Florence through america s eyes fall 2012 by FUA Catalogs

FLORENCE THROUGH AMERICAâ&#x20AC;&#x2122;S EYES The Concept of Travel and Its Evolution Student Exhibit at Corridoio Fiorentino

Introduction Florence Through America’s Eyes The Concept of Travel and its Evolution

Five hundred years from Amerigo Vespucci’s death we can state that he was a man with many visions. He gave us the vision of looking forward and moving ahead, teaching us what his life was about: fascination and desire to discover the unknown. In 1498 discovering was a way of understanding worldly and ethereal limits. Today nothing has fundamentally changed. The challenges that we learned from Amerigo’s voyages are to open our horizons, expand our knowledge and to discover once again that our world is a “small world” with endless possibilities. Each one of us must fulfill the task of embarking on a journey. One of the biggest transformations of the last twenty years has been the silent yet powerful revolution of visual communication. Each image or story is a journey into it of itself. Traveling is still one of the best ways for meeting, learning and understanding each other. Amerigo Vespucci reminds us after 500 years the importance of encountering, opening our minds to different cultures and embracing the endless possibilities of discovering the new.

Buon viaggio!

Daphne Mazzanti Dean of Academic Affairs

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Diva & Ideas Fashion Photography

Ayan Maxutova Almaty,Kazakhstan

Experimental Photograpy looks always interesting by just being different approach. For me itâ&#x20AC;&#x2122;s about capturing that moment or creating it from imagination.

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Diva & Ideas Intermediate Digital Photography

Heidi Zell

Meouqn, Wisconsin Usa ‘’Flaws’’ One of the most striking qualities I’ve discovered about Italy is its visible age. These surfaces have been wrathered and worn down for centuries. It is their flaws that show their character. Without them, no history would be told.

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Diva & Ideas Advanced Digital Photography

Kyleen Dziewit-Ploch Milwaukee, Wisconsin Usa Reflecting on the past These photographs explore the relationship between Florenceâ&#x20AC;&#x2122;s history as a Renaissance city and itâ&#x20AC;&#x2122;s place in contemporary times. They illustrate the layering of areas as Florence adapts Modern design,while history still prevails. Although one may be looking at a contemporary design,or simply walking down the street,the past is never absent; rather,it is ever present,reflecting back upon contemporary life.

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Raizza Soledad Peres Carrillo Brazil

When I looked at these men I thought the clothes they were wearing were unique. You donâ&#x20AC;&#x2122;t see men wearing tuxedos in the heat of SĂŁo Paulo. This made me think about how Florence once was a long time ago. It made me imagine what people used to wear, the places they used to go, and what they used to do.

Hannah Marlin

Diva & Ideas Introduction to Classic Photography

Hannah Marlin Martha’s Vineyard, Massachusetts Usa

In Florence, every corner you turn you face a new wall. The city is so small sometimes you’re forced to walk right up next to them. Do you ever stop to look at what might be those walls? Next time, study the art, images, writing, shapes, patterns, texture and light. Hopefully I’ll give you a new appreciation.”

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Kevin Connolly

Yarmouthport, Massachusetts Usa I tend to seek out simple clean images, with that in mind the concept behind this project was to capture a simple subject matter with a distinct sense of loneliness to create a cohesive work.

Ayan Maxutova Almaty, Kazakhstan

Florence is giving a lot of inspiration for generations of artists during centuries. And as any other photographer I was trying to capture my vision of places and lights which are making this city unique and beautiful to me.

D i v a & I d e a s L i g h t o f F l o r e n c e a n d Tu s c a n y

Diva & Ideas Introduction to Photojournalism

The picture was taken in the studio of famous designer,Susan Nevelson. The studio has a lot of small cute details which create nice environment around artist and guests.

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Sebastian Hobbs Nottingham, UK

This photograph was taken in Novoli. This image was one of those photographs that passes us by in a split second. The image reminds me of how small we are in this big word. ‘’The only tyrant I accept in this word is the ‘’still small voice within.’’

Kevin Connolly

Yarmouthport, Massachusetts Usa The concept behind this project is to capture my experience as an American student in Florence, showing the features that stand out to me. This image is my interpretation of life in Florence, the culture becomes more advanced yet traces of the past reside and are not forgotten.

Mahatma Gandi

Diva & Ideas Landscape and Architectural Photography

Diva & Ideas Introduction to Digital Photography

Hayley Hayes Jackson Montclair, New Jersey Usa

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Adelina Antal Rejhjavik, Iceland Breakfast. These 8 photographs comprise half of a project. The other half is a video playing simultaneously in this show. The idea behind this work is to draw attention to and also remind people to read the labels of what they consume since many food products are full of chemicals that we canâ&#x20AC;&#x2122;t even pronounce Adelina Antal & Unnar Ari.

Diva & Ideas Advanced Digital Photography

Diva & Ideas

IPhoneography

Sophie Shrem Dallas, Texas

Sara Seferian New York

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José Miguel Arabe Neto Uberaba, Brazil

“I have taken this picture to show the passage of time. The wall has become somehow the face of a clock on which its hands leave scars, traces of their work. At the same time it looked to me like a map, mysterious like all maps”

Kelly Novak Usa

There is a thing about empty spaces that speaks about presence in a larger sense. The way people dress an area to declare it inhabited even when it’s not. The emptiness questions whether manmade structures frame the land around them or if they are framed by it. Does a created space still belong to its owner when they are not around?

Diva & Ideas Landscape and Architecture Photography

Anna Saint Ange Seychelles

This is my own vision of a landscape, making the walls of Florence come to life.

Adelina Antal Rejhjavik, Iceland

This photograph was taken in Campo di Marte. It is an old factory that seemed to be not in use anymore or probably it was empty because I was there on a Sunday afternoon and the whole area looked more or less deserted.

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Josh Abel Usa

I wanted to focus on an event that had occurred in Florence’s past that had a major lasting effect on the city, therefore I chose to depict my interpretation of the Arno river flooding of 1966. Within my design I wanted to shy away from a literal focus and really represent the sheer destruction that the Arno river caused. In a collage style, I represented the Arno as a giant extended arm lighting fire to books, art, and the city of Florence in general. In the flood countless numbers of books and pieces of art were destroyed as well as leaving thousands of families homeless and jobless.

Meiwen Wang San Diego, Usa

In 2011, Italian researchers announced that they might have found the bones of Lisa Gherardini in Florence, and will try to reconstruct and match the bones to the face in the painting. The identity of Da Vinci’s “Mona Lisa” has been constantly called into question. The face behind the painting is supposed to belong to a woman named Lisa Gherardini, wife of a wealthy Florentine merchant named Francesco del Giocondo, but there are many theories about weather or not Da Vinci actually based the painting wholly on her.

Diva & Ideas Digital Graphic Illustration

Dillon C Hesse Usa

For this assignment, We were told to create a poster that would represent a Florentine story. I chose to do mine over the burning of Girolamo Savonarola. Girolamo Savonarola was burned in Piazza Signoria in 1468. For my design, I decided to make something simple and clean. For my visual element I used an outline of Savonarolaâ&#x20AC;&#x2122;s face and also an outline of the Firenze skyline. Inside this visual I used red, orange, and yellow ornate shapes to symbolize his death by burning.Â

Arin Ensor Usa

This poster addresses the issue of the excessive padlocks on the Ponte Vecchio bridge. This particular artwork shows the perspective of those who used a lock with their partner to symbolize their eternal love on the bridge. Today italian government intervenes cutting down the locks, ruining one of Florenceâ&#x20AC;&#x2122;s largest traditions and penalizing the participants with a large fine.

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Andrew Johnson Lexington, Kentucky Usa

My work, especially in the realm of illustrative design, usually has an air of humor. When tasked with finding a news story to illustrate, I was having some trouble finding an interesting one. Most were too mundane, or simply uninteresting. I finally stumbled upon this story, which had all the elements I love in art. Itâ&#x20AC;&#x2122;s a little ridiculous, kind of scary, and it creates some interesting conceptual connections. Bubble wands and the skull and crossbones was my favorite of those connections, and I chose to focus on it. It is a little confusing to look at, but with the help of the text and a little consideration, the meaning becomes clear.

Diva & Ideas Digital Graphic Illustration

Diva & Ideas Visual Communication III

Dillon C Hesse Usa

For this assignment we were told to re-brand Santa Maria Novella. This company is a high-end and well known company that has been in business since 1612. Due to the brands’ age, the

Unnar Ari Baldvinsson Seltjarnarnes, Iceland

This is my version of the re-design of Santa Maria Novella Pharmacy. First of all i wanted to go towards a design that was not similar to the old design at all. When someone asks for

logo and packaging of their products is very ornate and classic

a re-design, i think it needs to be an obvious change. So the

looking. For this assignment I focused on men’s products rather

first thing i changed was the logo. The identity of the product.

than the brand as a whole. I wanted my design to appeal to the

I wanted to go for a futuristic look but not to edgy. Still try to

modern wealthy man. I did so by using bold patterns (which

show the importance and the history of the product. Whats

were inspired by Florentine themes), the color pink, and simple type. By combining these elements in my design, I feel as though I have created a packaging system that could possibly bring new and modern life into Santa Maria Novella.

most important for me is the natural elements and the age of the company. The lines and the shapes are my version of their old shield they use as a logo today. The typography is important to me for it has the whole name of the company instead of shortening it down. The lines draws your attention and lifts of the name giving it more importance but still keeping it organic and clean. After i was happy with the logo, i had to find a color palette. The red is very strong and deep, and is very attractive for the eye. The off-white gives a nice contrast and also indicates that it is very old. On the box itself i wanted to keep it as clean and attractive as i could, playing with the shapes from the logo. The red shape behind the logo gives a strong importance to the identity but still balancing the whole package.

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Marcela Penteado SÓ&#x2018;o Paulo, Brazil MULTIBITES The project concept is extremely related to the main idea of the project - trip - . It was develop through a research to make the product more convenient, become more easy to handle and to reduce space for the user. This product was developed for alimentary purposes, like a kitchen utensil, and be practical for those people which have lack of space in their bags. This product was developed based on a puzzle, where the user can have all 3 tools in only one item, more like to be 3-in-1. And the puzzle concept its clearly identified by the fitting system for this product, so it will allowed the user to have a spoon, a fork and a knife at the same time, reducing space and allowed the user ro be more practical. The Multibites is portable, versatile and easy to use, its mechanism by click allows to carry the spoon, fork and knife in only one object, itâ&#x20AC;&#x2122;s three in one.

Diva & Ideas Product Design

Alanna Fusaro

Reading, Pennsylvania Usa LUNCH BOX My objective for this lunch box is to create a container of objects that kids would find fun and engaging. I found that most lunch boxes on the market are very gaudy and tacky, I designed a simple lunch box that would by stylish for both the child and the parent to hold. I hope that this lunch box encourages health eating for the child and inspires the parents to pack better and more creative lunches.confusing to look at, but with the help of the text and a little consideration, the meaning becomes clear.

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Marcela Toubes Uberaba, Brazil

FOULDABLE HANGING BAG The main idea of the project is create a solution to travel objects, what happens to the search for solutions for some objects and different facilities. In this case created a foldable hanging bag whiuch is nothing more than a clothes hanger to facilitate time travel turn into a purse. The material used will be the nylon because itâ&#x20AC;&#x2122;s a strong material, protects from rain, is lightweight, and can be found i different colors.

Diva & Ideas Product Design

Sharon Winter

Los Angeles, California Usa DROPLETTE The objective is create a mug that senses even the slightest drop in your beverageâ&#x20AC;&#x2122;s temperature and turns on correct it. This mug would have a built in thermometer that would read the current temperature of the beverage and when it sense even a slight drop in temperature, a heating device will turn on to reheat the drink and bring it back up to enjoyable levels.

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Kelsey Creamer

Cumberland, Rhode Island Usa Drawing Parallels Amerigo Vespucci was a man who loved to travel the world, learn about other areas, and explore each nook and cranny. This is similar to the experience of study abroad students. Each one departs from their home to see new pieces of architecture, learn about various cultures, discover new foods, and experience a different approach to life. A parallel can easily be drawn between these two explorations, regardless to the fact that they are 500 years apart. Because the Vespucci Celebration was to commemorate Vespucci himself and celebrate his passions, I felt as though directly representing this parallel between Vespucci and students would best connect the two eras. The exhibit is set up to introduce study abroad students to Florence and give them the necessary tools and information to explore the city. Whether it was the history, architecture, food, wine, coffee, people, or arts that truly inspired the student, the available guides would be present to the student to give them everything they needed to fully develop their personal passions. Knowledge of the navigation of the city is built directly into the exhibit in the form of a map of Florence. The exhibitions floor is raised 30 cm and the surface is made of glass. Beneath the surface, a three dimensional version of the city is displayed. The buildings found on a map of Florence are built using five different heights of 18cm, 20cm, 23cm, 25cm, and 28cm to show diversity in the architecture. The bodies of land on either side of the river are elevated slightly and are self- illuminating. This helps in the lighting of the exhibit slightly but its main purpose is to draw contrast between the buildings and create interest.So as the exhibitions guest walks through the exhibit, they can also see themselves walking through Florence. The roads are visible between the various buildings allowing the guest to navigate through the city and use the flooring as a tool for how to get around in Florence. The shape of the roads is emphasized further in the design of the ceiling. Each street in Florence is given a distinct shape to create one solid piece. During the day, sunlight has the ability to pass through into the exhibit below and provide natural light. This solid structure is also self illuminating like the floor unit to light the space as it gets darker and provide interest in the space. Two major structures in Florence are enlarged on the map to become useful surfaces for the exhibit. The Cathedral of Florence with the Duomo and the Palazzo Vecchio are expanded in the exhibit to become table height. This provides an area for people to meet around, literature to be placed, or just an area where someone can rest their belongings on for a minute. Each structure in the exhibit is simplified to represent what a modern form of the city could be, opposed to the very ornamented version of architecture in the Renaissance. To give students even more information, a television interactive surface composes the entirety of the back wall of the exhibit. This allows guests to search for different parts of the city, draw maps, play various activities, and provides them with more

tools to explore and discover. Microsoft office makes this possible with solid surfacing that contains multi-touch technology. Multiple users can use the display at the same time and figure out what they are most interested in and fulfill their own individual interests and passions. Both the floor and ceiling structures continue into the two backrooms to create uniformity throughout the space. Both the bathroom and office contain minimal amount of furniture and fixtures, similar to the showroom. Few materials are also used throughout the space. Corian and glass are the only two materials used throughout the space. Dupont provides sustainable versions of both surfaces. Two types of Corian are used, the traditional solid surface and the self-illuminating surface. Both are sustainable, built out of recycled materials and benefit the user. The non-porous surfacing of Corian denies the ability for mold and mildew to grow among the surfaces, increasing air quality in the space. Since it is all solid surfacing, it is also extremely easy to clean with very little maintenance. The traditional Corian is used for the buildings created in the exhibit and the majority of the walls for the office and bathroom. Self-illuminating Corian is used for the landmasses in the floor and in the ceiling structure. Glass is the next material used. Solid glass created the walking surface for the floor, giving the guest the opportunity to look through the material to the display beneath. Glass is also used on the top 41 centimeters of the walls. This is done with photovoltaic glass to serve multiple purposes. Firstly, sunlight is allowed to pass through this glass to light the rooms without the use of energy. Since it is also made of photovoltaic glass, energy from the sun is also absorbed and collected to use to power the exhibit as the sun goes down and the self-illuminating Corian needs to be turned on. This allows for the entire structure to be independent and possibly even have the ability to give energy to other exhibits. In the Vespucci Celebration exhibit, a variety of parallels are drawn between the time of Vespucci’s voyage and todays study abroad experience. The modern interpretation of the city of Florence helps the guest navigate through. The incorporation of sustainability also provides a modern twist on Vespucci’s travels because our advances in sustainability can improve the planet similar to the importance of his discoveries.

Diva & Ideas Project for Sustainable Interior Design

Jenna Boscio

Greenville, Rhode Island Usa This sustainable stand created for the Vespucci celebration draws its inspiration from Vespucciâ&#x20AC;&#x2122;s map. The unique shape of the old map is portrayed through a glass globe instillation. The transparent material allows you to see through to the other side of the globe, representing the relationship between the old and new world, as well as the connection between cultures. The space will combine this sleek glass focal point with the rich textures and arm materials reminiscent of Florence. The globe is centered in the public space of the exhibition structure. The south, east, and west walls remain open to allow spectators to view it from all angles, as well as for the glass to catch the light. The interior north wall directly behind the instillation curves; mirroring the curve of the globe. A stair connects the lower level to an upper level viewing area where the glass globe can be viewed internally from above. Bench seating surrounds the premises of the deck to also allow people to sit and take in views of the city, as it is intended to be an outdoor exhibition space. In the back of the exhibition is a small office and a restroom for the use of the individuals running the exhibit. As far as materials go, inspiration was drawn from Florence itself, and in particular the Ponte Vecchio. The colors and textures found on the bridge are rich and true to the Italian culture. Also, in a more symbolic reference, I chose the bridge as inspiration because as a bridge, it connects one place to another, just as Vespucci with Italy and America. Bridging the gap and connecting cultures are the main themes I focused on conceptually in this exhibition. The primary flooring and wall covering is a recycled leather tile made from old leather belts, by Ting LondonÂŽ. Leather is a predominant material and trade in Italy, and the rich brown of the tiles provide the space with a warm, ethic feel. Along the back wall, a stone mimicking that of the Ponte Vecchio compliments the leather nicely, and serves as a nice contrasting back drop to the glass globe. The globe structure itself is to be produced from recycled wine bottles, in order to give new life to the glass bottles so heavily consumed in Italy. All the glass used on the stairs and guardrail will also be produced of recycled materials. A pale terracotta color is painted on the arches surrounding the openings of the exhibition, inspired by the colors seen on buildings throughout Florence, and in particular of those on the Ponte Vecchio. A reclaimed wood is used for the small ramp used to level the ground with the floor of the space, and on the hand rail of the stairway. This wood represents the rich wood seen on the doors enclosing the gold cases also found on the infamous Ponte Vecchio. Against the enclosed portions of the east and west walls are solar panels used to gather the electricity required to light the space, as well as slowly rotate the globe. Because the exhibition is meant to be outdoors and due to its rather small size, this sustainable solution works very well. It is a fully solar powered space.

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Caitlin Pryor

Cumberland, Rhode Island Usa As American students traveling to a foreign country, our journey can easily be compared to that of Amerigo Vespucci. In this exhibition honoring Vespucci and his travels, many parallels can be drawn that have been included architecturally into this exhibition. My first inspiration for the space was drawn from the idea of a ship in a glass bottle. The ship, most literally, represents Vespucciís journeys, while the bottle has more of a conceptual meaning: The bottle represents us as students on the outside hearing about previous experiences of friends and family members. For the exhibition, I combined both the image of the ship, and the bottle to create an experience that is both educational and helpful for those trying to find their own journey, like all of the students studying abroad. The entrance into the exhibition is a circular tunnel that represents individuals walking into the glass bottle, and having their own European experience. In this tunnel there is a floor to ceiling interactive screen that first educates visitors about Vespucci and his accomplishments. As visitors continue walking through the tunnel, the education process becomes about Italy, giving people the option to choose what they want to learn more about. The options range from museums, to shops, to restaurants, and even to places with great views. This represents that this is the visitorsí journey, and it is up to them what they want to do. The tunnel leads to a staircase, which leads to an open deck. Strands of wood that begin by wrapping around the base of the installation, curve around to form the shape of a sail of a ship, and act as cover to this deck. The deck does not have anything but spotlights, allowing visitors to have an uninterrupted view of Italy. This simply represents that it is each individualís own journey, and it is as if they are looking out of a ship, seeing new land, and seeing what they can conquer. The theme of the exhibition can be described with a simple quote; ìBeauty is in the eye of the beholder.î Everyone has different interests, and everyone finds beauty in different things. Studying abroad has different meaning for everyone, and everyoneís experience is going to be different; itís all about what you make it.

Diva & Ideas Project for Sustainable Interior Design

Samantha Eisenbud

Farmingahm, Massachusetts Usa As American students traveling to a foreign country, our journey can easily be compared to that of Amerigo Vespucci. In this exhibition honoring Vespucci and his travels, many parallels can be drawn that have been included architecturally into this exhibition. My first inspiration for the space was drawn from the idea of a ship in a glass bottle. The ship, most literally, represents Vespucciís journeys, while the bottle has more of a conceptual meaning: The bottle represents us as students on the outside hearing about previous experiences of friends and family members. For the exhibition, I combined both the image of the ship, and the bottle to create an experience that is both educational and helpful for those trying to find their own journey, like all of the students studying abroad. The entrance into the exhibition is a circular tunnel that represents individuals walking into the glass bottle, and having their own European experience. In this tunnel there is a floor to ceiling interactive screen that first educates visitors about Vespucci and his accomplishments. As visitors continue walking through the tunnel, the education process becomes about Italy, giving people the option to choose what they want to learn more about. The options range from museums, to shops, to restaurants, and even to places with great views. This represents that this is the visitorsí journey, and it is up to them what they want to do. The tunnel leads to a staircase, which leads to an open deck. Strands of wood that begin by wrapping around the base of the installation, curve around to form the shape of a sail of a ship, and act as cover to this deck. The deck does not have anything but spotlights, allowing visitors to have an uninterrupted view of Italy. This simply represents that it is each individualís own journey, and it is as if they are looking out of a ship, seeing new land, and seeing what they can conquer. The theme of the exhibition can be described with a simple quote; ìBeauty is in the eye of the beholder.î Everyone has different interests, and everyone finds beauty in different things. Studying abroad has different meaning for everyone, and everyoneís experience is going to be different; itís all about what you make it.

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Unnar Ari Baldvinsson Iceland

Rene Puno Philippines

Rachel Helsel Usa

Chen-Yu Pei Taiwan

Diva & Ideas Art Media, Introduction to the Creative Process

HUE Hue is and abstract, interactive space for self-exploration through personal reaction to varyng dephts of primary colors. Unique shades of experience, memory and personality affect our perception of the world around us - one hue can elicit a number of completely different feelings depending solely on the observer.

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Adelina Antal and Unnar Ari Balvinsson

Anna Saint Ange

Sebastian Hobbs

Peter Gruszecki

‘Breakfast’ 1.33 minutes

‘Someone Somewhere’ 4.18 minutes

‘Cecilia’ 2.40 minutes

‘Amsterdam’ 1.50 minutes

Unnar Ari Balvinsson ‘Cloning’ 1.24 minutes

Diva & Ideas Introduction to Creative Videomaking

Diva & Ideas Acknowledgements Gabriella Ganugi PALAZZI President Daphne Mazzanti Dean of Academic Affairs David Weiss DIVA Chair Giulio Vinci DIVA & IDEAS Coordinator Eleonora Accorsi

IDEAS Project for Sustainable Interior Design ANDREA BERTONCINI/ETTORE URSINI Product Design LEONARDO ROSSANO

DIVA Introduction to Digital Photography JACOPO SANTINI Introduction to Classic Photography NERI FADIGATI Light of Florence and Tuscany EVA SAUER Intermediate/Advanced Digital Photography SIMONE PIEROTTI Landscape and Architectural Photography JACOPO SANTINI Introduction to Photojournalism SIMONE PIEROTTI Introduction to Fashion Photography JERRY INGRAM IPhoneography JOSEPH COSTA Introduction to Creative Videomaking JOSEPH COSTA Art Media, Introduction to Creative Process KIM COSTON Digital Graphic Illustration IVKA MARKOVIC Visual Communication III IVKA MARKOVIC DIVA Staff

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