Ensuring you Sell by First Team Real Estate

12 DIDN’T SELL REASONS YOUR HOME

12 DIDN’T SELL REAS O N S YO UR H O M E

It’s disappointing - and sometimes devastating - if your house goes on the market and you have to take it off because it doesn’t sell. There are dozens of factors that contribute to the success of a home sale, but these are the top potential reasons your house probably didn’t sell the first time around. The good news is that knowing there’s a problem, is the first step to fixing it.

12 DIDN’T SELL REAS ON S YOUR H OME

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CONNECTING WITH BUYERS Even if your home looked great and had beautiful photography and other digital marketing, if you weren’t able to reach enough real house hunters then you aren’t going to get any offers. When you work with a First Team agent, you gain access to our Buyer

PipelineSM and Buyer Delivery System, filled with all of the very real clients our network of 2,400+ local agents are already working with. We market directly to hundreds of thousands of local clients in our buyer follow-up system and match them up with their dream home. If your home is listed over $1 million, it can be even harder to connect with high-net worth buyers. Most local listings are invisible to luxury consumers without global connections, like our First Team network of affiliates including Christie’s International Real Estate, Luxury Portfolio International®, and LuxuryRealEstate.com. Luxury real estate requires a local and global approach - offline and online - to achieve proper market exposure and buyer reach.

12 DIDN’T SELL REAS ON S YOUR H OME

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DOING YOUR RESEARCH Housing trends and economic shifts in the market can have a big impact on your individual home’s sale. That’s why at First Team, our agents are trained market experts who use our unique and proprietary Market TrendsSM to analyze changes that will affect your home sale.

Market TrendsSM pulls data directly from the MLS, providing an up to the minute look at our niche Southern California markets. Designed to easily reveal trends in supply and demand and more, First Team agents use these insights to your advantage, creating marketing materials and a sales strategy to match the current market thus improving your home sale outcome favorably.

12 DIDN’T SELL REAS ON S YOUR H OME

WORKING WITH THE

WRONG COMPANY First Team Real Estate is the #1 largest independent brokerage in Southern

California1 because more home buyers and sellers trust us than any other broker. We are also a part of the #1 real estate network in the world through our partnership with Leading Real Estate Companies of the World and #1 in luxury sales throughout Orange County.2 In fact, a home is sold by First Team every 13 minutes.3 More sellers trust First Team because we bring more buyers as a result of our proven buyer delivery strategies. Our collaborative approach to serving our clients allows us to match buyers and sellers within our network of local agents and close transactions quicker and easier. Unlike other franchise real estate models, the entire First Team family works together to get your home sold, instead of competing with each other. So if your previous agent lacked the brokerage support and reach to get your home sold, then it’s time to work with an agent who has the resources needed to succeed. 2019 First Team transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other internal sources to include all transactions completed by First Team sales associates. 2 Top Broker Report published January 2020 based on data available from 1/1/2019-12/31/2019, for CRMLS - Orange County, units sold $1+ million, All Brokers. © TrendGraphix. 3 Based on total 2019 First Team closed transactions 251 8-hour business days in one year. 1

12 DIDN’T SELL REAS ON S YOUR H OME

POOR

VISUAL PRESENTATION House hunters shop with their eyes, and poor pictures taken from your smartphone will get your home eliminated from consideration immediately. You need quality, high-resolution photography, a 3D walkthrough tour, video, and drone footage to show off your home in its best light. Buyers will have an emotional response to your listing photos - good or bad - so you need to use that to your advantage with quality marketing materials that will attract, not repel home shoppers. Professional photography and quality marketing builds positive buyer emotion, minimizes your days on market, and maximizes your home’s price. Before you work with a real estate agent to help get your home sold, ask to view samples of their marketing materials to ensure quality.

12 DIDN’T SELL REAS ON S YOUR H OME

INSUFFICIENT

DIGITAL MARKETING Having great photos won’t get your home maximum exposure to house hunters, your marketing must be seen, so you need to meet the buyers where they are - online. A full collection of digital marketing assets are needed and should be leveraged as paid Facebook ads, Google ads, landing pages to capture buyer information, and more. At First Team, we have all the tools necessary to not only create the high-quality digital marketing content you need, but to properly deploy it in our Buyer Delivery System which uses Ai and behavioural analytics to reach the maximum number of interested buyers. Sufficient digital marketing in today’s market also includes accommodating video tours, as well as private and safe home showings so that your property can be easily and safely viewed by as many house hunters as possible.

12 DIDN’T SELL REAS ON S YOUR H OME

MARKETING STRATEGY Maximum advertising and marketing exposure should include print, digital, local, international, and social media reach. At First Team, our proven marketing plan covers each and every one of these strategies to provide maximum exposure which drives buyer demand, and ultimately maximize sales price. Our international marketing reach comes from our robust network of exclusive luxury partnerships with Christie’s International Real Estate, Luxury Portfolio International®, and LuxuryRealEstate.com. Powerfully setting $1 million homes apart from the competition, we are able to provide unmatched value and access to elite marketing opportunities and the wealthiest, high-net worth buyers in the world.

12 DIDN’T SELL REAS ON S YOUR H OME

YOUR

HOME’S CONDITION If your home isn’t in top condition, it won’t sell for top-dollar. Even small repairs and outdated home elements can spell fixer-upper to potential buyers. So you need to either repair and renovate to get your home ready to sell, or lower your price point. Ask about our First Impressions Concierge where we pay for all the upfront costs of renovating your home to help it sell for more, so you aren’t charged a dime until it’s in escrow. Our First Impressions Concierge also offers staging services, which brings us to reason #8 that your home probably didn’t sell…

12 DIDN’T SELL REAS ON S YOUR H OME

YOU

DIDN’T STAGE Statistics show that a staged home can sell for up to 25% more than an unstaged home4 and 87% faster.5 The goal is to make your home irresistible to potential buyers by minimizing your personal items and allowing the buyers to imagine their own family living there. Staging invites buyers in and makes them want to stay and build a home. Our First Impressions Concierge is a great tool we use at First Team to ensure homes sell the first time around, because our team of experts not only provides the services of staging and renovating at no upfront cost, they also help identify exactly what staging elements and fixes will have the greatest return on investment for your home specifically. 4

Home Staging Resource.

NAR Home Staging Report.

12 DIDN’T SELL REAS ON S YOUR H OME

OVERCONFIDENCE Even in a strong seller’s market, there are thousands of homes for sale on the market at any given time and you need to stand out. That’s why it’s important to be smart about your home sale from day one and not become lazy about strategy and presentation. No matter the market, it’s still important to put in the work and position your home to sell for topdollar with the proper staging, and updates needed to attract the maximum number of qualified buyers.

12 DIDN’T SELL REAS ON S YOUR H OME

BAD

CURB APPEAL Your home’s exterior will determine a buyer’s first impression of your property—and it sticks. Patchy grass, peeling paint, and a messy porch doesn’t attract buyers to your door, and could be quickly eliminated when house hunters are deciding between properties. Outdoor enhancements such as stacked stone accents, exterior facade, new paint and attractive landscaping can increase your home’s value dramatically.

12 DIDN’T SELL REAS ON S YOUR H OME

F OR SA LE BY OWNER

FSBO

According to statistics from NAR6 an overwhelming majority of sellers (89%) used an agent to sell their home because properties sold by agents get an average of 23% more than FSBO sales. The temptation to strip costs while maintaining price by selling yourself is enticing, but that’s simply not what happens on the real estate market. An overwhelming majority of sellers use REALTORS® because of the very real value they bring to transactions. When you attempt a FSBO it’s like stepping over a dollar to pick up a dime - it’s simply a doomed strategy from the start. 3

NAR Statistics.

12 DIDN’T SELL REAS ON S YOUR H OME

OUT OF ALIGNMENT

WITH THE CURRENT MARKET You cannot succeed on the real estate market until you fully understand it, and align your strategy to match. Therefore, every element of your home sale must be in alignment with the current market including your home’s condition, cooperative agent strategies, price, accessibility, and marketing. That’s why at First Team, our agents have the strategies, tools - like our proprietary Market TrendsSM - and buyer reach to get you in proper alignment with the market facts.

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