How to Sell Your Home
How to Sell Your Home
Thanks to a robust suite of available digital tools, smart marketing, and online services, selling your home 100% virtually is an option for homeowners today. Here is a step-by-step guide on exactly how to sell your home for top dollar in any market, using 100% virtual tools and systems.
How to Sell Your Home
Online Consultation WITH A REAL ESTATE AGENT
Whether you use Zoom to host a video chat or simply connect over FaceTime, it’s easy to connect and have an online consultation with a real estate agent to plan and optimize your home sale. Share your goals, review your options, and talk openly about your ideal timeline in which to accomplish everything you need.
How to Sell Your Home
RUN CMA TO
Properly Price Your Home
If you are listing your home for sale, your agent will run a thorough CMA (Comparable Market Analysis) in order to help you determine the best price for your home based on other homes that are currently for sale on the market, and those that have recently sold. At First Team, we use data available from our tech partners including Market TrendsSM to measure supply and demand for each neighborhood, homes that are currently for sale on the market, and those that have recently sold. Creating a CMA report is a vital step in the home selling process, and can be shared with you directly and virtually so that you can make an informed decision and price your home properly.
How to Sell Your Home
DIGITALLY MARKET YOUR PROPERTY USING
Videos, 3D Tours, and Virtual Staging
When it comes to buying and selling a home virtually, it is all about having the highest quality digital marketing available. High resolution photography to show your property in its best light is a must, and a walkthrough video with drone footage is ideal to increase buyer interest and create an emotional connection, without having to visit in-person. In addition, 360-degree virtual tours are also available which allow viewers to step into the home and get a 3D feel for the space. Even home staging can be done virtually! Statistics show that a staged home can sell for up to 25% more than an unstaged home1 and 87% faster.2 Whether or not your home is fully furnished or empty, virtual staging can be used to digitally enhance the very real square footage your home has to show off and create that emotional connection with buyers viewing online. 1
Home Staging Resource.
2
NAR Home Staging Report.
How to Sell Your Home
HOST
Virtual Open Houses
Don’t want buyers coming in and out of your home during showings and open houses? There’s an alternative available - virtual open houses. Virtual open houses hosted by your agent and posted on Facebook and Instagram allow large groups of interested buyers to view your home at once with minimal interruption to you and your life. Given the full planning, strategy, and execution of an in-person open house, your virtual open house should include a theme and giveaway to attract maximum participation, full marketing collateral including accompanying postcards, social media shares, emails, and flyers.
How to Sell Your Home
REVIEW AND
Sign Offers Online
When you receive an offer on your home, you can accept, complete thorough negotiations, and move into escrow all electronically. Today, the entire process of reviewing offers, negotiating with buyers, receiving earnest money, and signing documents can be done online. Using secure emails and DocuSign, all parties remain informed and the transaction moves along smoothly online. Drive by and desktop review appraisals supported by Fannie and Freddie Mac can also be completed for loan processing, and title can be ensured and secured online.
How to Sell Your Home
Close Escrow AND RECORD ELECTRONICALLY
Closing escrow is simple and easy and can be recorded electronically, requiring zero in-person contact. Title transfer can be recorded and insured electronically, and the final funds can be wired remotely and securely from the buyers and you. The final walkthrough can be completed while you are away, or if you do not want a buyer walkthrough, all contingencies can be removed, increasing the probability of the transaction closing. All so you can hand over the keys without any hassles!
How to Sell Your Home
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