Pre-Listing Booklet - First Team Real Estate

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FirstTeam Real Estate is a destination brokerage that prides itself on a 48-year tradition and the distinction of being #1 in total unit sales and #1 in luxury unit sales. Since 1976, First Team Real Estate has been trusted to represent over 250,000 home buyers and sellers as the largest privately held family-owned company in Southern California.


You have questions. We have answers.

Who are we? How are we different? How long will it take to sell? How do we market your home? How much is your home worth? How do we achieve maximum sales price?

We Understand You

We Hear You

We Get Results

We understand how to position and maximize exposure with a tailored marketing strategy.

Hundreds of thousands of families have trusted FirstTeam® with the sale or purchase of their home.

You want your home to sell quickly and for an optimum price.

Our System Generates Motivated Buyers and Drives Demand, Resulting in the Quickest Sale for the Most Money


Credentials Since 1976, we have helped hundreds of thousands of homebuyers and sellers achieve their real estate goals, positioning us as the #1 real estate brokerage in our markets.


#1 in Southern California Over the Last 15 Years1 We Sell a Home in Southern California Every 17 Minutes2 7,166 Successfully Closed Transactions in 2022 3

86,549 79,974

Coldwell Banker Residential

48,501

Realty One Group

26,201

Berkshire Hathaway Prudential Mulhearn

24,848

Compass

23,823

eXp Realty Realty Executives

21,906 19,682

Seven Gables

17,927

HomeSmart

16,586

1 Top Broker Report published 04/2023 based on data available from 1/1/2008-12/31/2022, ALL CRMLS, Single Family Homes, All Prices, All Brokers. As reported by CRMLS participating associations/boards of REALTORS® in California. Graphic representation depicts transactions from 1/1/2008 - 12/31/2022 2 Based on total 2022 FirstTeam closed transactions 251 8-hour business days in one year. 3 2022 FirstTeam transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other internal sources to include all transactions completed by FirstTeam sales associates.


FirstTeam is a 1997 Founding Member of Leading Real Estate Companies of the World®, the Largest Global Network of Leading Independently Owned Real Estate Companies

$405 billion in annual sales with 1.2 1 million annual transactions

550 Firms in 70 Countries and all 50 States with 130,000 Sales Associates

Offices Located in Over 800 Major Cities We work with more than 70 Relocation Management Companies and have earned the trust of many well known companies

Largest relocation network with over $350 million in relocation 2 sales volume in 2021

This exclusive partnership contributes to maximizing the exposure of your home to motivated buyers looking to relocate

Providing Assistance To Companies Like These


#1 Independent Brokerage in the #1 Real Estate Network

More Sales Volume than Any Other Real Estate Network, National Brand or Franchise

U.S. SALES VOLUME IN BILLIONS OF DOLLARS * $405

Keller Williams

$353

Coldwell Banker

$317

Compass

$251

Berkshire Hathaway Home Services

$139

eXp Realty

$132

Sotheby's International Realty

$115

RE/MAX

$113

Century 21

$39

Homesmart International

$35

Better Homes & Gardens

$17

United Real Estate

$14

Other company and product names may be trademarks or trade names of their respective owners. 1 *This bar chart is sourced from REAL Trends 500 for 2021, realtrends. com. © 2023 Leading Real Estate Companies of the World.® All rights reserved. 2 As reported through internal transaction management system.


Luxury Partnerships Through our exclusive luxury partnerships, we provide an unmatched level of international exposure to the world’s most affluent home buyers. *Reserved for qualifying properties only.


Largest international network of the most powerful independent brokerages

Prestigious Partnerships FirstTeam partners with the brokerages within these top luxury networks to market your home to the most wealthy people in the world.

A collection of the finest real estate firms in the world showcased on LuxuryRealEstate.com


As the luxury division of Leading Real Estate Companies of the World®, our network connects us, and you, to the luxury experts and buyers in 800+ major cities from Bangkok to Barcelona — not just within one brand or company, but among the finest and most well-known leaders in each market. These relationships generate thousands of client introductions and billions in sales each year.

More than 3 million affluent consumers visit the flagship website, LuxuryPortfolio.com, every year to browse in a setting dedicated solely to significant properties and a discerning lifestyle.

Luxury Portfolio International Targeting the World’s Most Affluent Buyers

3.1 billion page views in just 6 months of 2022 (January–June 2022)

Approximately 50,000 homes marketed annually

Globally, they have liquid

Traffic from 200 countries

assets of $10.3 million and

and regions per month

69% own a second home



Luxury Portfolio International Reaching High-Net-Worth Buyers Through LuxuryPortfolio.com

More U.S. Listings Over $1 Million Than Any Other Network* 12,260 9,403

Sotheby's Realty

5,311

Compass

4,727

Coldwell Banker Global Luxury

3,005

Christie's International

2,528

Douglas Elliman Engel & Völkers

1,317 0

2K

4K

6K

8K

10K

Scott Business Consulting June 2022. Chart compares brands with luxury positioning and a dedicated website with the ability to determine the difference between company exclusive properties and IDX listings.

*

12K

14K



Showcase Your Home on the #1 Portal for Luxury Properties

As exclusive partners of Who’s Who in Luxury Real EstateTM, the homes we represent receive premium placement on LuxuryRealEstate.com, the #1 portal for luxury properties online presenting more multi-million-dollar estates than any near-peer.*

LuxuryReal Estate.com Showcase Your Home on the #1 Portal for Luxury Properties

Only With FirstTeam Can Your Home Be Marketed on Three of the Top Online Destinations for Luxury Properties


Multi-Million Dollar Properties Represented 25,126 20,495 22,320

Sotheby’s Realty

11,778

Savills Knight Frank Coldwell Banker Global Luxury

10,879 8,683

Consisting of more than 130,000 professionals with properties in over 60 countries, this global network collectively sells over $300 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world.

Our Overall Luxury Online Presence


How Price is Maximized We invest millions of dollars into creating proprietary tools and partner with the industry’s best technology to capture the most buyers and maximize the value of your home.


Achieve Maximum Sales Price Maximizing marketing exposure creates more demand, leaving no money on the table. We create alignment to reach a greater percentage of buyers and achieve the highest sales price.

Build buyer emotion with staging and photography Use intelligent pricing and market trends in order to strategically price your home Exhaust all marketing exposure opportunities Offer buyer and seller incentives


First Impressions Concierge Upgrade your home now and pay for it later. We understand that the selling process can be complicated and stressful enough without having to worry about the condition of your home.


First Impressions Concierge can help make that whole process of preparing your home for sale a lot easier by deferring the expense of renovations such as flooring, painting, repairs and even services such as moving, storage and staging.

List your home with a FirstTeam agent.

Work with your agent to determine services.

Our agents will help you determine which services can provide the maximum return on your investment and handle the improvements from top to bottom with licensed, insured and vetted contractors. Best of all, you don’t have to worry about all upfront costs or fees until closing.

Design consultation - independent advice.

Home improvements begin, no cash out of pocket.

Transformation is complete.

Home goes on market.

Home is sold, repayment for upgrades settled during escrow.


Avoid living through renovations and showings

Forward A program that enables you to buy before you sell

No more contingent offers

No double moves or mortgages

With the firstteam forward program, you are able to buy your dream home without the stress of a traditional sale.

We will acquire your property for an initial payment of up to 75% of the current value of your home, unlocking the majority of your equity. Once you move out, we can prepare your home for sale and resell your home for top dollar and you keep all the upside.


Buyer Delivery System Our Proprietary Tools Expose Your Home to Buyers Even Before Hitting the Market

Listing Appointment

Our System Generates Motivated Buyers and Drives Demand The Result is the Quickest Sale for the Most Money

SNEAKPREVIEWSM Growing Demand Before Going Live

Buyers Are Already at Your Door The "Listing Appointment" platform allows FirstTeam agents to market your home to our agents representing buyers and generate interest before the listing appointment.

Seller Advantage: As part of FirstTeam’s Buyer Delivery System, SNEAKPREVIEWSM is our intranet collection of registered exclusive properties that are preparing to go live on the market allowing you to maximize buyer demand before you even list. Buyer Advantage: Search for your next home from our robust collection of off-market inventory, giving you the market advantage as a buyer as well. As the first to know about new inventory, you receive priority access to view hundreds of new properties NOT available on Zillow or Redfin.

First Look

Property Needed

An Eager Audience Gets Its First Look

Buyer Matching System

The “First Look” platform provides a final push to pre-market your home with photography and more details, further generating buyer interest.

The “Property Needed” platform matches your property with our company-wide database of buyers inquiring about homes like yours.


FirstTeam Instant Offers Sell Stress-Free With a Cash Offer

Working with fully vetted, accountable investors, our FirsTeam instant offers can provide a fair and responsible cash offer on your home instantly.

There are more options than ever before for homeowners considering selling their home, and we are proud to offer our clients all options, so you can choose the best path for your unique situation.


STEP 1 Get a no-obligation FREE cash valuation of your home.

Take control of your sale Close in days – not months Avoid foreclosure

No more tenant issues Eliminate the stresses of selling

STEP 2 We review your cash offer together to decide if it’s the best option for you. This is an open and honest discussion about your needs and wants, and finding the best possible solution given all the facts.

Quick and easy inherited home sales

Receive cash fast No need to remodel or renovate No open house hasslessales

STEP 3 You accept our cash offer and close sale within days OR you decide to list your home traditionally on the market. Your choice.


Marketing & Merchandising Every home has a story, and our tailored marketing approach is designed to tell yours through beautiful marketing and extensive advertising across all possible communication channels.


Global Property Syndication Your Home Syndicated to Thousands of the Top Real Estate Websites Around the World

Unprecedented Reach and Exposure

Algeria

Mexico

Australia

Monaco

Austria

Morocco

Brazil

Myanmar

Bulgaria

New Caledonia

Cambodia

Nigeria

Canada

Pakistan

Chile

Panama

China

Papua New

Colombia

Guinea

Czech Republic

Peru

Denmark

Philippines

Dominican

Poland

Republic

Portugal

Egypt

Romania

Estonia

Russia

Fiji

Senegal

France

Serbia

French Polynesia

Singapore

Germany

Slovakia

Greece

South Africa

India

Spain

Indonesia

Sweden

Ireland

Switzerland

Italy

Tanzania

Japan

Thailand

Kazakhstan

Tunisia

Kenya

Turkey

Laos

Ukraine

Latvia

United Arab Emirates

Lithuania

United Kingdom

Luxembourg

Uruguay

Macau

Venezuela

Malaysia

Vietnam


Digital Campaigns for Your Homes FirstTeam expands your home’s marketing reach by utilizing the top social media networks consisting of 3.9 billion active social media users.*

Maximizing Marketing Exposure Creates More Demand, Leaving No Money on the Table


Virtually Leads Buyers to Your Door With a Social Media Campaign & Reporting Facebook, Instagram & LinkedIn Ads

• Reach potential buyers through targeted, online advertisements.

• Feature professional photos or video of your property that leads viewers to your property webpage to capture more virtual and physical traffic to your home.

• Detailed reporting on the campaign results to see impressions, reach and activity is provided.

Online Campaigns Available for Your Home as Soon as It Hits the Market

Campaign Results Numbers based on reporting for 1 week.

1 Facebook Ad 10,006 Impressions 442 Clicks 4,972 Reach 8.9% Click-Through Rate


Home Search Assist SM Technology Engaging With Active Home buyers While They Search

FirstTeam.com

• Engages with active buyers with an automated on-page chatbot • Optimized Virtual Tour on every listing to further engage online shoppers • Hyperlocal buyer generation engine • Potential buyer information is routed directly to your agent for follow-up • Thousands of buyer inquiries cared for every month


Real Showings Produce Multiple Showings Full Geographical Coverage and Available Featured Placement in All Major Publications


Maximizing Marketing Exposure We can prove that our effective print and digital techniques produce more impressions, property selections, drive-by visits, and at-the-door showings for today’s online buyer.


CONGRATULATIONS!

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REAL ESTATE

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Meital Taub

REAL ESTATE

CalBRE# 01871040

949-922-9552 meital@taubproperties.com taubproperties.com

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Information above collected for 27561 Seascape C ircle, Dana Point, CA 92624 for: 04/14/19-04/20/19 108 Pacifica Suite 300, Irvine, CA 92618. CalBRE# 01008773. © First Team Real Estate. All rights reserved .


The Power of Teamwork


#1 Independent Brokerage For closed Transactions in Southern California1

#1 Market Share For closed Transactions in Orange County2

#1 Luxury Broker For closed Transactions in the last 15 years in Orange County 3

Founding Member of the #1 Real Estate Network in the World

38 Office Locations Across Southern California

Over 2,200 Sales Associates And service professionals

1 Top Broker Report published 04/2023 based on data available from 1/1/2008-12/31/2022, ALL CRMLS, Single Family Homes, All Prices, All Brokers. As reported by CRMLS participating associations/boards of REALTORS® in California. 2 2022 FirstTeam transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other internal sources to include all transactions completed by FirstTeam sales associates. Competitor transactions as reported by Top Broker Report published January 2023 based on data available from 1/1/2022-12/31/2022, CRMLS - Orange County, All Property Statuses, All Brokers. © TrendGraphix.3 Top Broker Report published 04/2023 based on data available from 1/1/200812/31/2022, for CRMLS - Orange County, units sold $1+ million, single family homes, All Brokers. © TrendGraphix.


FirstTeam.com


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