Trend Forecasting

Page 1

Grounded.


Art Deco (Spring 2012) Art Deco fashion is defined with bold colors, geometric shapes, and hard edges. This style is inspired by the abrupt change from feathers and frills of the 1920’s era to simpiler lines in 1930’s fashion. Keep the lines and shapes minimal to show off this style, less is more. Accessorize with tasseled clutches and chunky jewelry.


ETRO Milan Fashion Week Spring 2012

CAROLINA HERRERA Mercedes-Benz Fashion Week Spring 2012


Crop Tops Spring/Summer 2012


The crop top accentuates the midriff in an elegant fashion, rather than just a belly shirt. This look isn’t based on showing your entire stomach, but more of showing what you are comfortable showing. Certain crop tops can either expose or downplay the midriff depending on the person. Picking a length that will flatter your body type is an important part of how to wear a crop top. Many will either show a sliver of your stomach or the majority of it. Also, including a tank underneath will eliminate the fear of showing any part of your stomach. If you are looking for a sophisticated look pair the top with a high waisted skirt or pants.

Oscar de la Renta


Sheer (Spring/Summer 2012) Sheer clothing allows for much leeway with how much skin you want to show. The darker the fabric the less see-through it will be. Sheer fabric is light and airy, which is good for the spring and summertime. It can be worn alone with just your undergarment to reveal more skin or a tank top can be added to contrast colors and cover up more skin. Sheer clothing can either be subltle or sexual, highlighting and accenting a womans body.


Valentino Haute Couture: Paris Spring Summer 2012


THE ROOTS Inspired by the shapes and styles of 1920’s and 1930’s fashion, this new upcoming look will combine geometric shapes, natural earthy colors, fringing, and feathers. Incorporating wildlife and nature, this look included earthy colors and interesting shapes and lines to draw the eye. Embellishments likefeathers and small beading will make the garment stand out.


Style Story High Waisted Shorts Long Flowing Skirts Button up, Collared Shirts Fringed Tee’s Loose Scarfs Feathered earrings

Drivers

Taking the time out of our busy lives to look at the natural things given to us allows us to see how beautiful they really are. Fashion, being a part of everyday life, should be easy to wear, comfortable, and natural looking. This line will attract people who stay true to their roots and embrace the simplicity of life. The geometric shapes portray simplicity, along with the earthy colors. The main drivers are predicted to be women ages 18-25. . This natural, yet mildly exotic line caters to the consumers who live a simple lifestyle and are looking for fashion that isn’t flashy but still stands out.

Manifestations

The recent push for going green and respecting the earth we live has inspired this line and the style story along with it. Down to earth is rooted from the soil of the earth from the color line and earthy accessories. Consumers are so busy that they forget to take the time to see the natural beauty in our earth and what it has to offer.


Brick

Peach

Sunshine

Dandelion

Graphite

Stone

Moss



THE MOVEMENT


Loose Blouses Long Flowing Skirts Layered Dresses Strappy Dresses Simple Jewelry Shoulder-less Shirts Cut out Dresses and Shirts Low necklines Ruffles

Drivers

Woman want to be able to wear clothes that look and feel good. The driving forces for this trend are woman ages 18-25 that want to wear clothes that properly accents their body type. Society puts pressure on woman to be fit and to wear the latest trends. Go with the Flow allows women to feel comfortable and sexy by adding or subtracting fabric in certain areas.

Manifestations

Tranquility marks this trend, as that is what the ocean and beach usually bring. People have and always will love going to the beach and relaxing. It is hard to find time to relax in today’s busy society and focus on the smell, sounds, and beauty of the ocean.


Seafoam

Mint

Cream

Sand

Deep Sea

Graphite

Light Blue


Inspired by the natural flow of waves and wind, this style is geared to make women feel comfortable in their clothing and give them room to breathe. This is done by using sheer fabric and cut outs in the garment. Calming, solid colors will consume this look and give women a sense of comfort when wearing them.



THE STRUCTURE Furs, crystals, and diamonds define this style. Rooting from the cleanliness and pureness of ice, this trend combines harder edge objects with the softness of fur and heavy material to keep warm. It’s all about staying warm but looking fashionable. This line brings a whole new elegance to bundling up for the winter.


Style Story

Crystal and Diamond Beaded Shirts Long Boyfriend Tee’s with Leggings Fur Boots, Coats, & Hats Clear Jewelry Overlength Socks Ruffled Scarves Tight fitting Shirts

Manifestations

Solidity in our lives can vary due to the various event we have to deal with. Ice is a very solid and tough object, which is a main inspiration for this line. We sometimes put up a front that our lives are in tact, when in fact they are not. Your wardrobe should always be presentable, which is why this line is perfect. The tough edges of the jewelry combined with the fur gives the perfect balance of comfort and confidence for a woman whether she is going to work, school, or out for a night on the town.

Drivers

During the winter months we are forced to layer our clothing due to the cold, which often disrupts our fashion look. Women want to look fashionable but also stay warm. Main target customers are those who have to travel to work or school in the winter and want to maintain a professional yet fashion look and style.


Ice Cold

True Blue

Dirty

Fresh Mint Hot Chocolate

Moose

Coal Black



SOURCES www.pinterest.com www.wgsn.com www.fashioning.com www.millionlooks.com www.trendtablet.com http://fashionimperative.blogspot.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.