue and white striped stretch cotton seersucker and white slip-on sneakers in grain calf leather.

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Jeans

Cool and comfortable in lightweight, super-stretch denim As temperatures climb and outdoor activities beckon, your legs will need ample room to breathe and move freely. Think that's an uphill battle when it comes to denim? Think again: denim is in fact a very breathable material, and choosing a lighter weight is guaranteed to assist in maximising its inherent breathability and wearability — especially under the scorching sun of summer.

Made from premium cotton with a dash of elastane, your super-stretch denim

weighs a comfortable 9 oz. (measured per square yard, the industry standard for classifying denim). This lighter weight also allows for the creation of a skinnier fit without forcing you to compromise on comfort or mobility. Available in your choice of black or various shades of grey and blue. All exclusively woven and dyed in Italy

by Candiani.

New from this season onwards: . Two super-stretch denim colours: light grey and medium grey For jeans, 5-pockets and chinos:

MWA018

. Collaboration with a new, state-of-the-art production facility

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Jeans

46

New: superstretch denim colours 365 Collection Now adding two new colours to your 365 super-stretch denim collection: light grey and medium grey, including the option of a washed effect for an effortless 'lived-in' vibe that makes your jeans both look and feel like you’ve been sporting them for years. Add contrast stitching for an extra unique and authentic twist.

Work in progress: we're striving to also add an off-white shade of your super-stretch denim later this spring.

All of your super-stretch denims are sourced from Candiani, the mill that gave rise to

MWA022, MWA023 & MWA024

the premium denim industry after being founded in 1938 in a town near Milan.

Jeans & 5-pockets

47

Jeans

48

Taking (y)our service and product quality to new heights, we’re thrilled to announce our latest collaboration with a state-of-the-art pants production facility for all your jeans, 5-pockets and chinos. Get ready for:

01

Improved reliability This cutting-edge facility employs advanced production methods and stricter quality control measures to ensure every garment meets (y)our highest standards in terms of fit and final measurements, every time. You’ll also enjoy improved consistency in delivery times.

02

Premium quality Providing significant quality improvements for every aspect of production: from construction to stitching and washing. Consider the bar for premium quality officially raised.

03 04

Faster delivery times With our new facility, we'll be able to offer faster delivery (3-5 weeks) without compromising on quality or sustainability.

Reduced environmental impact This facility is also dedicated to using more conscious practices and working to realize a restorative, more efficient system with reduced environmental impact. Notably, they run on 100% renewable energy and recycle 90% of their water. Other highlights include:

A new, state-of-the-art production facility

Who’s making (y)our pants?

. Use of innovative materials to reduce dependency on pumice for stone washes . Adoption of digital laser washings to reduce water and chemical usage These efforts also collectively contribute to a healthier, more sustainable working environment, causing the least amount of harm to the people involved in crafting (y)our pants.

What’s not changing? The silhouettes, design options and fits (regular and slim) will be just the same as they were before, allowing you and your customers to keep creating the perfect look for any occasion.

49

50

Lightweight jackets The arrival of more sun and higher temperatures is arguably the best part of spring (and then summer!). It also signals the return of your beloved warm-weather wardrobe. By providing a chic, effortless sense of elegance and optimal adaptability, the lightweight jacket may actually be (y)our most versatile garment of all — and it’s definitely a key part of the modern professional aesthetic.

For spring and summer, you’ll want to combine this looser, relaxed fit and lightweight, unlined construction with a breathable seasonal fabric to ensure a suit or jacket that not only offers maximum, all-day comfort even in the hottest of temperatures, but also easy styling for an incredibly wide range of settings and occasions, from casual to formal.

Excellent as instant ready-made, thanks to its more relaxed silhouette, or customised to each customer’s exact wishes in any of your five lightweight jacket models: 2.5-button, 3-button, 4-button ‘safari’, 5-button ‘utility’ or utility zip.

New from this season onwards: . Design option: safari belt Live from April:

MJ0562, MJ0557 & MJ0598

. Design option: adjustable cuff with snap buttons . Design option (re-introduction): adjustable cuff with 2 buttons . Fit tool: ‘take in ½ hip’

Lightweight jackets

51

52

New waist detailing: safari belt Customise your lightweight jacket A classic safari jacket typically boasts a front button closure, a total of four safari pockets on the chest and hips, and a wide, shirt-style collar. Want to enhance this safari vibe even further? We’re now offering you the option of adding a belt around the waist, which can be tied, worn open or completely removed at your discretion. Harking back to the safari jacket's military origins, this design feature was initially conceived to decrease the likelihood of getting caught on branches and other foliage while walking through the bush.

Now available for all your lightweight jacket styles and pocket options, but (in our

MS0762

humble opinion) best suited to your safari-inspired looks.

53

Lightweight jackets

54

New cuff finishings: adjustable ‘with 2 buttons’ & ‘with snap buttons’ Customise your jacket Add adjustable cuffs ‘with 2 buttons’ for easier alterations — or ‘with snap buttons’ for an athleisure or utility style (only available in combination with a zip closure).

Linen06 & MJ0557

Live from April

Lightweight jackets

55

Lightweight jackets

56

Safari jacket: MS0760 Shirt: MSHC0376 Trousers: MS0760 Shoes: SUE06

Get inspired: Our top three lightweight SS24 looks We encourage you to see the lightweight jacket as a layering tool: whether for in or out of the office, these lightweight beauties will be easy to combine for maximum coolness and versatility.

Keep reading for ideas on how to style them accordingly.

Sartorial safari Nothing will say ‘summer’ quite like this beige mélange safari suit in your S130 wool basketweave. Offering plenty of soft breathability and a super-smart look for both your semi-formal business occasions and more relaxed seasonal adventures. Always impeccable with an ivory shirt in your new blend of modal and wool, and with taupe suede split-toe bluchers.

Lightweight jackets

57

Lightweight jackets

58

Safari jacket: Linen03

Utility jacket: MJ0589 Full zip: MKC1014

Vest: Linen03

T-shirt: MKC1124

Polo: MKC1143

5-Pockets: MC008

Jeans: MWA020

Shoes: LIS06

Shoes: LIS10

Utility chic

Everyday sharp

We credit this jacket’s mix of refinement — in the form of your azure blue wool, silk and

The cornerstone of every man’s wardrobe is built on a collection of high-quality

linen blend, paired with grey mother-of-pearl buttons — with the ruggedness of your

basics, such as this navy 4-button lightweight jacket with bellow pockets in plain weave

5-button utility model for its ability to adapt to almost any occasion. Styled here for the

linen, combined with a matching navy linen two-way zip vest. Easily styled for summer

lighter seasons with a full-zip knit in sand mélange extra-fine merino wool, a white knit

with a light blue knit polo in your new heat-friendly cotton & silk, light blue super-stretch

T-shirt in cotton & cashmere, a pair of light sand 5-pockets in stretch twill and low-top

jeans and midnight blue tassel sneakers in summer suede.

city loafers in sand summer suede.

59

Seasonal jackets ‘Elegant, versatile, comfortable and breathable’ are always the defining characteristics of our spring and summer collections. Specifically for SS24, we've handpicked a stunning line-up of 47 new seasonal jacket fabrics that fully embody these qualities, each thoughtfully crafted from various compositions of wool, silk and/or linen.

Prized for a breadth of functional and aesthetic properties, the use of wool ensures a sharp, clean look thanks to its natural crease resistance, silk adds a welcome, luxurious sheen and softness, and linen is loved for its refreshingly crisp, airy quality. Choose from distinctive checks and patterns, diverse textured weaves, a broad range of neutral tones and, among many others, the seasonally appropriate new shade of warm terracotta to give your wardrobe a fresh, stylish update.

New this season: . 47 new seasonal jacket fabrics . New POS suit and jacket button display: for easier button collection updates Live from April: . Design option: handmade buttonholes for your jacket cuffs and front button closure, now also available for your ‘unconstructed’, ‘half canvas’ and ‘full canvas’ makes.

60

Jackets

61

Jackets

62

Seasonal highlights MJ0589 & MJ0572

Ultimate summer blends

230g wool, silk and linen

MJ0587 & MJ0568

coloured mélange-like twills — i.e., one terracotta and one azure — and two almost ‘opposite’ windowpanes, i.e., one extraverted

MJ0589

Handpicked for SS24 in two vibrantly

shade of copper with blue and one classic dark blue with copper. Highly recommended for all your lightweight jacket styles and featuring the soft, breathable and lavish handfeel you have every right to expect from this well-loved composition of premium fibres.

265g wool, silk and linen blend Presenting

two

overchecks

in

colours

complementary to their base shades of taupe and light blue, each with a granulated colour effect that works in harmony with their percentage of 13% linen to enhance their earthy look and texture. For a clean balance of modern and traditional, in a quality light enough for summer, yet adaptable enough MJ0571 & MJ0593

MJ0587

for the in-between seasons.

Jackets

63

Jackets

Seasonal highlights

64

Linen and silk 'giro inglese’

Breathable sartorial blends

Known for its distinctively open, almost knit-like texture, one look at this exotic seasonal fabric explains why its unique weave is responsible for its notorious ability to promote extra air circulation. Add to that its enticing composition and you'll have no trouble understanding why it's particularly well-suited to your smart-casual

Wool and silk

sartorial styles. Available for SS24 in one mix of taupe and white, and one navy blue.

Selected with extra breathability in mind, the

MJ0600 & MJ0560

of 53% linen, 41% silk and 6% technical fibres

light tones used to create this ivory blend with a beige check serve to further enhance the fibres’ cooling effect, but also their rakish sartorial charm. Boasting the iconic lustre of silk for an extra touch of luxury, plus the highest

MJ0566

quality wool for a timeless sartorial finish.

Linen and wool While

the

majority

of

our

seasonal

blends contain a greater percentage of wool, this is one of only three fabrics in (y)our SS24 jacket collection where linen takes the lead — also with the highest ratio of 60%. Featuring a wonderfully lightweight and breathable feel with an for the season (and many years to come) in one natural shade of brown with a tonal windowpane.

MJ0560

MJ0575

effortless sprezzatura aesthetic. Yours

Jackets

65

Jackets

66

Seasonal highlights

Silk and wool

Luxurious

Featuring the highest silk content (78%) of all your SS24 fabrics by far, the super-soft feel, rich sheen and optimal body heat regulation of these two special seasonal (over)checks in light grey with copper and brown with blue your customers with a predilection for luxury.

Excellent for work or on a special occasion with a seasonal tie and crisp white button-up or with your favourite summer knit for a poolside brunch.

Australis® wool by Loro Piana Similar to a basketweave in their look and texture, these clean yet intriguing ‘micro designs’ are made of nothing other than soft, luxurious S150 wool. Crafted as part of the exclusive Australis ® line by the experts at Loro Piana and yours for the making this season — but wearable all year round — in one taupe, one navy and one intriguing mix of navy and green.

MJ0561

MJ0563

MJ0597, MJ0584 & MJ0563

MJ0561 & MJ0570

are absolutely worth showing to any and all of

Jackets

67

Jackets

68

Seasonal highlights

MJ0559

MJ0588

MJ0557 & MJ0559

MJ0588 & MJ0594

Dapper checks

240g wool, silk and linen

by Loro Piana The lightest, most airy version of this season's favourite fabric blend from Loro Piana. Available now in five distinct checks with a natural colour palette, including sand, taupe, green and

MJ0585

two blues.

Jackets

69

Jackets

70

Seasonal highlights Elegant texture and shine 250g wool, silk and linen

by Loro Piana or

blue — in one of these four oceanic tonal overchecks

or

breezy

open

weaves.

Handpicked for spring and summer in a range of bottle green, sage and indigo.

MJ0564

MJ0580 & MJ0583

It will, in fact, be easy being green —

290g wool, silk and linen

by Loro Piana A comfortable four-season quality in one light grey and taupe houndstooth, and one

MJ0591 & MJ0583

MJ0564 & MJ0592

slate blue with navy glencheck.

Jackets

71

Jackets

72

Seasonal highlights Summertime Stretch wool, silk and linen

by Loro Piana We couldn't pass up the opportunity to add a stretch version of this favourite seasonal blend to your SS24 jacket collection (and we trust you'll approve). With the same cherished lustre, breathability and slubby texture for which this quality has become renowned, and in a seasonal weight of only 230 grams, this fabric is available only while supplies last in your choice of three checks, i.e., one down-to-earth rust brown with MJ0558

a brown check, plus one green check and one characteristic coral colour, both with a blue windowpane.

255g wool, silk and linen We’re all about mixing tradition with innovation, which is exactly why we had your lightweight jacket styles in mind when we chose these five slightly vintage summertime fabrics, two

light-coloured

basketweaves,

MJ0601

including

one light green and ivory houndstooth, and two whimsical overchecks (in one bottle green and one burgundy). Of course, they’re also more than

MJ0601 & MJ0582

MJ0562, MJ0576 & MJ0581

suitable for styling as you see fit.

Jackets

73

Jackets

74

Seasonal signature looks Get inspired by the fifteen must-have looks we've created for spring and summer.

What set this collection were the exclusive jacket fabrics – eight luxurious materials curated solely for Atelier Munro. Amongst these fabrics, one stole the spotlight: a specially made creation by the prestigious Loro Piana.

Jacket: MJ0574

Jacket: MJ0563

Shirt: MSHC0284

Shirt & pocket square: MSHC0139

Pocket square: PLE561

Tie: TLIN003

Trousers: CR036

Trousers: TR AVEL03

Shoes: PAN02

Shoes: SUE06

Lightweight jacket: MJ0562

Lightweight jacket: MJ0571

Jacket: MJ0565

Jacket: MJ0578

Shirt: MSHC0376

Knitwear: MKC1125

Knitwear: MKC1084

Shirt: MSHC0374

Trousers: MS0759

Knitwear: MKC1126

Pocket square: PLI001

Pocket square: PLI013

Shoes: GRC02

5-pockets: MC001

Trousers: AMS13062

Trousers: LINEN02

Shoes: LIS06

Shoes: SUE06

Shoes: LIS03

Jackets

75

Jackets

76

Jacket: MJ0577

Jacket: MJ0576

Lightweight jacket: MJ0589

Lightweight jacket: MJ0600

Knitwear: MKC1114

Knitwear: MKL1135

Knitwear: MKC1123

Vest: MJ0589

Shirt: MSHC0357

Pocket square: PLE561

Shirt: MSHC0374

Shirt: MSHC0375

Jeans: MWA019

Chinos: MGD024

Trousers: MS0789

Jeans: MWA020

Shoes: LIS10

Shoes: LIS06

Shoes: LIS10

Shoes: LIS10

Jacket: MJ0581

Jacket: MJ0586

Jacket: MJ0592

Jacket: MJ0590

Knitwear: MKL1135

Knitwear: MKL1134

Shirt: MSHC0309

Shirt: MSHC0376

Pocket square: PLI013

Pocket square: PLI006

Pocket square: PLI004

Pocket square: PLI001

5-pockets: MC008

5-pockets: MD006

Trousers: COT51

Trousers: Linen03

Shoes: LIS06

Shoes: LIS05

Shoes: SUE06

Shoes: LIS03

Jackets

77

78

Year-round silk & wool jackets

After the success of this quality in previous seasonal collections, we’ve gone ahead and added six colours of this lustrous, four-season silk (55%) and wool (45%) basketweave to your essentials blazer bunch: now always available in beige, brown, light grey, indigo, navy and black.

Remarkably elegant and sartorial, this breathable blend has everything we want in a lightweight blazer: a graceful drape, airy feel, and cool, silky-soft handfeel. Wearable all year round thanks to its weight of 260 grams, and at its lightest and most modern when crafted as an unlined jacket in your ‘unconstructed’ make.

Blazer28, Blazer29, Blazer30, Blazer31, Blazer32 & Blazer33

Blazer28

365 Collection

Jackets

80

MJ0567

79

Handmade buttonholes Customise your jackets Now you can effortlessly elevate your jacket in a 'traditional' make to a higher sartorial level by adding handmade, Milanese, Milanese long and Neapolitan buttonholes to your lapels. For something extra on your jacket, you can now also add a Milanese 1st left sleeve buttonhole for a small surcharge.

Live from April

Jackets

81

Jackets

82

Light grey and taupe houndstoot in wool, silk and linen

by Stefano

Three

summer jacket style picks To help get your own creative juices flowing, we

‘I always appreciate the houndstooth pattern for

consulted three of our very own in-house sales

being easy to combine with other items while still being interesting to look at, but not overly loud. This

associates (Stefano, Victor and Janneke) for their

jacket’s soft colours also help make it an equally great choice for a formal summer event or the office.

expert insights on the ideal summer jacket. Keep reading to discover what inspired them, gain

I opted for the ‘unconstructed’ make to enhance

valuable styling tips and understand how their

its versatility even further — so I know it will be

choices reflect their unique personalities.

comfortable to wear all day long, even in hot temperatures (which can’t be said of all formal wear).

For styling, I’d instinctively go for a pair of off-white or sand chinos and an off-white or light grey shirt in linen or light denim, which gives you a peek into why this jacket reflects my own personal style: I’m all about a mix of classy and relaxed, especially for summer.’

MJ0564

Jackets

83

Jackets

84

Tonal indigo overcheck in wool, silk and linen

Beige basketweave in silk and wool

by Victor

by Janneke

‘I love the composition of this fabric. You’ll always

‘I see the basics as a launchpad for brilliance

find me wearing one of these blends by Loro Piana

and this jacket is an outstanding example of that

during the warmer months, so I’m thrilled we have so

principle. Its timeless shade of beige means you can

many SS24 options — and even some 365’s now, too.

combine it endlessly, while its composition of silk and wool ensures a beautiful drape, pleasant skinfeel and long-lasting sense of luxury.

Its semi-formal vibe combined with its excellent breathability make it super easy to dress up with formal trousers or down with chinos or jeans. I also

I don’t think I’d say the jacket itself reflects my

prefer to strike a balance with my design options: I went

personality because, to me, style never comes down

a little formal with the ‘full canvas light’ make and 2mm

to one single item — it’s about how you combine

full AMF, but then chose an unconstructed shoulder,

various garments to create a total look. This jacket

patch pockets and Neapolitan buttonhole. I consider

can go so many different ways: casual with jeans and

this piece to be so versatile, I even gave it a nickname:

sneakers, classic with one of our new linen ties and grey

I call it my “multiple-style-option jacket”. Makes me

wool trousers, elegantly monochromatic with other sand

smile every time!’

colours, or full-on summer with a polo and lightweight chinos or linen trousers.’

MJ0591

Blazer28

85

86

Trousers A whole new separate story Formal trousers have traditionally been worn with formal and semi-formal daywear. Now that tastes are changing to emphasise more smart-casual looks and personal expression, the styling concept of ‘separates’ is becoming increasingly useful and relevant. By mixing various well-chosen garments, you’re able to both break up the uniformity inherent in a two-piece suit and avoid the impression that you’ve just stepped out of a board meeting while still retaining a polished look.

This approach is especially welcome on days filled with a variety of activities and commitments: from a presentation at the office to after-hour drinks and from a busy day of commuting to an upscale restaurant dinner. The bottom line?

You’ll enjoy a functional, expanded wardrobe full of easy-to-wear, nottoo-formal, not-too-casual outfits.

To help make creating such garments easier and more intuitive for you and your customers, we’ve created our first-ever bunch featuring nothing but the best fabrics for trousers. Read on for more details!

New from this season onwards: . Trouser fabric bunch: a stand-alone selection of trouser-appropriate fabrics . Design option: high waistband with extension (a.k.a. ‘Gurkha trousers’) Live from April:

and black pocketing in the semi-traditional and traditional without pleats makes only.

MEV048, AMS11066 & AMS13005

. Design option: anti-slip inside waistband will be available for off-white

Trousers

87

New: trousers fabric bunch

Trousers

88

With a wide range of styles and occasions in mind,

You’ll find this new, dedicated trouser bunch

we’ve selected and bundled 50 key fabrics from

along with the other goodies included in your

your suit collection to help make the process

SS24 collection box. Enjoy! And flip through

of choosing and recommending trouser fabrics to

the following pages for an overview of the eight

your customers both more self-evident and more

qualities currently included. (P.S. We’ll also be

convenient than ever.

adding fresco and ’Nikkie wool’ qualities in time for FW24 — and we’ll tell you all about them when the time comes.)

Trousers

MEV048

89

90

AMS11066

Trousers

Tropical wool-linen stretch blend

Lightweight tropical S110 wool

A dapper blend of wool, linen and technical fibres, this summer-ready quality offers both excellent

Crafted from comfortable S110 wool and boasting extra durability thanks to its double-twisted

breathability and added stretch for superior comfort — allowing you to stay cool and move with

yarns, this crisp, lightweight quality is ideal for summer formal occasions but can be worn year

ease. Available in a versatile palette of blues, greens, taupes and other neutrals.

round whenever a splash of distinction and sophistication is desired. Yours for the choosing in eight easy-to-combine colours.

91

Trousers

92

AMS13008

AMS15007

Trousers

S150 wool

S130 doppio's

It doesn't get more luxurious than S150 wool, known for its classic appeal and soft, clean-cut

As you know, the magic in these beauties lies in their two-ply high-twist yarns, providing exceptional

finish. Perfect for a memorable special occasion and available in seven refined shades of grey, blue

crease resistance combined with a smooth, crisp feel, versatile four-season weight and

and black. Trousers made in this quality will require a bit of extra care, but are also sure to strike a

remarkable comfort. Perfect for formal business wear in eight classic shades of twill or for special

harmonious balance between indulgence, comfort and charm.

occasions in one rakish light taupe mélange.

Trousers

AMS11069

Water-repellent technical stretch

S120 heavy wool

Made from advanced water-repellent technical fibres infused with an impressive amount of elastane

As the name implies, this S120 heavyweight wool delivers the warmth and sophistication greatly

(17%), this quality not only offers exceptional stretch but also keeps you dry and comfortable even in

needed for just about any formal style on a cold, brisk day. Achieved through the dependable use

wet, suboptimal conditions. Moreover, its soft feel and pleasant weight make it a year-round favourite,

of double-twisted yarns, its crease-resistant appearance is sleek, supple and a true testament to

while its wrinkle resistance and breathability also make it ideal for travel. Available in the versatile

its impeccable quality. Available in one black, one midnight blue and two distinguished shades of grey.

shade of black.

94

AMS12002

93

Trousers

95

Trousers

96

CR026

FLS12004

Trousers

Flannel

Wool blend

Loved for its warmth and distinctive brushed appearance, flannel is also known for its effortless,

This wool blend is all about versatility: in terms of its look, thanks to its clear-cut finish and twill

versatile blend of casual and formal aesthetics. From oatmeal and forest green to dark blues and

weave, in terms of its feel, thanks to its touch of stretch and four-season weight, and in terms of

anthracite, these eleven shades also offer ‘natural stretch’ (meaning no added elastane, but instead

its available colours, i.e., dark grey, black and midnight blue. Also attractive thanks to its lower price

courtesy of a unique weaving technique) to ensure optimal comfort and freedom of movement.

point and exceptional ability to resist wrinkles.

97

Trousers

98

New waistband detailing: high waistband with extension Customise your trousers In the form of this new design option, we’re delighted to be introducing our version of the increasingly popular ‘Gurkha trouser’: featuring a chic, smart-casual waistband style that, in addition to having become a favourite among menswear influencers and at events like Pitti Uomo, also has a rich history.

This characteristically high, extended waistband is named after troops from the historic Nepalese kingdom of Gorkha, by whom the style was originally worn. Renowned to this day for their bravery, Gurkha soldiers are said to have initially earned their fearless reputation when they refused to surrender at the fort of Nalapani during an 1814 conflict with the Great British Empire.

When it was first designed, the Gurkha style was generally used only on widelegged shorts to allow for optimal airflow during combat in the warm, unusually harsh Himalayan climate — conditions which often caused soldiers to fluctuate in weight and waist size. To avoid a constant need for new well-fitting uniforms, the Gurkha troops developed an innovative, highly adjustable waistband system to allow for easy resizing. Usually positioned high on the waist, this design element also exuded an unexpected touch of sophistication, explaining its continuation into menswear styles today.

Looking for extra elegance and room to move? Combine this new design option with double pleats, possibly in combination with your ‘raise total rise’

MEV050

fit tool to create a higher waist and to take the Gurkha style one step further.

99

100

2024 weddings Are you ready?

While it may still be 2023, most couples who are set to get married in 2024 have already begun their preparations. Naturally, the looks of the groom and other male members of the wedding party are key to the occasion’s overall aesthetic — and their options are no longer limited to a traditional black or blue tuxedo. For 2024, these gentlemen are more likely than ever to opt for unconventional colours and are almost certain to gravitate towards a look that’s both modern and sophisticated.

To help you prepare, the following pages will bring you up to speed on everything you’ll need to know for a successful wedding season, including details on: the bestseller fabrics included in your ceremonial wear bunch (p. 99-108), your new formal essential tie fabrics (p. 109), the most popular sartorial design options for wedding suits (p. 113), how to plan your in-store wedding events (p. 117) and your available wedding marketing tools (p. 121).

New from this season onwards: . Updated ceremonial wear bunch . 365 ceremonial tie collection: including 15 formal weaves, patterns and textures in a range of white, off-white and champagne

. Two 365 ceremonial jacket fabrics: wool jacquards with silver lurex

2-button jacket: MEV057 Waistcoat: MEV057 Shirt: MSHC0141 Tie: TWED001 Pocket square: PSI029

101

2024 weddings

The new ceremonial wear bunch We’ve curated and bundled (y)our bestselling wedding and event fabrics for suits, dinner jackets and shirts — plus added the most popular fabric for morning trousers and a white satin for waistcoats — to provide you and your customers with a quick, clear overview of the most current key ceremonial fabrics.

Available in a wide range of textures and colours, for (wedding) events ranging from traditional to destination. Bonus: this bunch now employs a new, improved way of attaching the fabric swatches to minimise the risk of fraying or wrinkles.

Read on for more information about each key type of fabric included in the ceremonial wear bunch.

102

2024 weddings

103

2024 weddings

104

Bestselling ceremonial suit fabrics

Luxury wools

MEV035

MEV059

Linen blends Made from a luxurious and breathable

Select

blend of wool, silk and linen with a

loved for their slight shine and subtle

touch of added stretch for comfort.

structure — or luxurious S130 fancy

from

Solaro

tropicals

—

destination

weaves for optimal airflow, S100 wool

weddings and available in two price

with a silky and lustrous handfeel, or

categories, including seven new fabrics

S130 doppio's to ensure an elegant,

from Loro Piana in various natural shades

crease-resistant finish.

Perfect

for

tropical

of sand, green and blue.

or

2024 weddings

105

2024 weddings

106

Bestselling ceremonial suit & jacket fabrics

Bamboo

MEV012

WOMS019

Wool and mohair Classic, smooth, cool and crisp. Featuring

100% bamboo basketweaves in black,

a subtle two-tone effect and slight

navy and off-white. Made exclusively from

sheen in timeless hues of black, blue,

the more eco-friendly cellulose fibres of

burgundy and green.

the bamboo plant. Soft like cashmere, with a silk-like shine and drape.

2024 weddings

107

Bestselling ceremonial

Cotton And one cotton-linen blend When it comes to your bestselling wedding shirt fabrics, white stands out as a timeless colour, effortlessly brightening the overall look. However, a good rule of thumb is to always choose a shade complementary to the bride’s dress.

Likewise, you’ll need to consider the fabric’s fibre content and weave. In addition to one cotton-linen blend, all of your featured ceremonial shirt fabrics are made of 100% cotton: the most widely preferred fibre thanks to its exceptional breathability and light-reflecting properties, subtly enhancing its visual appeal in well-lit and outdoor settings. Always available in a variety of distinct weaves — including twills, herringbones, Oxfords, satins and poplins — and in white, off-white and ivory.

2024 weddings

shirt fabrics

108

2024 weddings

109

110

Ceremonial ties Specially for weddings and other high-end events, we’re also adding 15 incredibly elegant, formal tie fabrics to your essentials collection, exclusively selected in the versatile colours of champagne, silver and off-white, and available in a variety of

TWED011, TWED007 & TWED006

weaves, patterns and textures.

111

2024 weddings

112

Three new formal 365 qualities Ceremonial ties Choose from pure silk in one of two geometric patterns or four fine microdesigns, each with a naturally fancy shine and soft drape, two pure silk paisley jacquards with the same sheen and softness but an even more formal design, or a dapper blend of linen (60%) and silk (40%) in three herringbones and

TWED001 - TWED015

four puppytooth weaves for balanced elegance and visual intrigue.

2024 weddings

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2024 weddings

Customise your wedding suit

Mother-of-pearl buttons:

made from the shells of pearl oysters.

Buttons 12, 10, 11, 15 & 51

type of ‘make’ and lining to other smaller, but equally distinctive elements.

Our three most popular (and easy to upsell) sartorial design options for wedding suits are:

Monogram (undercollar and/or lining): create a personal touch with your initials, wedding date or a special message.

extra-fancy twist with the benefit of a pleasant skinfeel.

Linings Jacquard J5, Jacquard J6, Jacquard J2, Jacquard J3 & Jacquard J7

featuring

an instantly luxurious, iridescent sheen,

Weddings provide the perfect excuse to splurge on sartorial details, from the

Paisley jacquard linings: for an

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Lining Jacquard J2

115

2024 weddings

116

Event jackets

MEV068

365 Collection

Celebrate good times with a little extra sparkle — come on! When there's a party going on, these wool jacquard blends with a touch of silver lurex will definitely provide that extra ‘wow’ factor while also remaining tasteful and refined. Now always in stock as part of your ceremonial collection in one navy micro-pattern and one black houndstooth, this outstanding quality composed of 95% high-end wool with shiny yet subtle metallic accents may in fact be the menswear epitome of ‘a celebration to last throughout the years’.

At its most fancy when made as a dinner jacket with, e.g., a satin or Ottoman shawl collar MEV069

and matching tuxedo details, and styled with a white piqué tuxedo shirt and black tuxedo trousers.

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In-store wedding events Start preparing now

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Some things in life we can't predict. But two things we do know are that (1) most weddings take place between the months of May and October and (2) the average groom starts looking for his wedding suit five months in advance. Are you already making plans to win these gentlemen over? If not, now's the time to start gearing up!

To kickstart your efforts, the following pages provide a step-by-step guide to hosting your next in-store wedding event. Ready? Set… go!

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2024 weddings

120

01

02

03

We advise scheduling one wedding

Set reminders in your calendar to order

material

event per month from January through

your wedding samples and update your

Use your wedding-focused marketing

September (i.e., starting five months

instant ready-made collections well in

tools to promote your wedding offerings

prior to wedding season).

advance of each event, so you know

live during the event: from printed

you’ll be stocked and ready.

booklets and inspiration cards to the

Schedule strategically

Your guide to an in-store wedding event

Order extra inventory

ceremonial wear bunch itself.

05

04

Train your employees

Advertise and invite your customers

Just as every couple’s story is unique, so is each couple’s big

Display in-store promotional

Get creative with social media, Google,

Help your customers link their personal

Ensure every employee both knows

your

magazines

calendars by sending invitations via

when each event is scheduled to

and other platforms to promote the

email or WhatsApp with an attached

start and end, and has specific goals

party. Regardless of the individual circumstances, we know that

event. Make sure to include the most

iCal or Google calendar event request,

and targets for during the event (for

helping each gentleman look and feel his best takes time and

important info: when, where and why.

making sure to send a reminder one

example, to create a virtual account for

Encourage those who miss the event

to two days before each event starts.

each new customer, including a name,

day — including the outfits worn by the groom and his wedding

effort. That’s why we're here to help you each step of the way!

Organising an in-store orientation event can be a great first step, both for helping grooms-

website,

email,

to attend the next one by sharing

phone number and email address,

photos and videos live and after

and/or to confirm this information for

the fact.

each existing customer).

to-be discover the range of possibilities and for persuading them to buy their outfit from you. We already know from research and experience that the top three criteria used by grooms for choosing a wedding specialist are: hospitality and personal advice, a wide assortment, and the appearance of the store.

So, what important details do you need to consider in order to make your in-store wedding orientation event a resounding success?

06

07

Plan to have enough drinks (e.g.,

Before your event even starts, you’ll

champagne to celebrate) and bites

want to have everything set up to

for the number of people expected

thank everyone who attended — for

to attend.

example, by giving everyone a goodie

Catering

Make a post-event plan in advance

bag at departure, posting a thank you message on social media and/ or sending an email the next day. Of course, the ultimate goal is to inspire them to book an appointment for a fitting.

08 Have fun!

2024 weddings

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2024 weddings

122

Printed wedding lookbooks To inspire soon-to-be-grooms about the wedding collection.

Minimum order quantity: 50 pieces €3.50/piece

Wedding marketing tools Forgot to order your in-store promotional materials in advance, or simply want a quick and easy way to access this season's wedding imagery? You can download a selection of high-quality marketing visuals anytime by visiting the download section of your virtual shop.

To order one of the tools on this page, send an email to your customer operations specialist with your request to get the party started.

The ceremonial wear bunch Your bestselling wedding and event fabrics for suits, dinner jackets and shirts, plus the most popular fabric for morning trousers and one white satin for waistcoats. €149.99

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Seasonal suits You know first-hand that the art of dressing is always evolving — which in today's suit trends is manifesting as a less formal, more versatile approach. That's why we've made sure that nearly all of (y)our 56 new SS24 suit fabrics will lend themselves as easily to mixing and matching as separates as they will to being worn as complete two- or three-piece ensembles.

Available in a lightweight range of seasonal compositions prized for their cooling benefits and a compelling colour palette focused on timeless, nature-based tones.

New this season: . 56 new seasonal suit fabrics Live from April: . Design option: handmade buttonholes for your jacket cuffs and front button closure, now also available for your ‘unconstructed’, ‘half canvas’ and ‘full canvas’ makes.

. New POS suit and jacket button display: for easier button collection updates

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125

126

Suits

New POS button displays Customise your suits, jackets, coats, shirts and knitwear As part of your SS24 seasonal shipment box, we're including new display systems for all your POS buttons. Instead of being sewn onto a piece of fabric, like we've been doing, you'll now find them on a handy cord, making it easier to update when new buttons are added, discontinued or replaced.

Suits

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Suits

128

Seasonal highlights Ultimate summer blends Summertime® wool, silk and linen by Loro Piana One of our favourites from Loro Piana’s popular Summertime ® suit series, we’re particularly fond of this dark green salt-and-pepper look for its ability to shake up your sartorial options while still maintaining an appearance that's both proper and sharp. Flawlessly MS0801

composed of roughly two-thirds wool and equal

MS0770

MS0778

parts silk and linen.

Wool, silk and linen Jersely®

by Loro Piana

Stretch wool, silk and linen

by Loro Piana

Offering the elasticity of a jersey fabric in the form of an expertly crafted weave, for added comfort and freedom of movement in

No sartorial enthusiast will be able to resist the

our favourite summertime blend. Available for

allure of this classic summer blend with an

SS24 in one cream and one indigo.

added touch of stretch. In the suave mélange colours of taupe, blue, dark blue-green and merlot, these fabrics can swing dashing MS0782, MS0762 & MS0770 MS0759

MS0789 & MS0759

yet traditional in your ‘full canvas’ make with a soft shoulder or turn thoroughly smartcasual in your choice of lightweight jacket with drawstring trousers.

Suits

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Suits

130

Seasonal highlights

MS0765

Summer pinstripes

Wool and silk Are your wooden-framed sunglasses poised and ready? Good, because you'll want to wear them with one of these decidedly seasonal tonal pencil stripes, in your choice of ivory, taupe, light grey or blue. Effortlessly capturing that summery, old-school vibe while still managing to

MS0788

be both modern and a touch extravagant.

Wool and linen This finely balanced blend of 53% wool and 47% linen in pinstriped blue tones offers a delightfully lightweight mix of natural breathability,

optimal

heat

regulation

for even the hottest summer days with a white jersey button-up and matching white pocket square.

MS0771

and a crisp, refined texture. Easily styled

Suits

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Seasonal highlights

Suits

132

240g S130 wool

S130 wool

Clocking in on the cusp of lightweight and four-season, and available while supplies last

S130 wool is prized for its winning combination of sophistication and comfort, ensuring you look and feel your best the

in: one taupe mélange and one petrol micro-

whole day (or night) through. Exceptionally soft, breathable and resistant to wrinkles, we handpicked these beauties

basketweave, one blue fancy weave and

for spring and summer in an array of lighter, somewhat playful colours, textures and patterns. With each weighing

one slightly textured light brown open weave

in between 240-265 grams, all 12 of these fabrics lean towards the airy side of the four-season spectrum while also

with slubs.

remaining highly wearable from early spring through late autumn.

MS0794

265g S130 checked wool Looking for a distinguished summer suit that also provides plenty of flexibility for use as separates? Then these four lighter colourways will be right up your alley, each with its own distinctive check in soft, four-season

MS0769

MS0768 & MS0766

S130 wool.

250-255g S130 wool You’ll be free to swing professional or smartcasual in either of these soft, breathable

Serving up a healthy dose of tropical

four-season S130 wools, available for SS24

sophistication

and

premium

S130

in one light grey with tonal stripes and one blue

comfort

in

one

Neapolitan

blue

glencheck with a tonal windowpane.

pencil

stripe

and

beige

tonal

one

mélange basketweave with a touch of natural bi-stretch.

MS0763

MS0803 & MS0760

245g S130 wool

Suits

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Suits

134

Seasonal highlights

MS0785

MS0758 & MS0776

MS0776

Elegant shine

S130 Solaro herringbones Make the most of summer by basking in the glory of these radiant Solaro herringbones made from exquisitely soft S130 wool. Particularly well-suited to your festive occasions, you can choose from eye-catching colours like of dark green and sand. Tip: have yours crafted as a lightweight jacket with drawstring trousers and consider adding a pair of loafers (sans socks, of course) for an extra fresh and contemporary twist.

MS0758

MS0785 & MS0781

copper and petrol or more earthy shades

Suits

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Suits

136

Seasonal highlights Lightweight wool

Tropical wool When the going gets hot, these decidedly lightweight fabrics are your ticket to staying comfortable and cool at the office, whether you prefer a tonal pinstripe on rich S100 wool or the soft, slightly wider S130 ‘pencil stripe’ is more your style. Woven on a background of beautiful indigo with the added benefit of an

MS0792

MS0780

MS0796

excellent drape.

Tropical wool by Loro Piana Green has been making a comeback in the world of menswear for the past handful of seasons and this dark mélange shade of bottle green by Loro Piana offers an extra lightweight and understated riff on that trend.

Crisp, thin and smooth for maximum summer enjoyment, its slightly heathered appearance

MS0792

further enhances its debonair effect.

Suits

137

Suits

138

Seasonal highlights

MS0777

Classic wools

No-crease wool blend While it’s exceedingly rare for anyone to say they ‘want’ their clothes to wrinkle, there are times when staying wrinkle-free is more important than others, e.g., on business flights or when attending a formal event. At such times (and many others), this breathable brown MS0811

check with added stretch will definitely do the trick.

Mooving 2 Ways®

by Loro Piana In a heathered plum-like shade of purple (i.e., ‘aubergine’), this spritely coloured twothe glencheck by providing enhanced freedom of movement in a super-light weight of 230 grams. A definite standout for your more adventurous sartorial dressers.

MS0777

way stretch wool offers a refreshing take on

Suits

139

Suits

140

Comfortable wedding attire

MS0772 & MS0800

Seasonal highlights (Stretch) wool Grey and blue don't just make for practical office staples: some of their hues and textures can also craft elegant wedding looks, which can then continue to be worn in various settings for years to come. These three suitings beautifully exemplify this versatility while also offering outstanding breathability, comfort and wrinkle resistance. Available for SS24 in one stretch grey mélange micro-basketweave and two blue fancy weaves, including one

MS0761, MS0795 & MS0787

pure S130 and one stretch peacock blue.

Stretch wool and lyocell The days of sacrificing comfort for style are truly behind us — which will be especially fortunate on your walk to the altar. When you expect to be feeling the heat, this exceptionally lightweight

and

breathable

blend

of

wool, eco-friendly lyocell and 1% stretch will ensure you feel just as cool and calm as you look. Available for SS24 in two shades of blue and one sophisticated shade MS0800

of taupe.

Suits

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Suits

142

Seasonal signature looks Get inspired by the twelve must-have suit looks we've created for spring and summer. Including five seasonal suit fabrics exclusively chosen for Atelier Munro.

Suit: MS0784

Suit: MS0797

Knitwear: MKC1076

Shirt: MSHC0382

Shirt & pocket square: MSHC0000

Pocket square: PLE559

Shoes: SUE09

Shoes: LIS02

Suit: MS0801

Suit: MS0799

Suit: MS0789

Suit: MS0798

Shirt: MSHC0080

Shirt: MSHC0369

Shirt: MSHC0310

Knitwear: MKC1117

Pocket square: PLI004

Tie: TGR006

Shoes: SUE06

Pocket square: TGR006

Shoes: LIS10

Pocket square: TGR006 Shoes: PAN05

Shoes: LIS01

Suits

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Suits

144

Suit: Linen05

Suit: MS0767

Knitwear: MKL1141

Shirt: MSHC0377

Pocket square: PLI006

Tie: TLE688

Shoes: LIS03

Pocket square: PLE560 Shoes: LIS03

Suit: MS0759

Suit: MS0757

Suit: MS0809

Shirt: MSHC0384

Knitwear: MKC1123

Knitwear: MKL1142

Pocket square: PLE560

Pocket square: PLE560

Pocket square: PLE560

Shoes: SUE06

Shoes: SUE06

Shoes: LIS03

Suits

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146

Handmade buttonholes Customise your suits Looking to take your sartorial style to the next level without the cost of going fully handmade? You can now add handmade, Milanese, Milanese long and Neapolitan buttonholes to the lapels of any suit crafted in your 'traditional' make. For something extra on your 'hand canvas' jacket, you can also opt for a Milanese 1st left sleeve buttonhole for a small surcharge.

MEV061

Live from April

Design linings

148

Design 203, Design 205, Design 206 & Design 204

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Design linings Making your jacket truly your own Not seizing the opportunity to customise your jacket’s lining is like buying a fancy car and choosing not to upgrade its interior (= untapped potential!).

Luckily, our 20 new SS24 design linings are here to help you rev up your ensemble for the sunny seasons ahead — available in one dark blue rose jacquard weave and 19 playful prints, including three SS24 Atelier Munro exclusives: one nostalgic yachting design by Olf de Bruin, one retro-comic aeroplane by Nolan Pelletier and Design 212, Design 213 & Design 211

Design linings

one stylistic ‘transportation’ motif by Lennard Kok. Or pick instead from your two new 365 additions to cruise on at a more mellow speed.

New this season: . 20 seasonal design linings, of which three AM exclusives . One 365 jacquard lining: red paisleys, perfect for festive and wedding attire . One 365 jersey lining: in light sand, exclusively available for vests

Suits

149

150

S130 doppio suits

LAM13090, LAM13088 & LAM13089

365-Seasonal Collection

Introducing five new 365-Seasonal variations of your beloved S130 doppio quality, including two shades of a distinguished micro-check and three neutral hues in a larger classic design. Made from the same soft, compact and high-twist fine yarns you've come to rely on. For less wrinkles, an extended lifespan, and extra comfort plus resiliency.

2 button jacket: LAM13086 Shirt: MSHC0358 Tie: TGR006 Pocket square: TGR006 Trousers: LAM13086 Shoes: SUE09

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Suits

152

S150 wool suits 365 Collection

AMS15035

Seasonal suits

It's no secret that soft, luxurious S150 wool is often considered an understated yet highly enjoyable form of sartorial bling. Crafted exclusively from pure merino wool, the diameter of an S150 fibre amounts to a mere 16 microns — almost identical to that of pure cashmere, which is readily apparent given their similarly plush feel.

2 button jacket: AMS15034 Shirt: MSHC0269

Picked to expand your S150 bunch, these two new additions, in one dark blue birdseye and one

Tie: TLE785

light grey sharkskin, are also an excellent match for your more sartorial design options, such as

Pocket square: MSHC0269

handmade buttonholes and a Bemberg lining. A genuine treat for the discerning (business)man.

Trousers: AMS15034 Shoes: PLC01

Suits

153

Seasonal suits

S100 doppio suits

AMS10052 & AMS10053

365 Collection

Explaining its broad appeal, S100 wool is regarded as being soft and drapable enough to be noticeably chic and comfortable, yet affordable and versatile enough to be highly accessible and pragmatic. Now expanding your ‘Basic’ bunch with two fresh 365 additions that will fit right in during the brighter, sunnier seasons: one two-tone blue birdseye and one light

2 button jacket: AMS10053

grey plain weave.

Shirt: MSHC0369 Tie: TLE773 Pocket square: MSHC0369 Trousers: AMS10053 Shoes: FIC02

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Suits

156

Summer linen suits 365 & 365-Seasonal Collection

Linen05 & Linen06

155

It isn't hard to imagine yourself sipping cocktails on a tropical holiday or even headed to the office on a sweltering casual Friday while wearing one of these comfy, 100% linen classics.

While their weight of 300 grams might sound heavy if taken at face value, the experience of wearing linen is, in fact, anything but: its robust, hollow fibres allow for the efficient regulation of body temperature and moisture absorption, keeping your comfort level artfully in check.

Additionally, linen's trademark wrinkles and relaxed vibe are more than on point with current smart-casual trends.

Highly adaptable to your own personal needs and tastes, from formal full canvas suits to lightweight jacket styles with matching trousers, or a unique smart-casual vest. Now available in the 365 colours of sand, navy, black and white, and the 365-Seasonal shades of cognac and taupe.

Suits

157

Seasonal suits

Stretch seersucker suit

365 Collection Each spring, we find ourselves returning to seersucker — and for good reason. In addition to linen, it's undeniably one of the most classic summer fabrics in existence thanks to its uniquely puckered weave and composition rich in cotton, a fibre renowned for its wearability even in the warmest, most humid climates. To make movement even more of a breeze during the hotter seasons, we've opted for a version with 3% stretch, now a part of your 365 collection in its most iconic form of blue and white stripes.

Have you ever wondered how many different combinations you can squeeze out of one seersucker suit? We think the answer may truly be 'endless', as it effortlessly

AMSE001

transitions from a two-piece suit to your choice of separates.

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Suits

159

160

Get inspired:

summer suits for the office Hot days often present a style dilemma for office attire. As temperatures rise and our spirits soar, it may be tempting to opt for shorts and sandals... but stay strong!

Looking professional at the office will always pay off, no matter how warm it is outside. Do you think of a full suit as being your worst enemy in a heatwave? Think again: the trick lies in picking the right one(s) — for example, any of the six office suits showcased on the following pages.

Looking for more tips? Use these four guiding principles to keep cool while looking sharp:

01

02

Focus on fabrics made from natural

Choose

fibres. Cotton, linen, silk and wool

course you’ll want to take advantage

tend to be the best for regulating

of every available breeze!

open-weave

fabrics.

Of

body temperature.

03 Opt

for

a

jacket

that’s

04

both

Select a suit fabric of 240 grams or

unconstructed and unlined (or only

less. Remember the general rule is

half-lined). You’ll want to skip the extra

that four-season/medium weights are

bulk wherever possible.

240 – 290 grams, while the sweet spot for summer is ≤ 240g.

MS0759, Linen06, MS0762, AMSE001, MS0804 & MS0792

161

162

Utility jacket with

Double breasted jacket: AMSE001

zip: Linen06

T-shirt: MKC1124

Shirt: MSHC0374

Pocket square: PLI001

Trousers: Linen06

Trousers: AMSE001

Sneakers: LIS03

Sneakers: SGC05

Linen suits

Seersucker suits

Crafted from all-natural fibres harvested from the flax plant, a linen suit is the embodiment of

Featuring a unique weave in comfortable stretch cotton, the distinctively ‘puckered’ appearance of

summer chic. Also thanks to its open weave, linen both naturally wicks away moisture and offers

a seersucker fabric not only adds to its character and visual intrigue, but also enhances its inherent

exceptional breathability, ensuring you stay cool and comfortable even on the hottest days. Importantly,

breathability: its texture essentially lifts the fabric away from the body, allowing more air to

you’ll want to embrace the relaxed charm of linen as it gracefully wrinkles throughout the day!

circulate between you and your suit throughout the (business) day. For some extra summer

Well paired with a button-down collar shirt and tassel sneakers.

flair, combine your seersucker suit with a comfortable knit T-shirt and slip-on sneakers.

163

164

Double breasted jacket: MS0759 Shirt: MSHC0372

Utility jacket: MS0762

Pocket square: PLE581

Polo: MKC1125

Trousers: MS0759

Trousers:MS0762

Shoes: SUE06

Shoes: LIS06

Jersely® suits

Wool, silk and linen suits

The name Jersely ® was conceived by the masters at Loro Piana to describe a range of their

The plain weave is classic when it comes to linen, but mixed with wool, silk and a touch of stretch

fabrics that exhibit ‘knit-like’ jersey elasticity, but are in fact expertly crafted on a traditional loom.

these plain weave blends not only offer more resistance to wrinkles, but also a heightened sense

Available for summer in a natural, high-quality blend of wool, silk and linen, these two stretch fabrics

of softness, radiance and business sophistication. Moreover, they provide excellent, lightweight

— one sand and one indigo — combine the best qualities of each fibre: the refined drape of wool, the

breathability and summer appeal, keeping the body cool and relaxed. Crafted by Loro Piana, their

sheen and softness of silk, and the crisp breathability and durability of linen. Complete your outfit with

solid colours grant you maximum flexibility when it comes to styling — for example, as seen here with

a pale blue cotton-linen shirt and suede penny loafers for a professional summer look.

a cotton & silk knit polo and low-top city loafers in taupe summer suede.

165

166

2 button jacket: MS0804

2.5 button jacket: MS0792

Shirt: MSHC0269

Shirt: MSHC0371

Tie: TLE785

Tie: TLIN003

Pocket square: PLI001

Pocket square: PLI001

Trousers: MS0804

Trousers: MS0792

Shoes: SUE09

Shoes: SUE06

Lightweight wool suits

Solaro suits

Another Loro Piana creation, having your summer suit made from this exquisitely fine, soft and

Chic and contemporary, a Solaro fabric achieves its trademark charm by alternating diversely coloured

lightweight wool is an excellent way to embrace the warm-weather adaptability of this natural

warp and weft threads to create a stunning iridescent effect. Capturing and reflecting various shades

fibre. By harnessing the natural crimp of wool, small air pockets are created in the fabric which,

of light, summer suits made from this beloved herringbone fabric are sure to radiate a mix of

combined with an open weave, allow for optimal airflow and moisture absorption — keeping you

sophistication and modern elegance. Pictured here in petrol with a white cotton shirt, off-white

comfortable and dry even as temperatures skyrocket. With natural stretch to keep you moving

jacquard tie and blue suede penny loafers for a refined workday appearance.

gracefully, and paired with a white cotton-linen shirt and wool-linen tie (in a colour chosen to match your suede tassel loafers) to keep you looking effortlessly chic and professional.

167

168

Easy breezy shirts As you know, each season we also update your 365 and seasonal collections with an array of the world’s best shirtings: from fabrics that effortlessly adapt to a more relaxed, smart-casual look to plenty of refined options for formal wear — including your most luxurious event styles.

This season’s new collection was carefully selected to truly embody the spirit of spring and summer: sunny weather, travel, new adventures and celebrations. From stretchy jerseys, playful prints and travel-ready ‘Journey’ cotton by Thomas Mason to elegant solids, airy piqués and a cooling assortment of linen (blends).

New this season: . 365 linen batiste: one colour . 365 cotton and linen blend: three colours . 365-Seasonal informal linen prints: four patterns . 365-Seasonal informal cotton prints: six patterns . 365 piqué knit: four colours . 365 pure wool jersey: one colour . 365-Seasonal high-stretch performance knit: one colour . 365 modal and wool blend: three colours . 365-Seasonal light summer cottons: four patterns . 365 crease-resistant 'Journey' cotton by Thomas Mason: 14 fabrics . New POS shirt button display: for easier button collection updates

MSHC0376, MSHC0377, MSHC0371 & MSHC0374

Shirts

169

Pure linen

Shirts

170

365 cotton and linen blend Just in time for summer, we're introducing this brand-new blend of 70% cotton and 30% linen with a refreshingly lightweight and breathable feel. Made from double-twisted yarns for an extra rugged yet subtle texture and with a healthy dose of fine cotton fibres to help maintain a slightly more formal, polished look compared to fabrics made from linen alone.

MSHC0374

Now always available in white, pale blue and light blue, for your summertime wearing pleasure.

365 pure linen cotton. We assume you (like us) also love this specific quality of batiste — already a part of your 365 collection — precisely because it’s instead composed of 100% linen. Not only does this ensure its extra-cool, breathable and lightweight properties, it also creates that crisp, earthy and effortlessly chic linen texture that practically screams summer. Now also available in the natural shade of off-white, bringing your collection of linen batiste colours up to 16.

Linen blends

MSHC0372

As you know, ‘batiste’ is the name of one of the very thinnest shirt fabrics, often made from

Shirts

171

Linen prints

Shirts

365-Seasonal informal linen prints Move over bygone Hawaiian shirts because these new seasonal arrivals are here to up the ante. Made from 100% linen for extra breathability and summer vibes, each of these three floral prints and one tasteful paisley — all in various shades of blue and white — will be an obvious match for your Bermuda shorts with a laid-back pair of sneakers or loafers this coming summer. Best enjoyed while savouring

Blame it on a collective carpe diem (‘seize the day’) mentality, but fun prints are definitely hot these days. Hence, our addition of these fabulously playful new 365-Seasonal designs.

MSHC0395, MSHC0393 & MSHC0394

MSHC0392

a tropical breeze.

172

173

Shirts

Shirts

174

MSHC0387 & MSHC0386

Cotton prints

365-Seasonal informal cotton prints One blue mini-shark design and one mixed-blue beach theme, both on a base of cool, breathable poplin to help you make waves with your sartorial style.

Shirts

175

Shirts

176

MSHC0390, MSHC0388 & MSHC0389

Cotton prints

365-Seasonal informal cotton prints Clearly made for summer use, the single-ply, lightweight, crisp white cotton poplin base on which these patterns were printed guarantees you the comfort, breathability and impeccable style desired for more casual seasonal settings. Easy to combine with jeans or chinos, but also with (drawstring) trousers, e.g., in your favourite linenstretch blend. Available in one charming four-leaf clover design and one lively tropical leaf pattern with birds, both in two distinct colourways.

Shirt: MSHC0391 Trousers: Linen02 Shoes: LIS06

177

Shirts

178

Knit shirts We’re confident the knit shirt has, by now, become an essential part of every man’s wardrobe. As such, we're expanding your collection with eight new 365 knits and one new 365-Seasonal. Extra versatile thanks to their easy adaptability to both formal and smart-casual styles.

365-Seasonal high-stretch performance knit Introducing one new seasonal shade of sky blue to MSHC0378

Shirts

(hopefully) match the sunny skies that await you.

In a quality you've come to love for its outstanding stretch (26%), cool sensation, moisture-wicking capabilities and all-day, exceptional comfort.

Shirts

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Shirts

180

MSHC0383

Piqué & jersey knits

MSHC0381, MSHC0382 & MSHC0384

365 pure wool jersey Another favourite knit quality, your collection of S120 jersey wool for shirts now totals 15 colour options with this new darker, intriguing shade of anthracite grey. Offering a stylish departure from the norm with the same lightweight comfort and practical resistance to wrinkles.

365 wool and lyocell piqué You're already familiar with this delightful blend of fibres in the comfortable, stretchy honeycomb texture of a piqué knit. Now get ready for four new 365 colours — in azure, navy, midnight and tan — bringing your total number of wool and lyocell piqué knits that

MSHC0385

are always in stock up to nine.

Shirts

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Shirts

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MSHC0376

MSHC0377 & MSHC0375

Modal & wool knits

365 modal and wool Presenting an enticing new knit blend crafted from 30% wool and 70% beech tree pulp (i.e., modal), known for its softness, breathability and cotton-like functionality, but considered even more luxurious due to its smooth, silk-like texture. Offering a truly elegant drape, incredible wrinkle resistance and a versatile character that can easily encompass everything from formal to casual wear. Now always available in three attractive mouliné shades of light blue, ivory and sand.

Shirts

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Shirts

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Thomas Mason 'Journey' cottons

Prized for their elegant shine and robust two-ply yarns, your twill shirtings are

Introducing 14 new professional-grade 365 shirt fabrics, each crafted from soft, breathable cotton and

particularly well suited to more formal settings like the office (but also other upscale

specially selected from Thomas Mason’s ‘Journey’ collection, for minimal wrinkles and gratifyingly low

occasions). Crafted with the same low-maintenance finish in four new blue-on-white

maintenance both throughout the day and after prolonged storage in your suitcase.

patterns, plus one new cornflower-blue check on light blue.

365 double-twisted ‘Journey’ pinpoint and microstructures by Thomas Mason Crafted from finer, more tightly woven yarns, the subtle matte appearance of these four small, dot-like Oxford weaves and two understated micro-structures put you in full styling control — from leisure to semi-casual and even formal wear. Now always in stock in two whites and various shades of light blue, light pink and lilac. Made from compact, double-twisted yarns with a crease-resistant finish.

MSHC0366, MSHC0364 & MSHC0369

MSHC0360

365 double-twisted ‘Journey’ twill by Thomas Mason

Shirts

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Shirts

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Super-light cottons

365-Seasonal light summer cotton Two subtly checked twills and two more-pronounced plain weave checks, all on a white background and weighing a mere 120-145 grams — putting them squarely on the MSHC0356 & MSHC0357

summery end of the shirting spectrum. For a difference we’re sure you’ll both feel and appreciate on a hot sunny day.

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Chinos Ideal warm-weather legwear Whether you opt for your fine twill for use on even the most scorching days or your broken twill for year-round enjoyment (available in a wealth of sixteen colours), we suggest preparing for summer with at least a few good pairs of your garment-dyed, 100% cotton chinos at hand. Well loved for their breathable,

MGD013, MGD014, MGD015, MGD049, MGD038, MGD042, MGD044 & MGD046

MGD005, MGD006, MGD007, MGD008, MGD009, MGD010, MGD011, MGD012,

cooling skinfeel, excellent freedom of movement, all-day comfort and a look that can effortlessly transition from formal to smart-casual settings.

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Ties Summer lends itself to embracing lightweight materials and adding playful patterns — and a man’s choice of tie, including its knot, often speaks volumes about his own personal style.

But don’t forget the golden rule of ties: always select your tie to complement your outfit, not the other way around! During the warmer months, this often means opting for fibres like cotton, silk and linen, while also making smart use of texture to elevate your look as a whole. For example, an open weave like grenadine or the tactile richness of linen can go a long way in creating a more relaxed, breezy vibe.

Flip the page to glimpse and learn about your new SS24 and 365 tie fabrics (including 21 new additions, in total) and remember: keeping a small collection of instant ready-made ties on hand is a great way to not only help (and hopefully hook) the customers who stop by in search of a quick fix, but also to boost your own margin. No need to purchase a large amount or months in advance: order as few as two identical items and your instant ready-made creations will be delivered within

TLE783, TLIN005, TLE785, TLE782 & TLE775

3-5 weeks, guaranteed.

Ties

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Ties 365 and SS24 additions Behold! Your seven new SS24 tie qualities, for a total of 15 seasonal options, and six new 365’s:

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01. SS24 silk grenadines: one dark blue, one beige and one green, all with white dots, and one with bold stripes in white and beige.

02. SS24 silk with bold stripes: one in dark blue and bright blue, and one in dark blue and grey.

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03. SS24 silk-cotton blend: one off-white abstract jacquard with tiny blue ovals.

04. 365 plain weave wool-linen blend (to match your suit, if so desired): in dark blue, dark green, dark taupe, sand, mid-blue and beige.

05. SS24 linen-silk jacquards with flowers: one blue with white and taupe, one white with mixed blue, and one sand with off-white and grey.

06. SS24 silk-cotton-linen jacquards with white micro flowers: one blue and one light grey.

07. SS24 shantung silk with bold stripes: one in light and dark blue, and one in off-white and beige.

08. SS24 silk: one off-white with mixed-green abstract flower print.

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TLE786, TLE777, TLE784, TLIN006, TLE785, TLE778 & TLE772

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Pocket squares This season, we’re also introducing nine new seasonal printed silk pocket squares.

Silk is undoubtedly one of the most sought-after fibres for this small yet sophisticated accessory, not only thanks to its luxuriousness, but also because of its captivating ability to catch the light at different angles, creating a

However, our primary motivation for choosing silk is its suitability for intricate designs, allowing for prints with remarkable precision. From this season’s abstract paisleys and faded flowers to your new geometric flowers in three summer-inspired hues.

We highly recommend ordering a few of your favourites as instant ready-made to have on hand during the sales process: pocket squares are a prime example of an accessory that might seem 'unnecessary' if you don't see it in person — but once you do, it often sells itself.

PLE579, PLE578, PLE582, PLE580, PLE585, PLE584, PLE581, PLE583 & PLE577

dynamic effect.

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Technical outerwear Looking good, rain or shine We’re sure our little country of the Netherlands isn’t the only place where suboptimal weather makes a frequent appearance in the lead up to (or heaven forbid during) summer. When it’s too hot for our winter coats, but too wet or windy for nothing at all, you’ll want to opt for breathable, lightweight outerwear that goes beyond simply protecting you from the elements.

Because you don't need to sacrifice on comfort or style for superior performance and functionality: simply choose one of (y)our premium technical fabrics in combination with your summerready 'makes’ and design options to create your own highly enjoyable,

MC0074, Blazer20, Blazer19, Blazer15 & MC0061

versatile outerwear with a chic, athleisure twist.

Technical outerwear

Technical outerwear

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MC0074

Technical coats

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MC0074

Choose this shorter unlined technical style for an appealing, athletic-inspired mix of functionality and casual sophistication.

fabric to enjoy elegant, fullcoverage performance with an

MC0061

active-wear edge.

Technical outerwear

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Designed

for

effortless

comfort and aesthetics, your lightweight jackets skip the traditional

inner

layers

such

canvas,

fusing

as

and shoulder pads, helping you better achieve peak summer coolness while still providing a layer of protection.

Blazer19

and in a breathable technical

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Lightweight jackets

Opt for an overcoat with no lining

Technical overcoats

Technical outerwear

water-repellent peach skin fabric for added warmth under your jacket in winter and early spring, before wearing it as your only outer layer on drizzly mid-spring days and cool summer

Blazer20

nights as the seasons progress.

Technical outerwear

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Blazer15

Have your quilted vest made in a soft,

Quilted vests

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Technical two-way zip vests

Technical outerwear

Choosing a technical fabric for your twoway zip vest is a smart way to achieve exceptional water repellence while still maintaining optimal breathability and full freedom of movement. Also a perfect choice for boat outings on sunny yet windy days or on any more casual summer occasion.

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With warmer weather just around the corner, you (and your customers) might be on the hunt for your ideal summer shoe.

Luckily, that’s never been easier, as we make it possible for you to choose nearly every detail: from the type of last, sole and leather or suede to your choice of colour(s), monogram and more.

The bottom line? Your ideal match awaits, no matter the style and occasion.

Turn the page to see our three most popular (semi-)casual shoe models for summer.

New from this season onwards: . City loafers: now also available in all suede types and colours Live from April: . Discontinuation of the brick red Vibram Vi-lite sole: for all formal and informal shoes

SUE02, LIS06, LIS09, LIS10 & LISP06

Shoes

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Shoes

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City loafers Lightweight with maximum comfort and a timeless yet contemporary appeal, your choice of options gives the city loafer its own distinct charm: low-top or mid-top, with or without laces, and now available in your choice of sneaker fine calf leather, sneaker grain leather and all suedes.

From back to front and left to right: mid-top city loafers with laces in midnight blue suede (LIS10), low-top city loafers in dark grey suede (SUE08), low-top city loafers in sand summer

suede (LIS06), mid-top city loafers with laces in sand-coloured perforated summer suede (LISP06) and mid-top city loafers in mid-grey summer suede (LIS08).

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Shoes

Smart loafers Possibly the most versatile summer shoe for men, loafers are not only easy to slip on and off, they also allow for a seamless transition from day to night while being equally suitable for work and the weekend. For summer, we highly recommend your plain-toe, tassel and penny loafer models crafted in the Blake light or Bologna ‘make’, with a Vibram Vi-lite or Bologna sole.

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03

04

05

01

01. Penny loafers

02. Penny loafers

03. Penny loafers

04. Plain-toe loafers

05. Tassel loafers

Blake flex make

Blake light make

Blake make

Blake light make

Bologna make and sole

Leather with rubber

Dark brown Vi-lite sole

Leather with rubber

Leather with rubber

Midnight blue summer

grip sole

Sand summer suede

grip sole

grip sole

suede

Taupe suede

Chocolate brown suede

SUE06

LIS03

Dark blue suede SUE09

LIS06

LIS10

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Shoes

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Summer sneakers Sneakers have obviously become a ‘must have’ the whole year through, but late spring through early autumn definitely stands out as the peak time to show-

LIS03 Tassel sneaker in chocolate brown summer suede

case your tassel, penny and slip-on models.

From left to right: low-top sneakers in sand-coloured perforated summer suede (LISP06), slip-on sneakers in light grey summer suede (LIS09) and tassel sneakers in

midnight blue summer suede (LIS10).

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What to wear for travel Airport outfit ideas Although your specific styling choices are apt to depend on your destination and transit time, you’ll always want your travel outfits to be made from lightweight, comfortable, breathable and resilient fabrics. Whether you’re setting off on a business trip, solo adventure or luxurious beach holiday, your clothes can have a noticeable impact on your flying experience. So choose wisely!

What to wear for travel

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What to wear for travel

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For a short recreational flight

For a long recreational flight

While a shorter flight allows you the luxury of choosing style above comfort, we

Vest: Linen03

Opting for loungewear is always a wise choice for longer flights, when comfort will

Hoodie with zip: MKC1035

still recommend sticking to the basics. For example, a jersey button-up with

Shirt: MSHC0382

be your number-one priority. As the temperature on board is likely to fluctuate,

T-shirt: MKC1148

a lightweight two-way zip vest and Bermudas, both in breathable pure linen.

Bermudas: Linen03

you’ll want to wear layers, preferably in stretch fabrics. A matching loungewear

Or, for a more relaxed look, a simple knit T-shirt with matching leisure pants.

Shoes: LIS10

set of leisure pants, a T-shirt and a full-zip hoodie will always give you the freedom you need, both to adjust your layers and move about comfortably.

Leisure pants: MKC1035 Sneakers: SFC07

What to wear for travel

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What to wear for travel

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For a short business flight

For a long business flight

A stylish, smart look is essential when you’re flying for business, for example:

For extended business flights, consider swapping your button-up for a knit T-shirt

Vest: MS0770 T-shirt: MKC1124

2 button jacket: AMS11069

a breathable cotton shirt with tropical wool trousers or lightweight chinos

Shirt: MSHC0378

and opting for comfortable city loafers or sneakers. Adding a pair of stretch

in fine cotton twill. Keep it professional with a pair of loafers or boots and —

Drawstring trousers: AMS11069

drawstring chinos will also help you strike that perfect balance between cosy

in case the plane gets chilly or to dress up when you arrive —a sharp lightweight jacket or blazer.

Shoes: SUE01

and smart. And don’t forget to layer up! For example, with a knit crew neck and two-way zip vest, for easy adaptability or a last-minute outfit ‘upgrade’.

Drawstring chino: MGD006 Shoes: LIS10

Virtual Showroom updates

Virtual Showroom updates To optimise the user experience, we’re constantly updating and fine-tuning the order creation process. Here’s what’s currently new or recently added (but may not have yet caught your attention):

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Virtual Showroom updates

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Create a fit profile from any order (custom or ready-made) In addition to the design options, you can now also copy the fit tools from a previous order, whether custom or ready-made. To do this, first click ‘Create a new fit profile’ and then ‘Use order number’ to select a past order to use as a template.

Stock-service shipping costs automatically included at check out Say goodbye to separate invoices for shipping costs. *only for US shops

Copy the design options of a previous order Allowing you to navigate more quickly through the customisation flow, you can now copy the design options of a previous order. To do this, click on the button ‘Use options’ in the upper left corner of the customisation flow.

Virtual Showroom updates

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Virtual Showroom updates

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Impossible combinations turned off in the 'Private Store' We know the number of available design options (while a luxury) can sometimes be daunting, especially for customers who lack a clear understanding of the product and its impossible combinations. For a better order creation experience, we’ve decided to turn off these impossible combinations in the ‘Private Store’.

Note: it’s still (y)our job to make sure each order is edited correctly before being processed.

Performance dashboard for your store To help you manage and maintain an overview of your store’s daily operations, you’ll

now

find

your

own

personal

performance dashboard in your retailer account with up-to-date metrics such as your total sales turnover, number of items sold, average amount spent per customer, benchmarks and more.

Reminder notifications If you forget to process your client’s shopping bag (for example, on a busy Saturday), the Showroom will now remind you by sending a notification.

Virtual Showroom updates

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Virtual Showroom updates

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Updated UI customisation-flow design on mobile Introducing a more user-friendly mobile version of the user interface, for easier navigation through the customisation flow.

Set your favourite design options as default Do you often use the same design options for a particular item? You can bypass the need to repeatedly select them by setting your own default design options for each product type. Go to ‘Set my style recommendations’ in your retailer account to input your preferences. Your style recommendations will then be visible under ‘use options’ in the upper left corner of the customisation flow.

Retailer’s shopping bag To keep your customers' and your own stock service orders separate, your Virtual Showroom now includes a second 'retailer' shopping bag.

Preview FW24

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Preview FW24

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Preview

FW24

Back pocket stitching designs for your jeans and

Knit bombers with a baseball collar

5-pockets

Although you can’t be blamed if you’d first like to concentrate on the warmer weather that lies ahead before considering what comes next (spoiler alert: winter all over again), we don’t want to miss this chance to give you a glimpse of the exciting new fabrics, products, design options and improvements currently in the pipeline for FW24.

In terms of your knitwear, we’ll be launching a new

side adjusters. The latter entails an alternative method of

shawl collar model that’s ideal for layering over a T-shirt,

attaching those elegant stripes down the outseam of each

button-up or polo, both for extra warmth and visual interest.

leg by sewing them in between, instead of on top of, the

Additionally, you'll gain the option of a zip closure with baseball collar for your knit bombers, offering a more

Tuxedo waistband and blind-stitched gallon stripes

FW24 suit and jacket fabrics

side seams — for an extra modern interpretation of this

selected in a colour palette emphasising natural and brown

just around the corner. Of course, you’ll want to begin by

popular, time-honoured design detail.

tones, with a healthy dose of structured greens and tonal

ordering your SS24 samples and instant ready-made

blue patterns, plus the standout colours of berry and rust.

collections as soon as possible, and if you’re eager to

modern aesthetic that’s also easier to take on and off. To enhance your jeans and 5-pockets, you can expect two

Regarding your FW24 fabrics, for suits we’ll be bringing you

new stylish back pocket stitching designs, each with

(among others): luxurious blends of wool and cashmere,

For shirts, you can look forward to new colours of your already

starting now (with a deadline of 26 January, just reach out

its own decorative pattern to set your legwear apart.

a wide range of soft (stretch) wools, new wool-alpaca

popular: 100% cotton flannel, performance stretch,

to your customer operations specialist). We know we'll stay

blends and new fine S130 wool. All available in a variety

wool-lyocell piqué knits and S120 wool jerseys. Plus,

connected — and can't wait to continue (re)shaping the

Then, to elevate your festive and ceremonial wear in

of patterns and classic, fresh shades of blue, green, brown

we’ll be adding a range of new 100% cotton washed denim,

world of menswear together with you, one custom and

time for the holiday season, we’ll be introducing two new

and new neutral combos, with the occasional appearance of

and a new shade of the modal and wool blend introduced

instant ready-made garment at a time.

design options to spruce up your tuxedo trousers:

petrol and purple. To enrich your winter jacket collection,

this season.

the ‘tuxedo waistband’ and blind-stitched gallon

you’ll be able to choose from: exquisite blends of wool and

stripes. The former provides some extra flair by using

cashmere, wool and alpaca, and wool and silk, plus a

That's all the news for now! Here's wishing you and your

satin or Ottoman for your trousers’ waistband, including its

range of soft, stretch and/or heavy wool. Each carefully

customers a bright and cheerful start to the sunny seasons

get going on FW24 you can also place those pre-orders

Happy creating!

Team Munro Tailoring

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Any questions?

You know where to find us!